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Million-Dollar Personal Branding With Talyn Rahman-Figueroa · The Confident Entrepreneur With Jennifer Ann Johnson

• 0:38
  Jennifer Johnson: In today's business world, your personal brand is essential.
• 0:41
  Jennifer Johnson: The most successful entrepreneurs understand that they themselves are their most valuable asset.
• 0:47
  Jennifer Johnson: And building a powerful personal brand can be worth millions.
• 0:51
  Jennifer Johnson: But creating an authentic, compelling personal brand requires strategy, diplomacy, and understanding how to navigate complex business relationships, all while staying true to who you are.
• 1:04
  Jennifer Johnson: Today I have the pleasure of speaking with Talyn Rahman-Figueroa.
• 1:09
  Jennifer Johnson: Yes.
• 1:11
  Jennifer Johnson: AKA the Fairy Boss Mother.
• 1:14
  Jennifer Johnson: She doesn't just build brands, she builds multimillion dollar personal brands.
• 1:19
  Jennifer Johnson: She started out behind the scenes advising politicians and diplomats on how to present themselves in public.
• 1:26
  Jennifer Johnson: And then she stepped away to build her own business.
• 1:30
  Jennifer Johnson: We're going to explore how she helps entrepreneurs transform themselves into million-dollar assets and how her background in diplomacy influences her approach to building personal branding.
• 1:42
  Jennifer Johnson: Thank you so much for joining me today.
• 1:46
  Talyn Rahman-Figueroa: Jennifer, it's such a pleasure meeting you today.
• 1:48
  Talyn Rahman-Figueroa: And I have to say, you and I have coordinated so well with the Pinks.
• 1:52
  Jennifer Johnson: We have, haven't we?
• 1:54
  Talyn Rahman-Figueroa: Telepathically.
• 1:55
  Jennifer Johnson: Perfectly.
• 1:56
  Jennifer Johnson: And Talyn, I may refer you to as the fairy boss mother as we go on in this conversation.
• 2:03
  Talyn Rahman-Figueroa: Yes, yes, yes.
• 2:04
  Jennifer Johnson: That's how people do that.
• 2:05
  Jennifer Johnson: I really love the fairy boss mother theme and talk about branding your own business.
• 2:10
  Jennifer Johnson: That is pretty cool.
• 2:12
  Jennifer Johnson: So I I really want to start this out by talking about your background in diplomacy.
• 2:18
  Jennifer Johnson: Yeah.
• 2:18
  Jennifer Johnson: Because that was a very cool story.
• 2:21
  Jennifer Johnson: And if you have a moment to share with our audience what your background was in diplomacy, then we'll delve right in.
• 2:28
  Talyn Rahman-Figueroa: Yeah, sure.
• 2:28
  Talyn Rahman-Figueroa: I mean, it's not an it's not a very usual story to get into diplomacy and then personal branding.
• 2:35
  Talyn Rahman-Figueroa: But I was one of those individuals, very much an extra per extrovert.
• 2:38
  Talyn Rahman-Figueroa: I wanted to travel around the world.
• 2:40
  Talyn Rahman-Figueroa: I wanted to represent something, not just myself or some corporation.
• 2:45
  Talyn Rahman-Figueroa: So diplomacy was one of the best fits for me.
• 2:48
  Talyn Rahman-Figueroa: Now, unfortunately, the reality hit like a truck.
• 2:51
  Talyn Rahman-Figueroa: While I was training as a diplomat, I realized there was a lot of ethical dilemmas that I just couldn't get over.
• 2:58
  Talyn Rahman-Figueroa: You know, things like hey, if your government changes and you don't like the head of state and you still have to represent their voice piece, then you're pretty much stuck.
• 3:08
  Talyn Rahman-Figueroa: There was no I in diplomacy, it's always a we.
• 3:11
  Talyn Rahman-Figueroa: So I was I would be completely invisible, and who likes being invisible?
• 3:16
  Talyn Rahman-Figueroa: And the other thing was I just didn't think I was the best fit in representing just the government.
• 3:24
  Talyn Rahman-Figueroa: I was very much a people person, and I was as a diplomat, you're very much representing a government, a voice, the person who's leading, as opposed to the people you're supposed to represent.
• 3:36
  Talyn Rahman-Figueroa: So I pivoted, and then I just started to get into actually helping politicians and diplomats themselves with their personal brand because if they're going to be representing while they're abroad, they had to show themselves in the best light possible.
• 3:54
  Talyn Rahman-Figueroa: And a lot of them, you know, the Shanifar, they forget why they started, and I would pull them right the way back.
• 4:01
  Jennifer Johnson: Wow.
• 4:02
  Jennifer Johnson: So I'm sure this is proving very valuable in what you're doing today, but how do the skills that you learned in your diplomacy uh journey translate into what you're doing now?
• 4:14
  Talyn Rahman-Figueroa: Yeah, you know, it's really funny.
• 4:15
  Talyn Rahman-Figueroa: I get asked that a lot.
• 4:17
  Talyn Rahman-Figueroa: The one thing people don't realize is you get trained by the best when you're joining the government.
• 4:22
  Talyn Rahman-Figueroa: You know, I was trained by the chief of MI5, which is our Secret Service.
• 4:26
  Talyn Rahman-Figueroa: We learned body language, we learned how to look the part, we learned how to blend in, but we also knew how to stand out with our voice and how and what we said.
• 4:36
  Talyn Rahman-Figueroa: Because your voice and your words matter more than anything.
• 4:40
  Talyn Rahman-Figueroa: But you also have to understand non-verbal communication, what you don't say in the silence speaks more volume than what you do say that comes out of your mouth.
• 4:50
  Talyn Rahman-Figueroa: And all of that, I use all of that with my clients.
• 4:53
  Talyn Rahman-Figueroa: Absolutely.
• 4:54
  Talyn Rahman-Figueroa: Even people who join my podcast, The Fairy Boss Mother Show, they don't realize I'm really looking out for the things that are being unsaid.
• 5:01
  Talyn Rahman-Figueroa: And that's that's when the I call it elbow dropping.
• 5:05
  Talyn Rahman-Figueroa: I I make them feel that pain because that's where the real story lies.
• 5:10
  Jennifer Johnson: And that's really hard sometimes because that is active listening.
• 5:13
  Jennifer Johnson: That's really what that is.
• 5:14
  Jennifer Johnson: To listen to what's not being said, but is kind of lurking over here.
• 5:20
  Jennifer Johnson: Is that one of the skills that you you teach your entrepreneurs?
• 5:26
  Talyn Rahman-Figueroa: Yeah, so I don't, I'm not a coach.
• 5:28
  Talyn Rahman-Figueroa: I very much do build personal brands for my clients.
• 5:32
  Talyn Rahman-Figueroa: But what happens while someone is in the process of working with me is they see themselves as a different version of who they are.
• 5:40
  Talyn Rahman-Figueroa: Because they know I'm really good at what I do, I should be valued more, I know that I can make a change because entrepreneurs, honestly, we we are entrepreneurs because we want to make an impact.
• 5:52
  Talyn Rahman-Figueroa: It's not just about the money.
• 5:53
  Talyn Rahman-Figueroa: Because if it was about the money, we could have done something completely different that isn't a you know 24-hour thing and you're alone a lot of the times.
• 6:03
  Talyn Rahman-Figueroa: But we want to make an impact in the people that we want to help, but they just don't know how to talk about themselves, you know?
• 6:10
  Jennifer Johnson: That's true because it goes into my next thought of I think as a personal brand, and I can say this coming from myself as well.
• 6:18
  Jennifer Johnson: Sometimes we feel like if we toot our own horn and talk about all the things that, oh, I've been published here, I've done this, I've done that, that we feel like it's too promotional, or or I'm someone's gonna take me as being um just full of myself.
• 6:36
  Jennifer Johnson: How there's gotta be, there's a fine line, and how do you walk that fine line?
• 6:41
  Jennifer Johnson: How do you advise your clients to walk that fine line?
• 6:44
  Talyn Rahman-Figueroa: Yeah, I mean, that's the same thing that I did with the politicians and diplomats.
• 6:48
  Talyn Rahman-Figueroa: You couldn't call them by their name, Jennifer.
• 6:50
  Talyn Rahman-Figueroa: You had to call them by a title, you know, your excellency, your whatever, whatever title they had, that's the salutation that we use.
• 6:57
  Talyn Rahman-Figueroa: So already their identity was stripped because we had to use a barrier, or you know, a barrier was created.
• 7:04
  Talyn Rahman-Figueroa: And I think entrepreneurs have that same effect.
• 7:07
  Talyn Rahman-Figueroa: A lot of entrepreneurs they create a distance with their clients because they just like, well, I'll say we because it feels safe, even though you're the only person working in your business.
• 7:17
  Talyn Rahman-Figueroa: And then, of course, you mention, well, if I get published, or if so-and-so has been speaking with me, you're tooting your own horn.
• 7:24
  Talyn Rahman-Figueroa: That is not personal branding, that's that's public relations.
• 7:28
  Talyn Rahman-Figueroa: Now, what I do, Jennifer, is what was the real reason that you're starting what you're doing?
• 7:35
  Talyn Rahman-Figueroa: Because there was something pivotal in your life that made you go, you know what?
• 7:41
  Talyn Rahman-Figueroa: I'm tired of this BS.
• 7:42
  Talyn Rahman-Figueroa: I want to do this now because I've gone through it and now I want to help people.
• 7:46
  Talyn Rahman-Figueroa: And that's how a lot of businesses start up.
• 7:48
  Talyn Rahman-Figueroa: So I take it a step back and say, what was your aha moment?
• 7:53
  Talyn Rahman-Figueroa: That, Jennifer, that is the story that you should be selling.
• 7:58
  Talyn Rahman-Figueroa: Not, well, you know, a thousand people have used me and I've got this many followers.
• 8:03
  Talyn Rahman-Figueroa: That I don't care about that.
• 8:04
  Talyn Rahman-Figueroa: I don't care how much money you make.
• 8:06
  Talyn Rahman-Figueroa: How much do you value your history?
• 8:09
  Talyn Rahman-Figueroa: And because you've been through something and now you're selling that solution, that's the real reason why you're the expert and why people should come to you.
• 8:17
  Talyn Rahman-Figueroa: That's your personal brand.
• 8:19
  Jennifer Johnson: So, Talyn, how do you is it just having the talk you just had with me?
• 8:24
  Jennifer Johnson: Or how do you because a lot of people are gonna say what I just said, they're going to think that their personal brand ties back to?
• 8:33
  Jennifer Johnson: I mean, I've had this conversation with so many people, right?
• 8:35
  Jennifer Johnson: My my personal brands, my colors, my font, my this, my that, my that, the that, the.
• 8:40
  Jennifer Johnson: So how do you explain to them?
• 8:44
  Jennifer Johnson: How do you tell them and get them out of the headspace that this is not your personal brand?
• 8:49
  Jennifer Johnson: This is what really entails your personal brand.
• 8:53
  Jennifer Johnson: How do you get them out of that?
• 8:54
  Talyn Rahman-Figueroa: Okay, so let's make it really, really easy, right?
• 8:56
  Talyn Rahman-Figueroa: You mentioned colors and fonts and whatever.
• 8:59
  Talyn Rahman-Figueroa: That is your packaging.
• 9:00
  Talyn Rahman-Figueroa: That is what people see.
• 9:02
  Talyn Rahman-Figueroa: Now, your personal brand in the simplest form is personal, right?
• 9:07
  Talyn Rahman-Figueroa: What is personal to you that you want to share to the rest of the world?
• 9:12
  Talyn Rahman-Figueroa: Now, I'm not saying you have to be a reality TV show and tell everyone about your business, you know, what you ate for breakfast, what you know, what you're doing with your kids, what you do after work, it doesn't matter.
• 11:49
  Talyn Rahman-Figueroa: What you are really sharing is this very personal thing happened to me, and that is the catalyst to why I've started this business.
• 11:58
  Talyn Rahman-Figueroa: And I've been there, I've done that, I have the solution.
• 12:02
  Talyn Rahman-Figueroa: Now I can help you because you're stuck in the same solution I was 10, 20, 30 years ago, or however long it was.
• 12:09
  Talyn Rahman-Figueroa: That's what your personal brand is.
• 12:11
  Talyn Rahman-Figueroa: You have to really, you it's really like targeting that like bullseye and zoning in on it.
• 12:17
  Talyn Rahman-Figueroa: And that's what you didn't repeat over and over again.
• 12:20
  Talyn Rahman-Figueroa: Everything else is packaging.
• 12:22
  Jennifer Johnson: So now going into that, I know that, and correct me if I'm wrong, on your podcasts, you actually interactively work with people.
• 12:31
  Jennifer Johnson: Is that correct?
• 12:32
  Jennifer Johnson: Yeah on uh on this very topic.
• 12:35
  Jennifer Johnson: So what does it mean to turn your to turn yourself into a million-dollar brand?
• 12:41
  Talyn Rahman-Figueroa: Yeah, I love that question.
• 12:42
  Talyn Rahman-Figueroa: So a million-dollar brand isn't how much money you have in the bank, it's very much about your value.
• 12:48
  Talyn Rahman-Figueroa: So do people see you as the dollar store or do they see you as Harrods?
• 12:53
  Talyn Rahman-Figueroa: There's a big difference, and all of that is about confidence, it's about what you say, who you say it to, and then what the end piece is.
• 13:05
  Talyn Rahman-Figueroa: You know, um, there's a lot of mistakes entrepreneurs make when they talk about, well, I want to help everyone, or you know, I do so much and I don't know how to narrow down and I don't know how to niche down.
• 13:17
  Talyn Rahman-Figueroa: If you do not niche down or at least specialize in something, you're not gonna be helping anyone.
• 13:22
  Talyn Rahman-Figueroa: And then as a result, no one really knows what you stand for, what your values are.
• 13:28
  Talyn Rahman-Figueroa: And Jennifer, the best thing that I do for a lot of people who come on my podcast is here's the mirror.
• 13:33
  Talyn Rahman-Figueroa: I literally just do this.
• 13:36
  Talyn Rahman-Figueroa: There's a look in the mirror.
• 13:37
  Talyn Rahman-Figueroa: Oh my gosh! And then you're like, oh my god, I never realized that that's my client.
• 13:41
  Talyn Rahman-Figueroa: I'm like, yeah, your client is you, your client is you, and if you do not recognize the person in the mirror, then let's unwrap that and figure out who this person is and why you don't recognize that person anymore, because that person's not you anymore.
• 13:57
  Jennifer Johnson: Right.
• 13:58
  Jennifer Johnson: Ah my gosh.
• 14:03
  Jennifer Johnson: So, you know, you mentioned about whether you're the dollar store or your Herod's.
• 14:11
  Jennifer Johnson: Right.
• 14:12
  Jennifer Johnson: So that is an interesting topic in and of itself because sometimes people do position themselves to be the cheaper version, and you should really be over here.
• 14:24
  Jennifer Johnson: Yeah.
• 14:25
  Jennifer Johnson: Is doing your framework get them to be where they're really should be worth.
• 14:30
  Talyn Rahman-Figueroa: Yeah, you know, a lot of entrepreneurs are too scared to raise their price because they feel like they're gonna lose clients.
• 14:38
  Talyn Rahman-Figueroa: Good, lose those clients because those clients were number one a headache, number two, asking too much of your time and your and your resources, and they will always ask for more without ever opening up their wallets.
• 14:49
  Talyn Rahman-Figueroa: So you don't really want them, right?
• 14:51
  Talyn Rahman-Figueroa: Really, you don't want them.
• 14:52
  Talyn Rahman-Figueroa: At the beginning, maybe, but as you evolve in your business, this is how you lead to burnout because you have a line of crappy clients who just do not respect you.
• 15:02
  Talyn Rahman-Figueroa: You want to work with people who do respect you, who trust you, who say, you know what, Jennifer is the queen of what she's doing.
• 15:11
  Talyn Rahman-Figueroa: There's no one else I want to work with.
• 15:13
  Talyn Rahman-Figueroa: And when you position yourself as the only choice for that person, they are not gonna look anywhere else.
• 15:20
  Talyn Rahman-Figueroa: And guess what?
• 15:21
  Talyn Rahman-Figueroa: If you are too expensive, you get on their bucket list and saying, you know what?
• 15:25
  Talyn Rahman-Figueroa: I know you charge a crazy amount, but you're worth it.
• 15:28
  Talyn Rahman-Figueroa: And people said that to me.
• 15:29
  Talyn Rahman-Figueroa: I do have people saying, okay, you're expensive, but I see why.
• 15:34
  Talyn Rahman-Figueroa: Because you're raising your value and they will eventually come to me.
• 15:39
  Talyn Rahman-Figueroa: Or I might have to say, Hey, remember that conversation we had?
• 15:42
  Talyn Rahman-Figueroa: Let's bring you back because I think you're ready.
• 15:44
  Talyn Rahman-Figueroa: You have to show faith that they are in the right position to be able to work with you.
• 15:50
  Talyn Rahman-Figueroa: But you need confidence to be able to do that.
• 15:53
  Jennifer Johnson: So, Talan, you're bringing back memories for me because I can remember when I when I let go one of my one of my clients way back when, and people looked at me, they thought I was crazy.
• 16:04
  Jennifer Johnson: And I'm like, no, because this is going to be there's gonna be problem, there's one problem, then it's another and another and another.
• 16:11
  Jennifer Johnson: Exactly.
• 16:11
  Jennifer Johnson: It's not worth it.
• 16:12
  Jennifer Johnson: It's it we just don't align.
• 16:14
  Jennifer Johnson: And you have to be, like you said, compet enough to draw the line in the sand and say, no, I'm done.
• 16:21
  Jennifer Johnson: Yeah.
• 16:21
  Jennifer Johnson: So that you can fill that with people who actually do align.
• 16:25
  Talyn Rahman-Figueroa: Yeah.
• 16:25
  Jennifer Johnson: Yeah.
• 16:26
  Talyn Rahman-Figueroa: So your $200 client is now worth $1,500.
• 16:29
  Talyn Rahman-Figueroa: Same parts, you know, same work, or maybe slightly more evolved.
• 16:34
  Talyn Rahman-Figueroa: You're adding one extra client, and you've just removed the headache of filling in that 200 client with like eight of them.
• 16:43
  Jennifer Johnson: Right.
• 16:43
  Jennifer Johnson: Yeah.
• 16:45
  Jennifer Johnson: So in your time working with entrepreneurs, what do you feel are the one or one or two biggest mistakes that that individuals make that do devalue their brand or don't bring them into the in front of the right audience?
• 16:59
  Jennifer Johnson: What are they doing?
• 17:01
  Talyn Rahman-Figueroa: I don't think they feel like they are important enough in their business.
• 17:05
  Talyn Rahman-Figueroa: Honestly, that's my that's my most candid response.
• 17:09
  Talyn Rahman-Figueroa: They always say, you know, I want to talk about my business.
• 17:13
  Talyn Rahman-Figueroa: So, you know, my business name is boss diploma.
• 17:15
  Talyn Rahman-Figueroa: I don't think people really know that because now I've branded myself as the fairy boss mother.
• 17:20
  Talyn Rahman-Figueroa: Right.
• 17:20
  Talyn Rahman-Figueroa: Um, and that's something that's very memorable.
• 17:22
  Talyn Rahman-Figueroa: People don't really, you know, if they don't know my name, that's fine.
• 17:25
  Talyn Rahman-Figueroa: But I now have created kind of like an avatar of myself for public consumption.
• 17:31
  Talyn Rahman-Figueroa: And I don't think a lot of entrepreneurs do that enough because the most popular people who are absolutely killing it in their business, the first thing they work on and invest in is their personal brand.
• 17:43
  Talyn Rahman-Figueroa: They know exactly what they're saying, they rinse and repeat that.
• 17:47
  Talyn Rahman-Figueroa: That consistency is golden.
• 17:50
  Talyn Rahman-Figueroa: Because think about it.
• 17:51
  Talyn Rahman-Figueroa: I mean, let's use another example, Jennifer, right?
• 17:54
  Talyn Rahman-Figueroa: Um, the most basic personal branding is the way you dress yourself, right?
• 17:59
  Talyn Rahman-Figueroa: Your visual image.
• 18:00
  Talyn Rahman-Figueroa: Most people get that wrong because they wake up and going, oh, I've got nothing to wear, even though the closet's like bursting with like clothes, and then they dress with their emotions, and then the next day they do the same thing, and then you're thinking, oh my god, who am I going to talk to today?
• 18:15
  Talyn Rahman-Figueroa: I have no idea.
• 18:17
  Talyn Rahman-Figueroa: And that inconsistency shows, and that's when you're devaluing yourself because I don't know who you are right now, even though, like, imagine you and I know each other for a long time, Jennifer, but you're dressing with your emotions, you just go with the flow in the moment.
• 18:33
  Talyn Rahman-Figueroa: There's no strategy behind you, right?
• 18:35
  Talyn Rahman-Figueroa: And that's what happens when you don't have a personal brand.
• 18:40
  Jennifer Johnson: I love that.
• 18:41
  Jennifer Johnson: Can you share with our viewers or listeners and viewers?
• 18:44
  Jennifer Johnson: Because they may not know what an avatar is.
• 18:48
  Talyn Rahman-Figueroa: So an avatar is another version of you that you show publicly.
• 18:51
  Talyn Rahman-Figueroa: So, for example, you know, I'm a I call myself a soldier.
• 18:55
  Talyn Rahman-Figueroa: I'm not, you know, the wife, the mother, the entrepreneur.
• 18:58
  Talyn Rahman-Figueroa: I have two businesses.
• 18:59
  Talyn Rahman-Figueroa: Um, so not only do I do personal branding, but behind the scenes I do real estate, um, I buy properties, but that's not the version of me that I talk to online, it's the fairy boss mother.
• 19:12
  Talyn Rahman-Figueroa: So it's who, which version of you are you willing to talk about?
• 19:16
  Talyn Rahman-Figueroa: And that is the person that you show up.
• 19:19
  Talyn Rahman-Figueroa: It's almost like you're performing for your audience.
• 19:21
  Jennifer Johnson: Sure.
• 19:22
  Talyn Rahman-Figueroa: Right?
• 19:22
  Talyn Rahman-Figueroa: But you need to be consistent.
• 19:24
  Talyn Rahman-Figueroa: You can't just say, you know what, today I'm going to create content about breakfast and food and nutrition when you've never ever talked about that before.
• 19:31
  Talyn Rahman-Figueroa: Right.
• 19:31
  Talyn Rahman-Figueroa: Because then all of a sudden your audience is gonna go, that's not the reason why I'm following you, or the reason why I'm I'm interested in you.
• 19:38
  Talyn Rahman-Figueroa: And now you flip-flop, I'm not interested anymore, and boom, you've just shut your audience down.
• 19:43
  Jennifer Johnson: It goes back to being authentic.
• 19:45
  Jennifer Johnson: And I think for some people, it's really hard to figure out.
• 19:50
  Jennifer Johnson: They may have a very um broad base of things that they're interested in and things that they want to do, but to really distill it down and to figure out what message, like you said, do you really want to convey to people?
• 20:03
  Jennifer Johnson: What is it?
• 20:04
  Jennifer Johnson: That's a hard process.
• 20:06
  Jennifer Johnson: And is that something that you go through?
• 20:09
  Jennifer Johnson: Is that a process that you go through with them?
• 20:11
  Jennifer Johnson: What does that look like as they're trying to figure themselves out?
• 20:16
  Talyn Rahman-Figueroa: Yeah.
• 20:16
  Talyn Rahman-Figueroa: Um, so yes, I have a very easy question um answer to that.
• 20:21
  Talyn Rahman-Figueroa: So I have the boss diplomat code.
• 20:23
  Talyn Rahman-Figueroa: When I build million-dollar personal brands for my clients, Jennifer, I do it in a hundred days.
• 20:29
  Talyn Rahman-Figueroa: That is my process.
• 20:30
  Talyn Rahman-Figueroa: In a hundred days, you will be leveling up into the one, you know, the million-dollar version of yourself in your business.
• 20:38
  Talyn Rahman-Figueroa: And it always starts with the foundation of who you are, what you represent, and what you want to show off.
• 20:45
  Talyn Rahman-Figueroa: So, for me, for example, um the reason why foundation is so important is because it is so easy for us entrepreneurs to get pulled in a million different directions.
• 20:55
  Talyn Rahman-Figueroa: And then you realize I have no time for myself, I don't have time for self-care, I don't have time to work out, I don't have time to do basic human things that we need as entrepreneurs, and your foundation is pivotal.
• 21:09
  Talyn Rahman-Figueroa: So for me, um the foundation of my brand, and this is something that I don't often show, but it is a core part of my my personal brand now is I I wake up at five o'clock in the morning.
• 21:21
  Talyn Rahman-Figueroa: I hate it, I do hate it, I admit it.
• 21:24
  Talyn Rahman-Figueroa: Hate it to death because I'm a night owl.
• 21:27
  Jennifer Johnson: Oh, that would be why.
• 21:29
  Talyn Rahman-Figueroa: But I'm also a parent, so it's like, oh, okay.
• 21:32
  Talyn Rahman-Figueroa: So I wake up at five.
• 21:33
  Talyn Rahman-Figueroa: The first thing I do, Jennifer, is boxing.
• 21:36
  Talyn Rahman-Figueroa: So that's that's a really cool part of but um me, not my brand, me.
• 21:41
  Talyn Rahman-Figueroa: And then um something else I do for myself is qigong.
• 21:45
  Talyn Rahman-Figueroa: So that's a softer version of like Tai Chi Ancient Arts.
• 21:49
  Jennifer Johnson: Oh wow.
• 21:49
  Talyn Rahman-Figueroa: I'm actually showing these now in my content because it's like in order for me to be a million-dollar brand, I need roots that is so deep that no one can pull out.
• 21:59
  Talyn Rahman-Figueroa: So, what are the things that keeps you grounded, rooted, and stay firm so you don't burn out?
• 22:05
  Talyn Rahman-Figueroa: And that is one of the biggest things that I build is the foundation.
• 22:09
  Talyn Rahman-Figueroa: Before you start to build the skyscraper, which is your butt, which is your million-dollar personal brand.
• 22:15
  Jennifer Johnson: That's a wonderful analogy.
• 22:17
  Jennifer Johnson: Building those roots, growing those roots, so no, you can't it can't be pulled out from under you.
• 22:22
  Talyn Rahman-Figueroa: Yeah, I mean, think about it.
• 22:24
  Talyn Rahman-Figueroa: When you're building a skyscraper, your foundation has to be like oh so deep.
• 22:28
  Talyn Rahman-Figueroa: I can't even like it needs to be wicked deep.
• 22:31
  Talyn Rahman-Figueroa: That is gonna be the hardest part of your personal brand.
• 22:34
  Talyn Rahman-Figueroa: And then once your the foundation is deep enough, you've got really deep roots that no one can pull out, and then your skyscraper, then you have to start laying up your skyscraper, and your skyscraper can be well, it can't be 10 floors, that's not skyscraper, it could be 60 floors, it could be 120 floors, like the sky's the limit.
• 22:51
  Talyn Rahman-Figueroa: But guess what?
• 22:53
  Talyn Rahman-Figueroa: Your personal brand evolves with you every single year.
• 22:58
  Talyn Rahman-Figueroa: So the more experiences you have, the more you know, life lessons you get, the higher you're stacking your personal brand because it it moves with you.
• 23:08
  Jennifer Johnson: So you mentioned, you know, now you're starting to show your audience the fact that you do boxing and and your personal stuff, the stuff that is for you.
• 23:16
  Jennifer Johnson: Yeah, I know that people are probably thinking, oh my gosh, that is so vulnerable, that's so personal.
• 23:24
  Jennifer Johnson: How do you work with your clients on building the boundaries, however?
• 23:29
  Jennifer Johnson: Because with like anything, there needs to be boundaries.
• 23:34
  Jennifer Johnson: How do you how do you navigate that?
• 23:37
  Talyn Rahman-Figueroa: Yeah, boundaries is super important.
• 23:39
  Talyn Rahman-Figueroa: And it's not just boundaries, it's also what I call the visibility protocol.
• 23:43
  Talyn Rahman-Figueroa: So this is going back in my diplomacy days where you need to make sure that you're not just filming everything, but you're also protecting what you're showing on camera.
• 23:52
  Talyn Rahman-Figueroa: So, for example, never share your location or show street signs or or things that's going to give away your physical location because you make yourself extra vulnerable when you're doing that, right?
• 24:04
  Talyn Rahman-Figueroa: And people don't think about that.
• 24:06
  Talyn Rahman-Figueroa: But um, going back to you know the boxing and qigong for me, the reason why I'm showing that it's because a lot of people talk about oh burnout, burnout, burnout, burnout.
• 24:16
  Talyn Rahman-Figueroa: So, how do you avoid burnout before it becomes a problem?
• 24:21
  Talyn Rahman-Figueroa: And this is why I'm showing off that part of me, because for me, that's part of my code now, it's just what I do, right?
• 24:28
  Talyn Rahman-Figueroa: And because this is just what I do, expect to expect me to do this every day now because it's just part of my brand.
• 24:35
  Talyn Rahman-Figueroa: So it I mean, what is the one thing that you love doing for yourself, Jennifer?
• 24:39
  Talyn Rahman-Figueroa: Let's see.
• 24:40
  Jennifer Johnson: Oh my gosh.
• 24:40
  Jennifer Johnson: There's two things I love shopping and I love taking baths.
• 24:45
  Talyn Rahman-Figueroa: Okay, okay, okay, yeah.
• 24:47
  Talyn Rahman-Figueroa: I mean, that's something that is very you.
• 24:49
  Talyn Rahman-Figueroa: So the things that keeps you grounded, it could be anything, right?
• 24:54
  Talyn Rahman-Figueroa: For me, it's what it's something physical.
• 24:56
  Talyn Rahman-Figueroa: For you, it's I mean, taking baths and shopping, the shopping part that's something that you can actively.
• 25:02
  Talyn Rahman-Figueroa: Like dynamically show off, right?
• 25:05
  Jennifer Johnson: Right.
• 25:05
  Talyn Rahman-Figueroa: And see and say this is quintessentially Jennifer now.
• 25:08
  Talyn Rahman-Figueroa: Right.
• 25:09
  Jennifer Johnson: And it's it's really self-care.
• 25:12
  Jennifer Johnson: Right.
• 25:13
  Jennifer Johnson: Right.
• 25:13
  Jennifer Johnson: Which shows, you know, if you're talking the talk, you better walk the walk, right?
• 25:17
  Jennifer Johnson: And exactly.
• 25:19
  Jennifer Johnson: Exactly.
• 25:20
  Jennifer Johnson: So in all of this, with building your personal brand, how does storytelling and narratives tie in with everything?
• 25:29
  Talyn Rahman-Figueroa: Yeah, everything is a story.
• 25:30
  Talyn Rahman-Figueroa: You'll have so many stories about things you have to share, not just about your clients, because sometimes it's not about your clients, it's about what you've done to get over the things that your clients are struggling with.
• 25:41
  Talyn Rahman-Figueroa: Right?
• 25:42
  Talyn Rahman-Figueroa: So the very first question you asked me was, okay, diplomacy and now personal branding, how?
• 25:48
  Talyn Rahman-Figueroa: Right?
• 25:49
  Talyn Rahman-Figueroa: People are going to be naturally curious about the basic questions.
• 25:52
  Talyn Rahman-Figueroa: If you're able to nail down those basic questions that people are always going to be curious about, that's your story.
• 26:00
  Talyn Rahman-Figueroa: That's your story.
• 26:02
  Jennifer Johnson: And create that narrative so you can have it on replay every time they ask, because you will be asked.
• 26:07
  Talyn Rahman-Figueroa: You will be asked.
• 26:08
  Talyn Rahman-Figueroa: And guess what?
• 26:09
  Talyn Rahman-Figueroa: Then you have just nailed down your narrative for yourself and you control that narrative, Jennifer.
• 26:15
  Talyn Rahman-Figueroa: No one else does.
• 26:16
  Jennifer Johnson: That's a very good point.
• 26:17
  Jennifer Johnson: Absolutely.
• 26:19
  Jennifer Johnson: So as you are building your brand, you're building your million-dollar brand, and you're getting this information out to your what platforms do you suggest people use?
• 26:32
  Jennifer Johnson: And I know everyone's gonna be a little bit different, but are there any platforms that work better than others for amplifying your message?
• 26:39
  Talyn Rahman-Figueroa: Yeah, just like personal branding is personal.
• 26:42
  Talyn Rahman-Figueroa: So one platform can work really well for one type of business and not for someone else.
• 26:47
  Talyn Rahman-Figueroa: So it depends.
• 26:48
  Talyn Rahman-Figueroa: Um, I think content is very important when it comes to branding.
• 26:52
  Talyn Rahman-Figueroa: So you have to decide are you a are you comfortable being on camera or audio only or just written text?
• 27:00
  Talyn Rahman-Figueroa: I think once you decide on what format you want your content, then you can decide, well, if it's written, then I need to make sure my blog is my website is doing really, really well.
• 27:11
  Talyn Rahman-Figueroa: So you don't have to worry about social media or Instagram, but LinkedIn could be something great because that's a lot of written text.
• 27:18
  Talyn Rahman-Figueroa: If you're visual and you want to show your face off, then Instagram and um you know YouTube could be a really great platform.
• 27:26
  Talyn Rahman-Figueroa: So again, it's a personal choice and go deep into that because your audience will always find you.
• 27:32
  Talyn Rahman-Figueroa: And then, of course, Jennifer, doing podcasts like this is great because you're borrowing someone else's audience and you're not just recreating from scratch.
• 27:40
  Jennifer Johnson: You know, Talyn, I'm glad you mentioned that.
• 27:42
  Jennifer Johnson: You said go deep.
• 27:43
  Jennifer Johnson: I think one of, in my opinion, one of the mistakes that people make is it's kind of a spray and play.
• 27:48
  Jennifer Johnson: Let me be everywhere.
• 27:50
  Jennifer Johnson: Yeah, let me just do them all.
• 27:52
  Jennifer Johnson: But then what happens when you do them all?
• 27:55
  Jennifer Johnson: You give them this much effort.
• 27:57
  Jennifer Johnson: What do you say about that?
• 27:59
  Jennifer Johnson: Don't do it.
• 28:00
  Talyn Rahman-Figueroa: It's a waste of time.
• 28:01
  Talyn Rahman-Figueroa: It's a waste of time.
• 28:04
  Talyn Rahman-Figueroa: It's the same thing as saying, I help everyone.
• 28:06
  Talyn Rahman-Figueroa: Well, if you help everyone, you help no one, right?
• 28:09
  Talyn Rahman-Figueroa: Right, right.
• 28:09
  Talyn Rahman-Figueroa: So it's the same thing.
• 28:11
  Talyn Rahman-Figueroa: You're just wasting and you're just burning so much energy on stuff that at the end of the day, we have a business, which means we need to make money from it, right?
• 28:22
  Talyn Rahman-Figueroa: So that's what did you call it?
• 28:24
  Talyn Rahman-Figueroa: The spray and play.
• 28:25
  Talyn Rahman-Figueroa: It's like it's literally like throwing spaghetti at the wall and what's gonna stick.
• 28:30
  Talyn Rahman-Figueroa: Nothing because you have to clean that mess up.
• 28:36
  Jennifer Johnson: Right.
• 28:37
  Jennifer Johnson: No one wants to do that.
• 28:39
  Jennifer Johnson: Yeah, it doesn't work, but I think a lot of people think because they heard it somewhere.
• 28:44
  Jennifer Johnson: Someone on some, you know, some expert somewhere told them, you know, you just do it all on all the channels and you got it all covered.
• 28:52
  Jennifer Johnson: Yeah, and I learned long ago that I could probably do two channels well, and that was it.
• 28:58
  Talyn Rahman-Figueroa: Exactly.
• 28:58
  Talyn Rahman-Figueroa: You have to go deep.
• 29:00
  Talyn Rahman-Figueroa: And then that way you can spend a little bit more extra money putting ads and promotions behind it to like amplify and boost the work that you're doing.
• 29:10
  Talyn Rahman-Figueroa: You can't do that with like 10 channels.
• 29:13
  Jennifer Johnson: Right.
• 29:13
  Talyn Rahman-Figueroa: You'll be expensive and it'll be really stupid if you do.
• 29:16
  Talyn Rahman-Figueroa: Yeah.
• 29:18
  Jennifer Johnson: Social media posting.
• 29:19
  Jennifer Johnson: Yeah.
• 29:20
  Jennifer Johnson: So going into how you measure the success of building your personal branding is how do you determine what your ROI is on this, your return on investment?
• 29:32
  Talyn Rahman-Figueroa: Yeah.
• 29:33
  Talyn Rahman-Figueroa: So this is a really tricky one because your personal brand evolves the more you do it.
• 29:37
  Talyn Rahman-Figueroa: But I'll give you an example of a client of mine.
• 29:39
  Talyn Rahman-Figueroa: Um, she's based in Barbados, she sells uh candles for a living, but these are candles that are quintessentially like Barbadian.
• 29:47
  Jennifer Johnson: Okay.
• 29:48
  Talyn Rahman-Figueroa: And these smells, these scents are very much tied to her own history, like the things that she grew up with.
• 29:54
  Talyn Rahman-Figueroa: Um, one of the most famous things she said to me was um when people think of the Caribbean, they think of mangoes and coconuts and pineapples, but Caribbean people don't go to the beach and they don't eat fruit.
• 30:05
  Talyn Rahman-Figueroa: So why the hell are we right?
• 30:08
  Talyn Rahman-Figueroa: So why are we showing off these like things that are typically Caribbean when the average Caribbean doesn't do any of that?
• 30:15
  Talyn Rahman-Figueroa: So for her, once we built a brand, the first, the only thing she kept talking to me about was, I'm a six-figure business, I'm gonna be a seven, seven-figure business, eight-figure business.
• 30:27
  Talyn Rahman-Figueroa: And all I said to her was, I don't care about how much money you make.
• 30:31
  Talyn Rahman-Figueroa: How much, how much do you value yourself?
• 30:34
  Talyn Rahman-Figueroa: And she couldn't put a number on her own self-worth.
• 30:37
  Talyn Rahman-Figueroa: And now when she talks about the journey she's been through, the reasons why she's you know, she's created those scents, there's a personal story behind it.
• 30:48
  Talyn Rahman-Figueroa: And now she's walking around like I feel like a million-dollar brand right now.
• 30:52
  Talyn Rahman-Figueroa: I feel it.
• 30:53
  Talyn Rahman-Figueroa: It's not something you but and and when you see how she talks about her brand, it's completely different from a year ago to the point where she's completely reset all of her content.
• 31:03
  Talyn Rahman-Figueroa: She's like, I don't want to even show that version of me anymore.
• 31:06
  Jennifer Johnson: Isn't that amazing to see that transformation?
• 31:09
  Talyn Rahman-Figueroa: Yeah.
• 31:09
  Jennifer Johnson: That's that's pretty awesome.
• 31:11
  Jennifer Johnson: So as we wrap up, what is one insight from your diplomacy years and your diplomacy background that has influenced your approach to personal branding and your business today?
• 31:26
  Talyn Rahman-Figueroa: Yeah, you have to look at people, look at what they're not saying, and don't be afraid to pull that version of them out.
• 31:35
  Talyn Rahman-Figueroa: And I think that's my skill set, that's what I do.
• 31:38
  Talyn Rahman-Figueroa: Um, you know, a lot of people get stuck in the corporate jargon, talking about oh, the processes and you know, the money and the systems and the models.
• 31:47
  Talyn Rahman-Figueroa: And I'm thinking, but where are you in your business?
• 31:50
  Talyn Rahman-Figueroa: I don't see that.
• 31:51
  Talyn Rahman-Figueroa: You're not talking about the reason why you started, other than I want to make money, I don't care.
• 31:56
  Talyn Rahman-Figueroa: I don't care how much money you're making in your business.
• 31:59
  Talyn Rahman-Figueroa: But what are you doing to connect with people in a way that's meaningful and isn't just like a today?
• 32:07
  Talyn Rahman-Figueroa: I'm gonna show you three things on three ways of doing X, Y, and Z.
• 32:11
  Talyn Rahman-Figueroa: Like everyone talks like that.
• 32:12
  Talyn Rahman-Figueroa: But when you're speaking from the heart and you are being vulnerable, I think the thing is, Jennifer, people are scared to be vulnerable because they're scared of that feedback and that rejection.
• 32:23
  Jennifer Johnson: That's true.
• 32:23
  Talyn Rahman-Figueroa: Embrace it.
• 32:24
  Talyn Rahman-Figueroa: The more you embrace that, the more powerful you feel and become.
• 32:28
  Jennifer Johnson: Right.
• 32:29
  Talyn Rahman-Figueroa: Because that feedback is gonna only make you better, right?
• 32:33
  Jennifer Johnson: Right.
• 32:33
  Talyn Rahman-Figueroa: Even if you do get feedback and it stinks, so what?
• 32:36
  Talyn Rahman-Figueroa: You've just toughened up a bit.
• 32:38
  Jennifer Johnson: That's very true.
• 32:39
  Jennifer Johnson: Yeah, it's very true.
• 32:41
  Talyn Rahman-Figueroa: No one teaches you that as an entrepreneur.
• 32:43
  Jennifer Johnson: You know what?
• 32:44
  Jennifer Johnson: No, and and being an entrepreneur, you have to have your skin has to be pretty tough because I you never know what a customer is gonna come out and say.
• 32:53
  Jennifer Johnson: You never know what's gonna get thrown at you from any which direction, and you have to have thick skin to repel that and and deal with whatever it is.
• 33:02
  Jennifer Johnson: So I totally agree with that.
• 33:04
  Jennifer Johnson: So, Talyn, we're gonna head into the final four.
• 33:07
  Jennifer Johnson: Four questions that I ask every guest that's on my show because I always get a different answer, typically.
• 33:14
  Jennifer Johnson: Okay, for all of these.
• 33:16
  Jennifer Johnson: So, my first one what is your favorite book that you have read and what was it that made it stick with you?
• 33:22
  Talyn Rahman-Figueroa: Oh, oh, this is a good one.
• 33:24
  Talyn Rahman-Figueroa: I have two.
• 33:24
  Talyn Rahman-Figueroa: Can I share two?
• 33:25
  Talyn Rahman-Figueroa: Yes, absolutely.
• 33:26
  Talyn Rahman-Figueroa: No, they're not business marketing books.
• 33:30
  Talyn Rahman-Figueroa: Throw them out, don't read them.
• 33:31
  Talyn Rahman-Figueroa: Um, I saw I have two.
• 33:33
  Talyn Rahman-Figueroa: Um, one is by Evie Pomporas.
• 33:35
  Talyn Rahman-Figueroa: The book is called Becoming Bulletproof.
• 33:37
  Talyn Rahman-Figueroa: She is a former FBI agent who was part of the whole 9-11 shenanigan, and um, she talks about how to build resilience, how to you know survey your environment, how to read people, like all of the stuff that I learned as a diplomat, but from an FBI agent point of view, she teaches you all of those strategies, and I think it's incredibly critical for you to learn those skills, especially if you're gonna become a million-dollar personal brand, because you need to be able to have your own like security in place with yourself.
• 34:09
  Talyn Rahman-Figueroa: So that's the first one.
• 34:11
  Talyn Rahman-Figueroa: The second one that people don't ex well, people who know me know I will say something like this, but it's a book by an MMA champion called Um, his name is George St.
• 34:22
  Talyn Rahman-Figueroa: Pierre, and the book is called The Way of the Fight.
• 34:24
  Talyn Rahman-Figueroa: And again, it's about Way of the Fight.
• 34:27
  Talyn Rahman-Figueroa: Yeah, it's about discipline, being consistent, shutting down the world to perfect your art.
• 34:35
  Talyn Rahman-Figueroa: He's very much a lone warrior when it comes to the work he does, but he's a champion for a reason.
• 34:41
  Talyn Rahman-Figueroa: Again, you can't build a million-dollar brand without shutting down a few of the windows and just being like super dedicated to your art.
• 34:49
  Talyn Rahman-Figueroa: And he teaches a lot about those strategies that a lot of entrepreneurs can take away.
• 34:55
  Jennifer Johnson: I wrote both of them down.
• 34:56
  Talyn Rahman-Figueroa: Yeah.
• 34:57
  Jennifer Johnson: I'm going on a trip and I'm going to get those so that I can read those.
• 35:01
  Talyn Rahman-Figueroa: Learn about the, you know, the martial arts way and then what secret agents do.
• 35:06
  Jennifer Johnson: Right, absolutely.
• 35:07
  Jennifer Johnson: Do you have a favorite quote or piece of advice that you find yourself coming back to time and time again?
• 35:14
  Talyn Rahman-Figueroa: Yes, okay.
• 35:14
  Talyn Rahman-Figueroa: I have one on my whiteboard.
• 35:16
  Talyn Rahman-Figueroa: Let me just read it out.
• 35:17
  Talyn Rahman-Figueroa: I don't know who said this, but it says, plan like you're gonna live forever.
• 35:21
  Talyn Rahman-Figueroa: Live like you're gonna die tomorrow.
• 35:24
  Jennifer Johnson: Oh, I love it.
• 35:26
  Talyn Rahman-Figueroa: Mm-hmm.
• 35:26
  Talyn Rahman-Figueroa: Which is a bit scary, but if it doesn't scare you, then but you know, it's it's so true.
• 35:33
  Jennifer Johnson: It's very true.
• 35:33
  Jennifer Johnson: What's one habit or practice that's changed your life?
• 35:38
  Talyn Rahman-Figueroa: Yeah, I think the foundation is what you and I discussed earlier.
• 35:42
  Talyn Rahman-Figueroa: You know, having my 5 a.m.
• 35:44
  Talyn Rahman-Figueroa: rituals and having my 9 p.m.
• 35:45
  Talyn Rahman-Figueroa: rituals has been amazing because before, you know, I'd wake up when my daughter wakes up, I'd go to sleep when I felt like it.
• 35:53
  Talyn Rahman-Figueroa: As a result, you end up really, really tired.
• 35:55
  Talyn Rahman-Figueroa: You're not giving enough to yourself, you're not filling up your own cup.
• 35:59
  Talyn Rahman-Figueroa: And now I'm my my number one priority is my own cup must be filled before I give it out to anyone else because I'm very much someone who gives energy to other people, but I need to be able to like give that energy back to myself.
• 36:13
  Jennifer Johnson: Right.
• 36:14
  Jennifer Johnson: That's a beautiful piece of advice.
• 36:16
  Jennifer Johnson: If you could have dinner with anyone, who would it be and why?
• 36:22
  Talyn Rahman-Figueroa: Oh, dang, this is a tough one.
• 36:24
  Talyn Rahman-Figueroa: Um that's a really hard one for me because um, you know, as someone who worked in diplomacy, I've met some amazing people.
• 36:33
  Talyn Rahman-Figueroa: Like, for example, I met Desmond Tutu.
• 36:35
  Talyn Rahman-Figueroa: Um, you know, I sat it's really funny story.
• 36:39
  Talyn Rahman-Figueroa: Um, he kept saying, you know, come over because we're doing a photo shoot, and there was nowhere to sit, and he kept saying, sit on my lap, sit on my lap.
• 36:46
  Talyn Rahman-Figueroa: And I just thought, well, that's not very appropriate because back then I was 20 years old.
• 36:50
  Jennifer Johnson: Um oh my gosh.
• 36:54
  Talyn Rahman-Figueroa: So I kind of sat near him, like on perching, I was sharing his chair, not on his lap.
• 37:00
  Talyn Rahman-Figueroa: Um, I don't know.
• 37:02
  Talyn Rahman-Figueroa: I I okay, if there was one person I could like meet and have lunch with, they're not alive anymore.
• 37:08
  Talyn Rahman-Figueroa: But the one person that I wanted to meet and not alive anymore is the queen.
• 37:12
  Talyn Rahman-Figueroa: So I didn't get to meet my own queen.
• 37:14
  Talyn Rahman-Figueroa: So I guess I have to settle for the king now.
• 37:17
  Talyn Rahman-Figueroa: Hopefully, I get an invite one day.
• 37:21
  Jennifer Johnson: Exactly.
• 37:21
  Jennifer Johnson: Oh my gosh, wouldn't that be so cool?
• 37:24
  Jennifer Johnson: Yeah, yeah, that would be very cool, Talyn.
• 37:27
  Jennifer Johnson: It has been an absolute pleasure having you on today.
• 37:31
  Jennifer Johnson: If our listeners want to get a hold of you, how can they do so?
• 37:35
  Talyn Rahman-Figueroa: Hey, you want to watch me build my million-dollar personal brand?
• 37:38
  Talyn Rahman-Figueroa: Go to Instagram.
• 37:39
  Talyn Rahman-Figueroa: Um, follow me at boss diplomat.
• 37:42
  Talyn Rahman-Figueroa: And also, um, I do have my own show called the Fairy Boss Mother Show.
• 37:46
  Talyn Rahman-Figueroa: So everything you and I discuss, Jennifer, I am looking for a challenging opponent to get into the ring with me.
• 37:52
  Talyn Rahman-Figueroa: I usually have this on.
• 37:54
  Talyn Rahman-Figueroa: It's my boxing glove.
• 37:55
  Talyn Rahman-Figueroa: Oh my god.
• 37:56
  Talyn Rahman-Figueroa: Look how chatted this is.
• 37:57
  Talyn Rahman-Figueroa: So it's like get into the ring with me, come into the fairy bossmother show, and let me show you what your million dollar version could look like.
• 38:05
  Talyn Rahman-Figueroa: Um, so if you want to do that, it's on my website, bossdiplomat.com.
• 38:10
  Jennifer Johnson: Awesome.
• 38:10
  Jennifer Johnson: Thank you so much, Talyn.
• 38:12
  Talyn Rahman-Figueroa: Thank you, Jennifer.
• 38:13
  Talyn Rahman-Figueroa: This was a pleasure.