Latest / The You Project / #2223 The Art and Science of Certainty - Professor Adam Kucharski
Transcript
- 0:00Speaker 1: G'day, team. It's the You Project. What else would it
- 0:03Speaker 1: be if I was hosting at Tiffany Ann Cook? Tiffany
- 0:06Speaker 1: Ann Cook is over there at TYP Central looking a
- 0:10Speaker 1: little bit sleepy because she's just eaten dinner at the
- 0:12Speaker 1: ridiculous grandma hour of about 5.30. What are you eating
- 0:16Speaker 1: dinner at 5.30? Are you 80 years old? What are
- 0:19Speaker 1: you doing?
- 0:19Speaker 2: I do like nana time. I'm going to be in bed.
- 0:22Speaker 2: I'm going to be sliding into bed by 8, 8.30.
- 0:25Speaker 2: I don't want any food in my tum-tum by then.
- 0:28Speaker 1: Yeah, that's, yeah, that. Yeah, well, that kind of makes sense,
- 0:31Speaker 1: but also 5.30, come on. You know, Mary, Adam, that's
- 0:35Speaker 1: my mum, Mary was complaining before because dinner at the
- 0:39Speaker 1: new place that she's at, the new care home, which
- 0:41Speaker 1: is beautiful, and thank you very much, Yolambi, for looking
- 0:44Speaker 1: after my gorgeous mum. But she's not a big fan
- 0:47Speaker 1: of the 5 o'clock dinner every night.
- 0:50Speaker 3: I'd be in heaven there.
- 0:52Speaker 1: I'm like, that's basically a mid-afternoon snack. Anyway, yeah, we
- 0:58Speaker 1: could get you a room. I think there's a few
- 0:59Speaker 1: spare ones.
- 1:00Speaker 3: Okay.
- 1:01Speaker 1: I'll look into it. I'll do some research. Adam, welcome
- 1:04Speaker 1: to the You Project. Apologies for that initial crap. How
- 1:08Speaker 1: are you?
- 1:10Speaker 3: I'm good. Thank you. Thanks for having me. And I sympathize.
- 1:13Speaker 2: I've got two young children, so I know the feeling
- 1:16Speaker 2: if it gets to 5.30 and you're like, should we
- 1:18Speaker 2: just hit an.
- 1:18Speaker 3: Economy of scale here and get dinner for everybody? Yeah.
- 1:21Speaker 1: Yeah. Do you do a 5.30 dinner person very often?
- 1:25Speaker 3: I'd rather not.
- 1:26Speaker 2: Be, but I think sometimes it's like, yeah, do you
- 1:28Speaker 2: really want to cook twice, clean up twice?
- 1:30Speaker 1: It's just practical, right? So I only started, apologies, I
- 1:36Speaker 1: only started looking at you and your work yesterday. I
- 1:40Speaker 1: don't know that my brain is in a state at
- 1:43Speaker 1: 6.12 p.m. on a Tuesday night to be able to
- 1:46Speaker 1: handle you, and I mean that in the nicest possible way.
- 1:50Speaker 1: Have you ever seen the Big Bang Theory?
- 1:51Speaker 3: I have, yes.
- 1:55Speaker 1: So you're Sheldon and I'm Penny. So let's just move
- 2:00Speaker 1: forward with that understanding so you understand my level of understanding.
- 2:06Speaker 1: There you go. But tell people what you do rather
- 2:10Speaker 1: than me just read some bio. Tell people what you do,
- 2:14Speaker 1: what you're about, and we'll dive in from there.
- 2:17Speaker 3: Yeah, so... the Sheldon synopsis, I guess.
- 2:21Speaker 2: So original backgrounds, applied maths, but I think like a
- 2:24Speaker 2: lot of people, if you're kind of, I mean, a
- 2:27Speaker 2: lot of maths is problem solving, it's finding patterns, it's
- 2:30Speaker 2: understanding how things fit together. Increasingly wanted to solve real
- 2:33Speaker 2: world problems. How do we get better data on what
- 2:37Speaker 2: we care about? Worked more in health. So particular fields
- 2:42Speaker 2: where we can kind of try and understand how the
- 2:44Speaker 2: health issues spread in populations. And then as kind of
- 2:48Speaker 2: going through research, going up to becoming a professor in
- 2:51Speaker 2: that area.
- 2:51Speaker 3: I think when you start working in health.
- 2:54Speaker 2: And how problems spread and very much becomes a behavioral
- 3:00Speaker 2: problem as well, because of course it's not just these
- 3:02Speaker 2: isolated houses. It's actually, well, how do people perceive them?
- 3:05Speaker 2: How do people behave around them? And so that's a
- 3:08Speaker 2: lot of my work over the years is how do
- 3:10Speaker 2: we set up studies.
- 3:11Speaker 3: To understand health and behavior.
- 3:13Speaker 2: And How do we get closer to a lot of
- 3:15Speaker 2: the things we care about, which often we can't observe?
- 3:17Speaker 2: You know, we can observe these, the maybe later outcomes
- 3:20Speaker 2: of a problem, but we actually can't understand what's influencing this,
- 3:23Speaker 2: what's causing it. And then alongside that, the academic research
- 3:27Speaker 2: has done a lot of writing about this kind of
- 3:30Speaker 2: broad area, I'd say. How do you make sense of
- 3:32Speaker 2: this quite uncertain, noisy, hard to measure world that we
- 3:36Speaker 2: have to deal with? particularly working with organisations, governments and
- 3:41Speaker 2: others in terms of how does that inform decision-making?
- 3:44Speaker 3: What's the level of evidence you need to actually take action?
- 3:47Speaker 2: And I think your background is obviously a lot in sports,
- 3:51Speaker 2: both in terms of policy, government side, sports teams, organisations.
- 3:55Speaker 2: There's a lot of demand often for having to make
- 3:58Speaker 2: sense of a situation where you don't have all the information.
- 4:01Speaker 2: You're going to have to make a decision. You're going
- 4:02Speaker 2: to have to take some risk. How do you balance that?
- 4:05Speaker 2: And then more recently, a lot of the work I've
- 4:06Speaker 2: been doing is moving into AI. But I think fundamentally,
- 4:11Speaker 2: for me, it's how do we get a lot of
- 4:13Speaker 2: these problems historically, we haven't been able to get a
- 4:16Speaker 2: lot of it is, is more about the why and
- 4:18Speaker 2: relying less on just these kind of easy measurements that
- 4:21Speaker 2: don't maybe tell us that much, and getting much closer,
- 4:24Speaker 2: like what's actually the source and the driver of what's
- 4:28Speaker 2: really happening. So I think that's the kind of the
- 4:30Speaker 2: common frustration driving through a lot of my work and
- 4:33Speaker 2: kind of manifesting in different ways and different industries over
- 4:35Speaker 2: the years.
- 4:37Speaker 1: When I first saw your background, I'm like, what does
- 4:42Speaker 1: a professor of mathematics do anyway? I mean, other than maths.
- 4:47Speaker 1: And I was thinking, how does maths, other than the obvious,
- 4:55Speaker 1: but the less obvious ways that maths spills into or
- 4:58Speaker 1: connects with or relates to day-to-day life for us, and
- 5:02Speaker 1: research in other areas and How does it intersect with
- 5:09Speaker 1: day-to-day life for people?
- 5:13Speaker 2: I think a lot of, certainly at the applied end,
- 5:16Speaker 2: it's really trying to understand and effectively write down the
- 5:22Speaker 2: rules that drive life. the processes we're caring about. I mean,
- 5:25Speaker 2: the kind of very simple level, you know, if you've
- 5:28Speaker 2: put some money in an investment and you want to
- 5:30Speaker 2: know what's going to happen in the future, you're not
- 5:32Speaker 2: just going to say, oh, it's just going to go
- 5:34Speaker 2: up by a fixed amount. We know that you get
- 5:36Speaker 2: compounding and you get some growth and you get growth
- 5:39Speaker 2: upon growth. And that same principle, whether you're working with
- 5:42Speaker 2: a disease epidemic, whether you're working on an online trend,
- 5:45Speaker 2: a lot of those ideas translate over. There's a lot
- 5:47Speaker 2: of work, for example, on things like spread of behavior,
- 5:49Speaker 2: spread of crime, And if you just look at the
- 5:52Speaker 2: data on the surface of it, kind of your mental
- 5:54Speaker 2: model of what's happening might be quite distant from actually
- 5:57Speaker 2: what's really going on and lead you to some incorrect conclusions.
- 6:00Speaker 2: So a lot of the work we do is to
- 6:02Speaker 2: try and get actually closer to what's genuinely happening so
- 6:06Speaker 2: you can make a better, whether it's trying to predict
- 6:08Speaker 2: growth based on interest rates.
- 6:11Speaker 3: So you don't get hammered on a mortgage.
- 6:12Speaker 2: You're not expecting, or whether some of the work we've
- 6:15Speaker 2: done over the years, you know, you get an online
- 6:16Speaker 2: trend that takes off and a lot of people treat
- 6:19Speaker 2: it as like, this is just this random occurrence.
- 6:21Speaker 3: You know, what do we do?
- 6:22Speaker 2: I mean, a week or so ago, you had a
- 6:24Speaker 2: lot of the coverage of some of the AI agents
- 6:26Speaker 2: kind of running rampage in computer systems. And some of
- 6:29Speaker 2: the things is, oh, this is just a random bad
- 6:31Speaker 2: thing that's happened. But actually there's a lot of just
- 6:33Speaker 2: underlying kind of predictable principles. And so I see a
- 6:36Speaker 2: lot of what we do is, you know, Everyone sort
- 6:39Speaker 2: of thought the planets was kind of a bit luck
- 6:41Speaker 2: and just, oh, here's some stuff happening. And then we
- 6:43Speaker 2: tried to map out, well, no, there's a bunch of rules.
- 6:46Speaker 2: And then Newton came up with his rules. And then
- 6:48Speaker 2: Einstein was like, oh, actually, that doesn't work for Mercury.
- 6:50Speaker 2: So we're going to have to come up with some
- 6:51Speaker 2: slightly better rules. I think we're now moving into territory
- 6:54Speaker 2: where not everything, but there's certain features of behavior.
- 6:58Speaker 3: There's certain features of health where.
- 7:01Speaker 2: it's actually much more predictable than we would have thought
- 7:03Speaker 2: it was say 50 years ago. And if you, if
- 7:05Speaker 2: you understand the system crucially, that gives you a better
- 7:08Speaker 2: sense of what you can do about it. And I
- 7:10Speaker 2: think what we, I kind of view like anyone who
- 7:12Speaker 2: has an opinion on how to change the world is
- 7:15Speaker 2: basically running a little mathematical kind of thing in that
- 7:18Speaker 2: they don't realize they're doing it because it's often quite
- 7:19Speaker 2: top level. But what you're saying is if I cause this,
- 7:22Speaker 2: if I change this, I think this is going to
- 7:23Speaker 2: happen and this is going to happen and this is
- 7:25Speaker 2: going to happen.
- 7:26Speaker 4: Yes.
- 7:26Speaker 2: And you're stringing together a bunch of assumptions, each with
- 7:29Speaker 2: a bit of uncertainty in a very kind of just
- 7:32Speaker 2: ad hoc way.
- 7:33Speaker 3: We do it all the time.
- 7:33Speaker 2: It's kind of how we navigate the world. But that's
- 7:36Speaker 2: a lot of my job is to, can we actually
- 7:37Speaker 2: write that down and can we work out, okay, that
- 7:39Speaker 2: little assumption you're making, is that actually supported by data?
- 7:43Speaker 3: Where's the gaps? Where do we need more information to
- 7:45Speaker 3: know what might happen when we intervene?
- 7:49Speaker 1: Yeah, that's fascinating because I feel like we're always doing
- 7:52Speaker 1: in the moment calculations and it might not be a
- 7:55Speaker 1: mathematical per se, but it might be if I do this,
- 7:58Speaker 1: what's the outcome going to be? I think most likely
- 8:00Speaker 1: it would be that outcome or it could be this
- 8:03Speaker 1: or it could be that, but I want that. So
- 8:06Speaker 1: what do I need? What do I need? How do
- 8:08Speaker 1: I need to manipulate myself or this situation or these
- 8:11Speaker 1: factors or variables to create the outcome that I want
- 8:15Speaker 1: or to make it more likely than not? which is
- 8:18Speaker 1: kind of an equation. It's kind of a problem solving,
- 8:21Speaker 1: almost mathematical internal process as well.
- 8:26Speaker 3: And I think a lot of.
- 8:27Speaker 2: It is just, you're trying to move beyond, and humans
- 8:30Speaker 2: are like really, really good at that. We're really good
- 8:33Speaker 2: at pattern matching often what we, what we'd call kind
- 8:36Speaker 2: of intuition or, you know, kind of experience in difficult situations.
- 8:41Speaker 2: You see it a lot in industries that rely very
- 8:42Speaker 2: heavily on performance and people who've got a lot of
- 8:45Speaker 2: experience can just spot this is something we need to try,
- 8:48Speaker 2: this works, this doesn't. But I think even if you
- 8:50Speaker 2: look over the years, 30, 40 years ago in medicine,
- 8:54Speaker 2: it was a bit too kind of vibes based that,
- 8:56Speaker 2: you know, you'd have someone say, I think this patient,
- 8:59Speaker 2: I reckon this will work.
- 9:01Speaker 3: And actually you just didn't have that.
- 9:03Speaker 2: Kind of baseline level of evidence of, okay, if you
- 9:07Speaker 2: do this and it works, will it work next time?
- 9:09Speaker 2: Or was that luck? Or was there another factor that
- 9:11Speaker 2: you're not seeing kind of getting involved there? I think
- 9:13Speaker 2: it's been certainly in health, a lot of, effort to
- 9:16Speaker 2: try and just build up that a bit more systematically
- 9:19Speaker 2: to say this isn't just you know we're going to
- 9:21Speaker 2: try things as we go but actually can we say
- 9:23Speaker 2: something a bit more consistently i mean again in a
- 9:26Speaker 2: lot of performance strategies of not just oh i tried
- 9:29Speaker 2: this in a team and i happen to get a
- 9:30Speaker 2: good outcome i think as we all know from things
- 9:32Speaker 2: that involve risk you can make good decisions and get
- 9:35Speaker 2: bad outcomes or make bad decisions and you know luck
- 9:37Speaker 2: out and get a good outcome And it's really just
- 9:40Speaker 2: trying to put more in place to say, okay, you know,
- 9:43Speaker 2: over season after season or over player after player kind
- 9:46Speaker 2: of recovery, or, you know, whether it's dealing with a
- 9:49Speaker 2: sort of policy threat you need to react to, how
- 9:51Speaker 2: do we have something.
- 9:52Speaker 3: Where we can just be more confident we're going to
- 9:54Speaker 3: get what we we want out.
- 9:55Speaker 1: Of it yeah uh i apologize to my listeners for
- 9:59Speaker 1: what i'm about to say because i literally spoke about
- 10:02Speaker 1: it yesterday on a podcast so for the next three
- 10:05Speaker 1: or four minutes make yourself a cup of tea put
- 10:06Speaker 1: your feet in the bean bag light a candle uh
- 10:09Speaker 1: whatever so there's a i think you'll just find this
- 10:14Speaker 1: interesting prof um So in Australia there's the AFL, which
- 10:18Speaker 1: is the Australian Football League, which I'm sure you don't
- 10:21Speaker 1: follow but you've heard of maybe?
- 10:23Speaker 3: Yeah, I've heard.
- 10:24Speaker 2: I've seen odd bits when I've tuned into the wrong
- 10:28Speaker 2: channel and sort of very quickly struggled to follow.
- 10:31Speaker 1: Yeah, yeah. What on earth is that? Correct. So what's
- 10:35Speaker 1: been really interesting this year in the 2026 season is
- 10:40Speaker 1: so there's a team. Anyway, the team's called Carlton. But
- 10:43Speaker 1: the team had a coach who was the– the head
- 10:47Speaker 1: coach and in the first nine games of the season,
- 10:52Speaker 1: it's a 23 game season and then finals. So nine
- 10:56Speaker 1: of the first 23, they lost eight games. So they
- 10:59Speaker 1: won one, then they lost eight games. Uh, and then
- 11:04Speaker 1: they replaced the coach at the end of game nine
- 11:09Speaker 1: after yet another loss, they replaced the coach with, uh,
- 11:15Speaker 1: a kind of support staff coach, an assistant coach. So
- 11:19Speaker 1: he became the temporary head coach with no real plan
- 11:23Speaker 1: for him to carry on post-season, right? Now, what was
- 11:27Speaker 1: amazing was the same team that had gone 1-8, they
- 11:32Speaker 1: then lost for the rest of the season. Now, they'd
- 11:34Speaker 1: lost 8. They lost for the rest of the season 2.
- 11:37Speaker 4: Oh, okay.
- 11:40Speaker 3: Right?
- 11:41Speaker 1: So of the remaining... 14 games. They won 11, they
- 11:48Speaker 1: drew one and they lost two. And I was just thinking,
- 11:52Speaker 1: I was trying to do the maths on that myself
- 11:54Speaker 1: in terms of percentages, but I'm thinking like this as
- 11:58Speaker 1: a statistical analysis of performance.
- 12:01Speaker 3: Okay.
- 12:01Speaker 1: They played nine, they lost eight. Then the same team
- 12:04Speaker 1: with the same bodies, the same skill, the same resources
- 12:07Speaker 1: playing the same Absolute same sport with the same rules
- 12:11Speaker 1: and dudes with the same genetics, like there's no new players.
- 12:15Speaker 1: They didn't have some magic formula. They then went on
- 12:18Speaker 1: this long winning streak, which changed, obviously, the data, the outcomes,
- 12:23Speaker 1: the statistics, the percentages for the whole season. And what
- 12:29Speaker 1: isn't talked about much over here, which fascinates me, is why.
- 12:33Speaker 1: Why was there, apart from the obvious performance, But what's
- 12:39Speaker 1: the psychology and what's the mechanism that created that incredible...
- 12:45Speaker 1: I don't know. What's one in nine? What percentage is that?
- 12:48Speaker 1: You'll tell me off the top of your head. Is
- 12:49Speaker 1: it like 89 or 91? So they were on a 91%
- 12:55Speaker 1: bloody losing record, and then they went up to like.
- 13:00Speaker 4: 84% winning record. And I'm thinking... That made me curious.
- 13:08Speaker 4: But what else made me curious is nobody's talking about
- 13:12Speaker 4: what was the mechanism. Because what didn't change was the players,
- 13:17Speaker 4: the personnel, the talent, the genetics, the resources, the game,
- 13:21Speaker 4: the rules.
- 13:22Speaker 1: Nothing changed. But the same humans doing the same thing
- 13:26Speaker 1: that they do every week were now, it's almost like
- 13:30Speaker 1: it was hard to believe. Like, Statistical anomalies like that
- 13:36Speaker 1: freak me out. I'm fascinated with how that happens.
- 13:40Speaker 3: I think that's really nice.
- 13:42Speaker 2: We see it a lot in football as well and
- 13:45Speaker 2: other sports where it is just, as you said, the
- 13:47Speaker 2: only thing you've changed is what feels like just kind
- 13:50Speaker 2: of one piece and it's transformed this. I think my
- 13:53Speaker 2: first book actually was a lot about risk and prediction
- 13:56Speaker 2: and sport I think is a great example just because A,
- 13:58Speaker 2: there's lots of data. you have a lot of structure
- 14:00Speaker 2: to it as well. So unlike, you know, a policy or,
- 14:04Speaker 2: you know, just how life works, there's so many variables
- 14:07Speaker 2: in sport. You know, there is some structure to, there's
- 14:09Speaker 2: a game, there's players, there's rules. But one of the
- 14:12Speaker 2: things that's kind of really interesting is that a lot
- 14:14Speaker 2: of the early analysis of sport was in very structured.
- 14:17Speaker 2: It was in the baseball, cricket, you know, where it's
- 14:20Speaker 2: essentially kind of one-on-one battles to some extent.
- 14:22Speaker 4: Yes.
- 14:22Speaker 2: But once you start getting into team dynamics, the amount
- 14:25Speaker 2: of combinations of stuff that could happen just goes really
- 14:28Speaker 2: much further up. I think there's some really nice results
- 14:32Speaker 2: from actually study of ecological systems, like how does bits
- 14:36Speaker 2: of nature and animal populations work. You can actually get
- 14:39Speaker 2: very fragile transitions in those kinds of complex sets of interaction.
- 14:45Speaker 2: A lot of it, I think we have a sense
- 14:47Speaker 2: of it if we worked with a team over the year,
- 14:50Speaker 2: that basically if you have quite a strong performing or
- 14:52Speaker 2: strong mindset, team it can pull up weak links very
- 14:56Speaker 2: easily but you often get these these really quite sensitive
- 14:59Speaker 2: transitions and i think we've all been in a situation
- 15:01Speaker 2: like that where you've got a team that's struggling for
- 15:05Speaker 2: some reason and then suddenly the attempts to be strong
- 15:08Speaker 2: get pulled down by the the kind of weakness of
- 15:10Speaker 2: the situation and it's something we've seen um explains a
- 15:14Speaker 2: lot of what's happened with like financial crises again similarly
- 15:16Speaker 2: like what looks on the face of it similar little
- 15:18Speaker 2: small change and and drops off um And I think
- 15:23Speaker 2: it creates, again, it's trying to understand those underlying principles.
- 15:27Speaker 2: It's so hard to explain in sport, but I think
- 15:29Speaker 2: you're right. You can get those things that seem quite innocuous,
- 15:32Speaker 2: but actually because you're dealing with this quite, in some cases,
- 15:36Speaker 2: quite fragile system. Certainly if a team's losing eight games
- 15:38Speaker 2: on a go, there's something that's quite fragile about what's
- 15:41Speaker 2: going on there. But it might actually be that there's
- 15:44Speaker 2: a much smaller change than perhaps is obvious. I mean,
- 15:46Speaker 2: I think a lot of us intuitively would think, you know,
- 15:48Speaker 2: if you're losing that many games, you just need 11 or...
- 15:50Speaker 2: 11 players in the NFL?
- 15:52Speaker 3: No, less than that.
- 15:54Speaker 1: 18 on the field.
- 15:55Speaker 2: Yeah, 18 on the field. So, yeah, it's not necessarily
- 16:00Speaker 2: that you have to replace the whole team. And I
- 16:02Speaker 2: think this is one of the things that.
- 16:05Speaker 2: Working with sports teams a bit over the years and
- 16:08Speaker 2: writing about it is really interesting is the measurement problem
- 16:10Speaker 2: that I think I mean soccer like was a classic
- 16:14Speaker 2: example where it was just really hard to measure the
- 16:17Speaker 2: most valuable players because stuff like scoring goals making tackles
- 16:20Speaker 2: you know good defenders like Maldini legendary Italian defenders you
- 16:24Speaker 2: know made a tackle once every two games and so
- 16:28Speaker 2: on paper it's like you're not doing anything but he
- 16:30Speaker 2: was remarkably good at controlling space and all these things
- 16:32Speaker 2: are very hard to measure so I think I think
- 16:34Speaker 2: we're only starting to scratch the surface actually in terms
- 16:36Speaker 2: of what's driving a lot of these things that you're
- 16:38Speaker 2: talking about. Because we're so reliant on, yeah, okay, what's
- 16:42Speaker 2: goals scored? What's, you know, recovery and training? What's player availability?
- 16:46Speaker 2: What's this kind of stuff? And actually a lot of it,
- 16:49Speaker 2: because you can get these dramatic transitions, isn't just about
- 16:51Speaker 2: those top level metrics.
- 16:53Speaker 1: Yeah, love it. So I want to jump back to
- 16:56Speaker 1: something you spoke about, which your new book, which we'll
- 16:58Speaker 1: talk about, explores, which is certainty and uncertainty. It feels
- 17:05Speaker 1: like this is, I don't know, so you tell me,
- 17:08Speaker 1: feels like not many people love uncertainty and a lot
- 17:12Speaker 1: of people love certainty, predictability, familiarity, you know, what is known,
- 17:18Speaker 1: not what is unknown. And I think that's because you know,
- 17:24Speaker 1: we're less fearful. Like if I know what's coming, even
- 17:28Speaker 1: if it's not great, but I know what's coming, I'm
- 17:30Speaker 1: more prepared, da, da, da, da. But it also feels
- 17:33Speaker 1: to me from a psychological, sociological development point of view,
- 17:40Speaker 1: we seem to grow and evolve and learn and adapt
- 17:43Speaker 1: more in uncertainty. So when I'm working with people, coaching them,
- 17:49Speaker 1: which I do quite a lot, I always talk about
- 17:52Speaker 1: the value of doing the hard thing, not the easy
- 17:54Speaker 1: thing or the unknown thing, not the known thing or
- 17:56Speaker 1: the uncertain thing, not the certain thing, not in a
- 18:00Speaker 1: reckless way, but in a strategic way. Like, you know,
- 18:03Speaker 1: you're going to have to do, if you want to
- 18:05Speaker 1: be a corporate speaker, you got to go do your
- 18:07Speaker 1: first one at some stage and you're not going to
- 18:09Speaker 1: be very good. And your skill won't be great. And
- 18:12Speaker 1: your connection with the audience probably won't be great. But
- 18:15Speaker 1: you can't get good at the thing that you're not doing. Right.
- 18:19Speaker 1: So it seems a lot of people make their decisions
- 18:22Speaker 1: around what is the safest, what is the most certain,
- 18:25Speaker 1: what is the most familiar. Talk about that for a bit.
- 18:30Speaker 3: Yeah, I think that's a really good point.
- 18:31Speaker 2: I think it partly just reminds me of a lot
- 18:35Speaker 2: of the work and where learning comes from.
- 18:38Speaker 3: I think that's kind of what you're getting at.
- 18:40Speaker 2: Even just from just understanding problems, understand the world, to
- 18:44Speaker 2: some extent, variance and variability in outcomes is our friend, right? Because,
- 18:48Speaker 2: you know, if you only ever do one thing and
- 18:50Speaker 2: you only ever get one outcome, you learn absolutely nothing
- 18:52Speaker 2: about if you change something and.
- 18:55Speaker 3: What that realm of possibility looks like.
- 18:56Speaker 2: And when we're doing research, for example, trying to evaluate
- 19:01Speaker 2: whether things work, um and we work a lot with
- 19:04Speaker 2: organizations at the moment on changes they've done and they
- 19:06Speaker 2: want to know is this is this having an effect
- 19:08Speaker 2: on performance is this not and you need variability you
- 19:11Speaker 2: need different people to react in different ways you need
- 19:14Speaker 2: different things to have been tried otherwise you just don't
- 19:16Speaker 2: have um that underlying information there um i think also
- 19:20Speaker 2: what you said about just just what people like having
- 19:23Speaker 2: in front of them um i think we've seen actually
- 19:26Speaker 2: some quite interesting evidence of that emerging around ai use
- 19:29Speaker 2: so a lot of these um The models, I think
- 19:31Speaker 2: GPT-6 has just come out, but the model two ago,
- 19:34Speaker 2: there was some data they had when they were testing it.
- 19:37Speaker 2: So what they do is they typically develop these AI
- 19:40Speaker 2: tools in two phases. So one is they train.
- 19:42Speaker 3: It on loads of data from.
- 19:43Speaker 2: The Internet and try and get it to kind of
- 19:46Speaker 2: you know essentially encode and memorize a lot of these
- 19:50Speaker 2: these kind of facts and behaviors um so that's the
- 19:52Speaker 2: first one is the kind of the raw data crunching
- 19:54Speaker 2: element the second one is they put it in front
- 19:56Speaker 2: of users and they you know whenever you get the
- 19:59Speaker 2: kind of which response do you like or what yeah
- 20:00Speaker 2: and they get essentially user feedback of making it more.
- 20:04Speaker 3: Um yeah user friendly and palatable.
- 20:07Speaker 2: For people and there's some really kind of striking data
- 20:11Speaker 2: sets where if you give some of these models kind
- 20:14Speaker 2: of multiple choice questions and ask it to report its
- 20:16Speaker 2: confidence in an answer, you know, Ideally, you'd hope that
- 20:21Speaker 2: the ones it's confident in, it gets right more, the
- 20:23Speaker 2: ones it's less confident in, it gets right less.
- 20:25Speaker 3: And the raw models for simple questionnaires are pretty good
- 20:28Speaker 3: at that now.
- 20:29Speaker 2: But once it goes through this user training, the model
- 20:32Speaker 2: tends to be overconfident across the bar. So it's almost
- 20:35Speaker 2: like interacting with people and saying like, what do you like?
- 20:37Speaker 2: What kind of style of answer? People kind of hammer
- 20:41Speaker 2: it out, any of that ability to be truthful. And
- 20:43Speaker 2: I think there's this trade-off between that actually we see
- 20:47Speaker 2: appearing in a few other places. And you see it
- 20:48Speaker 2: a lot in life that if you're ever in a
- 20:51Speaker 2: meeting or something, there's this trade-off between being right and
- 20:54Speaker 2: keeping everyone happy. And you can see it actually just
- 20:59Speaker 2: in kind of the costiness, if you think of it,
- 21:01Speaker 2: of information. So if I ask you, what's the capital
- 21:03Speaker 2: of Paris? Sorry, what's the capital of France? That's information
- 21:07Speaker 2: that everyone knows is fairly uncontentious. It's quite a high
- 21:11Speaker 2: cost to you getting it wrong, essentially. And if I say, oh,
- 21:14Speaker 2: I think it's London, there's quite a low cost to
- 21:16Speaker 2: you correcting me because everyone knows what the.
- 21:19Speaker 3: Correct answer is.
- 21:20Speaker 2: But if it's something that's maybe a bit contentious, you know,
- 21:22Speaker 2: a food preference or something where people do debate it,
- 21:26Speaker 2: you pushing for your way of, oh, I want this
- 21:28Speaker 2: on the order. there's a big advantage perhaps for you
- 21:31Speaker 2: and not so much of a cost. I think we're
- 21:33Speaker 2: seeing that in AI is almost kind of surfacing a
- 21:38Speaker 2: lot of in reality, the trade-offs that people make, but
- 21:41Speaker 2: perhaps don't realize they're making it between, you know, wanting
- 21:44Speaker 2: uncertainty and wanting accuracy perhaps, but actually their behavior is
- 21:48Speaker 2: realizing that sometimes they just like a confident kind of
- 21:51Speaker 2: people pleasing type response.
- 21:56Speaker 1: People don't love being wrong, do they? But the practical
- 21:59Speaker 1: real world reality is we're wrong all the time about
- 22:04Speaker 1: many things. Like I get, I've been doing this forever
- 22:09Speaker 1: and if I'm really blunt and honest and a little
- 22:12Speaker 1: bit self-aware, I probably get 20 things wrong a day.
- 22:15Speaker 1: It could be big, could be little. But to assume
- 22:18Speaker 1: that you're always right, what is that need that people
- 22:22Speaker 1: have for that where they just, even if they're, It's not,
- 22:28Speaker 1: they don't have certainty, but it's like they believe they,
- 22:32Speaker 1: like it's like they believe they know, whereas no, you
- 22:35Speaker 1: don't know, you just think. And in reality, your version
- 22:39Speaker 1: of what is absolute truth isn't, you know, what is
- 22:42Speaker 1: that about?
- 22:43Speaker 2: I think there's a couple of things at play there.
- 22:46Speaker 2: I think one is as you alluded to, it's just,
- 22:49Speaker 2: it's much more comfortable to have that. So, you know,
- 22:51Speaker 2: whether it's just, it's just views on the, you know,
- 22:54Speaker 2: quite complex issues about the world. It's very easy to
- 22:56Speaker 2: be like, look, these people are wrong. These people are right.
- 22:58Speaker 2: I like what they're doing. I don't like what they're doing.
- 23:02Speaker 2: And to some extent it's, it's like almost a form
- 23:06Speaker 2: of simplification that makes things very easy to navigate. Like
- 23:10Speaker 2: if you have to sort of put things in boxes,
- 23:13Speaker 2: this is a good thing, this is a bad thing,
- 23:15Speaker 2: that's much easier than being like, actually this good thing
- 23:17Speaker 2: has a bunch of bad stuff about it and uncertain
- 23:19Speaker 2: stuff about it. You have to kind of, to have
- 23:22Speaker 2: a view on that, you have to maintain a lot
- 23:24Speaker 2: more complexity. So it's kind of just from a pure
- 23:26Speaker 2: perspective sort of processing demand on our brains, it simplifies
- 23:33Speaker 2: and it reduces the exertion on us to have something
- 23:36Speaker 2: which is just much easier to work with. And I
- 23:39Speaker 2: think there's a lot.
- 23:42Speaker 2: I think there's also a practical element for decision-making. Lyndon Johnson,
- 23:46Speaker 2: the US president, had this line that someone tried to
- 23:48Speaker 2: give him a range of outcomes.
- 23:49Speaker 3: He said, ranges are for cattle. Give me a number.
- 23:52Speaker 3: Tell me what to do. I think there is a
- 23:55Speaker 3: tension in a lot of the work we've done where.
- 23:58Speaker 2: You have situations sometimes with a lot of uncertainty, particularly
- 24:01Speaker 2: early in a problem or if it's a new problem
- 24:03Speaker 2: you're dealing with. But people also need to take action.
- 24:06Speaker 2: And how do you translate between that? And I think
- 24:09Speaker 2: one of the things I spend a lot of my
- 24:10Speaker 2: time thinking about is how do you convert a very
- 24:13Speaker 2: uncertain situation into something, as you say, either where you.
- 24:17Speaker 3: Can take a step perhaps with lower risk. You know,
- 24:19Speaker 3: I think certainly.
- 24:21Speaker 2: Anything where there's a chance of failure and the stakes
- 24:23Speaker 2: are quite low, the best way to learn, as you said,
- 24:26Speaker 2: is just do it. If you don't have enough information
- 24:29Speaker 2: and it's cheap to make mistakes, make a mistake. Buy
- 24:32Speaker 2: yourself some information cheaply. That's just the optimal kind of
- 24:35Speaker 2: way to do it. I think where it becomes harder
- 24:37Speaker 2: is where you've got something where the stakes are quite high,
- 24:40Speaker 2: you have uncertainty. And then at some point you need
- 24:43Speaker 2: to do something about it. And that's where sometimes converting
- 24:47Speaker 2: even into something quite narrow. So we do a lot
- 24:49Speaker 2: of work, for example, where I can't tell you exactly
- 24:52Speaker 2: what the benefit of something is going to be, but
- 24:54Speaker 2: I can tell you with confidence, you're not going to
- 24:57Speaker 2: get it horrendously wrong. So yeah, I said, okay, there's uncertainty,
- 25:00Speaker 2: there's a range here, but I can rule out these possibilities.
- 25:03Speaker 2: And that, because you're narrowing that space of possibility, that's
- 25:06Speaker 2: still quite useful for decisions.
- 25:07Speaker 3: I think the big danger I often see with.
- 25:11Speaker 2: people at the top of trees, whether it's on the
- 25:14Speaker 2: political side, whether it's an organization, is there in that
- 25:17Speaker 2: situation and their solution is to demand more confidence. So
- 25:20Speaker 2: you're in a situation where you've got uncertainty, you have
- 25:22Speaker 2: to make a decision and you say, I'll wait for
- 25:24Speaker 2: some more data.
- 25:25Speaker 3: And implicitly what you're doing there is avoiding making a decision.
- 25:28Speaker 2: And I think that's, is that kind of like people
- 25:31Speaker 2: freeze and they just, Oh, I'll wait, I'll wait. And
- 25:33Speaker 2: you actually, you're deciding to not decide. And that in
- 25:36Speaker 2: itself is taking action. And so that, That sort of
- 25:39Speaker 2: balance between those two things I think is something that people.
- 25:42Speaker 3: Often fall into. Yeah.
- 25:44Speaker 1: Yeah, choosing not to make a decision is making a decision.
- 25:47Speaker 1: You know, that's the irony of that. I think also
- 25:51Speaker 1: like when people have certain ideas or theories or conspiracy
- 25:56Speaker 1: theories or beliefs, they often get their, if not all,
- 26:02Speaker 1: part of their identity through that. So if you question
- 26:06Speaker 1: my truth, you question my identity, so fuck you. You know,
- 26:10Speaker 1: it's a little bit that. It's like my sense of
- 26:14Speaker 1: who I am ties into this thing that I believe
- 26:17Speaker 1: being correct or unequivocal truth. And so it's very hard.
- 26:25Speaker 1: I mean, the whole idea of objectivity and open-mindedness is
- 26:29Speaker 1: fascinating because we all experience the world subjectively and we
- 26:33Speaker 1: all interpret all the data's well, let's talk about global data.
- 26:38Speaker 1: I'm not talking so much about actual data, but all
- 26:41Speaker 1: that inbound kind of information, we turn it into a
- 26:45Speaker 1: story and our truth becomes a version of what we've
- 26:48Speaker 1: seen and observed and interpreted anyway. Like we're all in
- 26:52Speaker 1: the same chat, but we're not in the same experience
- 26:56Speaker 1: because your experience right now is not determined by what's
- 27:00Speaker 1: going on. It's determined by how you respond to or
- 27:04Speaker 1: think about or react to what's going on. Same with me,
- 27:07Speaker 1: same with Tiff. So there's that whole kind of the,
- 27:11Speaker 1: the idea of being truly open-minded, I think is almost
- 27:15Speaker 1: impossible depending on the context.
- 27:20Speaker 3: Yeah.
- 27:20Speaker 2: I think that's a really important point of kind of how, um,
- 27:25Speaker 2: how we think about things and how it kind of
- 27:28Speaker 2: interacts with just a lot of how people are in
- 27:30Speaker 2: terms of social structure. So a great talk, um, early,
- 27:33Speaker 2: but yeah, it was a, it was a comedy writer
- 27:35Speaker 2: for a lot of kind of quite well known comedy
- 27:38Speaker 2: shows in the UK. And he made this point about
- 27:41Speaker 2: a good joke or that the best jokes are often
- 27:43Speaker 2: quite exclusive. Yeah. So he said like almost like the
- 27:46Speaker 2: most powerful meaningful joke is like a joke between family
- 27:50Speaker 2: members that nobody else gets and it's kind of that
- 27:53Speaker 2: in joke and it's that bonding around and you often
- 27:55Speaker 2: see that around a lot of comedy that you know
- 27:57Speaker 2: you're there because you you kind of have this view
- 27:59Speaker 2: on stuff that other people perhaps in other ways don't
- 28:03Speaker 2: you know like you know the jokes you have amongst
- 28:05Speaker 2: people who support the same sports team or kind of
- 28:06Speaker 2: you know come from the same town or this kind
- 28:09Speaker 2: of thing And I think it's when that kind of
- 28:12Speaker 2: demand for community then starts to layer on to beliefs
- 28:15Speaker 2: and other things, you can start to get some attention
- 28:18Speaker 2: as you kind of talked about where actually it's belonging
- 28:22Speaker 2: to that belief matters more than perhaps whether that's true
- 28:27Speaker 2: or not, or what the implications of that thing are.
- 28:30Speaker 2: And I think a lot of it you see is
- 28:33Speaker 2: kind of where the stakes land. You know, if, if, if, if,
- 28:37Speaker 2: I don't know, if you say your background colour is
- 28:39Speaker 2: this and I say, no, it's not.
- 28:40Speaker 3: This is quite a kind of low stakes.
- 28:42Speaker 2: But I've definitely noticed, I mean, even amongst people, you know,
- 28:48Speaker 2: scientists or, you know, kind of experts or people who
- 28:51Speaker 2: kind of work a lot.
- 28:51Speaker 3: And sometimes you find people kind of go a bit
- 28:53Speaker 3: off with a view. And how do you end up there?
- 28:55Speaker 2: And I think a lot of it is that just
- 28:58Speaker 2: putting more and more kind of social capital and more
- 29:00Speaker 2: on the line. And I've seen this in academic conferences
- 29:02Speaker 2: where you get people who just defend ideas to the
- 29:05Speaker 2: death because they've got paper on it. And if that's,
- 29:08Speaker 2: you know, removed... there's no interest in like, Oh, this
- 29:12Speaker 2: is great. Someone's discovered something new. This is like, well,
- 29:14Speaker 2: this is my thing that I need to protect. And
- 29:17Speaker 2: if someone else is, I kind of get defensive. I
- 29:20Speaker 2: think it's a very natural response. And even if you
- 29:22Speaker 2: look back through history, there's these, these kind of competing
- 29:25Speaker 2: views for how research works and the term paradigm shift
- 29:29Speaker 2: that a lot of people are familiar with, like Thomas
- 29:30Speaker 2: Kuhn in the sixties kind of came up with the
- 29:33Speaker 2: idea that a lot of ideas don't evolve because everyone
- 29:38Speaker 2: kind of piles in and tries to just stuff. It basically,
- 29:41Speaker 2: you get a bunch of people coalesce and defend it
- 29:42Speaker 2: to the hilt. And then eventually you get enough momentum
- 29:46Speaker 2: behind something new that the old one, I mean, Max
- 29:48Speaker 2: Planck had this line, the physicist, that science advances one
- 29:52Speaker 2: funeral at a time.
- 29:53Speaker 3: That basically the.
- 29:55Speaker 2: Old generation was just too powerful to let new ideas through,
- 29:58Speaker 2: eventually start to kind of fall by the wayside and
- 30:01Speaker 2: that bubbles up. So over time, you've got this actually
- 30:05Speaker 2: quite kind of sociological outlook on how a lot of
- 30:08Speaker 2: even kind of scientific discovery works beyond just everyone's trying
- 30:12Speaker 2: to get, you know, get the truth every moment in time.
- 30:16Speaker 1: Tiff, can you look up something for me? I'll start
- 30:18Speaker 1: telling a story. I just, I don't want to mess
- 30:21Speaker 1: it up too much. So the guy, he was a surgeon.
- 30:24Speaker 1: I think he was Polish doctor. And he was the
- 30:27Speaker 1: guy who came up with the idea of washing hands
- 30:31Speaker 1: between surgeries, right? And this was before germ theory. This
- 30:35Speaker 1: was before Pasteur. And it was before, I think it's
- 30:38Speaker 1: Joseph Lister. But anyway, Prof, so... So that was Samuel Weiss, yeah?
- 30:45Speaker 1: Was that? Yes, yes. And like 1847 or something, was it, Tiff? Anyway,
- 30:52Speaker 1: so he thought... They had this, I forget the condition,
- 30:56Speaker 1: but up to 18% of the women who gave birth
- 31:01Speaker 1: were dying in the hospital. So almost one in five.
- 31:07Speaker 1: And his theory was, he didn't understand the mechanism, but
- 31:10Speaker 1: his theory was if we wash in this, it was
- 31:13Speaker 1: like a chlorine-based cleaner where they washed and basically, you know,
- 31:18Speaker 1: they sanitized their hands clean. And at that time, sorry, everybody,
- 31:23Speaker 1: if this puts you off a little bit, but they
- 31:24Speaker 1: literally were having doctors who would perform an autopsy and
- 31:28Speaker 1: then go and deliver a baby or do a vaginal examination, right?
- 31:35Speaker 1: Excuse me. It's just what was going on. I bet
- 31:37Speaker 1: you're glad you didn't live then, Tiff. So they were
- 31:40Speaker 1: going from one. And he kind of tried to encourage
- 31:45Speaker 1: everybody in the clinic that he worked at. He had
- 31:48Speaker 1: his own ward. to do this, and they all renounced him,
- 31:51Speaker 1: scoffed at him, told him he was an idiot, blah, blah, blah.
- 31:55Speaker 1: So he started this protocol, and in the rest of
- 31:59Speaker 1: the hospital, it was up to 18%. I think the
- 32:02Speaker 1: figure was 10% to 18% were dying. And he started this,
- 32:08Speaker 1: and his patients, it was 1%, right? So he had–
- 32:13Speaker 1: and it was all recorded, and so he– shouted it
- 32:17Speaker 1: from the rooftops, and he was still, you probably know
- 32:19Speaker 1: all this, anyway, he was still rejected, still made fun of,
- 32:23Speaker 1: still criticized, and they carried on not washing their hands
- 32:28Speaker 1: despite all this. I mean, that's a classic example of
- 32:32Speaker 1: people not actually having any awareness or capacity to say, oh,
- 32:40Speaker 1: it seems we're wrong and he's right, so let's do
- 32:44Speaker 1: something better. doesn't sound very scientific at all.
- 32:49Speaker 2: And I think there's, there's a term actually that came
- 32:51Speaker 2: out of that called the Semmelweis reflex, which is when
- 32:54Speaker 2: you hold some of the challenges, you know, it's this
- 32:57Speaker 2: people came up with all these, you know, Oh, well
- 32:59Speaker 2: it's this and it's this and something else and something else.
- 33:01Speaker 2: And all these things in hindsight, you're like, well, obviously
- 33:04Speaker 2: that's just a terrible idea to do it that way. But,
- 33:07Speaker 2: but I think we, we still see that, that, you know,
- 33:09Speaker 2: people's beliefs are being kind of challenged. I think there's also, um,
- 33:14Speaker 2: An aspect of that, which you see pop up a
- 33:16Speaker 2: lot in how we think about doing things better in,
- 33:20Speaker 2: as you said, he didn't have an explanation for why,
- 33:23Speaker 2: because we didn't have germ theory. We didn't actually know
- 33:25Speaker 2: that kind of underlying what was going on. And I
- 33:27Speaker 2: think you see that quite quite a lot of this
- 33:29Speaker 2: tension between, you know, I've got data, I've done it differently.
- 33:33Speaker 3: This is a better outcome.
- 33:35Speaker 2: Like, you know, the manager taking over a team and
- 33:37Speaker 2: getting better performance and just, you know, off the scale,
- 33:41Speaker 2: this is just a turnaround. But if it's quite hard
- 33:44Speaker 2: to explain why exactly is that, I think that can
- 33:47Speaker 2: sometimes leave this kind of space for skepticism. And I
- 33:50Speaker 2: think we see it even sometimes on the sort of
- 33:54Speaker 2: negative side that when people kind of come up with
- 33:56Speaker 2: these quite kind of extreme explanations for, you know, the
- 34:01Speaker 2: shadowy forces behind everything. I think sometimes that's actually building
- 34:05Speaker 2: on quite an innate human desire to explain things, that
- 34:10Speaker 2: we want a why, we want something a bit deeper.
- 34:13Speaker 2: So I completely agree. It's insane that that wasn't acted
- 34:17Speaker 2: on sooner. I think that we do see parallels kind
- 34:21Speaker 2: of coming into the modern world where people don't have
- 34:24Speaker 2: a clear why, so it won't act. I think the
- 34:26Speaker 2: other kind of sad footnote of that story is you
- 34:30Speaker 2: probably came across the what happened to him later in life.
- 34:34Speaker 2: So I think he became extremely bitter and extremely angry.
- 34:37Speaker 2: So I think there's also this, this challenge that if
- 34:40Speaker 2: you're not believed, what do you do about it? And
- 34:42Speaker 2: I think he kind of just ended up in, in
- 34:44Speaker 2: quite a bad place. I think there was a, there
- 34:46Speaker 2: was a lot of kind of, reasons just just health-wise
- 34:50Speaker 2: for him uh in the background anyway but i think
- 34:53Speaker 2: yeah it's a really interesting case study both of what
- 34:56Speaker 2: evidence people need to take action but also that at
- 34:59Speaker 2: the individual level what do you do when you're not
- 35:01Speaker 2: believed and also yeah yeah what convinces people do we
- 35:04Speaker 2: need the why or is it enough just to have
- 35:06Speaker 2: overwhelming evidence.
- 35:08Speaker 1: I think i heard you say i might get this
- 35:10Speaker 1: wrong but in one of something i watched of yours
- 35:13Speaker 1: might have been the ted talk Hi, everybody. Really good
- 35:16Speaker 1: TED Talk too. It was done last year, I think,
- 35:19Speaker 1: was it?
- 35:19Speaker 4: 2025?
- 35:19Speaker 3: Yeah.
- 35:20Speaker 1: Yeah, great talk, man. Fantastic. I was riveted from start
- 35:25Speaker 1: to finish. I wanted to keep going. I'm like, this
- 35:27Speaker 1: is not long enough. I want more. Anyway, you were
- 35:31Speaker 1: talking about how, correct me if I get this wrong,
- 35:36Speaker 1: but I'm pretty sure you said we know general anaesthetic works,
- 35:40Speaker 1: but we don't really know how it works exactly. But nonetheless,
- 35:45Speaker 1: people will go, people will put up their hand to
- 35:48Speaker 1: have whatever operation, which clearly requires a general anesthetic. And
- 35:52Speaker 1: even the person, the anesthetist doesn't necessarily know exactly how.
- 35:56Speaker 1: They know if we give this much of whatever, this
- 35:58Speaker 1: drug at this dose for this body weight for this,
- 36:01Speaker 1: then that creates this outcome. But we still don't know why.
- 36:06Speaker 2: Yeah and there's there's quite a few things like that
- 36:08Speaker 2: in medicine where if you actually have to get into
- 36:10Speaker 2: like what's the the fundamental kind of biology or physics
- 36:13Speaker 2: that's going on that's causing that we don't have all
- 36:17Speaker 2: the answers but we know if if we do this
- 36:19Speaker 2: in this way we get the outcome we want i
- 36:22Speaker 2: mean heart defibrillation is another one that actually just the
- 36:24Speaker 2: um the nuts and bolts of the physics. There's still
- 36:27Speaker 2: some open questions of why does this shock do this,
- 36:30Speaker 2: but this shock not do this, but we, it's just
- 36:33Speaker 2: been refined essentially experimentally that this, this massively improves someone's chances. Um,
- 36:39Speaker 2: even if, you know, we, we can't write down all
- 36:40Speaker 2: the equations neatly. Um, and we're happy with that because
- 36:44Speaker 2: I think there's a lot of things in medicine. I mean,
- 36:47Speaker 2: you look at a lot of trial, uh, treatment trials,
- 36:49Speaker 2: for example, as well. And the, the point of the
- 36:51Speaker 2: treatment trial isn't to tell you why something works is
- 36:54Speaker 2: to tell you, if you have it or don't have it,
- 36:56Speaker 2: what's the effect on the outcome? So you still get
- 36:58Speaker 2: some of these things where things work really well, but
- 37:02Speaker 2: actually just the underlying, well, what's the mechanism deep down
- 37:06Speaker 2: in the body? There's still some open questions there.
- 37:10Speaker 1: So like it or not, we have to deal with certainty,
- 37:12Speaker 1: navigated certainty and accept, sorry, uncertainty and accept uncertainty because
- 37:18Speaker 1: it's an unavoidable part of the human experience, right?
- 37:23Speaker 3: It is.
- 37:23Speaker 2: And I think, particularly a lot of the things we
- 37:26Speaker 2: care about where we interact with uncertainty you know if
- 37:30Speaker 2: we're dealing with things that are new or dealing with
- 37:32Speaker 2: change um or growth those are often things where it's
- 37:37Speaker 2: exciting because it's you know it's putting us in new
- 37:38Speaker 2: situations we're learning we're developing we're building but by definition
- 37:43Speaker 2: we've got to to cope with that and i think
- 37:44Speaker 2: it's um It is really striking to have worked both
- 37:48Speaker 2: on things like health emergencies, trying to build a startup.
- 37:52Speaker 3: That kind of feeling is extremely uncomfortable.
- 37:55Speaker 2: I think it's one of the things, in hindsight, you
- 37:56Speaker 2: look back on and realize that you just learned a
- 37:58Speaker 2: huge amount and developed a lot. But I think there
- 38:01Speaker 2: is a comfort, and I think we see it across
- 38:04Speaker 2: areas of life, that desire for predictability. in many cases
- 38:09Speaker 2: can be quite positive because to take the uncertainty of
- 38:12Speaker 2: a problem and try and make progress on it is
- 38:14Speaker 2: to some extent to reduce that uncertainty because yes you
- 38:17Speaker 2: know if you're trying to get i'm trying to get
- 38:20Speaker 2: an idea off the ground and there's uncertainty what you
- 38:22Speaker 2: want to do is reduce that so you work out
- 38:24Speaker 2: if it's going to going to succeed or not um
- 38:27Speaker 2: but you need to take that on in the first
- 38:29Speaker 2: place i think obviously where there's things where there's a
- 38:32Speaker 2: yeah a lot of certainty no predictability often the opportunities
- 38:35Speaker 2: for actually developing or learning or innovating is just much
- 38:38Speaker 2: much lower.
- 38:39Speaker 1: Is our need for certainty a fear-based drive.
- 38:43Speaker 2: That's a really good question um i think there's There's certainly,
- 38:51Speaker 2: I think, just from an evolutionary point of view, going
- 38:54Speaker 2: to be elements where predictability was extremely valuable. If you're
- 38:59Speaker 2: trying not to get killed by something, having confidence about
- 39:04Speaker 2: whether or not that's going to be a problem is valuable.
- 39:06Speaker 3: And we see that in the modern world as well.
- 39:08Speaker 2: If you're facing some kind of crisis or difficult situation,
- 39:11Speaker 2: you want confidence about what your options are, what the
- 39:15Speaker 2: nature of the threat is going to be.
- 39:18Speaker 3: And I think that.
- 39:20Speaker 3: Maybe it's a fear.
- 39:21Speaker 2: I think it can also be an element of curiosity.
- 39:25Speaker 2: And I think certainly kind of from my background, I
- 39:27Speaker 2: think a lot of people who work in science doing
- 39:29Speaker 2: a PhD these kind of things is very much about
- 39:33Speaker 2: trying to put more certainty into the world, you know,
- 39:36Speaker 2: put more, here's the thing we don't understand, now we do.
- 39:40Speaker 2: So I suspect there's probably that, like with a lot
- 39:42Speaker 2: of things, there's that deeper evolutionary level, like we just
- 39:44Speaker 2: don't want to get killed by something. But also the
- 39:48Speaker 2: more recent, driven by curiosity, that when you've got something
- 39:52Speaker 2: that's unsolved, you know, even like I've got young kids
- 39:56Speaker 2: and you see with the jigsaws, they're trying to take
- 39:57Speaker 2: chaos and find order in it. And I think that's
- 40:01Speaker 2: quite a healthy response against that slight, kind of fear
- 40:04Speaker 2: and paranoia perhaps it's a bit further back in our
- 40:06Speaker 2: evolutionary history.
- 40:08Speaker 1: Now if you had to go somewhere and you couldn't
- 40:10Speaker 1: drive yourself and it was a half hour trip and
- 40:14Speaker 1: you had the option of going with dave in the
- 40:17Speaker 1: uber or a self-driving car what would you choose.
- 40:26Speaker 2: I think if it was something I didn't know very well,
- 40:30Speaker 2: I think having a human would probably be my vote.
- 40:33Speaker 2: I mean, I think even with self-driving cars, I think
- 40:36Speaker 2: we've seen them rolled out a lot in cities where
- 40:38Speaker 2: essentially there's a lot more data, there's a lot more
- 40:41Speaker 2: kind of structure. I think for me, some of the
- 40:46Speaker 2: data is looking really good actually in these very, very
- 40:48Speaker 2: structured environments.
- 40:49Speaker 3: Although I do love this story.
- 40:50Speaker 2: There was a great one in LA a few years
- 40:51Speaker 2: ago where I think it's one of the early iterations,
- 40:54Speaker 2: the self-driving car, if you've ever driven in LA, you
- 40:56Speaker 2: kind of have to cut people up occasionally, basically just
- 40:59Speaker 2: to kind of get around. So self-driving cars just waiting
- 41:01Speaker 2: at a junction for an hour because it was just
- 41:03Speaker 2: following the rules a bit too tightly.
- 41:05Speaker 3: But I think, yeah, where.
- 41:07Speaker 2: It's kind of like out of its data set a
- 41:09Speaker 2: bit in new areas, I think that's situations where human
- 41:14Speaker 2: ability to pattern match and adapt is still really valuable.
- 41:18Speaker 1: Was it you that I heard talking about I won't
- 41:20Speaker 1: ruin the story. You can share it with us. The
- 41:23Speaker 1: yellow fire truck?
- 41:25Speaker 2: Yeah, this is an example a couple of years ago
- 41:27Speaker 2: now where there's a self-driving car. There were fire trucks
- 41:32Speaker 2: responding to an emergency in Vegas and a self-driving car
- 41:34Speaker 2: just got in the way of one of them, basically,
- 41:36Speaker 2: just completely blocked it off. And it had been trained
- 41:38Speaker 2: to recognize emergency vehicles, but it had been trained on
- 41:41Speaker 2: data sets where the emergency vehicles are red. So it
- 41:44Speaker 2: hadn't identified that the yellow fire truck was a fire
- 41:46Speaker 2: truck it had to get out of the way of.
- 41:49Speaker 3: Wow.
- 41:50Speaker 1: Fire trucks are only red.
- 41:52Speaker 3: I'm not moving.
- 41:55Speaker 1: That's hilarious. All right. So the book is called Proof,
- 41:59Speaker 1: the Art and Science of Certainty. Give us a snapshot
- 42:04Speaker 1: of that, if you would, Adam.
- 42:06Speaker 3: Yeah, I think a lot of it is.
- 42:08Speaker 2: Kind of motivated partly just by my curiosity about these
- 42:12Speaker 2: things over the years. I think coming from initially a
- 42:14Speaker 2: field like maths, that's very, you know, you've got the
- 42:16Speaker 2: answer and that's certain. And then realizing that even that
- 42:19Speaker 2: field had a lot of problems, you know, in Europe,
- 42:22Speaker 2: for example, negative numbers weren't really accepted until well into
- 42:26Speaker 2: the 1700s, because we developed so much maths around geometry
- 42:30Speaker 2: that people have kind of just ignored it. And obviously
- 42:32Speaker 2: then it started running into a lot of issues. And
- 42:35Speaker 2: then the book kind of, goes from what's seen as
- 42:38Speaker 2: that very, you know, pure, everything's known and certain, to
- 42:42Speaker 2: the modern world, whether it's looking at everything from legal
- 42:45Speaker 2: systems to AI, to emergencies, to health, really trying to
- 42:52Speaker 2: look fundamentally at that question of how far would you
- 42:54Speaker 2: go in your search for certainty? What would convince you
- 42:58Speaker 2: that something's true? What would convince you there's enough evidence?
- 43:00Speaker 2: But also crucially, once you get there, how do you
- 43:03Speaker 2: convince other people? And I think that's often the bit
- 43:05Speaker 2: that we ignore. We focus a lot on what.
- 43:08Speaker 3: Will convince us.
- 43:09Speaker 2: And I think we see all these examples where somebody
- 43:13Speaker 2: convinces themselves but fails to convince other people. And what
- 43:15Speaker 2: are the reasons around that just in terms of how
- 43:17Speaker 2: we process information, how collectively action emerges? And I think
- 43:23Speaker 2: just also just coming into the modern era, we're seeing
- 43:25Speaker 2: a lot with how AI is coming up with knowledge,
- 43:29Speaker 2: coming up with solutions that we don't fully understand. That's
- 43:32Speaker 2: quite uncomfortable. Self-driving cars, if they're much safer, but occasionally
- 43:36Speaker 2: have accidents that we don't understand, How much of a
- 43:39Speaker 2: problem is that? Because there's that tension between wanting the
- 43:42Speaker 2: why and just wanting better performance. And the book really
- 43:47Speaker 2: is an attempt to get into why people set the
- 43:49Speaker 2: bar where they do. And you realize, I think, going
- 43:52Speaker 2: into everything from science to law, there's all these things
- 43:54Speaker 2: that have just developed over the years that we can't
- 43:57Speaker 2: just take for granted. Oh, that's just how we do it.
- 44:00Speaker 2: And that's how we evaluate evidence. And that's where we
- 44:01Speaker 2: set the bar. And haven't necessarily thought about why that
- 44:05Speaker 2: is or whether that's actually something we're comfortable with.
- 44:09Speaker 1: I also think from a psychology point of view, you know,
- 44:14Speaker 1: somebody like me who's been getting in cars with drivers
- 44:17Speaker 1: for 62 years and driving cars for 45 years or
- 44:21Speaker 1: whatever it is. Yeah, I would do it, but I
- 44:25Speaker 1: would be a lot more apprehensive than if I was
- 44:27Speaker 1: driving myself, even if it was statistically more likely that
- 44:31Speaker 1: I would crash than the self-driving car. So I think
- 44:34Speaker 1: there's that emotional and psychological component to, embracing this technology
- 44:41Speaker 1: as well, or trusting it perhaps. Yeah.
- 44:44Speaker 2: And I think one of the big, um, shifts we've
- 44:47Speaker 2: even had, I mean, if you look back, um, there's a,
- 44:49Speaker 2: there's a great story about Abraham Lincoln that when he was,
- 44:52Speaker 2: so he had a run at Congress, wasn't very successful,
- 44:54Speaker 2: went back to being a lawyer for a bit. And
- 44:56Speaker 2: he got really concerned that he didn't really understand what
- 44:59Speaker 2: it means to demonstrate something. He, you know, he would
- 45:02Speaker 2: kind of give speeches and wasn't really clear about, well,
- 45:04Speaker 2: what am I, what am I talking about here?
- 45:05Speaker 3: So he went back and he taught, taught himself from scratch.
- 45:09Speaker 3: all of Greek geometry.
- 45:10Speaker 2: So all these books with all these quite fiddly geometric
- 45:13Speaker 2: proofs by candlelight. But in a way, in that era,
- 45:17Speaker 2: that was possible. You could be a really engaged lawyer
- 45:21Speaker 2: with a bit too much time on your hands in
- 45:22Speaker 2: the evenings. Teach yourself, you know, teach yourself physics. But
- 45:26Speaker 2: I think where we are now, you know, you can't
- 45:29Speaker 2: build yourself a self-driving car. And, you know, but like
- 45:32Speaker 2: 50 years ago, people could, you know, you could pick
- 45:33Speaker 2: up a car, you could work out all the pieces,
- 45:35Speaker 2: you could have that control and understanding.
- 45:37Speaker 3: And I think we're seeing that in a lot more.
- 45:39Speaker 3: um of areas of.
- 45:40Speaker 2: Life where it's almost we're having to defer that understanding
- 45:45Speaker 2: to some extent to other systems and then i think
- 45:47Speaker 2: that raises these questions around well what does make us
- 45:49Speaker 2: trust something what is the level of certainty we're happy
- 45:52Speaker 2: about and it's very it's very difficult to decouple just
- 45:55Speaker 2: the you know here's the performance from actually we're moving
- 45:59Speaker 2: away from things that previously we would have been able
- 46:01Speaker 2: to to get our heads around if we really wanted
- 46:03Speaker 2: to to something where we're just never going to be
- 46:05Speaker 2: able to do that.
- 46:06Speaker 1: Yeah What's funny is I just thought of this, like
- 46:10Speaker 1: we all have wanted or not, like it or not,
- 46:14Speaker 1: you know, most of us, or even my mum who's
- 46:17Speaker 1: 87 in a minute has got an iPhone, right? Not
- 46:19Speaker 1: that she really knows what to do with it, let's
- 46:21Speaker 1: be honest, bless her. But we all have a relationship
- 46:25Speaker 1: with technology, right? Because we have to. I don't know
- 46:29Speaker 1: if relationship's the right word, but we all interact and
- 46:31Speaker 1: intersect with it. So, yeah, it's... I know you've got
- 46:36Speaker 1: a hard out, so I'm just going to tell everyone again,
- 46:38Speaker 1: the book is called Proof, the Art and Science of Certainty.
- 46:42Speaker 1: Is it on audio as well, Adam?
- 46:45Speaker 3: It is, yeah.
- 46:46Speaker 2: I think there was a couple of deals on various
- 46:49Speaker 2: platforms in Australia recently, so hopefully people can pick up
- 46:51Speaker 2: a bargain.
- 46:53Speaker 3: Yep, awesome.
- 46:54Speaker 1: We appreciate you, sir. You're super interesting, super smart, and
- 46:58Speaker 1: that was a super relevant conversation. So thanks for agreeing
- 47:02Speaker 1: to be on the show, on the You Project.
- 47:04Speaker 3: Thanks for having me. It was great to chat.