Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. Boosted Response by 38 Percent
Lucas and Luna dissect the surprising power of the handwritten postscript in direct mail and email. They trace the technique back to legendary copywriter Claude Hopkins and examine a 2024 A/B test by a small e-commerce brand, where a simple P.S. handwritten in the margin of a typed letter lifted response by 38 percent. They explore why the human touch works even in an automated world, the psychology of perceived effort, and how to apply it without faking it. A specific, actionable episode for anyone writing sales copy.
#Copywriting #DirectMail #Persuasion #HandwrittenP.S. #ClaudeHopkins…
The skinny
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