EP420: Amazon's October Storage Preview Predicts Your January Bill

High Voltage Business Builders Podcast · Oct 18, 2026 · 4m

Amazon sent you a storage preview. It looks like an estimate, but it is the exact math for your January bill. Most sellers ignore it, and that mistake costs thousands when peak fees hit. This is not a news recap. It is a warning about dead inventory eating your margins. I watched a brand I was advising sit on a dead SKU for 300 days. Home goods. Forty thousand a month. Solid. Profitable. But they had one line item that had not moved a unit in ninety days. The October preview showed the cost. They ignored it. January arrived, and the fee structure changed. The damage was done. Here is what is…