Scaling a hardware startup with zero VC intros | Kostas Koukoravas

AI for Founders with Ryan Estes · Sep 21, 2026 · 58m

Kostas Koukoravas came out of lockdown about ten kilos heavier, having taken up baking like half the planet. So he did what a former Microsoft product manager does. He started logging his food. MyFitnessPal first, which meant weighing everything and then typing it in, which meant quitting. Then the AI photo apps arrived and made logging fast, which was great until he found the research: photo estimation nails what the food is and badly misses how much of it there is. Qalzy cites error rates reaching 65%.

Here is the part that turns a nuisance into a business. Those misses do not cancel out…