#33: You are the niche: why niching is about you and your clients

The Quietly Disruptive Business · Apr 7, 2026 · 10m

Most niching advice tells you to pick an industry, become known for one thing, and the money will follow, but what if that's only half the equation?

You can choose the most profitable niche in the world and still dread Monday mornings, and you can build an offer you absolutely love but find that your clients don't actually want or need what you're selling.

That's what today's episode is about, the missing piece in most niching advice that nobody talks about, and why the right niche isn't just a marketing decision, it's a founder-led one and a client-led one in equal measure.

In this episode…