Marketing Series (Part 4): Lighter Fluid and Paid Ads in Business
Does it make sense to run paid ads (Google, IG, Facebook, etc.) for your business?
In this final installment of our 4-part Marketing Series, we discuss 'lighter fluid' for your business.
Just like lighter fluid, paid ads can be a shortcut to igniting your marketing fire. They can get things started or help you build up as you hire a new therapist.
It's also a terrible base for a fire. Many people throw a lot of money in the fire on paid ads they don't really understand or paying someone else to do them (who also doesn't understand pelvic health). And when the ads don't work, or Google takes…
The skinny
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