Latest / The Collaborative Canvas Podcast
S1 E21 - Quant to Qual: Transforming Market Research with Sue Collin
In this episode of The Collaborative Canvas by Ankesh Saxena, we dive deep with Sue Collin, Senior VP and Director of Qualitative Research, to explore her fascinating pivot from quantitative to qualitative research and how it has empowered her to serve her clients better. Sue walks us through the evolution of market research, from the foundational tools and techniques of the '80s and '90s to the seismic transformations brought about by digital technology, big data, and artificial intelligence. She shares how early industry rigor in sampling, statistical design, and training has shaped her…
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