Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 3-3-3 Rule for Video Ad Frequency Without Fatigue
Is your video ad running too often and burning out your audience? In this episode, Lucas and Luna unpack the 3-3-3 frequency rule—three exposures, three platforms, three weeks—used by brands like Dollar Shave Club and Casper to sustain recall without turning viewers off. They walk through the ad sequencing logic behind the rule, how it differs from the old 'three-hit' theory, and why frequency caps are a must in 2026. If you're running paid video campaigns on Instagram, YouTube, or TikTok, this episode gives you a concrete ceiling to test against. Plus, a behind-the-scenes look…
The skinny
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