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Wealthy Gym Owners - 86 - People Don't Buy the Way They Used To
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Most gym owners are still marketing like it's 2019... and it's costing them clients.
The way people buy fitness services has changed. Today's prospects don't see one ad, book a trial, and immediately become members. They discover your gym across multiple touchpoints, build trust over time, and choose the business they believe gives them the best chance of success. Listen and learn as Pat Rigsby explains how modern buyers actually make decisions in 2026 and beyond - and how to build a marketing system that…
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