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105: What Are DMOs Actually Paying Agencies For? (Agency Panel Reaction, Pt. 1)
This is part one of a two-part reaction to episode 103, where a panel of leading destination agencies agreed on two big things: AI is commoditizing tactical execution, and the DMO procurement process is broken. What they didn't settle was what comes next. Stuart Butler and Adam Stoker pick up those threads and try to move from diagnosis to solutions - with part two digging into where they disagreed with the panel.
If DMOs can bring more execution in-house, the real question becomes how to value and pay for strategic thinking - and no pricing model for that exists yet. Stuart and Adam take on…
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