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How to solve "I'm attracting clients who cannot afford me" problem · Business Energetics® with Lenka Lutonska

• 0:00
  Welcome to the Business Energetics podcast where we dive deep into the new way of growing your business using the most powerful currency on the planet, your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and bestselling author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat, by doing what I love, using the power of energy.
• 0:32
  And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business, revenues, life, and even that sense of aliveness. Welcome, and let's dive into today's episode.
• 0:56
  If you ever wondered how to attract clients who can actually afford you, because right now you're attracting clients that can't, or maybe they don't respond to your emails. Maybe nobody is buying no matter what you say or they're not engaging with you.
• 1:14
  You've got to watch this video because we're going to shift all that through one single Business Energetics principle that shifts it all.
• 1:26
  Yes. We're going to make sure that from now on, if that's what you want, you're going to be attracting much better quality of clients. So let's get to it. Okay, what is the principle that I'm talking about here? If you want to attract better quality clients, you've got to first shift your perceptions about your prospective clients. You've got to shift your belief system about the clients you attract.
• 1:53
  Now, let me explain through few stories. So first story is essentially what inspired this video. It's a story, very recent one, from my own business, and it happened today. I incidentally ran into a meeting, a marketing meeting that ladies had and they were talking about the forthcoming. Right now it might be already running the 21 day money beyond logic activation, which is running in a business energetics collective. And as I kind of bumped into meeting, they were talking about that they need to adjust the copy that I wrote because there are some quote unquote promises that some potential clients may misread and they're not at the level where they will understand for what it is. And so I started to listen. What do you mean? What do you mean? So I'm going to read you the section that was in problem. Okay. So the, the team member is saying, well, we're talking about. And I'm going read you what was the problem in the copy which I wrote from my heart. What is money beyond Logic? The forthcoming super potent 21 day energetic and strategic activation inside the business Energetics Collective. But what is it really? It's the frequency behind our most jaw dropping client results is the activation that collapses logical growth and anchors in income. That makes no sense except energetically. It's what allowed one client to turn her yearly income into her monthly normal. Another to go from 1k month to, to multiple six figure launches. Another to call in 100k plus in a matter of days. Not by doing more, but by recalibrating herself. Money beyond logic is not a strategy only process and it's certainly not a mindset trick. It's an energetic blueprint that work at any level Anyway, so this was the problem, you know, the, the dimension, the client going from 1k months to multiple six figure launches. And rightfully I'm going to say, say in a valid way, my team members, the marketing team members for it's aimed at high level client, you know, who can understand that and who will know that we cannot guarantee this. And I'm thinking how is this a problem? Because this is true. This I'm essentially going to teach the laws that caused some of my clients to create these extraordinary results that are behind my own extraordinary quantum lips in business. So it's all true. So what, what do you want to do? Like lower it down, make numbers that you know, because, and this is the key point because clients in collective are at different level. They maybe are at the beginning of the business and they're not there where they can even aim at these results or they're, they're not, they're not there yet. Essentially what my marketing team members perceived is that collective, business Energetics Collective which is if you like membership based hub, global hub for business Energetics because it's only 33 pounds currently founders fee 33 pounds per month. It attracts, the assumption was made. It attracts quote unquote beginner clients in some way like a different level clients that I'm serving in our business Energetics Academy, like Limitless Creator Change Makers, Limitless Millionaire, they made that assumption. It's very unconscious assumption that those are the two different clients.
• 5:19
  And this is what I said. No, I said oh my goodness, I'm so happy that I run into this meeting. Please do not change a word. What we've got to adjust is how you think of clients inside of business Energetics Collective. Because if you're going to think of them as, as beginners or not ready clients for Academy, they're going to do them massive this service.
• 5:48
  No, no, no, no. No, because if we think like that, then they cannot develop and certainly we are not going to encourage them to continue their growth through Academy and so forth. It's really, really not right. What I'm talking about here is that unconscious how do we perceive clients to be or potential clients to be? Are they resourceful clients or unresourceful clients? Are they clients who can afford your services, my services, our services, or clients who can't? Are they clients who are action takers or they clients who make excuses? Who are the victims, if you like? Now, what do you think about your clients consciously or unconsciously, even in a way like I know it about them, because that evidence is everywhere. Like I know this about my potential clients. All of that is client's perception and it's profoundly, profoundly impacts clients behavior and therefore also your sales results.
• 6:51
  Also whether you there will be clients who will either afford your services or not, because clients cannot but respond to your beliefs about them.
• 7:04
  Because whatever you believe about clients, even your communication very slightly adjust without your knowing, but you will be communicating to them as clients, let's say, who can't afford afforded, who are unresourceful or who are not responding to you. And it's a little bit like you will slap on their forehead a card that says I can't afford anything. You may not say it to their face, but if you perceive them that way, everything will adjust that way and they will pick it up. They will pick up your belief. Therefore that's what you're activating in them, you see.
• 7:40
  So if you want to attract better quality clients, that's the first and oftentimes the only thing that you need to shift what you think of your audience. What do you think of your prospective clients? Let me give you a couple of examples. What this just one shift. What a profound difference it can make in the way clients respond and in your sales results. I remember working with a client on 101 some time ago and she came to a session with exactly this Lenka, I'm running this campaign and I'm selling my course. I'm sending email after email as I designed and it's like crickets, nobody is responding to me. Clients are not responding to what I'm saying. They're not engaging, certainly they're not buying. And I thought, oh my darling. But if you want to sell out your course, what you just expressed here honestly with me is how you perceive your audience to be. You just express your belief, set about your audience in action, in other words, mirrored back to you. So the fact that they're not responding to you, the fact they're not buying, the fact they're not taking action, the fact they're not engaging with you is not something independent of you. It's a reflection of your consciousness, a reflection of what you projected outwards. So if you want to change it, you can. First and foremost, you've got to shift that projection or perception if you like. It's the same thing you see in this context. So anyway, I gave her a little exercise is to decide new set of beliefs. What do you want to know about your audience? How do you want them to behave? So that was her little homework, if you like. So she went into mindset, okay, I can make a choice about how my clients respond to me, what is my audience like? And she went into it like, oh my goodness, wouldn't it be wonderful if to start with, my clients were very engaged with me and what would it be like if I send out email and I got ton of replies back and my clients are like this and like that and like that. So she stayed in this energy for a little while.
• 9:46
  In the next two days she sold out that course? Yes. Why? Because she started to think differently. And listen, we are communicating energetically. We are not just physical beings. We are of course spirit in a human body. So next email that she sent was the energy underneath that was actually traveling to the client's consciousness was I see you as resourceful, I see you as you want to communicate with me. I see you as somebody who is taking action, I see you as that. So she was activating through the same pre written emails, different aspects of consciousness of her readers, of her audience. Therefore she sold out her course. And this is just one example, just one, how a shift in your consciousness in terms of how you perceive your audience and therefore what you project onto your audience, what a profound difference it can make in your bias behaviors and in your results. Of course it's got to be said that sometimes it's not enough because for instance, you might be in energy of, okay, my clients are like this, my clients are like that. This is what I project onto them, this is what I believe about them. But if you're not mirroring that, if you're a complete mismatch, let's say you, you desire to attract the clients who can afford you. So you start projecting that, yes, I know that my clients do invest in themselves and I know that they can afford, I know X and so forth and so forth. If you're thinking like that. But you, you're on the other hand, actually something is calling you, but you can say to yourself, but I can't afford it. I would love to, but I can't afford it. That's a complete mismatch. Right? You're not mirroring your clients. So therefore, regardless of your shifting projection about the clients, you still would be able to activate the aspect of the consciousness of your clients that you want. So that's quite obvious. I just want to make sure that I'm not communicating to you that this is a quick fix, that this is always 100% of the time quick fix. It can be if you've got all other energetics in order. But this is certainly the first thing you look at. What am I projecting onto my audience? Shift your belief. Reality will change is the principle that will not go anywhere. So you might as well use it for your benefit. Okay, now bottom line is this. As human beings, we have got inside of us capability to show up at all possible aspects of us. I, Lenka, can show up as vulnerable and I can show up as powerful. I can show up as unresourceful and stuck. And I can show up as super resourceful and knowing what I want and decisive, rather decisive. I can show up either way.
• 12:35
  We, as change makers or service providers, what we are doing with our belief system and therefore conscious or unconscious communication, selling and marketing, we are activating the certain aspects of this consciousness. Either the aspect of my or your potential client's consciousness that is, let's say, decisive or that is undecisive. It starts from us. I'll give you one more story to ponder on and then I will leave you just for now. And that is going. A couple of years back, when I finished a talk on a stage and when I finished the talk, wonderful woman came to me and said, lenka, may I ask you a question? How do you do it? You attract so many powerful women into your programs, high level programs who pay you thousands upon thousands to master the business, energetics to grow and scale. I do something similar than you, but I keep attracting women that cannot afford me. And what upset me very recently, she shared a story how a woman that she had a sales conversation with ended up telling her during that sales conversation, sorry, I cannot afford you. And later on she saw that the same woman joined my higher level program. She goes, what is it? How is it possible? And this is what I explained to her. You see, because we are both working with the same audience. It's not like you're attracting the clients who cannot afford you. And I Attract the clients who can. But rather you are activating in some way the aspect of your clients that will be hesitating, doubting, saying essentially I can't afford it or something like that. Whereas I activate more of decisiveness, readiness. I know that you're resourceful, I know that you deserve to embody all that you are and you give yourself the best level of support and so forth. So I activated that higher aspect of that which is in every person. So it's not necessarily completely different audience. It can be similar or even the same audience. And this woman that said no to you, as in I can't afford you and said oh yes, I'm investing in you, Lenka. So that's just one example how it can work because I activated different aspects of the person's consciousness. Does it make sense? So this is what I want you to ponder on because this is ultimately the bottom line when it comes to clients perceptions and projections how the belief system works in business. A gentle reminder at time of this recording. I am running Money Beyond Logic Activation inside of Business Energetics Collective. So if that's meant for you, check it out in the description below. And no, just because it's £33 of founders free at the moment. I know that you're a freaking powerful woman. We have got plenty of clients there in all walks of life. By the way, this is another important thing what I explained to my team members. Yes, women stepping into collective. They're in terms of their technical journey. Where they are in terms of business will be different. I know for sure. We have a clients there who didn't even start the business or are at the humble beginning of their business. And also we have good women there who worked with Me previously on VIP or 101 level or in my high level programs are are making 100k months. There are even women who I used as example that previously experienced this extraordinary shift. So I know that in terms of where they are in business, we there are at the beginning or scaling up to millions or even eight figures. They are all there but what joins them. And this is what I was educating my my team to resonate at the same level as I do because it's important is that that these are powerful women and men, change makers and leaders who are here to create extraordinary difference in the world, their life and be generously wildly paid for it. These are my change makers. They're quality, quality, quality resourceful clients. Right? So that is what I know about you. Let me know if that's true. Doesn't matter. Where you are and let me know that as well. I will love to know where you are technically in terms of your journey in the business but it doesn't matter where you are technically it's who you are inside and I know who you are inside. I sense that potential. I talk to that woman and man every single day and I love you, I really really do and I love your vision limitlessly. So anyway if you're meant to be there for that activation please feel happy to check the link below. And if you're meant to be in my academy or in one of the high level programs where we get to to work really fully together and for you to embody business energetics fully so you can be the woman who attracts that abundance of clients and money that you deserve. Then of course check the academy link as well. Anyway that's all I want to say for now and I'll see you my dear one in the next video. Bye bye.