Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten P.S. Beat the Entire Body of a Sales Letter
In this episode of The Copywriting Podcast, Lucas and Luna examine the remarkable 1968 direct mail experiment by copywriting legend John Caples, where a simple handwritten postscript in blue ink generated 57% more sales than the full two-page letter alone. They break down the psychology behind why the P.S. works—recency effect, intimacy, and fear of missing the call to action—and share modern equivalents like email preview text and Amazon's 'Customers who bought this also bought' algorithm. The hosts also explore how Swiss copywriter Dieter Rams applied similar minimalist…
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