Value-added by design: first-generation farming takes grit, flexibility, and "happy accidents"
In this episode of the Iowa Ag Podcast, host David Geiger talks with Alyssa Yoder-McClary of Canaan Farms about how value-added agriculture works. From careful planning to navigating the limits of small business, Alyssa explains why grit, flexibility, and embracing "happy accidents" are essential to building a specialty farm business. Alyssa was in town for the Practical Farmers of Iowa Annual Conference and shares how networking and collaboration help small businesses succeed. She discusses her beef tallow operation, her transition from graphic design to farming, and why finding value in…
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