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Inside East Penn's Record-Breaking Battery Recycling Event
Imagine collecting 828 used batteries in four hours — from a drive-thru. My guest today helped make that happen. Joel Brady is vice president of marketing and communications at East Penn Manufacturing, one of the most recognized names in lead battery production and recycling.
On April 25, East Penn held its first-ever Power2Recycle drive-thru battery return event in Lyon Station, Pennsylvania — and the response blew away every expectation. Joel talks about what it took to pull off a community event of that scale, why lead battery recycling matters more than most people realize, and what East…
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