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Marketplace Proverbs & Coffee With Ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

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  SPEAKER_00: Not every field is worth plowing.
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  SPEAKER_00: You can have the best seed, the best tools, and the best intentions.
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  SPEAKER_00: But if the soil isn't ready, nothing will grow.
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  SPEAKER_00: In business and in life,
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  SPEAKER_00: discernment saves us from wasting energy where it can't produce a return.
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  SPEAKER_00: Today, our focus is Proverbs 23.9 because it's the 23rd day of the month.
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  SPEAKER_00: Welcome to Marketplace Proverbs and Coffee with Ernie,
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  SPEAKER_00: where a proverb a day keeps stinking thinking away.
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  SPEAKER_00: I'm Ernie Lansford.
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  SPEAKER_00: My desire is to help you connect biblical wisdom to everyday marketplace decisions,
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  SPEAKER_00: allowing you to build relationships that outlast any transaction.
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  SPEAKER_00: We do our best to bring timeless biblical truth to the marketplace.
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  SPEAKER_00: Where influence is real, Choices are constant and relationships matter more than results.
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  SPEAKER_00: So pour yourself a cup of coffee or water and whatever it is you drink and let's get started.
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  SPEAKER_00: Today I'm sharing from Chapter 23 of Marketplace Proverbs Volume 3,
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  SPEAKER_00: Ego, Humility, and Partnership, the KPI that Matters the Most.
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  SPEAKER_00: Quoting from Proverbs 23.9 from the ESV Translation,
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  SPEAKER_00: Do not speak in the hearing of a fool, for he will despise the good sense of your words.
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  SPEAKER_00: You know, words are like seeds.
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  SPEAKER_00: And when they're spoken with sincerity and wisdom and a desire to serve,
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  SPEAKER_00: they can certainly grow into partnerships, innovation and solutions for that matter.
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  SPEAKER_00: But even the best seeds won't take root in hardened soil.
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  SPEAKER_00: During my last corporate assignment, I traveled nationwide with my team to meet customers.
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  SPEAKER_00: Now, most customers welcomed our visits as opportunities to grow their business
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  SPEAKER_00: and better serve their customers.
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  SPEAKER_00: The soil was generally fertile.
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  SPEAKER_00: But then there was a customer in Missouri.
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  SPEAKER_00: Every conversation started with, quote, I hate this town.
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  SPEAKER_00: I hate this business.
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  SPEAKER_00: I hate the internet.
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  SPEAKER_00: And while I'm hating, I hate your brand, end quote.
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  SPEAKER_00: No matter what I offered, ideas, resources, solutions, it only made him more irritable.
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  SPEAKER_00: That day, Proverbs 23.9 came to life for me.
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  SPEAKER_00: It really did.
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  SPEAKER_00: It came alive for me.
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  SPEAKER_00: It wasn't an arrogance or name-calling.
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  SPEAKER_00: It was about discernment.
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  SPEAKER_00: I realized and discerned that some soil just isn't ready for planting.
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  SPEAKER_00: Now, in sales training, we're taught to persist, never quit, to chase the sales.
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  SPEAKER_00: My friend Ken Fuente often says there's a fine line between persistence and pest.
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  SPEAKER_00: I agree with that.
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  SPEAKER_00: But sometimes the most professional and spiritual thing we can do is to move on.
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  SPEAKER_00: Not every prospect is a future partner.
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  SPEAKER_00: Not every relationship is meant to bloom.
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  SPEAKER_00: And not every listener is ready to hear.
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  SPEAKER_00: Ego is Remember earlier I said ego is, from a non-biblical perspective, ego is edging God out.
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  SPEAKER_00: So ego pushes us to prove ourselves, to win over the toughest critic, to fix the unfixable.
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  SPEAKER_00: But humility reminds us that our job is to plant seeds of service
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  SPEAKER_00: to add significance, not force them to grow.
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  SPEAKER_00: The Missouri man, he didn't want a partnership.
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  SPEAKER_00: He just wanted a target, and I gave him my best.
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  SPEAKER_00: I left politely and never returned.
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  SPEAKER_00: That freed my time and energy for customers who really wanted to grow.
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  SPEAKER_00: Those customers became my celebrated relationships, the ones that still bear fruit today.
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  SPEAKER_00: Discernment isn't rejection.
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  SPEAKER_00: It's stewardship.
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  SPEAKER_00: We can't make every seed grow.
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  SPEAKER_00: But we can choose where to plant.
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  SPEAKER_00: And over time, the right soil shows itself.
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  SPEAKER_00: Until then, plant with purpose and walk away with peace when the seed falls on stone.
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  SPEAKER_00: Today's customer success code is compliments of Zig Ziglar.
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  SPEAKER_00: Quote,
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  SPEAKER_00: life is too short to spend your precious time trying to chase someone who wants
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  SPEAKER_00: to live in gloom and doom.
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  SPEAKER_00: Give them your best shot.
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  SPEAKER_00: But don't hang around long enough for their bad attitude to pull you down.
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  SPEAKER_00: Today's action points are centric to planting where it matters.
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  SPEAKER_00: Action point one, evaluate the soil.
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  SPEAKER_00: Identify one difficult customer and ask,
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  SPEAKER_00: is this effort producing growth or just draining energy?
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  SPEAKER_00: Action point number two, control the input.
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  SPEAKER_00: Protect your mindset.
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  SPEAKER_00: Limit exposure to toxic attitudes while staying consistent in your service
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  SPEAKER_00: and adding significance to others.
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  SPEAKER_00: Action point three, affirm your calling.
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  SPEAKER_00: Remind yourself your call to plant, not perform miracles.
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  SPEAKER_00: Your value isn't diminished by someone's refusal to receive it.
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  SPEAKER_00: Action point number four, re-engage the receptive.
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  SPEAKER_00: Reach out this week, today, as soon as this podcast ends.
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  SPEAKER_00: Reach out to a customer who has shown openness to growth and deepen that partnership.
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  SPEAKER_00: Action point number five, prune with purpose.
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  SPEAKER_00: Release a draining situation this month that no longer aligns with your mission.
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  SPEAKER_00: That's not quitting.
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  SPEAKER_00: That's wise cultivation.
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  SPEAKER_00: So think on this.
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  SPEAKER_00: Well,
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  SPEAKER_00: thank you for joining me for today's episode of Marketplace Proverbs and Coffee
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  SPEAKER_00: with Ernie.
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  SPEAKER_00: As I share insights from Proverbs to inspire better customer success mastery in
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  SPEAKER_00: the marketplace, I want to be clear.
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  SPEAKER_00: My goal is to offer practical applications from my own experience, not to teach doctrines.
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  SPEAKER_00: I'm committed to staying true to God's word and avoiding any false teaching,
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  SPEAKER_00: focusing only on how these verses guide us in serving with integrity and wisdom.
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  SPEAKER_00: And if you hear me spreading false doctrine, please call me out, Ernie at Ernie.coach.
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  SPEAKER_00: I truly do appreciate your comments.
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  SPEAKER_00: With that said,
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  SPEAKER_00: from my heart,
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  SPEAKER_00: I speak the book of Numbers, chapter 6, verses 24 through 26 over you.
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  SPEAKER_00: May the Lord bless you and protect you.
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  SPEAKER_00: May the Lord make his face shine on you and be gracious to you.
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  SPEAKER_00: May the Lord look with favor on you and give you peace.
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  SPEAKER_00: If this message encouraged you,
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  SPEAKER_00: please share it and remember,
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  SPEAKER_00: success is temporal, adding significance to others is infinite.
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  SPEAKER_00: I look forward to meeting with you again on the next episode of Marketplace Proverbs
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  SPEAKER_00: and Coffee with Ernie.