Phil Preston: Profit with Purpose
Is it really possible to balance purpose and profit? My guest, Phil Preston, the business purpose guide, talks about how it’s not only possible, it’s profitable! On today’s show, we discuss exactly what purpose is (and what it isn’t), and the criteria for a great purpose statement. We’ll talk about how modern business mindsets are evolving with some examples of how purpose-driven organizations benefit financially from a brand perspective, and how purpose leads to profit growth. Finally, we’ll discuss the first steps leaders can take to align profits with purpose. Sit back, enjoy, and take…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.