Latest / The Hannah Hammond Show / What Every Entrepreneur Needs to Hear Before Launching a Business - Dre Medici

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What Every Entrepreneur Needs to Hear Before Launching a Business - Dre Medici · The Hannah Hammond Show

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  What is the thing that they could do today to develop your
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  irresistible offer? You're set up for success.
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  That's all you need at the end of the day.
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  If you message thousands of people every day but don't have
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  incredible social presence, you're not going to get the same
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  conversion rate that someone that does.
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  How to, you know, succeed. If there's someone who wants to
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  start a business right now is once you start getting those
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  clients, make sure that you have testimonials that you get from
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  this. So you want to make sure you
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  just have the best social presence possible.
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  And then you start implementing a lot of ways to reach out to as
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  many people. The more people you reach, the
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  more money you're going to make. It's just a numbers game.
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  Today I'm here with Dre Medici in Miami, FL and I'm super
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  excited because I am no longer the young one getting
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  interviewed who's done a bunch of entrepreneurship and life and
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  and health and all the things. And so, Dre, you were born in
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  Uruguay. Uruguay, yeah.
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  Uruguay. I knew I was going to pronounce
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  that wrong, but you're 24 years old, You're a found the founder
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  and owner of an amazing social media or marketing agency.
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  So you help people grow their personal brands.
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  You've created an amazing brand yourself.
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  And selfishly, I want to learn how you did that because I'm on
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  that mission right now as well. I mean, you have how many
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  followers do you have? Like 740K.
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  That's freaking insane. That's wild.
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  And you're Co founder of a restaurant in Miami with your
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  father and you're also Co founder and investor in Linkme.
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  Yeah, which is social media connection app, right?
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  So congratulations, thank you so much.
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  It's so awesome. And you also, not only are you
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  amazing in business and have accomplished so much, but you're
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  so young and you're all so healthy and take care of
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  yourself. Good looking and just a super
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  awesome person. So thank you for coming on the
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  show. Thank you for having me, Hannah
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  of. Course.
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  So, yeah. So what was your story?
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  I mean, I don't know much about Uruguay, but what was kind of
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  your childhood like and how did you end up going down the path
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  of entrepreneurship? Were you kind of born an
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  entrepreneur? Did you go through some tough
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  challenges? What did that look like for?
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  You. Yeah, so possibly I could say
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  that I was born as an entrepreneur because I did start
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  like selling things and I'll get more into that from as young as
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  like 7 to 8 years old, I was already starting to sell
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  anything I could. I even have like posts on
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  Facebook of like actual proof of like me selling things on
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  Facebook at that age. But yeah, I was born in Uruguay
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  and I moved to Miami actually. So I'm actually one of the OG
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  people in Miami at two years old.
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  So I've been here now for a very long time.
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  But yeah, in Uruguay, when I was living in Uruguay obviously
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  didn't come from money. Both of my parents were, you
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  know, struggling, you know, raising two kids.
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  I have another brother. And then we moved to Miami.
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  My parents got divorced, so at two years old.
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  So I never really got to experience them together.
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  And then obviously with divorce comes like extra expenses for my
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  dad, you know, child support, all that stuff.
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  So we lived in, me and my brother lived in pretty poor
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  conditions with my dad up until I'd say like 10 years old.
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  Things were pretty rough. Like we experienced living with,
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  you know, sharing an apartment with like a guy who was like a
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  crackhead because like my dad just like loved, you know,
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  having cheap rent, very cheap rent.
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  So we lived in tough conditions. My mom got, you know, married at
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  like, when I was around like 8 years old.
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  So things were a little bit better, maybe I'd say on my
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  mom's side, but my dad's side, yeah, kind of always rough.
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  And so that was like my motivator, like seeing my dad
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  struggle financially. It was always like, I'm making
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  money because I want to one day support my dad and help him as
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  much as I possibly can. And that's what I ended up
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  doing. Now, you know, at 19 years old,
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  I helped my dad open a restaurant.
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  I've put, you know, well over multiple 6 figures into that.
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  And I also help with all the marketing to guarantee revenue
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  for that. So yeah, that's, that's kind of
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  a little bit of my my childhood growing up.
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  I love it. I have a similar background
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  where I was just talking to Brandon Carter before you came
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  on about his background too. And how much pain is such a
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  driver originally for excellence, right?
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  And it really pushes you. And I think it's can be the
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  greatest blessing ever. You could either choose to be a
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  victim from these things, or you could choose to let it be your
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  big why. And also it enables you to just
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  have so much more gratitude, like when you're able to create
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  a life that you never could have thought of.
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  And it's just beautiful. It's beautiful that you've done
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  that and and now you're actually giving back to your dad and
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  helping him accomplish his dreams and have something so
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  much deeper than what I'm sure you imagined as a kid.
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  Knowing that I did what I said I was going to do and I'm actually
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  setting out on that mission and helping him financially.
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  And just everyone around me in my family, you know, I always
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  support and and give money to to many people, even hired many
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  family members as well. So yeah, it feels really cool to
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  to set out on on my mission and actually accomplish everything I
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  said I was going to do. And you said you were on
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  Facebook when you were. Like 8 years old, eight years
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  old, selling stuff. Yeah, like listing things like
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  here, buy this for $50, toys, skateboards, literally
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  everything. So yeah, in school I would sell
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  stuff at like as young as 8 years old.
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  And then from like, I would say starting at like 11 years old, I
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  started getting into like a lot more selling of, of sneakers and
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  stuff. Like I was running like tables
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  at these sneaker conventions with like literally 10 shoes
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  that I would own and like resell.
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  It got really big. And then I stopped doing that at
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  14. But I did that like at a large
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  scale. Like I had shoes in my closet
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  that cost like $2000 that I had bought for like reselling
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  purposes and all that. But it got to a point like
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  buying really expensive shoes too.
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  And so yeah, I did that up until 14.
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  And I was always a soccer player.
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  So like on the way to soccer games and different places, I
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  would like meet up with people and like in parts of Florida
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  that were buying shoes. So like my dad and my family
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  like witnessed me doing that because they would help me like
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  drive me to certain places to sell them.
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  But I always made it convenient, right?
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  Like on the way to games and things like that.
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  So yeah, I was really, you know, always an active soccer player.
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  And then I like 1514, I heard about Ultra and I started
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  reselling Ultra tickets every time that became a thing.
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  So I sold like every season of Ultra, probably like 150 tickets
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  on like every single year. And then I started doing that
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  for Rolling Loud, started doing my own events in high school,
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  pregame buses, all that different stuff.
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  And then at 17, I came across my first Instagram business and
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  that's when my life really changed forever.
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  Wow, what was your first Instagram business?
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  So my first Instagram business, as I was saying, I was always in
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  a soccer player, top soccer player.
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  I was one of the top players in Miami and I always put on the
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  number one soccer team in Florida.
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  I traveled to Spain. So I was really disciplined,
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  always having to do homework and play soccer, and that allowed me
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  also to be in really good shape. So at 17, you know, you know,
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  about like freshman 15, everyone starts talking about that.
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  So I was like, wow, you know, a lot of people before have asked
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  me how, you know, how I've gotten in such good shape, How
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  can I help them in the gym and all that.
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  So I was like, wow, this can be like a light bulb, you know,
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  spark. And I was like, this could be
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  the first business that I actually make money from every
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  single day because some of the businesses I was doing were like
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  seasonal, right for shoes, it was like certain events or for
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  the tickets. It was like when that season of
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  the of those events actually came around.
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  But now this was something that I could do every day, which was
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  helping people transform their body.
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  So I launched an Instagram account where I was providing
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  workout meal plans for every single person customized.
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  At first, you know, I was just getting started online business
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  so I didn't have like as many systems.
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  I was doing everything myself, but I had no cost for the
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  business. I was just making the workout
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  meal plans directly on Google Docs.
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  So I had 0 cost and I started selling these for $120.00 these
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  customized plans. And I literally at one point
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  like everywhere I would go in Miami, people would like scream
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  the name of the company, which was womp because everyone knew
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  about the company because what I did was I got I didn't know
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  about ads and stuff at this point.
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  So I literally got every single person that was like in high
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  school Miami, not every person, but like 500 to 1000 people that
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  were posting it on their story. And then every single time they
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  would get a lead, they would post like testimonials on their
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  story being like if you're interested in transforming your
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  body, contact Dre. And then every time they would
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  get me a lead that I would close, they would get paid
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  $20.00. So it was like a cool incentive
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  for like high schoolers to make some money.
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  And then at the end of the day, I was getting a lot of calls for
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  free essentially because I was only paying them when I close a
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  deal. And so I grew that business to
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  100,000 in sales, which was essentially 100,000 in profit
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  because there was no expenses. And so then that was like I
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  reached that point like probably a month, two months into
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  college. So I got accepted to the
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  University of Florida, which was a top school.
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  My parents wanted me to go. I never wanted to go there.
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  So I just like, you know, was there for like a month, two
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  months. And I realized it really wasn't
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  for me. It was just taking time away
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  from the business. So I remember going to the
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  admissions office and, you know, just dropping out.
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  And they were like, you know, if you do this, you might not be
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  able to get accepted again. But there was no doubt in my
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  mind. Yeah, I knew.
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  I knew I was never going to come back to the school.
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  So I dropped out. And then I moved to New York
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  City, where I opened up an office in New York City.
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  And when I moved there, I moved there, opened an office, kind of
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  doing things at a larger scale, spending money.
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  Because now at this point, what I realized was I wanted to help
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  every single person, you know, grow businesses from scratch how
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  I did because now I had, you know, right when I started
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  reaching that 100,000 profit point, I also invested into
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  opening a restaurant for my dad and I was doing all the
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  marketing. So now I didn't only, you know,
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  get marketing results for a business from scratch like mine,
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  but I also did it for an established brick and mortar
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  business, you know, a restaurant.
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  So I was like, if I can build my personal brand, which I was
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  doing at that point, you know, come up with a workout meal plan
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  business online and generate 100,000 profit and sales in like
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  literally 12 months. And then I can also get leads
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  every single day for a restaurant.
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  Why can't I do this for as many businesses as possible around
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  the world? And at that point when I put all
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  those things together, I knew it was going to be a multi
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  $1,000,000 business, like right away, like literally before I
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  even made the website, like I knew it.
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  And so yeah, I just had that vision.
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  I saw it. And then now it's been probably
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  six years since I had that, you know, breakthrough moment.
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  And the reason why I was such a big breakthrough was because now
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  instead of just charging $120.00, I was able to sell
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  services at a high ticket price. So my minimum was 1500.
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  So now every the call that I used to do, just closing one of
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  those deals before it would take me 1510 calls to make that same
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  revenue. So I built a big team.
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  I also added monthly subscriptions to every single
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  one of our high ticket offers, which was a huge gem that we can
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  talk a little bit more about. And then yeah, thousand 1000
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  people paying you $1000 and $1,000,000.
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  So I've did those numbers and now we've serviced like over
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  7500 clients since then so. Yeah, that's insane.
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  Yeah. Yeah.
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  And how did you learn about entrepreneurship?
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  Like what gave you the first initial thought to buy something
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  and sell it for more? I think like I said, possibly
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  born with it. You know, that's where I go back
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  to that, right? Because it wasn't like I learned
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  it from anyone. Neither of my parents were
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  entrepreneurs. So at the time, you know, it
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  wasn't again, it was, it was just out of instinct, you know,
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  I wanted to make money. I knew that when I would ask for
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  things like other kids in school, you know, I wouldn't get
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  it because my parents were just super cheap because they didn't
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  have it, you know, not that they were cheap in a bad way, right?
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  But yeah, I knew that if I wanted things, I was going to
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  have to make the money. So by me making my own money, I
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  could always get whatever I wanted.
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  And that was the same situation in high school.
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  Like, you know, kids would get certain money from their
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  parents, but if I wanted to go to the club or do certain things
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  or take a girl out or anything like that, it was going to be
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  from my own money that I was making.
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  So that was the driver from Yeah, like 7-8 years old and up
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  until, you know, I didn't. Now, you know, money, money, I
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  have it. So yeah, we've reached that
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  point. It changes things, Yeah.
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  Yeah. It's, I mean, they say money
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  doesn't buy happiness, which it doesn't.
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  That's what we were talking about last time.
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  But it does solve a lot of problems and it buys you
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  freedom. You can, you could also build a
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  prison around it, depending on how you create your business and
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  structure everything. But it gives you the freedom to
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  choose and freedom to make an impact and freedom to hire, you
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  know, talent and scale. So I'm 10 years into my
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  entrepreneurship. I was saying 7 years old, kind
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  of creating things, figuring out what I could sell.
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  I wanted to have a horse, so I started charging people to train
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  their horses so I could ride them and make money.
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  So things like the babysitting and all those types of
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  entrepreneurial mindsets. But really at 18 is when I got
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  my license, started making real money and started investing in
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  real estate. But for the past 10 years, you
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  know, I didn't get on the social media train until this year.
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  And now it's super, super saturated and it's a whole
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  different journey. But how did you realize that
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  social media was where was that so early on?
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  And how did you learn the sit like the funnels and the ads and
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  like how did you know about this?
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  Yeah. So I would say I think I do have
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  an advantage being kind of young when Instagram and all that
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  stuff was coming out, it's like it was put on to these like
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  schools. I would say, you know, everyone
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  at school is kind of using you. Like sometimes when there's
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  people like older maybe 40-50, you know, and they're like, wow,
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  like you've made all this money by this age.
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  But I had social media at a way younger age than they could
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  have, you know, hopped on that train, right?
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  So I think that sometimes it's not just your age, but you know,
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  you're lucky that you were there at the right time because now
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  sometimes, for example, I'll see kids that are like 1416 on
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  social media sometimes. And I'm like, wow, I wish I
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  would have went all in on at that age, you know, But social
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  media just wasn't as available or as, you know, as as a
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  monetizing platform as it is today, right?
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  So sometimes your age really helps make it easier with social
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  media. So in my case, yeah, I was just
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  already on social media because I was a high school kid, you
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  know, wanting to have a nice Instagram just for social
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  purposes. And as I was on social media, I
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  started seeing other people that were entrepreneurs dropping out,
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  running ads, all of that. And I think that was my my big
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  moment because, you know, when you see other people do things,
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  it always makes it much easier for you to do it right.
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  If I was never on social media, maybe if I never had a phone,
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  maybe I'd still be, you know, working a nine to five or living
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  a regular job. But actually visualizing other
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  people do it made me think, you know, why can't that be me?
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  And so that's when I really went, you know, all in on on the
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  workout meal plan business and scaling it up, trying to, you
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  know, reach theirs, reach those record numbers all the time,
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  even dropping out of school. You know, part of that was
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  because I've been watching people drop out of school for
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  six months already before making a decision.
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  So it was like already a norm to me.
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  And then how did I get into, you know, learning funnels, ads, all
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  that again, money, right, Because money buys freedom,
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  money buys being able to hire other people.
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  And so because I made all that money from scratch without ads,
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  without any expenses or employees with my workout meal
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  plan business, then I was able to invest in myself.
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  You know, other mentors go to different events, read high
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  level books, youknow.com secrets for for funnels and stuff,
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  right. There's, there's a lot of great,
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  you know, knowledge and, and resources out there available.
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  So it was just about self educating as much as I possibly
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  could. And obviously the biggest part
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  about it all was actually applying what I was educating
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  myself with and teaching it on a consistent basis.
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  And they say when you teach things, it's much easier to
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  actually retain and learn that information.
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  So yeah, I was just learning, applying and and selling and,
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  and here we are today. Now I'm thankful that I know a
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  lot and have a lot of knowledge in in the marketing space.
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  It's funny because I'm rereading that book right now.
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  I was listening to it while I was getting ready for the
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  podcast. And by Russell Bronson, Brent
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  Branson, I always say his name wrong, but yeah, that the whole
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  space is so new to me because I joined Genius Network, which is
• 14:45
  a mastermind in Arizona. And Joe Polish is the owner and
• 14:48
  he's a marketing expert. And so that's what really opened
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  my eyes because I don't, I've just always been a grinder.
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  Just figured out do it. I'm a read, like read books and
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  everything. Rich Dad, poor Dad was the book
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  I read and that's what ended up getting me on the real estate
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  path. But it's interesting because now
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  I'm actually literally for two weeks I've been working 16 hours
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  a day learning go high level in and out.
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  Just like I got to start running at like to build a billion
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  dollar company, which I'm going to do and I, you know what to do
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  and I'm going to do. You have to advertise referrals.
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  It can, cannot really scale your company.
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  You could make good money for yourself, but it's not a
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  scalable thing. You can't really build an
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  enterprise value because it's all just around you and your,
• 15:31
  your personal little sphere. And so you really have to master
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  advertising. And it's been so hard because
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  the only time I had worked with an ad agency in the past was
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  when I first launched my real estate brokerage and I didn't
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  know anything about ads. I hadn't read any books.
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  I just hired the first random ad agency that popped up and I
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  ended up signing a 12 month, $100,000 contract and I didn't
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  get one closing out of it. And yeah, so then I was like
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  screw ads and this and that and real real estate brokerage is a
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  little bit different because it is very much a relationship
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  business, but. No.
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  But still you should have got results too.
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  You should have got some results.
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  For sure, yeah. And then you're like, oh, I work
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  with this agent and we just got her these Closings.
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  I was like. With like a few $1000 so.
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  Yeah, for sure. But ad, I mean, I think it's so
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  difficult to master and it's so expensive and then the money can
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  be wasted so fast, you know. And even I'm working with
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  another ad agency right now and I look at the graphics they sent
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  me. I was like, like, this is going
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  to be another, another waste of money.
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  Yeah, we'll have to talk. Yeah, luckily I only signed a
• 16:34
  three month contract on that one.
• 16:36
  But yeah, so it's just something I really want to learn because
• 16:41
  if you don't have leads coming in, you can't fulfill the
• 16:45
  product. So it's like you could argue one
• 16:48
  of the most important aspects, if not the most important aspect
• 16:51
  to your whole business is being able to generate consistent.
• 16:56
  Leads, leads. Because otherwise you're going
• 16:58
  to be succumbed to market cycles and you know all the different
• 17:01
  things. But when you can really know
• 17:03
  your row as like, what's your return on ad spend?
• 17:05
  What's your cost per customer? What's your lifetime value of a
• 17:08
  customer and just starting to learn all these things.
• 17:11
  But yeah, it's a whole different world.
• 17:12
  I want to RIP my hair out trying to learn funnels and e-mail
• 17:16
  forms and you know I never even created a newsletter.
• 17:18
  I finally created my first newsletter this week.
• 17:21
  That's good, yeah. The best thing to do, I mean,
• 17:23
  especially for you, you're doing so many things with real estate
• 17:25
  and like that's where you know, majority of your income is
• 17:28
  coming from and stuff. So I'd say you're in a position
• 17:31
  where you can delegate a lot of those things and sometimes you
• 17:34
  want to learn the in and outs. And it's good to know obviously,
• 17:37
  because that's how you're going to judge if someone that you're
• 17:39
  hiring is doing a good job as well, right?
• 17:41
  If you learn the basics, but also just hiring people that are
• 17:45
  better than you at making the designs and the forums and, and
• 17:48
  all that stuff always helps. And that's definitely one of the
• 17:51
  ways that I grew my business really, really fast.
• 17:54
  I just started reading now a book called Blitz Scaling, and I
• 17:57
  didn't really apply this knowledge before because that,
• 17:58
  like I said, I just started reading it, but I have applied
• 18:01
  it without the knowledge, right? We're just moving fast, being
• 18:04
  efficient and not just trying to do everything perfect myself,
• 18:08
  but just, you know, really delegating and building big
• 18:10
  teams. Like I'm at a point now where I
• 18:12
  have like 300 team members. So yeah, we really have a lot of
• 18:16
  people that are like probably 10 people that are good at each
• 18:18
  different area, right? So 10 people for websites,
• 18:20
  funnels, you know, 10 people for just lead generation, you know,
• 18:24
  all that stuff. So yeah, I'm really big on on
• 18:26
  hiring, delegating and, and not needing to be the expert
• 18:29
  yourself. But yeah, going back to ADS and
• 18:31
  Legion, that's definitely is the biggest part in any business to
• 18:35
  actually grow. We started spending like 50 KA
• 18:37
  month in like 2019 and have continuously spent around that
• 18:42
  every single month on just acquiring new business.
• 18:44
  And obviously that's the number one way to to reach bigger
• 18:47
  revenue numbers. Because if you're just relying
• 18:48
  on, you know, referrals or people that you're getting just
• 18:51
  from organic, if you know you don't have videos going viral
• 18:54
  that month and your revenue is going to go down.
• 18:56
  But if you have, you know, the ads, you know exactly how much
• 18:59
  you're making and then anything extra refer referrals, you know
• 19:03
  videos going viral, that's all additional income that you're
• 19:06
  making. So.
• 19:07
  Yeah, it's a whole new Rod and I completely agree with doing what
• 19:11
  you do best and hiring out the rest.
• 19:14
  So for sure I will always be hiring either, you know, in
• 19:18
  house employees once I'm big enough on ad spend or agencies
• 19:21
  that are proven, but knowing just enough to be dangerous.
• 19:25
  Like you have to know how to write the ask the right
• 19:27
  questions when you're interviewing any sort of
• 19:30
  outsource company like an ad agency, because otherwise you're
• 19:33
  just shark bait and you just don't know, you know, are they
• 19:36
  even a good fit for your business business?
• 19:37
  What's the quality of their funnels?
• 19:39
  What is their cost of conversion that they're going to try to get
• 19:43
  for you or return on ad spend and those types of things?
• 19:45
  And yeah, so it's, it's pretty interesting.
• 19:49
  Russell Bronson and and Dan Kennedy, yeah, click funnels and
• 19:54
  they are so much amazing now. And that's why I have the
• 19:56
  podcast because as you kind of mentioned, you were raised in a
• 20:00
  generation where social media was a thing.
• 20:03
  I, it was just becoming a thing when I was like later in high
• 20:06
  school. So I didn't have the only
• 20:08
  resources I had was books. And then the generation before
• 20:11
  us was even worse. Like they didn't even have
• 20:14
  Internet. They had to really try to figure
• 20:15
  stuff out for themselves. But now there's so much access
• 20:19
  to information is cheap. And now with AI, information is
• 20:23
  worthless, right? It's all about execution.
• 20:26
  Because now an engineer or a coder or those types of things
• 20:30
  that used to be the most valuable thing are going to be
• 20:34
  replaced by artificial intelligence.
• 20:36
  What do you think is how AI is going to affect advertising
• 20:42
  moving forward, and are you implementing it in your
• 20:44
  businesses at all? Yeah, so we've actually worked
• 20:47
  with a few like AI ad companies in the past.
• 20:50
  So we've tested out to possibly roll out.
• 20:52
  But yeah, there's even now like instead of media buyers, you can
• 20:55
  even just plug in AI to actually run the ads, optimize them,
• 20:59
  change them. So there's a lot of cool things
• 21:01
  that we're definitely looking at with AI.
• 21:02
  We use it for a lot of social media clients as far as, you
• 21:05
  know, helping us structure ideas.
• 21:07
  We don't use it word for word. We use our own, you know,
• 21:10
  knowledge and, and overall best practices, but it definitely
• 21:13
  helps excel and exceed, you know, those operations too.
• 21:18
  And even, I think it was Mark Cuban who actually said this
• 21:21
  like 2 days ago or something. But he mentioned like any
• 21:24
  business or anyone that's not using AI is going to be left
• 21:27
  behind. And he's saying that the most
• 21:28
  important thing you should be doing with your free time
• 21:30
  instead of music or anything is just listening and learning to
• 21:32
  things about AI all the time. And evolution has always been
• 21:36
  like the, the skill to be able to adapt and evolve and always
• 21:40
  stay up to date with the market has always been one of the most
• 21:43
  important factors in business. You know, people have talked
• 21:45
  about this for years and years. And now with AI, things just
• 21:47
  move way faster, 10 times faster.
• 21:49
  So if that was important back then, it's only more important
• 21:52
  now. And that's why, yeah, we're
• 21:54
  definitely implementing it. I'm learning about AI every
• 21:57
  single day. And I recommend every business
• 21:59
  owner to do so because it's just going to allow their company to
• 22:02
  move faster and not with a lot of money, right?
• 22:04
  Because you don't have those those large expenses like you
• 22:08
  would because AI is almost free. So yeah.
• 22:11
  Do you think AI is a threat to ad agencies or a big benefit to
• 22:15
  them? So definitely, I mean, it could
• 22:17
  be a threat, you know, if those AI ad companies get really,
• 22:21
  really good and these AIS just keep enhancing, it definitely
• 22:24
  can. But just like it's a threat to
• 22:26
  many industries, it also opens up, you know, still other
• 22:30
  avenues where you can still sell a client to use your AI, you
• 22:33
  know, for ads right before you would sell them on maybe you
• 22:36
  doing it manually. Now you can still sell them on
• 22:39
  the AI doing it. So I don't think it really takes
• 22:42
  out like possible income opportunities away from the
• 22:44
  market as like, you know, things that may get replaced, but
• 22:47
  definitely it can affect it And people that don't know how to
• 22:49
  adapt and structure their offer properly or also people that
• 22:52
  don't know how to continuously offer other things that maybe AI
• 22:55
  can't actually replace, right? Like being a a consultant, you
• 22:58
  know, you're that specific consultant, maybe that, you
• 23:01
  know, that's something that you add as extra value that AI can't
• 23:04
  be, you know, that perfect consultant that maybe you can to
• 23:07
  clients on top of the ad. So I think it's just getting
• 23:09
  creative with different things to offer.
• 23:10
  And that's something that I've done with my agency.
• 23:12
  Like we offer a dish like over 50 different services.
• 23:15
  So you know, there's, if certain things are getting tapped
• 23:18
  because of AI, you know, or like video editing or something like
• 23:21
  that, then we offer things that AI currently can't do.
• 23:23
  So that's that's what I'd recommend.
• 23:25
  Adapt or die, sink or swim, everything's always changing and
• 23:29
  now at a more rapid pace than ever, you know, at an
• 23:33
  exponential pace for somebody who's looking to grow a large
• 23:37
  social media following, like in the hundreds of thousands or
• 23:40
  millions in competition with all the other brands and content.
• 23:44
  You know, there's a content overloads like so many people
• 23:46
  have a podcast now, so many people are running ads, so many
• 23:48
  people are posting organically. What is your advice to truly set
• 23:53
  yourself apart and build and grow at A at a large pace like
• 23:59
  you have? Like for instance, myself, you
• 24:01
  know, I have, I don't know, maybe 80,000 followers across
• 24:05
  the board. And I started posting 6 or 8
• 24:08
  months ago, which is great. But when you want to be in the
• 24:11
  millions and when you want to make a really big impact and
• 24:14
  attract the right like your dream customer type people, what
• 24:18
  advice would you give to someone who's looking to build a brand
• 24:21
  like that? Yeah, there's a few different
• 24:22
  ways. Number one, just talk about what
• 24:24
  we're currently doing. I think having podcasts and
• 24:26
  collaborations is great because, you know, cross networking
• 24:29
  platforms and and audiences always helps build that up.
• 24:32
  So that's definitely one of them.
• 24:34
  The other one is sure, setting yourself apart is important to
• 24:37
  be different and be authentic. You should always include that
• 24:40
  in your content. But something that people are
• 24:42
  scared to do that everyone that is going viral is doing and I
• 24:45
  think everyone should do is recreating other people's
• 24:48
  content that has already gone viral.
• 24:50
  So a lot of people that are growing and getting really big
• 24:52
  numbers is because they're seeing a trend on their for you
• 24:54
  page or their explore that has already gone viral and they're
• 24:57
  recreating it. And Instagram has a way of
• 24:59
  knowing that the algorithm has already picked up on content
• 25:02
  like that. Users like it.
• 25:03
  So they know they're going to have more retention on the app.
• 25:05
  Therefore, if they feel like that matches up using their AI,
• 25:08
  machine learning, you know, similar trending audio, the
• 25:11
  similar things that they're saying, and then they pushed it
• 25:13
  out and it goes viral. So one of the biggest ways to go
• 25:16
  viral right now is literally having a social media manager
• 25:19
  and agents like myself, we do this or just doing it on your
• 25:21
  own. If you don't want to spend any
• 25:22
  money and just taking like 30 minutes a day, press on the
• 25:25
  reels tab and to scroll through reels and you'll find videos you
• 25:28
  can easily replicate. Maybe it's just like a text.
• 25:31
  Like the other day I closed a client for a realtor because I
• 25:33
  told her to make this reel that was basically showing like if
• 25:37
  your rent is $2500 right now, you can afford a home that cost
• 25:41
  500K or something like that, right?
• 25:42
  Because the mortgage is similar, the down payment, sometimes you
• 25:44
  can get very low down payments. So she used that and then
• 25:47
  someone was like, wow, I'm paying that in rent.
• 25:49
  I want to be a homeowner, you know, and she got a client and
• 25:51
  that was something that I pulled from another video that I
• 25:53
  already had, you know, 1,000,000 views.
• 25:55
  So a lot of times that's currently the best way to go
• 25:58
  viral and get a lot of, you know, views and, and a bigger
• 26:01
  push. And yeah, also posting it in
• 26:04
  masses is one of the biggest ones.
• 26:06
  So I'm close friends with Luke Belmore for, for a good amount
• 26:08
  of time now. We've known each other for like
• 26:09
  5 years. So I watched him from like just
• 26:12
  having 40,000 followers to now, you know, literally his view,
• 26:15
  his videos have like over 2 billion views across all
• 26:18
  platforms. And it's because he used another
• 26:20
  social media tactic which is mass posting.
• 26:22
  So having a lot of Clippers because if you have more people
• 26:25
  posting your content every day versus just you, there's
• 26:27
  obviously more probability of you going viral.
• 26:30
  So he was having like, you know, 80,000 posts a year being made.
• 26:34
  So that's definitely another one of the ways because now your
• 26:37
  face is more recognized. So when someone sees a post
• 26:40
  maybe on your main page, since they've seen you across, you
• 26:43
  know, social media on many different pages, they're going
• 26:45
  to actually watch it for longer because they recognize you
• 26:47
  because, you know, your face is just everywhere.
• 26:50
  So yeah, all that helps into overall conversion rates to
• 26:52
  people actually pressing the follow button because they've
• 26:55
  seen you around. So those are like 3 major key
• 26:58
  things that I would say to do to really start exploding your
• 27:00
  social media and your personal brand.
• 27:02
  That's really, really good. And I have heard that, you know,
• 27:06
  look at what's already working and going viral and you put your
• 27:09
  own. It's you, right?
• 27:11
  It's your own voice, but the algorithm knows about it.
• 27:14
  And then also, are there any tools to be able to see like on
• 27:18
  your topics on what is going viral or is it really just start
• 27:21
  to scroll? No, you can scroll and even like
• 27:23
  Instagram came out with this new feature called like Meta AI and
• 27:26
  you can like ask it to like recommend reels and stuff like
• 27:28
  that, just like directly on Instagram.
• 27:30
  So that's one of the ways. And yeah, there's a lot of AI
• 27:33
  platforms. I'm not associated with any
• 27:35
  right now, but there's definitely a lot of companies if
• 27:38
  you just look up like AI help me find viral posts.
• 27:41
  There's a lot of different companies out there.
• 27:43
  I think there's one called viral Finder as well where you can
• 27:46
  just put in like your favorite creator and then it'll tell you
• 27:49
  like their top videos that have gone viral.
• 27:51
  So instead of scrolling through their content, for example, you
• 27:53
  can put Hermozi and it'll tell you his top videos.
• 27:56
  So instead of trying to replicate some of his videos
• 27:58
  that maybe don't have the many views, you just see the ones
• 27:59
  that all have like 5 mil and then those are probably more
• 28:02
  likely to go viral if you replicate them in your own way.
• 28:05
  Awesome. Yeah, there's a lot of tools out
• 28:07
  there for sure. I love it.
• 28:08
  I'm excited. I need to be more intentional
• 28:10
  about that because you know, I was like, right now I have the
• 28:12
  podcast and they editors just chop it up and post it and
• 28:16
  whatever. But there's no real strategy
• 28:19
  behind it. And it's great content because I
• 28:21
  have great conversations, but I should be doing more of like me
• 28:25
  being strategic about my content that's actually going to bring
• 28:29
  in business because. Yeah, like I would say every day
• 28:33
  or just like even every morning and every night, just try to
• 28:36
  upload like 2 pieces of content that have already gone viral.
• 28:39
  You know, things that someone in your industry or mortgage people
• 28:42
  have already done and you've seen them get like millions of
• 28:44
  views because sometimes really just grabbing a piece of content
• 28:47
  like you in front of a house and then you just add some text on
• 28:49
  it. And really people like spend so
• 28:51
  much time thinking about doing it.
• 28:53
  And that act of doing that only takes 30 seconds, you know, to
• 28:55
  upload something and then boom, it's done.
• 28:57
  And then you never know, it goes viral and then you get a lot of
• 29:00
  free, free leads from that. So yeah, just about continuing,
• 29:04
  staying consistent. Do you have a strategy for or is
• 29:09
  there a right number of posts to do per day?
• 29:11
  Because I hear some people are like, well, if you only post one
• 29:14
  story, it gets a lot more views and then some people usually
• 29:16
  post 15 stories a day and some people you know to like it
• 29:21
  varies a lot. So what's your take?
• 29:23
  I'd say there's a lot of myths in the industry.
• 29:25
  You know, sometimes people say like too many stories is not
• 29:28
  good as you were mentioning or just one.
• 29:29
  The reason why is because sometimes Instagram, like if you
• 29:32
  don't have a lot of stories, when you finally do posts, like
• 29:35
  they actually shared a little bit more because it's just not
• 29:37
  as saturated. So if you don't post for like 24
• 29:39
  hours, then you post the next day, just like 1 singular post
• 29:42
  that may get better engagement. And then obviously when you're
• 29:45
  posting a lot, sometimes Instagram may not be so, you
• 29:48
  know, active on pushing that because there's a lot of posts
• 29:51
  out there. But sometimes you can post a lot
• 29:53
  and then all of them go viral too.
• 29:54
  And it's like, hey, I thought that, you know, that myth was
• 29:56
  myth was real. So there's a lot of like myths
• 29:59
  that aren't real, you know, that people say or like over posting
• 30:02
  or just posting once a day. It all depends.
• 30:05
  I would say, for example, on your main page, you can use
• 30:08
  whatever strategy you want. Meaning for my main page, I see
• 30:12
  it more as like a resume. I only want to post when I think
• 30:14
  that post is like my best post that I can make this month or
• 30:18
  this week. You know, I really want to
• 30:20
  choose quality over quantity. And the reason why I have that
• 30:23
  strategy in my mind is because I know that when someone lands on
• 30:26
  my page for the first time, sadly, they only see the 1st
• 30:29
  9:00 to 12:00 posts if I'm lucky.
• 30:31
  Meaning all those other posts that I spent money on editors, I
• 30:34
  spend money on videographers, people aren't really seeing
• 30:36
  them. So if I'm just blasting a lot of
• 30:38
  posts, I may not get, you know, some of my top quality stuff
• 30:41
  seen by new people coming onto my page.
• 30:43
  But that is, you know, only a good strategy if on the side you
• 30:48
  are mass posting. So I have like a lot of TikTok
• 30:50
  pages that are posting like 3 * a day.
• 30:52
  So I think if you have like other pages, post as many times
• 30:55
  as you can. Three times a day is good.
• 30:57
  Or even something that I might start doing.
• 30:59
  I haven't completely started, but it is something that you can
• 31:02
  do which is in replacement. If you want to have the feed
• 31:05
  looking really good, you can post a lot of reels and just not
• 31:08
  have them show on your feed. Hide them, right, So you can
• 31:10
  hide them. That's one of the good
• 31:11
  strategies there too. But yeah, I would say mass
• 31:15
  posting on many different pages is really, really good that you
• 31:17
  can never go wrong with because it's, you know, not really used
• 31:20
  as like your resume and your business card as the way
• 31:22
  Instagram is. So that's my personal take on
• 31:24
  it. But people that post a lot on
• 31:26
  their on their personal page and, and they're not really
• 31:28
  concerned about other posts. It's also a great strategy as
• 31:30
  well. You know, so it's really just
• 31:32
  something that that you should decide personally.
• 31:35
  But definitely if you are limiting your post like I am,
• 31:37
  make sure you're mass posting it on other pages for sure.
• 31:40
  Yeah. And do you, because you know,
• 31:42
  different channels do better with different types of content?
• 31:47
  Like right now, my guy, he posts everything to everywhere, which
• 31:52
  is great. But for instance, LinkedIn, it's
• 31:55
  different than what Instagram likes.
• 31:57
  And so do you have a different strategy for each page or are
• 32:00
  you just putting the same content everywhere?
• 32:03
  Yeah, I would say it's obviously easier to just put it out
• 32:05
  everywhere, you know, and and not structure for each one.
• 32:08
  But if you have the additional time to do so in your business
• 32:11
  where you can say, you know, for LinkedIn, let's make it this
• 32:14
  format and the other format, I think definitely taking the time
• 32:17
  to set it up to apply to those platforms specifically will
• 32:21
  obviously help increase the chance of going viral.
• 32:24
  But if you feel like you've put time into, you know, making a
• 32:27
  specific for LinkedIn and for TikTok and it's not really
• 32:29
  making that much of a difference, then I'd just go
• 32:32
  back to being more efficient and, and, you know, choosing
• 32:34
  again, like that blitz scaling strategy of just moving fast and
• 32:37
  not so perfect. So again, that that's kind of
• 32:40
  what I would say for that. And you mentioned partnering
• 32:46
  with people paying. You started basically affiliates
• 32:49
  in high school. And I think that's absolutely
• 32:52
  genius because you see anybody with a big brand and they make
• 32:57
  billions of dollars or hundreds of millions of dollars, like The
• 32:59
  Rock and his tequila line or Kyle.
• 33:02
  Yeah, Kylie Jenner and her Kylie cosmetics and all these
• 33:06
  different things. So it's really cool to be that
• 33:09
  you saw that right away on the power of people.
• 33:12
  And I want to create some sort of thing like that in my lending
• 33:16
  business too, because I want to that's my company that I, I just
• 33:19
  like you said, when you realize the business would be worth a
• 33:22
  lot right away. Like I see that same thing with
• 33:24
  my business model. So yeah, how do you approach
• 33:28
  finding the right possible affiliates and then you know, I
• 33:32
  guess providing that value to them to be able to sell your
• 33:36
  product? Are you white labeling it?
• 33:37
  Is there affiliate link? Like how do you actually get
• 33:39
  somebody to push your product? Yeah.
• 33:41
  So I have two options now. So with the agency we do have
• 33:44
  directly on the website, you can just go to partner and then get
• 33:47
  your own affiliate link and do it like that.
• 33:48
  So people that are always looking for additional, you know
• 33:51
  income opportunities, they can always do that.
• 33:53
  But then we do have specific agencies that want to have their
• 33:56
  own branding, their own agency. They don't want people to know
• 33:58
  about us and we're perfectly fine with doing that because
• 34:01
  we've operated like that with many big agencies and it's
• 34:04
  obviously helped us ad revenue as well.
• 34:07
  Because now every time they go out and make money or they spend
• 34:10
  money on ads and they close people, all the expenses that
• 34:13
  they have on the closes go to go to us because they rely on us to
• 34:16
  fulfill that service. So basically we're running that
• 34:19
  person's agency in a way and and all basically a huge percentage
• 34:23
  of whatever they generate goes to us.
• 34:25
  And so that's definitely a great way to grow just having these
• 34:27
  white label partnerships, as many as you can, because even in
• 34:30
  my case, there's a lot of marketing agencies, like I said,
• 34:32
  Ioffer 50 different services. So they may only offer 1-2
• 34:35
  services. And then now they see all these
• 34:37
  services that I have, they're fully, you know, automated.
• 34:40
  We have the best fulfillment, 300 team members that manage
• 34:42
  everything, you know, loads of experience.
• 34:44
  So it's a great way for them to just now have additional
• 34:47
  services they can sell, increase their revenue, and then they
• 34:49
  know it's taken care of on the other end.
• 34:51
  But to add on to that, another great way to get clients or
• 34:54
  another way to get referrals and people that are affiliates of
• 34:57
  what you do. They do say that people that are
• 34:59
  actually your, your clients, right, are the best people to
• 35:02
  refer you because one of the biggest things in sales is
• 35:04
  having conviction in what you're selling.
• 35:06
  So if they've already seen the results for themselves, they
• 35:09
  know that person's legit, they're going to go out of their
• 35:11
  way and really be motivated to promote what you do.
• 35:13
  Like some of those clients that I mentioned in Arizona, you
• 35:15
  know, they would be more than happy to and they have, you
• 35:18
  know, refer people to me because I'm already getting results for
• 35:21
  them. So they know they're helping
• 35:22
  someone else. So definitely going to your
• 35:24
  current database of clients and saying, hey, look, you know, I
• 35:27
  would love to continue to grow with you.
• 35:28
  And I think this is a great opportunity.
• 35:30
  You can make a lot as well through Commission and all you
• 35:33
  have to do. Another thing too, is
• 35:34
  simplifying it as much as possible.
• 35:36
  So in my case, what I do is I'll tell the clients, all they have
• 35:39
  to do is put me in a group chat, which literally takes them 30
• 35:41
  seconds and I'll get you paid. You just say, hey, John, this is
• 35:44
  Dre. He did all my marketing.
• 35:46
  If you want to schedule a call with him, here he is.
• 35:48
  And then I do a call with them. They don't have to do anything.
• 35:50
  No call and no fulfillment. And then they'll get paid a
• 35:52
  Commission as well. So I think making it for your
• 35:55
  partners, telling them how easy it is for them to make money so
• 35:58
  they really know that it's not going out of their way and, you
• 36:00
  know, operating a whole new business.
• 36:02
  Because sometimes people think, you know, they're way too busy
• 36:04
  in their own business. So if you make it sound like
• 36:05
  something that takes up their time, they may not be
• 36:07
  interested. But if you can make it something
• 36:09
  where it's literally them just taking, you know, 30 seconds a
• 36:12
  day going through their contact lists or people that they're DM
• 36:14
  ING or people that are watching their story and messaging those
• 36:17
  people about your product or service, then that's another
• 36:20
  great way, of course, to expand the affiliate partnership
• 36:22
  community. And then last thing I'll mention
• 36:24
  too is sometimes you can even run ads for that alone, right?
• 36:28
  So you can say, hey, I'm launching A brokerage for my
• 36:31
  lending company. Do you want to be an affiliate
• 36:33
  and make, you know, up to six figures per year just getting
• 36:35
  commissions? And now you run ads specifically
• 36:37
  for that because you know one person that you acquire could
• 36:40
  now possibly bring you 5 have to send clients first.
• 36:42
  When you're running an ad just for your product or service,
• 36:45
  they may only bring themselves. So that also can be profitable
• 36:47
  as well. That's smart.
• 36:49
  Yeah, I like that. Awesome.
• 36:51
  How are you tracking your affiliates?
• 36:52
  Are you using Go High Level as your CRM And I guess how do you
• 36:57
  are you just manually plugging them in from the group chat and
• 37:00
  tagging it as an affiliate? Yeah, so there's there's
• 37:02
  different ways. So right, with the white label,
• 37:04
  basically what we do to manage that is we plug in our CLO of
• 37:07
  the company into, you know, Slack channels, group chats with
• 37:10
  them. So they feel like they have a
• 37:11
  fractional CLO in their company as well, handles all the billing
• 37:15
  and just any client requests anything like that.
• 37:17
  And then for the actual affiliates that are just joining
• 37:20
  through the website, they have a managed dashboard where they can
• 37:22
  see all their sales, their payouts, everything is super
• 37:24
  seamless there. And then for people that are
• 37:26
  clients, basically just group chatting me with someone, then
• 37:29
  I'll just essentially like when I close someone, they'll just
• 37:32
  get paid through Zell. So there's not really too much
• 37:34
  tracking that that goes into that.
• 37:36
  But yeah, we do use Go High Level for certain things.
• 37:38
  We use it for building funnels for clients as well.
• 37:40
  We prefer Go High level over click funnels.
• 37:43
  So yeah, Go High Level is great. And they have a lot of tools and
• 37:46
  I'm actively also learning all their different tools.
• 37:49
  Sometimes I'll have team members join their workshops that they
• 37:51
  do for free and stuff to just actively know more information
• 37:55
  so. Yeah, I'm just learning it and
• 37:57
  it's the whole thing. It's really cool though, what
• 38:00
  it's capable of, but it's so crazy how long everything takes.
• 38:04
  You know, I'm like, it took me so long.
• 38:05
  I you know, I go on the go high level Facebook and I look for
• 38:09
  employees, for developers, and then I get suckered in because
• 38:11
  they're like, I have to feed my whole family.
• 38:13
  Can you send me $500? I'm like, yes, but anyway, and
• 38:17
  so but yeah, it's like every little thing, like I'm trying to
• 38:20
  get mini chat set up right now. So when somebody DMS a certain
• 38:24
  thing or comments a certain thing, I can give them a
• 38:26
  flipping calculator for free that I created.
• 38:28
  And but even that I'm like, why isn't it working?
• 38:31
  This link isn't working, The form isn't working right, the
• 38:33
  pictures not showing up. It's just the whole thing.
• 38:35
  So yeah, finding a good partner to help you build these things
• 38:39
  out is so important because it just all takes so much time.
• 38:43
  And then you have the fulfillment piece of it, which
• 38:46
  is a whole nother thing. Yes, you have to balance
• 38:49
  everything out sales yeah, moment so.
• 38:51
  Go high level. Something to mention about them
• 38:53
  is they've done incredibly well with their affiliate program.
• 38:56
  So they've paid out over $100 million in just affiliate
• 38:59
  commissions. And so I wanted to bring that up
• 39:01
  because a lot of times people should take what they've done as
• 39:04
  an example for some businesses that it can apply for.
• 39:08
  In their case, they don't have too many expenses.
• 39:10
  Like for me, someone's an affiliate and they, someone
• 39:12
  signs up on a $1500 package, I may have 50% margins on that.
• 39:16
  So 50% of that is going to be expenses that I need to deploy
• 39:19
  to actually fulfill on that service.
• 39:21
  But if you have a course or let's say the calculator, for
• 39:23
  example, you know, and you actually sold that right, or a
• 39:26
  course for is a better example because more higher ticket, you
• 39:29
  know, you're not necessarily necessarily having to do any
• 39:31
  work when somebody buys that course for the second or third
• 39:34
  time, right? Once you make it once, that's
• 39:36
  all the work that went into it. So for something like a course,
• 39:38
  you can offer 50% Commission, which is the reason why Go High
• 39:42
  Level has thrived so well as, you know, with their affiliate
• 39:46
  model, because if you're offered 50% Commission, you're actually
• 39:49
  going to be incentivized to go and get people.
• 39:52
  So like anytime a client signs up for a funnel, we get them on
• 39:55
  through our Go High Level affiliate and we get paid from
• 39:58
  that. And maybe if I had read it for
• 40:00
  the first time and it was like 10% or something like that, I
• 40:03
  wouldn't even think of, you know, offering it to the client
• 40:05
  because I'm like, I don't care about making $20 on this client.
• 40:07
  But now that it's 50%, it's like, hey, you know, might as
• 40:10
  well get 50% earnings. So Go High Level is a great
• 40:13
  example for anyone to look at. That wants to really scale up
• 40:16
  their affiliate program cuz that's what scaled up their
• 40:18
  valuation to where they're at for sure.
• 40:20
  One of the main things. How do you How have you found
• 40:24
  good talent and maintained quality as you scale?
• 40:29
  So luckily one of the best ways that I've found talent is
• 40:33
  through my personal brand. So a lot of times I'll post
• 40:36
  hiring and because there's just a lot of good people that follow
• 40:39
  me, a lot of motivated entrepreneurs, you'll find a lot
• 40:42
  of great talent from your own personal brand.
• 40:43
  Another one of the ways that I've done it is through
• 40:45
  LinkedIn. So on LinkedIn you can spend
• 40:47
  some money on, you know, job posts and you actually get
• 40:49
  really good response rates for the amount of money that you
• 40:52
  spend. It's, it's pretty impressive.
• 40:54
  And so that's another way that I've gone out and hired.
• 40:55
  There's platforms like Indeed and stuff I haven't explored too
• 40:58
  much. So it's mainly just been my
• 40:59
  personal brand and LinkedIn. Those are the 2 main ones.
• 41:02
  And as far as how do I maintain the talent, there's a few
• 41:05
  different ways for my closers. I came up with the strategy to
• 41:08
  maintain them because I think closers is something that's
• 41:11
  pretty difficult to maintain for a lot of companies because
• 41:13
  there's so many different offers out there and so many ads and
• 41:16
  just so many people talking about like being your own boss.
• 41:19
  You know, there's all these different factors that can steer
• 41:21
  A closure to starting their own business or going to another
• 41:24
  closing position. And so I was in a position where
• 41:27
  after like 2 years of having the same closures on my team, I
• 41:29
  started to feel like there needed to be something else that
• 41:31
  I had to do in order to keep that closer long term, right?
• 41:35
  So that's when I came out with a specific strategy I've never
• 41:38
  learned from anyone. I'm never seen anyone do, but
• 41:40
  instead of giving my closer equity per se of the company,
• 41:44
  which now could create more problems down the line, you
• 41:47
  know, just going to treat someone differently when they
• 41:49
  have equity, you're going to expect more out of them.
• 41:50
  There could be more confrontation.
• 41:51
  Just things that I wanted to avoid and I want to just do do
• 41:55
  it like this because I've had a bad experiences with with equity
• 41:58
  in the past. But yeah, you can, it can get
• 42:01
  really bad. But So what I did in this case
• 42:03
  was, as I mentioned, with all of our high ticket programs, we
• 42:06
  also include a monthly subscription.
• 42:08
  So now even though we would spend the money on ads to get
• 42:11
  the leads for the closure, once they close somebody on a high
• 42:14
  ticket package, I also give them a Commission from that client's
• 42:18
  monthly subscription for life. So now there's a lot of closures
• 42:21
  that even if they don't close a single sale, they'll still make
• 42:24
  $7000 in profit in a single month just from the monthlies
• 42:28
  that they've built up from closing deals.
• 42:30
  So a lot of companies, if you close somebody one time, you
• 42:32
  know you're never making money from that person again, even if
• 42:35
  the company has a subscription in place, because you'll still
• 42:38
  be satisfied with that as a closure, right?
• 42:39
  You're still making money in the upfront.
• 42:41
  But I wanted to go the extra mile because now obviously when
• 42:43
  someone thinks about leaving the company, you know they're also
• 42:46
  going to think about leaving that huge Commission as well.
• 42:48
  But it's a win win, right? Because they're still making a
• 42:50
  huge Commission. So it's not like I'm tying them
• 42:52
  down to anything. They can still gladly leave, but
• 42:54
  they may not have, you know, that Commission.
• 42:56
  So that was something that I did and till this day, like all my
• 42:59
  closures have stayed because they know I'm going the extra
• 43:02
  mile paying them this in payout every single month.
• 43:04
  And now it makes them allows them to make way more money
• 43:06
  because they're making all the Commission from their new
• 43:08
  closes. But they also have that
• 43:09
  guaranteed income as well. So that's one of the ways that
• 43:12
  I've maintained employees on that side, foreclosures.
• 43:15
  And then for just general employees, maintaining them, I
• 43:18
  think it's just always paying on time, right?
• 43:20
  And just having your stuff on auto pay.
• 43:22
  So they're always happy treating them right.
• 43:24
  You know, personalization, sometimes me coming in as a CEO
• 43:27
  and calling people by their name and you know, talking to people
• 43:30
  personally, I think really helps.
• 43:32
  And just overall having good managers as well that are in
• 43:35
  position to oversee, look after them, communicate with them.
• 43:39
  Because as a as ACEO and having so many clients and so many team
• 43:42
  members, you can't always do that.
• 43:44
  So you need to make sure you're putting good people in place to
• 43:46
  nurture them, to talk to them, you know, on a consistent basis.
• 43:50
  Are you virtual like do you have?
• 43:52
  Yeah, yeah, yeah, we're, we're all virtual.
• 43:53
  Yeah. So how have you maintained
• 43:55
  because that's what I am building is a virtual business.
• 43:59
  I have an office, but it's not for us to go in every day or
• 44:02
  anything like that. It's more client facing.
• 44:04
  So how do you maintain like company culture with a virtual
• 44:08
  staff and or you know, work from home staff and what's your
• 44:13
  management structure to manage those staff, keep them engaged
• 44:17
  and and track their performance? Yeah.
• 44:20
  So as mentioned, having those managers I think is really,
• 44:23
  really key. So probably for every, let's say
• 44:27
  we could, we could lower this this ratio down.
• 44:30
  We should. But for now, it's probably we
• 44:32
  have a manager for like every 50 people on the team, right?
• 44:34
  So there's about like 7-7 or so managers that are managing every
• 44:38
  single person and these are like these fifty people are all like
• 44:43
  in one slack. So sometimes it's just like
• 44:45
  communicating to everyone at once.
• 44:46
  You don't need to go to each person individually, but just
• 44:49
  being kind every morning, good morning, you know, hope
• 44:52
  everyone's doing well. If there's any issues, please
• 44:54
  reach out to me. Like just letting people know
• 44:56
  that they're appreciated for their work and you know, just
• 44:59
  continuously checking in on them and and letting them know that
• 45:02
  we're available or when they actually do reach out to that
• 45:04
  manager, that manager is replying fast.
• 45:07
  So I think all, all of those things make a big difference.
• 45:09
  And as far as my closures who are like, in some case, you
• 45:13
  know, not to be rude to the other team members, but they are
• 45:15
  like the most important key factor of the company because
• 45:18
  they're the ones generating the revenue to then pay all the
• 45:21
  staff as well. So with my closures, I really
• 45:23
  keep really good culture by doing trips.
• 45:25
  Like I've taken them all to like a mansion in Dominican Republic
• 45:28
  and we stayed there for like a week and really gotten close in
• 45:31
  Miami. We've done like a lot of team
• 45:33
  retreats because a lot of the closures don't live here.
• 45:34
  So I'll bring them down here. We'll they'll all stay.
• 45:37
  I'll get them a whole tell. So we've done that, you know,
• 45:39
  pretty consistently and little things like that make a big
• 45:42
  difference. But then with all like the
• 45:44
  worldwide employees that maybe can't come down here, it's
• 45:47
  really just about being very nice to them.
• 45:48
  You know, if they reply to a story, I'll even reply to them
• 45:51
  and just check on how everything's doing.
• 45:53
  And my managers are always checking on them even more than
• 45:57
  than I possibly can. So by them doing that and me
• 45:59
  just doing it every now and then, you know, it gets the job
• 46:02
  done for sure. I love, I love that idea of the
• 46:05
  retreats and everything like that.
• 46:07
  And what's your meeting cadence or do your managers meet?
• 46:11
  Like how often do you meet with your managers and is it virtual?
• 46:14
  And then how often are they meeting with their team?
• 46:17
  Yeah. So as far as them meeting with
• 46:19
  their team, they don't have to do that so much.
• 46:20
  It's more so just them virtually texting and being active with
• 46:24
  that. I do meet with them, my CEO
• 46:26
  mainly, he basically runs the company.
• 46:28
  So he like he could be the CEO of the company, I just want to
• 46:31
  keep that title for now. But he literally runs
• 46:33
  everything. So he's the one talking to all
• 46:34
  the managers, doing everything. I come in and I do it
• 46:37
  occasionally. So for example, with my CEO, I
• 46:40
  have weekly meetings with him consistently.
• 46:42
  And then my CSO who's the chief sales officer, another big
• 46:45
  position, I'm also meeting with him weekly.
• 46:48
  And then the different managers, I also meet with them probably
• 46:51
  like once a month, but my CEO is the one that's meeting with the
• 46:54
  managers consistently. And, and then the managers, like
• 46:57
  I said, are just communicating virtually and just staying on
• 47:00
  top of them because a lot of the tasks don't really require a
• 47:02
  phone call. You know, it's like a lot of
• 47:05
  the, for example, with video editing, you know, they'll send
• 47:08
  in a video and then the manager will make any edits or
• 47:10
  corrections. You know, no call is really
• 47:12
  needed for that or fulfilling on certain lead generation stuff.
• 47:15
  You know, if we're getting that client results consistently,
• 47:18
  there's not really going to be a call needed for that.
• 47:19
  So we try to limit that again, because I just want to make it
• 47:22
  the best experience for every single team member.
• 47:24
  So if I can make it like, OK, you don't have a call 3 * a week
• 47:28
  or four times a week or even, you know, every every day or
• 47:30
  something like that. I just feel like it's a better
• 47:32
  overall experience. Like they don't need to say, oh,
• 47:34
  I'm getting paid X amount. But you know, it's not just for
• 47:36
  the hours I work. I also have to show up to all
• 47:38
  these calls and all that stuff. You know, it definitely works in
• 47:41
  some companies, but I just love making it the easiest experience
• 47:43
  for for all my team members. Yeah, give them that more
• 47:46
  entrepreneurial feel. And yeah, they have their own
• 47:49
  independence and freedom to make decisions.
• 47:52
  Exactly. And how has your experience been
• 47:55
  being a really young founder? Like are all your employees and
• 47:59
  your leadership team young like you for the most?
• 48:01
  Part some are older, like my CSO is older than me.
• 48:05
  A lot of employees are older. My CEO is like a year older than
• 48:09
  me. So yeah, I mean, it really
• 48:11
  doesn't matter I would say because like my CSO is older
• 48:15
  than me. I think he's like 3 years older
• 48:17
  than me. And he's, he never really
• 48:19
  mentions like the age thing or thinks anything of it because
• 48:22
  people see like I'm wise beyond my years and they also recognize
• 48:26
  the accomplishments that I have. So I think that plays a bigger
• 48:28
  role than age because it's like, OK, you know, or even like I
• 48:33
  have team members also that are some of that are sales, sales
• 48:35
  members also that some of them are like 30 plus.
• 48:38
  But again, they just see what I've done.
• 48:40
  They know that I started really young.
• 48:41
  They know I have a lot of experience, they've seen my
• 48:44
  consistency, right, because it's like I've been running this
• 48:47
  agency doing huge numbers, you know, well over 300 KA month for
• 48:51
  like 6 years now and with no issues, no lawsuits, no
• 48:55
  complaints, no nothing, you know, just a great experience
• 48:57
  for everyone overall. All my clients are happy.
• 48:59
  So I think when they see that it's like they could never care
• 49:01
  about the age. They could just see that I'm
• 49:03
  representing exactly what I told them when they joined the
• 49:05
  company. I'm fulfilling on all those
• 49:07
  things. I'm staying consistent and, and
• 49:09
  everyone's happy. So yeah, I think that's just
• 49:11
  what they they acknowledge and realize.
• 49:12
  Yeah. But you have attracted talent
• 49:14
  that's pretty much closer to your age for the most.
• 49:16
  Part, yeah, probably because a lot of the people I hire are
• 49:18
  from my personal brand and those are the people that are
• 49:21
  attracted. But there are people that play
• 49:23
  big roles that are older than me.
• 49:25
  In the company, I found that with coming when it comes to
• 49:28
  finding, that's something I worry about with the lending
• 49:33
  company. Something I really want to dial
• 49:34
  in is like attracting the right talent and attracting
• 49:37
  experienced brokers who have been in the game a long time who
• 49:40
  can bring their book of business in and just providing more value
• 49:43
  than they could imagine. But it is, I feel like there
• 49:48
  would be that roadblock for some people, you know, they're like
• 49:51
  45 or 50 years old and they were like, who are you to, you know,
• 49:54
  I'm going to come go work for a a 28 year old or 29 year old.
• 49:57
  But as I get older, that shifts a little bit.
• 50:00
  And but naturally I do tend to attract younger talent, which is
• 50:04
  great, But it's also hard because there's training, heavy
• 50:07
  training involved with shaping people versus I guess paying to
• 50:11
  play and kind of getting that more seasoned.
• 50:14
  I'm like, I want talent that teaches me.
• 50:17
  You know, I've done a lot because of limited resources as
• 50:20
  a scrappy bootstrapping entrepreneur.
• 50:22
  I've always had to hire and train, like hire sheep talent
• 50:25
  and train and it's been fine. But it's also very time
• 50:28
  consuming. And so at this point in my life,
• 50:30
  I'm like, OK, now I want to use capital and more pay to play and
• 50:33
  bring people to pay to teach me. No, 100% teach me.
• 50:37
  Yeah. Yeah, and I feel the same way.
• 50:38
  My COO and my CSO, I brought them in because I saw them as
• 50:42
  like more talented than me in many areas.
• 50:44
  So definitely I'm, I'm all about that too.
• 50:46
  And I'll continue to bring on bigger players.
• 50:49
  We're a company that hasn't raised a single dollar, right?
• 50:52
  So it's not like I have like these VC funds to just go after
• 50:55
  and head hunt like these maybe more seasoned players, but
• 50:58
  definitely that's in my Rolodex of things that I'm going to do.
• 51:01
  And I think that as you grow and do raise capital, it's way
• 51:04
  easier also to to hire older people or that's another like
• 51:08
  factor of them, you know, seeing you as more credible person and
• 51:12
  and all those things. So definitely I'm the same and
• 51:15
  I'm going to continue to hire, you know, higher caliber people
• 51:17
  as we keep growing for sure. But how do you structure because
• 51:21
  we just talked about equity, right and how much of a
• 51:24
  nightmare I've gone through multiple equity businesses that
• 51:27
  I ended up walking away from because it's also a little bit
• 51:30
  different dynamic of me because I partner with a man.
• 51:32
  And then there's like the I want to marry you thing that comes
• 51:36
  up, tends to come up and my answer is no.
• 51:40
  And that wasn't the agreement and we're supposed to be
• 51:41
  business partners. And I don't want to be with you
• 51:43
  type situation. But anyway, I know for instance,
• 51:47
  a lot of my network has have massive companies in the, you
• 51:51
  know, 10s, hundreds of millions. And usually they give their
• 51:57
  leadership team like their CFO or their COO, you know, a couple
• 52:01
  positions, a piece of equity in the company.
• 52:03
  Have you structured it like that as well or what has worked for
• 52:06
  you? So yeah, I haven't done that
• 52:08
  just yet with the agency, right. So for now, I retain 100%
• 52:12
  ownership, but I pay them really well as if they were getting
• 52:15
  equity. Because another thing that
• 52:17
  sometimes people don't know is, for example, I've had equity and
• 52:21
  linked me and link me is a great company and I'm happy to be part
• 52:24
  of the company. But the way that link me
• 52:26
  structured, for example, is I never have gotten paid a a
• 52:29
  single dollar for the last 4 1/2 years that I've been the Co
• 52:32
  founder and the CMO of the company because neither have the
• 52:34
  other two Co founders. You know, that's just kind of
• 52:36
  how they wanted to structure the company.
• 52:37
  So sometimes it's like you can take equity and you think like
• 52:40
  you're living this dream life, like the best situation, you got
• 52:42
  equity, but then maybe you're getting paid way less on your
• 52:44
  cash, you know, monthly on a month basis.
• 52:46
  So really you're not retaining that much capital and then or
• 52:49
  you're not increasing your net worth that much.
• 52:51
  Because at the end of the day, you know, maybe when those
• 52:53
  payments do start, you know, the work that you did four years
• 52:56
  before aren't really judged as, as well as if, you know, you
• 53:00
  were getting paid every single month, you'd really be able to
• 53:02
  see like an amassed amount of of money from that work, right?
• 53:06
  And sometimes with equity, if you just got equity in the
• 53:08
  beginning, for example, then you know, everything else that comes
• 53:11
  after that, you may not really get rewarded for that.
• 53:15
  So sometimes, you know, equity is just not the best position.
• 53:17
  And, and I've decided to not do that right now just because of
• 53:22
  what I've experienced in the past and because I've seen that
• 53:25
  I'm able to be more generous with the money that the company
• 53:28
  makes paying way higher commissions.
• 53:30
  You know, some of my guys make 30% Commission on some deals
• 53:33
  because we have this structure in place for maybe if they were
• 53:36
  getting equity, they'd get 510%. But it's definitely something
• 53:41
  that I've considered. What I've told my two key
• 53:43
  members, my CSO and my CLO, is that if I do ever sell the
• 53:46
  company, I'll make sure that they get, you know, a nice huge
• 53:50
  payday from that as well. But for right now, I just don't
• 53:53
  want to put anything in writing. And they just need to trust me
• 53:56
  because I just feel like that's what's better for for us overall
• 54:00
  right now. And like I said, it still comes
• 54:02
  with advantages, right? You may not have that equity,
• 54:04
  but you're getting paid way more.
• 54:05
  So that's definitely something that for right now, I want to
• 54:08
  keep that way. But they do know that they will
• 54:10
  get, you know, a portion of whatever we close on because
• 54:13
  it's not that I don't want to give them a percentage or I
• 54:15
  don't want to do that. I just know in the current
• 54:17
  moment, it won't really help as much.
• 54:19
  And they just need to trust me. So yeah.
• 54:22
  Yeah, I know a lot of people I know do phantom equity where as
• 54:25
  long as they're still with the company and as long as they hit
• 54:27
  certain metrics and goals, then they'll get a piece of equity
• 54:30
  when the company sells at some point, which I think is a great
• 54:33
  strategy because you don't have all the, I don't know, the
• 54:37
  marriage tied to it, right? It's it's an agreement and it's
• 54:41
  still a win win. And there's longevity there
• 54:45
  because once you've signed papers for equity, it's pretty
• 54:47
  hard to get it back. Yeah, yeah.
• 54:50
  If something goes wrong, yeah. It just, no, I've had to buy
• 54:53
  out, you know, business owners and went through all that.
• 54:55
  So yeah, you have to be really careful with those decisions for
• 54:58
  sure. Do you guys work do more of your
• 55:01
  business in specific industries or are you guys working with a
• 55:06
  whole variety of different businesses?
• 55:07
  Yeah, so that's something that we take pride in a lot of like
• 55:09
  gurus and and coaches will be like, you know, niche down and
• 55:12
  only focus on one niche. But from the beginning we said,
• 55:15
  you know, our services work for every single industry, so why
• 55:18
  not just be that agency that works with every industry.
• 55:20
  So if you look at our website, we have like a case studies drop
• 55:23
  down and we literally have case studies for every industry that
• 55:26
  you can imagine. So you know, yoga instructor,
• 55:28
  realtor, restaurant dentist, you know, it really just any single
• 55:32
  person can benefit from this. And then that's also great
• 55:35
  because the day that I do go to sell or to raise equity, raise
• 55:39
  capital, having such a big total addressable market really,
• 55:43
  really helps that, right? Because we're someone that every
• 55:46
  single person can benefit from our service.
• 55:48
  So I think that's something really big as well.
• 55:51
  And what about in today's economic environment with, you
• 55:54
  know, inflation and tariffs and some people are super
• 55:58
  optimistic, some people are not. Have you guys seen any impact in
• 56:02
  business? Because I know a lot of
• 56:03
  businesses that are hurting and then I know a lot of businesses
• 56:05
  that are doing great. You guys run ads so you really
• 56:07
  see sales. Like what have you guys been
• 56:09
  seeing in in these kind of uncertain economic times?
• 56:13
  I think since we're not like a huge corporation, you know,
• 56:16
  we're doing let's say a bit over 300 K every single month.
• 56:19
  I think with companies at that size, if you're not in like the,
• 56:22
  you know, 50 mil a month, you don't really see it that much.
• 56:25
  Or you can see some people not being able to afford, but
• 56:28
  there's still those people that can just because you're
• 56:30
  operating at a smaller scale. I'm definitely optimistic for
• 56:33
  the future. I think, you know, by the end of
• 56:36
  Trump's term right now, I can't really depict what's going to
• 56:38
  happen, but by the end of it, definitely everything's going to
• 56:41
  be through the roof. You know, Bitcoin, you know, all
• 56:44
  the important cryptos right now, you know, the economy overall is
• 56:47
  just going to be excelling like never before.
• 56:50
  Right now, obviously there's going to be impacts in the
• 56:52
  markets that Trump may have not expected when he first, you
• 56:55
  know, comes out with, but those are just the norms and things
• 56:57
  that happen. But overall it's going to play
• 57:00
  out properly. But what he currently did
• 57:01
  obviously can have some effects in in the short term.
• 57:04
  But yeah, like I said, I'm not too affected by right now.
• 57:06
  Hopefully it'll stay that way. I did get affected with my
• 57:09
  crypto and and stock portfolio. Definitely right now I'm down
• 57:12
  like 50% five more. But yeah, exactly.
• 57:15
  That's that's the answer. So that's what I'm doing.
• 57:17
  Yeah. So you do invest in.
• 57:18
  Yeah, a lot. Yeah.
• 57:19
  I started investing in crypto like early 2020.
• 57:22
  So yeah, I'm always buying and I've been doing that for a long
• 57:24
  time. Nice yeah I have a auto buy on
• 57:27
  like 5 coins. Amazing.
• 57:29
  Yeah, it's the best thing to do. Just every week it just buys
• 57:32
  another. X That's the key.
• 57:33
  Yeah, I think Bitcoin's here for the long run.
• 57:36
  Yeah, but I like, like a lot of people, my first trade on
• 57:40
  Bitcoin was in 2014. Wow, that's incredible.
• 57:43
  Yeah. And of course I didn't keep any
• 57:45
  of it, but I was like God damn, where it was like on those weird
• 57:49
  Coinbase I don't even think existed.
• 57:51
  It was on those weird exchanges that I had you to write your
• 57:54
  password down 50,000 times because if you forgot it, you
• 57:56
  were never getting in. And yeah, but cool, cool.
• 58:01
  So as far as I know, we have to wrap up here.
• 58:03
  I could talk to you forever, but for I guess for somebody who
• 58:09
  wants to build a big brand, build a big company and scale to
• 58:15
  massive levels, what is the thing that they could do today
• 58:19
  to give them the most impact to start to do that?
• 58:21
  So I would say the first thing is having a personal brand and a
• 58:24
  company page on Instagram, which are the key biggest things.
• 58:27
  Obviously going on every other social platform also helps.
• 58:30
  Then I would say making sure that your page is optimized for
• 58:33
  a high conversion rate. That means that if you have a
• 58:35
  video going viral, then you're going to have more people follow
• 58:39
  you than someone else that maybe has an optimizer page.
• 58:41
  So this means having a good profile photo, having good story
• 58:44
  highlights where it looks very credible and aesthetic.
• 58:45
  Each one has their own icon. Your content is all high quality
• 58:49
  content that looks very professional.
• 58:51
  Your bio really stands out and you show authority and
• 58:53
  credibility for the first time when someone sees you.
• 58:55
  And then obviously making sure that you're posting viral
• 58:58
  content as consistently as possible for one to grow your
• 59:01
  following and build up that number because that's a lot of
• 59:03
  people. That's a lot of you know, when
• 59:05
  someone lands on your page for the first time, that's the first
• 59:07
  thing that everyone looks at, you know that following.
• 59:08
  So you definitely want to build that up by posting that viral
• 59:11
  content. Then I would say building out a
• 59:12
  lead generation strategy. So that can be from ads, that
• 59:15
  can be from just messaging people directly on Instagram at
• 59:18
  a large scale, which we help clients do also by sending
• 59:21
  millions of messages out on Instagram, which we also do and
• 59:23
  then doing, you know, e-mail lead generation, LinkedIn lead
• 59:26
  generation. Then as you're doing lead
• 59:27
  generation on every single platform, you know, you're also
• 59:30
  going to be tying that back to your Instagram.
• 59:32
  They can see that, you know, for your credibility as well, and
• 59:35
  you can get leads from everywhere.
• 59:36
  But at the end of the day, if you message thousands of people
• 59:38
  every day, but don't have a credible social presence, you're
• 59:41
  not going to get the same conversion rate that someone
• 59:43
  that does will, right. So you want to make sure you
• 59:45
  just have the best social presence possible.
• 59:47
  And then you start implementing a lot of ways to reach out to as
• 59:50
  many people. The more people you reach, the
• 59:51
  more money you're going to make. It's just a numbers game.
• 59:53
  And then you want to have a really good offer, a winning
• 59:55
  offer, something that you know every, every single person that
• 59:58
  hears, you know, they're willing to pay whatever you're charging
• 1:00:00
  for, charge less than your competition of course, and just
• 1:00:05
  have a great fulfilment, hire great key players.
• 1:00:07
  And I'd say with that, if you can implement and take action on
• 1:00:10
  that, you can have a thriving business in, you know, a few
• 1:00:12
  months. I love it.
• 1:00:13
  How have you? How do you like?
• 1:00:15
  What's the best strategy to develop your irresistible offer?
• 1:00:18
  So in my case, so I'd say for for anyone really, I would say
• 1:00:23
  having a done for you offer really helps because I always
• 1:00:27
  tell people if they're selling coaching or they're selling a
• 1:00:29
  course. If for example, let's start with
• 1:00:32
  a course. If someone buys a course and
• 1:00:33
  they don't watch that course because they're so busy and they
• 1:00:35
  can't get to it for three months, four months, five
• 1:00:38
  months, you can't sell them on something else because they
• 1:00:41
  haven't even watched what they first paid for.
• 1:00:43
  So to sell them on another offer, another course is going
• 1:00:45
  to be very hard to do. Probably not likely.
• 1:00:47
  But when you have a done for you service, for example, if you
• 1:00:50
  were to pay me $1000 and then in two weeks and I start the work
• 1:00:53
  today, but in two weeks, I've already gotten you, you know,
• 1:00:56
  hundreds of leads and you're seeing all the work and you're
• 1:00:58
  seeing the potential that this has to continue to grow your
• 1:01:00
  business. If I say, hey, let's increase
• 1:01:02
  the budget next month to $3000, possibly you're going to say
• 1:01:05
  yes, because I already did all the work you saw.
• 1:01:07
  It took no work from your end and I'm already driving your
• 1:01:10
  results. It's going to lead to an ROI.
• 1:01:11
  So it's a lot easier to ask someone to continue to spend
• 1:01:14
  money with you, continue to grow with you.
• 1:01:16
  So definitely having a done for you service and an offer that is
• 1:01:19
  revenue generating for that because if you're making someone
• 1:01:22
  money, there's no reason they're going to ask to cancel your
• 1:01:24
  subscription or your retainer or whatever it is you're charging
• 1:01:26
  them because you're getting them in ROI.
• 1:01:28
  So in my case, those Realtors that I mentioned from Arizona
• 1:01:31
  that I've worked with, they continue to pay every single
• 1:01:33
  month with no problem because I'm getting them deals closed.
• 1:01:36
  I'm getting them that return on their investment, you know, by
• 1:01:38
  hundreds of thousands of dollars.
• 1:01:40
  So definitely having a a winning offer is those are the keys done
• 1:01:44
  for you service 100% and then something that's going to
• 1:01:46
  generate them revenue. Then the last thing that I
• 1:01:48
  didn't mention in the part about how to, you know, succeed if
• 1:01:50
  there's someone wants to start a business right now is once you
• 1:01:53
  start getting those clients, make sure that you have
• 1:01:55
  testimonials that you get from them.
• 1:01:56
  And that's as simple as, you know, after fulfilling on the
• 1:01:58
  service, you know, a month later saying, Hey, it would really
• 1:02:01
  help me if you can provide a video simply talking about your
• 1:02:03
  experience so I can help more people that may be skeptical
• 1:02:06
  like you were before you took action and saw the results that
• 1:02:09
  I brought you. And that's a super easy way to
• 1:02:11
  start getting testimonials from your clients.
• 1:02:12
  And then by posting them on your story, people are going to FOMO
• 1:02:15
  into, you know, opting in and wanting to learn more.
• 1:02:18
  But if you're just posting videos of you talking about it
• 1:02:20
  or showing your website and never showing any person that's
• 1:02:22
  actually gone through the process, you're probably not
• 1:02:24
  going to get as many clients. So if you do that and everything
• 1:02:27
  else I mentioned, you're set up for success.
• 1:02:29
  That's all you need.