Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
542 :: How One Simple Framework Changed the Way Leaders Think About Value, Pricing & Profitability
If your company delivers great products, excellent service, and competitive pricing, why are customers still treating you like a commodity?
Many construction and building material companies believe they're creating value, yet struggle to explain exactly why customers choose them over competitors. As markets soften and pricing pressure increases, leaders who fail to articulate their true value often get pulled into a race to the bottom. In this episode, Bradley Hartmann explores Bain & Company's Elements of Value Pyramid and reveals why customers frequently buy for reasons far beyond price…
The skinny
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