Latest / Uncensored Objection / Live: Guy Kawasaki and Mitch Jackson
Transcript
- 0:01SPEAKER_02: And by the way, everybody, thanks for joining.
- 0:03SPEAKER_02: Share this out.
- 0:04SPEAKER_02: We're going to dive in.
- 0:05SPEAKER_02: I've got Guy Kawasaki live,
- 0:07SPEAKER_02: and we're going to dive in and talk about what Silicon Valley was like back in
- 0:11SPEAKER_02: the day.
- 0:12SPEAKER_02: Has it changed?
- 0:13SPEAKER_02: Fast forward to today.
- 0:14SPEAKER_02: We're going to dabble into AI and security and privacy.
- 0:19SPEAKER_02: Guy's book about the Signal app,
- 0:21SPEAKER_02: my book about privacy in America,
- 0:23SPEAKER_02: and really go out of our way to try to answer all of your questions, which,
- 0:27SPEAKER_02: by the way,
- 0:28SPEAKER_02: should we tell them that we're kind of newbies when it comes to live streaming
- 0:31SPEAKER_02: on Substack, Guy?
- 0:32SPEAKER_02: Because I'm looking at the live chat, but I'm hoping we can see the questions, too.
- 0:38SPEAKER_02: I see all the people coming in.
- 0:40SPEAKER_01: Well, Mitch, you know, I don't think we need to tell people we're clueless.
- 0:45SPEAKER_01: I think it's going to be fairly obvious, so...
- 0:50SPEAKER_02: Well, I didn't use the word clueless,
- 0:52SPEAKER_02: but I will say you wrote something this morning on your Substack.
- 0:57SPEAKER_02: And one of the reasons Guy and I wanted to jump on is figure out the live video.
- 1:01SPEAKER_02: And we've been doing this for years.
- 1:02SPEAKER_02: So this is really nothing new.
- 1:04SPEAKER_02: He's just being humble.
- 1:05SPEAKER_02: I'm just being silly.
- 1:07SPEAKER_02: But, you know, there's some different switches and bells and whistles.
- 1:09SPEAKER_02: But Guy,
- 1:10SPEAKER_02: you said something this morning on your Substack and everybody needs to connect
- 1:13SPEAKER_02: with Guy on his Substack.
- 1:15SPEAKER_02: And you talked about Understanding and appreciating what AI is bringing to the table right now.
- 1:22SPEAKER_02: And for those individuals who are not learning on a daily basis how to leverage
- 1:28SPEAKER_02: and how it works and how it can make your life better and faster and more efficient.
- 1:33SPEAKER_02: For example, you're living back in 1994 and 1995 with something we called the World Wide Web.
- 1:42SPEAKER_02: Right?
- 1:42SPEAKER_02: And the reason I'm bringing this up,
- 1:44SPEAKER_02: Guy, is guess when we put up our first website at the law firm?
- 1:49SPEAKER_02: Seriously.
- 1:51SPEAKER_02: I don't know.
- 1:53SPEAKER_02: I mean, 2000.
- 1:55SPEAKER_02: 94, 95.
- 1:56SPEAKER_02: Wow.
- 1:57SPEAKER_02: If you use the Wayback Machine, it'll take you to a site back in 95.
- 2:02SPEAKER_02: And I happen to know we were on there late 94, so I don't know why it doesn't show.
- 2:08SPEAKER_01: But nobody was on it back then.
- 2:12SPEAKER_01: Can I interrupt and ask a real dumb question?
- 2:14SPEAKER_01: If I just copy the link in my Chrome browser,
- 2:19SPEAKER_01: is that the link I can send to people to watch this now?
- 2:24SPEAKER_01: Is it that simple?
- 2:25SPEAKER_02: Yeah.
- 2:26SPEAKER_02: I think so.
- 2:27SPEAKER_02: That's a really good question.
- 2:29SPEAKER_02: And maybe if there's anyone in the audience that can answer
- 2:32SPEAKER_02: that question that's got Substack down,
- 2:34SPEAKER_02: I know I shared this in my Substack Notes guy.
- 2:38SPEAKER_02: So, for example,
- 2:38SPEAKER_02: if you open up another tab and go to my Uncensored Objection Substack,
- 2:43SPEAKER_02: let's just
- 2:43SPEAKER_00: let it rip.
- 2:45SPEAKER_02: Yeah, it'll, you know, just reshare it.
- 2:47SPEAKER_02: But yeah, we'll just let it rip.
- 2:48SPEAKER_02: But it's interesting.
- 2:51SPEAKER_02: And yeah, I would like someone to first ask a question in the chat.
- 2:55SPEAKER_02: I want to make sure I can see your questions while Guy and I are speaking.
- 2:59SPEAKER_02: But Guy, let's go back a little bit to your early years in Silicon Valley.
- 3:05SPEAKER_02: What was it like?
- 3:06SPEAKER_02: What was the mindset back then?
- 3:09SPEAKER_02: And have you seen it shift?
- 3:11SPEAKER_02: I already know the answer to this question.
- 3:12SPEAKER_01: Have you seen it shift fast forward to today?
- 3:16SPEAKER_01: Listen, I started in Silicon Valley in 1983, about four months before Macintosh shipped.
- 3:25SPEAKER_01: And, you know, we were a merry band of pirates in the Macintosh division.
- 3:30SPEAKER_01: We worked for, you know, the one and only Steve Jobs.
- 3:35SPEAKER_01: Working on Macintosh was a great privilege for me.
- 3:39SPEAKER_01: It is a very, if not the most formative experience in my life.
- 3:45SPEAKER_01: And, you know,
- 3:46SPEAKER_01: we were literally on a mission from God,
- 3:49SPEAKER_01: God being Steve Jobs,
- 3:51SPEAKER_01: that we would create a computer that would improve people's lives
- 3:56SPEAKER_01: by improving their creativity and productivity.
- 4:00SPEAKER_01: The epic enemy that we were fighting was IBM...
- 4:07SPEAKER_01: George Orwell, you know, fascism, 1984, all that.
- 4:12SPEAKER_01: So we looked at Macintosh as a symbol and a tool of democracy,
- 4:18SPEAKER_01: of free thinking, of meritocracy, you know, all the good stuff.
- 4:24SPEAKER_01: I mean, you know, we really thought we were making the world a better place.
- 4:30SPEAKER_01: It was...
- 4:32SPEAKER_01: It is, you know,
- 4:33SPEAKER_01: I hope everybody has a chance to be involved with something like that that,
- 4:38SPEAKER_01: you know, has such impact.
- 4:42SPEAKER_01: It, I think it's safe to say that things might have changed a little bit.
- 4:46SPEAKER_01: I know when I was in college.
- 4:47SPEAKER_02: When I was in Amsterdam,
- 4:48SPEAKER_02: I was telling you,
- 4:49SPEAKER_02: when we flew over on a family trip,
- 4:51SPEAKER_02: I was kind of done with social after the election.
- 4:54SPEAKER_02: And watching the inauguration and all the tech bros on stage and in the audience,
- 4:59SPEAKER_02: I needed to jump back on and do what everyone sees me doing here on Substack.
- 5:04SPEAKER_02: But back then,
- 5:05SPEAKER_02: I want everyone to know, Guy,
- 5:07SPEAKER_02: and put this into context,
- 5:10SPEAKER_02: you're an author,
- 5:11SPEAKER_02: you're a venture capitalist, you are the chief evangelist at Canva.
- 5:17SPEAKER_02: Your podcast, Remarkable People.
- 5:19SPEAKER_02: You've had some of the most interesting human beings on the planet on your podcast,
- 5:25SPEAKER_02: including Jane Goodall,
- 5:28SPEAKER_02: my friend,
- 5:28SPEAKER_02: Haben Girma,
- 5:29SPEAKER_02: who, by the way, everybody, first blind deaf graduated Harvard Law School.
- 5:35SPEAKER_02: I mean, how do you do that, right?
- 5:38SPEAKER_02: And, you know, you've been around the block when it comes to these topics.
- 5:42SPEAKER_02: Would those individuals you got to know and rub elbows with and work with back in
- 5:48SPEAKER_02: the day,
- 5:49SPEAKER_02: what would they think about what's happening right now, just generally speaking?
- 5:52SPEAKER_01: Well, you know, I have asked this question of myself many times.
- 5:59SPEAKER_01: If Steve Jobs were alive right now, would he be on that inauguration stage?
- 6:06SPEAKER_01: Would he have donated a million dollars to the inauguration stage?
- 6:10SPEAKER_01: You know,
- 6:10SPEAKER_01: on the day that a guy is killed in Minnesota,
- 6:13SPEAKER_01: would he have gone to the Grand Open of Melania at Mar-a-Lago?
- 6:18SPEAKER_01: And fingers crossed, I hope the answer is a big, fat no.
- 6:25SPEAKER_01: But you know what?
- 6:26SPEAKER_01: You never know because...
- 6:29SPEAKER_01: I mean, when I saw those clowns on that stage and it's like Bezos and Zuckerberg
- 6:35SPEAKER_01: and I don't know, whatever the guy's name is from Google.
- 6:39SPEAKER_01: But the most disappointing one,
- 6:40SPEAKER_01: the most surprising one, and the most depressing one is Tim Cook.
- 6:46SPEAKER_01: I cannot understand how he could do that.
- 6:50SPEAKER_01: Now, you could make the case that he has to suck up to Donald Trump so
- 6:55SPEAKER_01: that there's not tariffs on Apple Parts and Apple phones.
- 7:00SPEAKER_01: And so his fiduciary duty is to the shareholders of Apple.
- 7:05SPEAKER_01: So he's got to suck it up even though he's a gay man and go support Donald Trump.
- 7:11SPEAKER_01: I guess you could make that case.
- 7:13SPEAKER_01: On the other hand...
- 7:15SPEAKER_01: I would say that if you are one of the richest people in the world running one of
- 7:20SPEAKER_01: the most successful companies in the world,
- 7:22SPEAKER_01: if you can't take the high road and do what's right, who the hell can?
- 7:29SPEAKER_01: I mean, you think a field worker in Fresno is going to stand up to ICE,
- 7:34SPEAKER_01: but Tim Cook cannot stand up to Donald Trump?
- 7:37SPEAKER_01: Like, what freaking alternate universe are you living in?
- 7:42SPEAKER_01: Now, I have this theory that whenever people do something
- 7:46SPEAKER_01: that other people find distasteful,
- 7:49SPEAKER_01: like what I just described,
- 7:51SPEAKER_01: the justification is,
- 7:53SPEAKER_01: well, my fiduciary responsibility is to the shareholders of Apple.
- 7:59SPEAKER_01: I have to be apolitical.
- 8:01SPEAKER_01: I have to suck up to everybody I can because my shareholder responsibility
- 8:07SPEAKER_01: And you know what?
- 8:08SPEAKER_01: I think that is a crock of shit because I think that if you look at
- 8:14SPEAKER_01: in just plain dollars and cents, who gives the most money to Apple?
- 8:21SPEAKER_01: Is it the shareholders or is it the customers?
- 8:25SPEAKER_01: So if you look at the revenue from all the customers,
- 8:29SPEAKER_01: I guarantee you it exceeds all the stock purchase prices of every investor.
- 8:35SPEAKER_01: So I You could make a case if you're talking about fiduciary responsibility.
- 8:40SPEAKER_01: Your fiduciary responsibility is to customers first,
- 8:45SPEAKER_01: maybe employees second because they empower everything done.
- 8:50SPEAKER_01: And I would say way at the bottom of the list is to my shareholders.
- 8:54SPEAKER_01: Now, nobody in corporate finance is going to agree with that.
- 8:58SPEAKER_02: You'd be on the board of directors for less than a year.
- 9:03SPEAKER_01: Less than a second, yeah.
- 9:05SPEAKER_01: And, you know, it's interesting.
- 9:07SPEAKER_01: Like, if you look at the Apple Board of Directors,
- 9:10SPEAKER_01: there's no, like, real user of computers there, right?
- 9:12SPEAKER_01: It's all private equity and stuff like that.
- 9:15SPEAKER_01: And, you know, like, just let me into that Board of Directors meeting.
- 9:19SPEAKER_01: And the first meeting I'd go, I'd say, okay, so this is an AirTag.
- 9:22SPEAKER_01: I'm giving every one of you an AirTag.
- 9:25SPEAKER_01: And I'm giving you a CR2032 batteries.
- 9:27SPEAKER_01: And just...
- 9:32SPEAKER_01: Bear with me for a second.
- 9:34SPEAKER_01: Okay, everybody, first of all, get your AirTag.
- 9:37SPEAKER_01: Here's the batteries.
- 9:38SPEAKER_01: I want to watch you all change your batteries.
- 9:41SPEAKER_01: Just go ahead.
- 9:42SPEAKER_01: Go ahead.
- 9:43SPEAKER_01: I'll just watch you all change the batteries on this AirTag.
- 9:46SPEAKER_01: And then this is for extra credit.
- 9:49SPEAKER_01: Now,
- 9:50SPEAKER_01: I want to see you attach your AirTag to the thing that you're most likely to put
- 9:55SPEAKER_01: the AirTag on, which is your keychain.
- 9:59SPEAKER_01: Oh, guy, there's nothing to hook the keychain to.
- 10:01SPEAKER_01: Oh, yeah, you got to buy a $29 little bracket to put the keychain and the AirTag together.
- 10:09SPEAKER_01: So like,
- 10:09SPEAKER_01: you know,
- 10:09SPEAKER_01: like who in Apple said,
- 10:12SPEAKER_01: we got to make it so that you got to lick your finger to change the battery.
- 10:16SPEAKER_01: And then you got to go buy a little thing so that you can put the AirTag inside that
- 10:21SPEAKER_01: so you can attach your keychain to like,
- 10:24SPEAKER_01: you know, this ain't the end of the universe.
- 10:27SPEAKER_01: But like, what?
- 10:28SPEAKER_01: What are you thinking?
- 10:29SPEAKER_01: And now you could tell me, right, so AirTag 1, we blew it, guy.
- 10:32SPEAKER_01: But AirTag 2,
- 10:33SPEAKER_01: by AirTag 2,
- 10:35SPEAKER_01: wouldn't you think they would say, hmm,
- 10:37SPEAKER_01: my mother and my father and my sister and my brother, they can't change batteries.
- 10:42SPEAKER_01: Maybe we should make it easier to change batteries.
- 10:45SPEAKER_01: But no, AirTag 2.
- 10:47SPEAKER_01: And then you really got me sorted, Mitch.
- 10:49SPEAKER_01: So now my last thing...
- 10:50SPEAKER_01: I can see I scratched an
- 10:52SPEAKER_02: inch here.
- 10:53SPEAKER_01: My last thing about the AirTag is if you look at AirTag 1 and AirTag 2,
- 10:58SPEAKER_01: AirTag 2 is louder and it can operate at a larger distance, okay?
- 11:04SPEAKER_01: But...
- 11:05SPEAKER_01: Here's a power tip for all you AirTag users.
- 11:09SPEAKER_01: The only way you can tell if you're using an AirTag 1 or AirTag 2 is to turn it over
- 11:16SPEAKER_01: and look if the text is all caps.
- 11:20SPEAKER_01: If the text on the back is all caps, it means you have an AirTag 2.
- 11:25SPEAKER_01: Which is,
- 11:25SPEAKER_01: you know,
- 11:26SPEAKER_01: it's like saying, oh,
- 11:27SPEAKER_01: so I bought a new Porsche and the only way I can tell that
- 11:31SPEAKER_01: the new Porsche is not last year's model is the VIN is now all in caps.
- 11:37SPEAKER_01: Like, I do not understand that.
- 11:39SPEAKER_01: But anyway, okay.
- 11:41SPEAKER_01: End of sermon.
- 11:44SPEAKER_02: No, we're just getting started because we share a similar perspective,
- 11:49SPEAKER_02: which is kind of what brought us together.
- 11:51SPEAKER_02: And You mentioned the CEOs today for the major tech companies.
- 11:58SPEAKER_02: It's not unlike,
- 11:59SPEAKER_02: and I want to stay on technology and not get into politics,
- 12:01SPEAKER_02: but what you described- Yeah, no, you don't.
- 12:04SPEAKER_02: No, but I do.
- 12:05SPEAKER_02: I really do.
- 12:06SPEAKER_02: I'm good with that.
- 12:07SPEAKER_02: I enjoy it.
- 12:07SPEAKER_02: Life's too short, right?
- 12:08SPEAKER_02: We enjoy this stuff.
- 12:10SPEAKER_02: But when you look at politicians today in Congress,
- 12:13SPEAKER_02: they're elected to help- You know, the citizens of their state to help our country.
- 12:19SPEAKER_02: Yet what we're seeing is we're seeing perceived power and profits dictate
- 12:26SPEAKER_02: the decisions that they make and who their alliances are with.
- 12:30SPEAKER_02: Very similar to what you described with today's tech bros as opposed to back in the day.
- 12:37SPEAKER_02: And as an evangelist for Apple,
- 12:40SPEAKER_02: back in the day guy,
- 12:42SPEAKER_02: If you saw these things changing,
- 12:44SPEAKER_02: would you have any influence as to the direction and the decisions that Steve Jobs
- 12:51SPEAKER_02: and his board of directors were making as we're discussing them today?
- 12:55SPEAKER_02: Or do they just listen to what you're saying and then kind
- 12:58SPEAKER_02: of go down their own profit-motivated path?
- 13:00SPEAKER_02: How does that work?
- 13:03SPEAKER_01: First of all, Mitch,
- 13:04SPEAKER_01: I don't want people to get the impression that I was some kind of big mogul back in
- 13:10SPEAKER_01: the Macintosh division.
- 13:11SPEAKER_01: I was just a cog in the machine.
- 13:14SPEAKER_01: I was an important cog, but a cog nonetheless.
- 13:18SPEAKER_01: You were a key cog.
- 13:20SPEAKER_01: Yeah, I was a key cog, but it's not like I could pull Steve aside and say, Steve, come here.
- 13:25SPEAKER_01: I don't like how this is progressing.
- 13:29SPEAKER_01: That would last about 10 seconds also.
- 13:34SPEAKER_01: But, you know, I mean, I don't think anybody foresaw the sort
- 13:46SPEAKER_01: It's even beyond dumbing down.
- 13:49SPEAKER_01: It's like evil down.
- 13:51SPEAKER_01: I mean, I don't know how these people can, like,
- 13:56SPEAKER_01: when you wake up in the morning and you say, yeah,
- 13:59SPEAKER_01: I supported the administration that's taking away women's rights,
- 14:02SPEAKER_01: that's taking away the rights of minorities,
- 14:04SPEAKER_01: you know, they're getting people off SNAP.
- 14:07SPEAKER_01: You know,
- 14:07SPEAKER_01: they're like,
- 14:08SPEAKER_01: I don't know,
- 14:09SPEAKER_01: they're telling people to take Clorox and,
- 14:11SPEAKER_01: you know, they're saying that Tony Fauci made the COVID.
- 14:18SPEAKER_02: Yeah, like Tony had nothing better to do with his life, right?
- 14:20SPEAKER_02: Yeah.
- 14:22SPEAKER_01: Or wake up and find out Los Angeles and San Diego are nuclear targets.
- 14:27SPEAKER_01: I hope Tony Fauci gets a freaking Nobel Prize.
- 14:30SPEAKER_01: I mean, he was on my podcast and, you know, he is just an awesome person.
- 14:37SPEAKER_01: I don't know.
- 14:42SPEAKER_01: Mitch, my only—and people are going to think,
- 14:44SPEAKER_01: God, you're hallucinating, which is
- 14:51SPEAKER_01: not completely unlikely.
- 14:53SPEAKER_01: But I think that the only explanation for what is happening right now is
- 14:59SPEAKER_01: that we are living in a simulation.
- 15:03SPEAKER_01: And this simulation is controlled by God.
- 15:07SPEAKER_01: And God has a really, really wicked sense of humor.
- 15:14SPEAKER_01: And I am just hoping that at some point...
- 15:19SPEAKER_01: She
- 15:22SPEAKER_01: gets bored of this simulation and decides to fix things up a little.
- 15:29SPEAKER_01: Now, if you want to even go deeper into my hallucinations...
- 15:35SPEAKER_01: I think that she has made this decision and she sent us AI because she now knows
- 15:43SPEAKER_01: that man is so delusional that the only way they can accept anything is to believe
- 15:50SPEAKER_01: that they created it.
- 15:52SPEAKER_01: So God, she, sent us AI in order for AI to help us out of this and not end the human race.
- 16:01SPEAKER_01: But she let us think that we invented AI when really she did it.
- 16:07SPEAKER_01: Now, I want to be perfectly clear on one point.
- 16:12SPEAKER_01: This is not me saying that Sam Altman is Jesus.
- 16:16SPEAKER_01: Let's just get that established.
- 16:19SPEAKER_01: That's right.
- 16:22SPEAKER_02: Well said.
- 16:22SPEAKER_01: And I think I got a text from her who reminded me to remind all my friends to vote
- 16:28SPEAKER_01: in the November midterms.
- 16:29SPEAKER_02: Yeah.
- 16:30SPEAKER_02: That's what she wants us to do.
- 16:33SPEAKER_02: She also, and by the way, we had some nice comments here.
- 16:37SPEAKER_02: Fortuna, thanks for the kind words.
- 16:39SPEAKER_02: And John...
- 16:40SPEAKER_02: Steve McLaughlin
- 17:10SPEAKER_01: Okay, so what Mitch is alluding to is that I made a post that said,
- 17:16SPEAKER_01: ChatGPT is the toughest editor that I have worked with.
- 17:22SPEAKER_01: And if you don't think that ChatGPT can improve your writing, you are clueless.
- 17:27SPEAKER_01: Now, I regret saying that part because,
- 17:31SPEAKER_01: you know,
- 17:31SPEAKER_01: and all of a sudden people took it as a personal attack because,
- 17:34SPEAKER_01: you know, okay, so I don't think it will help me.
- 17:37SPEAKER_01: So Guy is calling me clueless.
- 17:39SPEAKER_01: So that was regrettable.
- 17:41SPEAKER_01: Well, it also proves that ChatGPT did not write that comment
- 17:44SPEAKER_01: because ChatGPT would not have let me do that.
- 17:47SPEAKER_01: But anyway, so I have published 19 books.
- 17:53SPEAKER_01: I've been in Macworld, Macweek, Forbes...
- 17:57SPEAKER_01: Harvard Business Review,
- 17:58SPEAKER_01: you know,
- 17:58SPEAKER_01: let's just say that I'm not a 40-year-old guy living with his mother sitting on
- 18:04SPEAKER_01: the sofa playing Grand Theft Auto all day.
- 18:07SPEAKER_01: You know, I have worked with editors.
- 18:09SPEAKER_01: I have worked with publishers.
- 18:12SPEAKER_01: And I am telling you that no editor,
- 18:14SPEAKER_01: no editor has ever been tougher on me than ChatGPT tells me
- 18:19SPEAKER_01: that it doesn't make sense.
- 18:21SPEAKER_01: It's insipid.
- 18:24SPEAKER_01: It doesn't add any value.
- 18:26SPEAKER_01: People can get this advice anywhere.
- 18:28SPEAKER_01: I mean, it just rips me to shreds.
- 18:30SPEAKER_01: And And then I post this and then all these people,
- 18:34SPEAKER_01: first of all,
- 18:35SPEAKER_01: based on that thread,
- 18:36SPEAKER_01: they just said, oh,
- 18:37SPEAKER_01: you're an idiot,
- 18:38SPEAKER_01: you're stupid,
- 18:38SPEAKER_01: you're a thief, you're condoning the end of water and blah, blah, blah.
- 18:45SPEAKER_01: And then they're saying, yeah, well,
- 18:47SPEAKER_01: if you think ChatGPT is a tough editor,
- 18:50SPEAKER_01: you haven't worked for the New Yorker or the Atlantic.
- 18:54SPEAKER_01: To which I say, you know, can you just read my comment carefully?
- 18:59SPEAKER_01: I said, I have never had a tougher editor.
- 19:03SPEAKER_01: I did not say that you didn't have a tougher editor.
- 19:06SPEAKER_01: I did not say that there is no such thing as a tougher editor.
- 19:17SPEAKER_01: And then there's this big conflation that I said that I use ChatGPT as an editor.
- 19:23SPEAKER_01: And somehow in their brain, the word editor...
- 19:28SPEAKER_01: Was substituted and changed to Ghostwriter.
- 19:33SPEAKER_01: I do not use AI as a ghostwriter.
- 19:35SPEAKER_01: I use it as an editor.
- 19:36SPEAKER_01: And there is a difference.
- 19:38SPEAKER_01: So anyway, so yeah, I took a lot of heat there, but it's okay.
- 19:42SPEAKER_01: I broke my personal record.
- 19:44SPEAKER_01: I had 200,000 views on that.
- 19:46SPEAKER_01: I had like 750 comments.
- 19:49SPEAKER_01: But here is the most interesting thing about that.
- 19:53SPEAKER_01: I had about 150 likes, right?
- 19:58SPEAKER_01: So this means that 150 people agreed with what I said,
- 20:03SPEAKER_01: whereas, I don't know, maybe 500 people disagreed with what I said.
- 20:08SPEAKER_01: And quite frankly, my follower count went up and so did my subscriptions to Substack.
- 20:17SPEAKER_01: So all these people are telling me, I'm never going to read your freaking writing again.
- 20:21SPEAKER_01: I'm never going to buy your book, blah, blah, blah.
- 20:24SPEAKER_01: And really, I want to say to them, like, you know, cry me a river.
- 20:28SPEAKER_01: You were never going to buy my book anyway.
- 20:30SPEAKER_01: So yeah, what's the net loss to me?
- 20:32SPEAKER_01: Zero.
- 20:32SPEAKER_01: But anyway, so,
- 20:34SPEAKER_01: you know, I mean,
- 20:36SPEAKER_01: it's not like I was so sly to create this controversy,
- 20:39SPEAKER_01: but I did get more subscribers to both my Substack newsletter and my account,
- 20:45SPEAKER_01: which is like...
- 20:46SPEAKER_01: Hello, frickin' Louya.
- 20:48SPEAKER_02: Well, but you were speaking, look, you were speaking from the, two things.
- 20:51SPEAKER_02: You were speaking from the heart and it resonated with the right people.
- 20:54SPEAKER_02: And a lot of friends of mine back in the day,
- 20:57SPEAKER_02: Guy, you know, Mitch, why are you posting about politics?
- 21:00SPEAKER_02: Why are you sharing your thoughts on these breaking news stories?
- 21:02SPEAKER_02: Aren't you going to lose clients?
- 21:03SPEAKER_02: Aren't you afraid of what people are going to say?
- 21:05SPEAKER_02: Whatever, right?
- 21:07SPEAKER_02: Best thing I ever did was just be real and do what everyone sees me doing because,
- 21:12SPEAKER_02: to your point, it connected me with other people who I have more in common with.
- 21:18SPEAKER_02: It filtered out people in my life that I don't want anything to do with
- 21:23SPEAKER_02: and I wouldn't represent a million years, right?
- 21:25SPEAKER_02: There's another component to what you just said.
- 21:28SPEAKER_02: You and I have been around the block.
- 21:29SPEAKER_02: We were around back in the late 80s and early 90s when a lot of this tech was being developed.
- 21:35SPEAKER_02: And as a lawyer, people were saying, well, Mitch, you know, why do you have a website?
- 21:40SPEAKER_02: What if something on your website's misspelled?
- 21:43SPEAKER_02: What will people think of you?
- 21:44SPEAKER_02: I walked into a courtroom guy for an opening statement during the morning break,
- 21:49SPEAKER_02: set up my laptop, and the judge was fiddling around on the bench.
- 21:52SPEAKER_02: This was late 80s.
- 21:54SPEAKER_02: And it wasn't PowerPoint, but it was something like PowerPoint.
- 21:57SPEAKER_02: And what are you doing, Mr. Jackson?
- 21:59SPEAKER_02: Well, I'm going to be doing an opening statement with some big diagrams blowing up
- 22:03SPEAKER_02: behind me on the screen.
- 22:04SPEAKER_02: The judge goes, what is that?
- 22:06SPEAKER_02: It's called a laptop.
- 22:08SPEAKER_02: He goes, you're not using that in my courtroom, okay?
- 22:12SPEAKER_01: So just put it away.
- 22:14SPEAKER_02: Yeah, yeah.
- 22:15SPEAKER_02: And so this is the way it was back then.
- 22:18SPEAKER_02: You post and you write and you think based upon what you've observed back in the early days.
- 22:24SPEAKER_02: So do I.
- 22:25SPEAKER_02: We both know, fast forward to today, something's going on right now that we can't disregard.
- 22:34SPEAKER_02: And you can't be afraid of,
- 22:35SPEAKER_02: but it's also something where you shouldn't be afraid to talk about it.
- 22:40SPEAKER_01: By the way, Mitch, was that judge's name Alito?
- 22:50SPEAKER_02: No, it was Cannon.
- 22:52SPEAKER_02: It was Cannon.
- 22:55SPEAKER_01: And then she moved to Florida.
- 22:58SPEAKER_02: Because of me.
- 23:02SPEAKER_01: This is just an aside,
- 23:04SPEAKER_01: but I saw an interview of Sam Alito this morning and the interviewer asked,
- 23:09SPEAKER_01: you know,
- 23:09SPEAKER_01: so as a Supreme Court justice,
- 23:12SPEAKER_01: whatever,
- 23:12SPEAKER_01: blah, blah, blah, you know, what particular decisions took a lot of courage to do?
- 23:18SPEAKER_01: Okay.
- 23:20SPEAKER_01: And...
- 23:23SPEAKER_01: I swear to God, Mitch, he said, well, the Dobbs decision took a lot of courage for me.
- 23:29SPEAKER_01: Like, yeah, you took away women's rights and you're the badass, Sam.
- 23:34SPEAKER_01: So that's an old white man.
- 23:36SPEAKER_01: You're so brave.
- 23:37SPEAKER_01: Yeah, yeah.
- 23:39SPEAKER_02: Because it's hurting his relationships with his friends.
- 23:43SPEAKER_02: Those are his words.
- 23:44SPEAKER_02: It hurt his feelings,
- 23:45SPEAKER_02: you know,
- 23:47SPEAKER_02: and it's an interesting dance and it's a dance, though,
- 23:50SPEAKER_02: that I wouldn't change for anything,
- 23:52SPEAKER_02: like doing what we're doing, watching what we're doing.
- 23:56SPEAKER_02: Caroline Elephant just joined us, guys.
- 23:58SPEAKER_02: She's a strong proponent of using AI in the legal world,
- 24:01SPEAKER_02: primarily for appellate briefs and research and really being more efficient
- 24:06SPEAKER_02: and adding more value to our clients.
- 24:09SPEAKER_02: And actually was part of two amicus briefs,
- 24:14SPEAKER_02: which I was a part of when Trump administration was suing the law firms
- 24:19SPEAKER_02: to keep them out of court and out of federal buildings.
- 24:22SPEAKER_02: Some of us signed these amicus briefs headed up by Caroline to support the law firms
- 24:27SPEAKER_02: that stood their ground and ended up winning in court.
- 24:31SPEAKER_02: Let's do this.
- 24:31SPEAKER_02: Let's back up.
- 24:32SPEAKER_02: Yeah.
- 24:32SPEAKER_02: So hi, Caroline.
- 24:33SPEAKER_01: And if you guys have questions, definitely.
- 24:35SPEAKER_02: Yeah, you guys ask questions if you have any.
- 24:38SPEAKER_01: So you both save $10 million then?
- 24:41SPEAKER_02: Well, we do our little part.
- 24:42SPEAKER_02: I think I got a cup of coffee out of it, but it was worth every sip.
- 24:47SPEAKER_02: Guy, you wrote and co-wrote with Madison,
- 24:50SPEAKER_02: who's I think a friend of yours from Surfing,
- 24:53SPEAKER_02: and she heads up your Remarkable People podcast,
- 24:55SPEAKER_02: if I'm not mistaken, a book about Signal.
- 24:58SPEAKER_02: What got you interested in Signal?
- 25:00SPEAKER_02: Why is privacy so damn important in today's world?
- 25:03SPEAKER_02: And what's our takeaway?
- 25:04SPEAKER_02: Yeah.
- 25:05SPEAKER_01: So, I...
- 25:08SPEAKER_01: I started looking into,
- 25:10SPEAKER_01: you know,
- 25:11SPEAKER_01: just how secure and confidential things like email and text messaging is,
- 25:17SPEAKER_01: and they are not at all secure, right?
- 25:20SPEAKER_01: So then I started going this whole like, so, you know, what is secure?
- 25:25SPEAKER_01: Then I kept hearing, yeah, all the mafia people use signal.
- 25:28SPEAKER_01: I said, hmm, you know, that's a good test if the mafia uses signal.
- 25:33SPEAKER_01: You mean literally?
- 25:34SPEAKER_01: Are you talking about the government?
- 25:36SPEAKER_01: Yeah.
- 25:38SPEAKER_01: So then
- 25:43SPEAKER_01: I often go to South by Southwest and I do fireside chats.
- 25:47SPEAKER_01: One of my guests was the president of Signal, and she is a brilliant woman.
- 25:52SPEAKER_01: And so I found out that when everybody blows smoke about...
- 25:57SPEAKER_01: Yeah, we're end-to-end encrypted,
- 25:59SPEAKER_01: which means that as your message is traveling through the world,
- 26:03SPEAKER_01: it's all scrambled up so nobody can just get the scrambled stuff and de-scramble it
- 26:07SPEAKER_01: and read it.
- 26:08SPEAKER_01: Only the sender and the receiver can.
- 26:10SPEAKER_01: So I said, yeah, okay.
- 26:11SPEAKER_01: But then they said, but yes...
- 26:13SPEAKER_01: You know, there's a catch here.
- 26:15SPEAKER_01: And the catch here, there's two components to a message.
- 26:18SPEAKER_01: It is not just the message itself, which everybody now encrypts, but it's also the metadata.
- 26:25SPEAKER_01: And the metadata is telling you,
- 26:27SPEAKER_01: you know,
- 26:27SPEAKER_01: who sent it,
- 26:28SPEAKER_01: when it was sent, where it was sent, you know, all these kind of little data.
- 26:33SPEAKER_01: And people think, ah,
- 26:34SPEAKER_01: you know,
- 26:34SPEAKER_01: it doesn't matter if Mitch sent me a message from San Diego on Monday morning
- 26:40SPEAKER_01: at 8 a.m. What can they do with that?
- 26:42SPEAKER_01: It's just the metadata.
- 26:44SPEAKER_01: Well, there's another famous quote that somebody from the Pentagon said,
- 26:49SPEAKER_01: which is something like, We conduct executions based on metadata.
- 26:54SPEAKER_01: So, I mean,
- 26:56SPEAKER_01: if you think about it,
- 26:58SPEAKER_01: so the metadata shows that Mitch was in San Diego at 8 a.m.
- 27:04SPEAKER_01: and he sent 30 messages in five minutes to the same person who bombed the Department
- 27:11SPEAKER_01: of Justice.
- 27:12SPEAKER_01: So, you know, the metadata points towards Mitch.
- 27:16SPEAKER_01: Hmm, you know,
- 27:17SPEAKER_01: they didn't have to read the message to construct circumstantial evidence
- 27:21SPEAKER_01: that Mitch is a terrorist, right?
- 27:24SPEAKER_01: So then I said, well, so who hides the metadata?
- 27:27SPEAKER_01: And the person, the company that hides the metadata, the absolute best is Signal.
- 27:34SPEAKER_01: It's absolutely signal.
- 27:36SPEAKER_01: So then just as I'm learning this,
- 27:38SPEAKER_01: there's all these ICE raids and,
- 27:40SPEAKER_01: you know,
- 27:41SPEAKER_01: and people are creating these groups so that they can warn people about ICE coming
- 27:45SPEAKER_01: and all that.
- 27:45SPEAKER_01: And I'm thinking, oh, my God,
- 27:47SPEAKER_01: I hope they're not using Apple messages because Apple is basically one tariff
- 27:54SPEAKER_01: and inauguration away from saying,
- 27:56SPEAKER_01: yeah, you can have our metadata as long as we don't get tariffs.
- 27:59SPEAKER_01: I said, my God, I got to tell people all signals.
- 28:02SPEAKER_01: So that was the genesis of the Signal book.
- 28:07SPEAKER_02: And it's an important book and an important topic.
- 28:10SPEAKER_02: If you don't mind me just telling everyone, this is why I wrote mine, for the same reasons.
- 28:16SPEAKER_02: This privacy in America, everybody...
- 28:18SPEAKER_02: 21 chapters, 251 pages.
- 28:21SPEAKER_02: That wouldn't have happened had what Guy just described with ICE and with the taking
- 28:26SPEAKER_02: of our privacy rights, our First Amendment rights by this administration.
- 28:30SPEAKER_02: Had that not been happening, I wouldn't have had the motivation to write this book.
- 28:34SPEAKER_02: This is an important time in our country.
- 28:37SPEAKER_02: Guy, I don't think people realize that we're being monitored 24-7.
- 28:40SPEAKER_02: Every single day,
- 28:41SPEAKER_02: you guys,
- 28:43SPEAKER_02: this thing right here,
- 28:45SPEAKER_02: It's sending over 744 bits of information to not only for me,
- 28:51SPEAKER_02: Verizon, but to third-party companies I've never heard about.
- 28:55SPEAKER_02: Where am I?
- 28:56SPEAKER_02: How fast am I going?
- 28:57SPEAKER_02: What's my speed?
- 28:58SPEAKER_02: Who am I talking to?
- 28:59SPEAKER_02: Whatever it may be.
- 29:01SPEAKER_02: And Guy,
- 29:01SPEAKER_02: a lot of people don't realize your cars are sending 25 gigabytes
- 29:05SPEAKER_02: of data every single month.
- 29:07SPEAKER_02: So much more than our phones to third-party suppliers
- 29:10SPEAKER_02: that are selling this information private.
- 29:13SPEAKER_02: So it's a big problem.
- 29:14SPEAKER_02: So to your point, your Signal book resonated with me.
- 29:18SPEAKER_02: And the only way we communicate with our retained clients,
- 29:23SPEAKER_02: clients who retain us,
- 29:24SPEAKER_01: is through Signal.
- 29:25SPEAKER_01: It's through the Signal web.
- 29:26SPEAKER_02: We don't do email.
- 29:27SPEAKER_02: We don't do text.
- 29:28SPEAKER_02: I mean, it starts off that way.
- 29:29SPEAKER_01: Absolutely.
- 29:33SPEAKER_02: So you got to direct people back over to it, right?
- 29:35SPEAKER_02: Because I don't think they realize, hey, by the way,
- 29:38SPEAKER_01: how easy and simple is Signal to use?
- 29:44SPEAKER_01: I got to say, Mitch,
- 29:46SPEAKER_01: I really know a lot about email because,
- 29:49SPEAKER_01: man, I had email before most people listening to this were born.
- 29:55SPEAKER_01: I started with Apple back in 1985.
- 30:01SPEAKER_01: Forget the encryption, forget the metadata.
- 30:05SPEAKER_01: If you just looked at Signal as an email client, It is extremely well-designed.
- 30:11SPEAKER_01: It's extremely well-designed.
- 30:13SPEAKER_01: I would make the argument it's more well-designed than Gmail or Apple Mail.
- 30:19SPEAKER_01: But anyway, so listen, so the name of the book is Everybody Has Something to Hide.
- 30:26SPEAKER_01: And the reason why I called it that is because many,
- 30:30SPEAKER_01: many times I talk to people and I say, listen, You know, you're a divorce lawyer.
- 30:35SPEAKER_01: You should only use Signal to communicate with your clients because text messages
- 30:42SPEAKER_01: and email are not private enough.
- 30:45SPEAKER_01: And they say, ah, I have nothing to hide.
- 30:49SPEAKER_01: And then you tell that to everybody and everybody says, I have nothing to hide.
- 30:54SPEAKER_01: And so let me burst that bubble, right?
- 30:57SPEAKER_01: So first of all,
- 30:59SPEAKER_01: Depending on who's running Washington, D.C.,
- 31:02SPEAKER_01: and in particular,
- 31:03SPEAKER_01: who's running the FBI,
- 31:05SPEAKER_01: when the Winter Olympics are not on and they're not at the hockey game,
- 31:09SPEAKER_01: who decides what is worth hiding or not?
- 31:15SPEAKER_01: So, you know,
- 31:16SPEAKER_01: so you have nothing to hide and your granddaughter just texted you,
- 31:20SPEAKER_01: I miss my period.
- 31:21SPEAKER_01: I miss my period, Grandma, and I cannot tell my parents.
- 31:24SPEAKER_01: I don't know what to do.
- 31:27SPEAKER_01: Okay.
- 31:28SPEAKER_01: And then so now people read that message and then,
- 31:31SPEAKER_01: you know, Oh,
- 31:33SPEAKER_01: we see that she flew from Texas to California and then she never mentioned it again.
- 31:39SPEAKER_01: Maybe she flew to California and had an abortion.
- 31:44SPEAKER_01: And I'm a district attorney in Texas and I want to be a congressman.
- 31:50SPEAKER_01: So I am going to charge her with murder.
- 31:53SPEAKER_01: Now, you're the lawyer.
- 31:54SPEAKER_01: You can tell me if that's total bullshit or could happen.
- 31:56SPEAKER_01: But I mean, it is happening right now.
- 31:59SPEAKER_01: All right.
- 31:59SPEAKER_01: So, I mean, play it safe and encrypt everything.
- 32:05SPEAKER_02: Here's what people need to understand is whether or not you're using Signal,
- 32:09SPEAKER_02: when your phone data is being monitored by third-party companies,
- 32:14SPEAKER_02: they can locate you within literally one to two meters,
- 32:18SPEAKER_02: depending on the settings of your phone.
- 32:20SPEAKER_02: And if for whatever reason you're purchasing, what are you buying at the pharmacy?
- 32:25SPEAKER_02: Right.
- 32:44SPEAKER_02: That information is available.
- 32:47SPEAKER_02: It's not private.
- 32:48SPEAKER_02: And so you need to be very careful about using this stuff.
- 32:51SPEAKER_02: And real quick, Los Gatos, Sin Madrid, appreciate the kind words about privacy.
- 32:56SPEAKER_02: And that's one reason Guy and I connected because on his Substack,
- 32:59SPEAKER_02: he's talking about things of interest to him,
- 33:02SPEAKER_02: remarkable people and things like this.
- 33:04SPEAKER_02: You've had some experts on your podcast,
- 33:06SPEAKER_02: Guy, talking about some of the issues that we've Glossed apart across the day.
- 33:13SPEAKER_02: And I think it's just awareness.
- 33:15SPEAKER_02: People need to understand that there are no federal privacy laws right now.
- 33:20SPEAKER_02: There's no blanket federal privacy law that's protecting you.
- 33:23SPEAKER_02: You have to take your own actions to protect your privacy,
- 33:27SPEAKER_02: your family's privacy, and privacy at your business.
- 33:29SPEAKER_02: And I think Signal's a great way to communicate to help do that, right?
- 33:35SPEAKER_02: It's not the final solution, but it's a step in the right direction.
- 33:41SPEAKER_02: What are your thoughts about people you know in tech and in an AI guy
- 33:45SPEAKER_02: about people typing personal information into AI chatbots?
- 33:50SPEAKER_02: What have you read about or heard about that?
- 33:53SPEAKER_02: Are you worried about that at all?
- 33:54SPEAKER_02: Because from a legal standpoint, there can be some issues.
- 34:05SPEAKER_01: Person allegedly killing her mother,
- 34:10SPEAKER_01: she did a Google search for how do I dispose of a body, right?
- 34:14SPEAKER_01: I mean, that's entered as evidence, right?
- 34:16SPEAKER_01: And so if you go to chat GPT and say, I'm thinking of murdering my mother.
- 34:21SPEAKER_01: She's 60 years old.
- 34:22SPEAKER_01: She wears 105 pounds.
- 34:24SPEAKER_01: I live in, you know...
- 34:26SPEAKER_01: I don't know where.
- 34:27SPEAKER_01: And how can I dispose of her body?
- 34:31SPEAKER_01: If I throw her in the ocean, will she float up when she starts deteriorating?
- 34:37SPEAKER_01: And for all you know,
- 34:40SPEAKER_01: maybe this person is an aspiring author and is trying to write a murder mystery,
- 34:45SPEAKER_01: right?
- 34:45SPEAKER_01: I mean, like...
- 34:46SPEAKER_01: You know, I want to have an authentic chapter on how the bad guy disposes of the body.
- 34:53SPEAKER_01: So let me ask ChatGPT, what are ways to dispose of a body?
- 34:58SPEAKER_01: Or, you know,
- 34:59SPEAKER_01: can I murder somebody by freezing a block of ice and making a sharp object out
- 35:05SPEAKER_01: of ice?
- 35:06SPEAKER_01: And then when I stab the person and the ice melts, there's no fingerprints.
- 35:09SPEAKER_01: I mean, you can see I have a pretty sick mind.
- 35:12SPEAKER_01: But anyway, I've been reading too many...
- 35:16SPEAKER_01: Jack Reacher and Da Vinci Code books.
- 35:20SPEAKER_01: But anyway, so, I mean, it could be completely innocuous, but, you know, I mean...
- 35:27SPEAKER_02: But you have to spend the time and the money to defend yourself
- 35:31SPEAKER_02: from these innocuous... Like,
- 35:32SPEAKER_02: for example, you take a picture of seashells on the beach that say 8647, right?
- 35:36SPEAKER_02: Or you stick your hand...
- 35:41SPEAKER_02: The pool, yeah.
- 36:03SPEAKER_01: Well, I'm not planning on murdering anybody, so I don't ask about how to dispose a body.
- 36:07SPEAKER_01: Let the record reflect.
- 36:10SPEAKER_01: I'll give you an example.
- 36:13SPEAKER_01: Mitch, I will be the last person in the world to use Muse.
- 36:19SPEAKER_01: I think that is, I don't care how useful it is.
- 36:25SPEAKER_01: The thought of, okay, Muse, okay, Mark,
- 36:28SPEAKER_01: here's my Gmail,
- 36:30SPEAKER_01: here's my bank,
- 36:31SPEAKER_01: here's my everything,
- 36:33SPEAKER_01: you be my agent, you go spend money for me, you go buy things for me.
- 36:39SPEAKER_01: From the company called Meta.
- 36:42SPEAKER_01: From the company that helped Cambridge Analytics.
- 36:47SPEAKER_01: From the company that said,
- 36:48SPEAKER_01: oh, you can turn off this kind of disclosure, but it's 16 menus down.
- 36:55SPEAKER_01: From the company that said, oh, there was a bug.
- 36:58SPEAKER_01: Somehow people got your phone number.
- 37:02SPEAKER_01: And then the CEO is on the inauguration stage donating a million dollars
- 37:09SPEAKER_01: and is going to the Opening of the Melania movie and like,
- 37:14SPEAKER_01: yeah, that's the person I'm going to have run my agent.
- 37:19SPEAKER_02: Sounds like a good idea, right?
- 37:21SPEAKER_02: Yeah.
- 37:21SPEAKER_02: Sounds like a great idea.
- 37:22SPEAKER_02: What could go wrong?
- 37:24SPEAKER_02: So for all of our viewers, both live and recorded, I've looked at the TOS agreement.
- 37:31SPEAKER_02: Right?
- 37:31SPEAKER_02: For all these major platforms.
- 37:33SPEAKER_02: And what people need to realize, and this is premised on 40 years of practicing law, everybody.
- 37:38SPEAKER_02: What people need to realize is the TOS agreements and
- 37:41SPEAKER_02: the privacy policies are written in a way where the companies can make
- 37:44SPEAKER_02: a unilateral decision to modify and expand those provisions.
- 37:50SPEAKER_02: It's not set in stone.
- 37:51SPEAKER_02: And Guy,
- 37:52SPEAKER_02: there was a case in Texas where Facebook slash Meta got spanked
- 37:56SPEAKER_02: for several hundred billion dollars, I think.
- 38:00SPEAKER_02: Like with a B,
- 38:01SPEAKER_02: because of something that Zuck said back in the day
- 38:05SPEAKER_02: about we will never share your personal private information back in 2012
- 38:10SPEAKER_02: to what's been happening since, right?
- 38:13SPEAKER_02: Now, I don't know if that case is going to be overturned on appeal.
- 38:16SPEAKER_02: The damages will probably be reduced.
- 38:18SPEAKER_02: But these companies have the right to change everything.
- 38:21SPEAKER_02: Now, having said that,
- 38:22SPEAKER_02: because I like technology and I write about this stuff,
- 38:26SPEAKER_02: I've been playing around with Muse, right?
- 38:28SPEAKER_02: I've played around with all the platforms, right?
- 38:30SPEAKER_02: You've got to be careful with what you put into these platforms, everybody.
- 38:34SPEAKER_02: And what can Muse do for you?
- 38:36SPEAKER_02: Yeah, you're not going to like my initial feedback.
- 38:39SPEAKER_02: It's by far...
- 38:43SPEAKER_02: The easiest, friendliest, fastest, most efficient.
- 38:46SPEAKER_02: Oh, I believe that.
- 38:47SPEAKER_02: Like for what I'm doing with it, along with ChatGPT.
- 38:52SPEAKER_02: Which is also an agent that runs computers in the cloud.
- 38:55SPEAKER_02: And that's what makes these things so unique.
- 38:58SPEAKER_02: They're on the right track.
- 39:00SPEAKER_01: Did you say agent or Asian?
- 39:03SPEAKER_01: I said agent with a T. I'm just making sure you didn't say Asian.
- 39:07SPEAKER_01: You got to check me every now and again.
- 39:10SPEAKER_02: Check me up against the boards.
- 39:12SPEAKER_01: I'm used to it.
- 39:13SPEAKER_02: I married a lawyer, guy.
- 39:14SPEAKER_02: I'm used to it.
- 39:16SPEAKER_02: In fact, my daughter went to UCLA with your son.
- 39:19SPEAKER_02: So she's now in her eighth year at Shepard Mullen.
- 39:21SPEAKER_02: So it's funny how time passes.
- 39:24SPEAKER_02: And I also, my daughter ran in a cross-country meet at your old high school back in the day.
- 39:31SPEAKER_02: So her Dana Hills High School team in Southern California in Orange County,
- 39:35SPEAKER_02: cross-country, was invited to participate in an invitational.
- 39:40SPEAKER_02: My daughter was a junior, and guess who had the fastest time of the day?
- 39:47SPEAKER_02: She takes after her mother.
- 39:48SPEAKER_01: Yeah.
- 39:49SPEAKER_01: And this was in Hawaii?
- 39:52SPEAKER_02: This is at your high school in Hawaii.
- 39:55SPEAKER_02: Elon.
- 39:56SPEAKER_02: Yeah, I've got the plaque in her room.
- 39:59SPEAKER_02: I showed you the plaque when we did a show with Peg Fitzgerald or Fitzpatrick.
- 40:05SPEAKER_02: But it's not the school that Obama went to.
- 40:07SPEAKER_01: It's the other high school, right?
- 40:08SPEAKER_01: No, Obama couldn't get into Iyalani.
- 40:10SPEAKER_01: He had to go to Punahou.
- 40:12SPEAKER_01: There you go.
- 40:13SPEAKER_01: So that's where her cross-country team went.
- 40:16SPEAKER_02: But it's a small world.
- 40:18SPEAKER_02: Let me ask you a question.
- 40:19SPEAKER_02: So one of the reasons we jumped on here today is we wanted to kick the tires
- 40:23SPEAKER_02: on Substack live video.
- 40:25SPEAKER_02: You're focusing, I think, and correct me if I'm wrong, but you're focusing...
- 40:30SPEAKER_02: Okay, so...
- 40:57SPEAKER_01: So listen,
- 40:58SPEAKER_01: if you just did a sort of top-down count of followers,
- 41:04SPEAKER_01: I probably have six or seven million.
- 41:07SPEAKER_01: Now people think, oh my God, guy, you have seven million followers.
- 41:10SPEAKER_01: So if you tell seven million people to buy your book,
- 41:13SPEAKER_01: Conservatively speaking, 700,000 people will buy your book.
- 41:18SPEAKER_01: Try seven, maybe 70.
- 41:22SPEAKER_01: I'm not Kim Kardashian, and I'm not Mr. B, so I'm not any of those people.
- 41:29SPEAKER_01: So if I tell you by lipstick or my book, you're not going to listen to me.
- 41:33SPEAKER_01: So I literally do not know how to monetize my social media.
- 41:40SPEAKER_01: And next, I have about, I get about 30,000 downloads on my podcast per month.
- 41:49SPEAKER_01: And then,
- 41:49SPEAKER_01: you know,
- 41:50SPEAKER_01: if you went to most podcast advertising companies,
- 41:53SPEAKER_01: they say, yeah, so we're like $5 CPM.
- 41:55SPEAKER_01: So 30,000, which means you have 30 downloads.
- 42:01SPEAKER_01: So you take 30 and you multiply that by 5.
- 42:05SPEAKER_01: So my God, guy,
- 42:06SPEAKER_01: you can make $150 a month with your podcast,
- 42:10SPEAKER_01: which means that I would only lose $9,850 from the cost of my podcast.
- 42:17SPEAKER_01: So I'm looking at this and knock on wood, Canva has been very good to me.
- 42:22SPEAKER_01: So podcasting and writing is a very, very expensive hobby for me now.
- 42:29SPEAKER_01: And I have told my wife, I don't do drugs.
- 42:31SPEAKER_01: I don't do gambling.
- 42:32SPEAKER_01: I don't have a mistress.
- 42:34SPEAKER_01: I don't have boats.
- 42:35SPEAKER_01: I don't have art.
- 42:37SPEAKER_01: I kind of don't have cars.
- 42:41SPEAKER_01: So I don't play golf.
- 42:43SPEAKER_01: So Podcast is my drug.
- 42:47SPEAKER_01: And she said, yeah, I guess, you know, when you say it that way, it's not so bad.
- 42:51SPEAKER_01: Okay, so anyway,
- 42:52SPEAKER_01: so I'm telling you this sad story that I'm not making a penny on,
- 42:55SPEAKER_01: you know, social media or podcasting.
- 42:58SPEAKER_01: And then I looked at that and I said, well,
- 43:02SPEAKER_01: you know,
- 43:03SPEAKER_01: these people from Substack,
- 43:04SPEAKER_01: which is really, I could use advice here in the live chat.
- 43:09SPEAKER_01: So they tell me, guy,
- 43:10SPEAKER_01: you know,
- 43:11SPEAKER_01: if you have 18,000 free subscribers,
- 43:14SPEAKER_01: if you up the quality and you make them have compelling reasons to convert to paid,
- 43:23SPEAKER_01: you roughly get 10% of the people.
- 43:26SPEAKER_01: All right.
- 43:27SPEAKER_01: So 10% of 18,000 people is 1,800.
- 43:31SPEAKER_01: Cross my heart and hope to die.
- 43:33SPEAKER_01: Let's just round up because I'm not that good at math.
- 43:35SPEAKER_01: So let's say that 2,000 people sign up for the paid version.
- 43:41SPEAKER_01: That's $10 a month.
- 43:44SPEAKER_01: $10 a month times $2,000 is $20,000.
- 43:47SPEAKER_01: $20,000 times $12,000 is $240,000.
- 43:51SPEAKER_01: Honey, honey, podcasting is not a hobby anymore.
- 43:55SPEAKER_01: It's a revenue source.
- 43:59SPEAKER_02: Yeah, exactly.
- 44:00SPEAKER_01: So the question is, will 10% of $18,000 sign up?
- 44:05SPEAKER_01: I don't know the answer to that question.
- 44:07SPEAKER_02: Yeah, I don't either.
- 44:09SPEAKER_02: And it's interesting because this isn't why you're doing it.
- 44:12SPEAKER_02: In other words,
- 44:12SPEAKER_02: your podcast,
- 44:14SPEAKER_02: you get to meet some really amazing people, reconnect with old friends, share value.
- 44:19SPEAKER_02: And that's what your books are all about, helping people, sharing value.
- 44:23SPEAKER_02: Wise guy, right?
- 44:24SPEAKER_02: I like doing that from a lawyer's perspective,
- 44:27SPEAKER_02: my things I've done in my life,
- 44:28SPEAKER_02: the mistakes that I've made, the success that I've had.
- 44:31SPEAKER_02: I like kind of helping people along a little bit.
- 44:35SPEAKER_02: You're going to like this.
- 44:36SPEAKER_02: Not too long ago, I was giving a closing argument and we had law school students watching.
- 44:42SPEAKER_02: Hey, Mr. Jackson, how did you know to ask, to focus on that one juror?
- 44:47SPEAKER_02: How did you know that's where the attention needed to be, right?
- 44:50SPEAKER_02: How did you know to say what you focused on in that case?
- 44:53SPEAKER_02: And they wanted me to tell them it was an app or a pill or something, right?
- 44:57SPEAKER_02: And I said, it's from doing this for 35 to 40 years.
- 45:01SPEAKER_02: It's like reading the room.
- 45:02SPEAKER_02: You know what it was from?
- 45:03SPEAKER_02: I said, it's from waiting tables and being a bartender in college.
- 45:08SPEAKER_02: What?
- 45:09SPEAKER_02: Yeah, just reading the room and people skills, right?
- 45:13SPEAKER_02: And it takes time.
- 45:14SPEAKER_02: And your wisdom,
- 45:15SPEAKER_02: all of the years you've been doing this,
- 45:17SPEAKER_02: you're sharing it back through your podcast,
- 45:20SPEAKER_02: which I believe you're repurposing – Podcast content now in Substack, right?
- 45:24SPEAKER_02: Are you doing that?
- 45:27SPEAKER_01: Listen, I'm exploring all things.
- 45:29SPEAKER_01: All options.
- 45:30SPEAKER_01: Okay.
- 45:32SPEAKER_01: I ran a poll and I said, okay, see, these are the three things I could put in my newsletter.
- 45:37SPEAKER_01: I could have summaries of my podcast.
- 45:40SPEAKER_01: To my point.
- 45:41SPEAKER_01: To my point.
- 45:43SPEAKER_01: First person essays or, you know, whatever.
- 45:46SPEAKER_01: And I let people vote and basically everybody,
- 45:48SPEAKER_01: half of the people,
- 45:50SPEAKER_01: the largest group by far was we want first person guy stories,
- 45:56SPEAKER_01: not generic, you know, advice like smile when you meet people.
- 46:02SPEAKER_01: Great
- 46:03SPEAKER_02: video at Stanford though.
- 46:06SPEAKER_02: It's a classic.
- 46:09SPEAKER_01: So, Peter, the reason why I wear a maple leaf is because I love Canada.
- 46:17SPEAKER_01: I have never met a Canadian that I did not like.
- 46:23SPEAKER_01: And prior to me falling in love with surfing, I loved hockey.
- 46:29SPEAKER_01: I used to play hockey three times a week.
- 46:32SPEAKER_01: I went to that first outdoor game that was negative 40 in Edmonton.
- 46:37SPEAKER_01: I went to the Vancouver Olympics.
- 46:40SPEAKER_01: I have played hockey with...
- 46:43SPEAKER_01: Some very famous hockey players, Peter Stasny for one.
- 46:48SPEAKER_01: And so not only do I love hockey,
- 46:51SPEAKER_01: I love Canadians, I love maple syrup, I love Tim Hortons, and I love donuts.
- 46:57SPEAKER_01: And if...
- 46:58SPEAKER_01: If America goes to shit, I am going to move to Vancouver and I'm going to surf in Torino.
- 47:03SPEAKER_01: So that's why I'm wearing that.
- 47:06SPEAKER_01: Now, on the other hand,
- 47:08SPEAKER_01: maybe this is going to be the symbol of the 51st state of the United States.
- 47:13SPEAKER_01: So I got both bases covered.
- 47:15SPEAKER_02: Oh, you're playing your cards on both sides of the table.
- 47:19SPEAKER_02: Hey, real quick.
- 47:22SPEAKER_02: RT2026, graduate of Danny Hills High School.
- 47:24SPEAKER_02: I see your comment.
- 47:25SPEAKER_02: And then with respect to...
- 47:28SPEAKER_02: Where is it in here?
- 47:29SPEAKER_02: John, we talk about AI and privacy.
- 47:31SPEAKER_02: We did.
- 47:32SPEAKER_02: We may circle back to it.
- 47:34SPEAKER_02: We'll probably be wrapping this up in a few minutes.
- 47:35SPEAKER_02: So it's at the beginning of the recorded show.
- 47:39SPEAKER_02: I gave a keynote to a lawyer group up in Toronto, Guy, and Peter...
- 47:44SPEAKER_02: Who lives in Toronto came by and we had lunch together.
- 47:47SPEAKER_02: We'd known each other online, right?
- 47:50SPEAKER_02: Super nice guy,
- 47:51SPEAKER_02: super bright marketing expert,
- 47:53SPEAKER_02: kind of retired now, but doing some amazing photography, early morning photography.
- 47:57SPEAKER_02: He comes by and,
- 47:58SPEAKER_02: you know, he's everything I thought he would be from basically doing shows online.
- 48:03SPEAKER_02: And he told me that he's got one or two couches available if we ever need to head north.
- 48:09SPEAKER_02: And have a place to rest our hats, right?
- 48:12SPEAKER_02: Hey, listen,
- 48:14SPEAKER_02: I want everybody to,
- 48:16SPEAKER_02: if you have suggestions for Guy on tweaking the Substack platform,
- 48:21SPEAKER_02: I've shared my two cents worth as what's been working for me.
- 48:26SPEAKER_02: And I know that, Guy, your content is what we need more of.
- 48:31SPEAKER_02: It helps people be better people, right?
- 48:34SPEAKER_02: And it comes from the heart.
- 48:35SPEAKER_02: And I was giving you a hard time.
- 48:37SPEAKER_02: That survey you did, yeah,
- 48:38SPEAKER_02: people want to hear your experiences,
- 48:41SPEAKER_02: good and bad, what you learned and what we can learn from those experiences.
- 48:45SPEAKER_02: And I think Substack's a great place to do it.
- 48:47SPEAKER_02: What I've noticed, everybody, is 80% free complimentary content.
- 48:54SPEAKER_02: If you want to monetize it, 10 to 20%.
- 48:56SPEAKER_02: 20% monetized.
- 48:58SPEAKER_02: And then being active, that's the hard part.
- 49:00SPEAKER_02: Engaging, just like anything else.
- 49:02SPEAKER_02: It takes time.
- 49:04SPEAKER_02: That seems to have been the secret for me, and it's working pretty well.
- 49:07SPEAKER_02: Guy, wrapping things up,
- 49:09SPEAKER_02: moving forward from it,
- 49:11SPEAKER_02: let's just focus on from an AI,
- 49:14SPEAKER_02: security, privacy perspective, what you see with the platforms, with the industry.
- 49:21SPEAKER_02: What would you...
- 49:24SPEAKER_02: I think I would say that artificial intelligence is here to stay.
- 49:37SPEAKER_01: It is a game changer.
- 49:39SPEAKER_01: It is the most useful technology I have ever encountered in my career.
- 49:44SPEAKER_01: That is not to say that there isn't dangers,
- 49:49SPEAKER_01: but there was dangers starting with the wheel,
- 49:52SPEAKER_01: starting with fire,
- 49:54SPEAKER_01: starting with the printing press, starting with the internet, starting with Twitter.
- 49:58SPEAKER_01: There's been danger all the way along now.
- 50:01SPEAKER_01: And I think an important concept is that you compare apples to apples,
- 50:06SPEAKER_01: which means that when you read these stories that,
- 50:10SPEAKER_01: you know,
- 50:10SPEAKER_01: AI could start World War III because America's LLM gets pissed off with China's LLM
- 50:17SPEAKER_01: and they start a nuclear war.
- 50:20SPEAKER_01: Yes, it might be able to do that.
- 50:22SPEAKER_01: But if you were to ask me, like, what's the most likely scenario for nuclear war?
- 50:26SPEAKER_01: It's not ChatGPT getting pissed off.
- 50:29SPEAKER_01: It is some fascist dictator saying, ah, I got to get myself out of this war.
- 50:34SPEAKER_01: I think I'll just nuke that country.
- 50:36SPEAKER_01: So I am much more afraid of humans than chat GPT.
- 50:42SPEAKER_01: And I want to pay you a compliment, Mitch,
- 50:44SPEAKER_01: which is there is a Guy Kawasaki theory that everything in life can be explained by
- 50:52SPEAKER_01: a two-by-two matrix.
- 50:54SPEAKER_01: Right.
- 50:55SPEAKER_01: And the 2x2 matrix is that across the horizontal axis,
- 50:59SPEAKER_01: you measure whether something is not valuable or valuable.
- 51:04SPEAKER_01: And on the vertical axis, you measure whether the thing is common or unique.
- 51:13SPEAKER_01: And the secret to life is that you have something that is unique and valuable.
- 51:20SPEAKER_01: An example of that was the first iPod because the first iPod was unique and valuable.
- 51:25SPEAKER_01: It was the only way in a device you could put in your pocket with a user interface
- 51:31SPEAKER_01: that a mortal could use that you could get music legally in large quantities,
- 51:36SPEAKER_01: large selection for 99 cents.
- 51:38SPEAKER_01: Nothing else could do that.
- 51:41SPEAKER_01: All of this bullshit is leading up to me saying to you,
- 51:45SPEAKER_01: Mitch, that there are probably people who understand the technology better.
- 51:49SPEAKER_01: There may be even some people who understand the privacy law better.
- 51:53SPEAKER_01: But there's nobody in the world that understands privacy and law like Mitch Jackson.
- 52:01SPEAKER_01: So Mitch Jackson, you are the iPod of privacy and law technology.
- 52:08SPEAKER_01: And the implications of that on normal people's lives, you are the iPod of that, Mitch.
- 52:16SPEAKER_02: I will take that.
- 52:17SPEAKER_02: Little did I know when I first started playing around with my first iPod
- 52:20SPEAKER_02: that this would come around full circle with Guy Kawasaki.
- 52:24SPEAKER_02: My friend, this has been fantastic.
- 52:26SPEAKER_02: I appreciate your time.
- 52:27SPEAKER_02: I want everybody to, and thank you for that.
- 52:29SPEAKER_02: I want everyone to connect with Guy on Substack,
- 52:32SPEAKER_02: share his content, learn his content, digest it.
- 52:35SPEAKER_02: And maybe someday we'll get out on
- 52:37SPEAKER_01: the water together.
- 52:37SPEAKER_02: I know we'd rather be surfing right now.
- 52:40SPEAKER_02: I'll bring my paddleboard.
- 52:41SPEAKER_01: That is where I'm going right now.
- 52:47SPEAKER_02: Be safe out there and have fun.
- 52:49SPEAKER_02: Thank you, Guy.
- 52:50SPEAKER_02: Thank you very much.
- 52:51SPEAKER_02: Thanks, everybody, for joining us.
- 52:53SPEAKER_02: Appreciate it.
- 52:54SPEAKER_02: Bye-bye.