The Consumerization of B2B with Birim Gonulsen, CMO, SE of Visa

B2B Marketing: The Provocative Truth · Mar 15, 2023 · 30m

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Birim Gonulsen about the consumerization of B2B, and the lessons B2B can learn from B2C.

Historically, there was the assumption that B2B and B2C marketing are completely different and separate from each other. However, this is becoming increasingly less true. There will always be a distinction, but as it becomes more important to market to the individuals of a business as opposed to the vague idea of the business as a whole, there are lessons that each type of marketing could learn from each other. What could a B2C…