Why Interoperability Depends on Accurate Patient Records with Martin Cody, SVP of Sales and Growth at 4medica
Healthcare interoperability fails if the data moving through the system isn't accurate.
In this episode, Saul Marquez, Founder and CEO at Outcomes Rocket, speaks with Martin Cody, Senior Vice President of Sales and Growth at 4medica, about the overlooked but critical issue of patient identity accuracy. Martin explains how duplicate, incomplete, and mismatched records lead to costly downstream denials and shares how 4medica combines technology, data, and human expertise to clean and maintain patient data at scale. Because the company understands the cascading effects of bad data, it brings a…
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