IKEA vs. Puma: How APAC Giants are Solving the Retail Supply Chain Crisis
Retail in APAC is hitting a breaking point where "freshness" is no longer a luxury it's a survival requirement.
Ryf Quail and Yuen Low break down why traditional 6-month order cycles are killing brands and how AI agents are fundamentally changing how consumers discover products.
The Value Proposition: In this APAC Edition of Five Things Friday, we go behind the scenes of IKEA’s flagship evolution in Shibuya, analyze Puma’s strategic board-level shifts, and discuss the "death of search" as AI agents begin to make buying decisions for us.
Chapter Timestamps:
00:00 — Introduction: Meet Ryf Quail…
The skinny
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