Latest / Uphoff on Media Podcast
B2B Branding Has a New Audience. Most Companies Are Talking to the Wrong One
B2B brand building is about to be restructured from the ground up.
Not incrementally refined. Not optimized. Structurally inverted.
Here’s the reality most B2B CMOs haven’t fully reckoned with yet: in the Agentic AI era, your brand is no longer being evaluated by a human audience with machine tools. It’s being evaluated by a Machine + Human system. Agents and buyers working together, simultaneously and interdependently, throughout the entire buying journey.
The enterprise buyer isn’t handing off to an AI agent and waiting for a shortlist. They’re working with the agent iteratively, prompting…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.