We Were Dog Trainers Before It Was Cool: What 30 Years in the Industry Has Taught Us

Dog Works Radio® | Dog Training, Puppy Training, Dog Behavior & Service Dogs · Nov 11, 2025 · 8m

Everyone's a dog trainer these days, or at least, that's what social media makes it look like. But long before the hashtags, flashy reels, and influencer trainers, Alaska Dog Works was already out in the snow and mud, helping families build lasting relationships with their dogs.

In this episode, Michele Forto reflects on more than three decades in the dog training world and what that kind of experience really teaches you. From pre-internet clients to pandemic-era challenges, she shares how consistency, structure, and leadership have always been the foundation of effective training, regardless…