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Stop Choosing an Audience. Choose a Buyer.

Before you can understand your ideal client, you have to stop trying to help everyone.

In the last episode, we talked about choosing ONE clear transformation for your retreat. Now it's time for the next CEO decision: Who wants that transformation badly enough to pay for it, and has the financial power to buy it?

Because an ideal client without purchasing power does not create a profitable retreat business.

In this episode of How to Run Profitable Retreats, I'm walking you through an Ideal Buyer Exercise to help you stop defining your audience with vague demographics and start identifying the…

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