Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Turning One-Off Clients into Repeat Business | AskSwenk | Ep #181
If you're struggling to transition one-off project clients into repeat business or retainer clients, this episode is for you. Learn how you can scale your agency by getting clients to stop viewing you as a commodity.
{0:33} Geoff asked: "How do you ensure that your clients come back for repeat business?..."
"In my content management business, we start new clients off on a trial project, followed by one month's content. If they like all of that (and they do in 90+% of cases), we set up an arrangement whereby they order content from us every month.
We've experimented with a lot of different…
The skinny
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