Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#14 Brand as Object
The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a symbol to represent something else, we’ve been essentially branding things. From cave paintings to hieroglyphics, to the first logo representing a company, we’ve been using graphic representations to give meaning to ideas.
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