ABEMA’s Poker Strategy Mastering New Customer Acquisition
This analyzes ABEMA’s strategic marketing approach to acquiring new viewers by establishing poker as a mainstream "mind sport" alongside traditional games like mahjong and shogi. The platform addresses the natural loss of long-term users by identifying distinct customer contexts, ensuring that content appeals to professional players, casual fans, and specific demographics like female competitors.
By offering a diverse range of programming—from high-stakes tournaments to celebrity-driven variety shows—ABEMA successfully lowers the entry barrier for newcomers without alienating its core…
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