Latest / DidiLawren / I Am Suffering, I’ve No House, Or Car Of My Own - Papa Ajasco Laments

Transcript

I Am Suffering, I’ve No House, Or Car Of My Own - Papa Ajasco Laments · DidiLawren

• 0:00
  Hello and welcome back to an episode of Bands with Lorencia.
• 0:02
  How are you all doing if you're doing great for today's episode,
• 0:05
  I want to talk about media ownership or ownership or
• 0:09
  intellectual property ownership. Now, this conversation started
• 0:15
  recently or it has been going on, but we saw the effect or the
• 0:21
  negative effect of not owning your own IP, your own
• 0:25
  intellectual property. When Papa Ajaz School came out,
• 0:30
  he granted an interview to Lucky Hoodoo and that interview has
• 0:36
  been going viral because people are talking about how people who
• 0:42
  have worked in movies, media production for years, we're
• 0:47
  talking about people who built the Nollywood that we have
• 0:50
  today. People who built the
• 0:53
  entertainment industry that we have today in Nigeria, they are
• 0:57
  suffering. Now before I go for that, let me
• 1:00
  just play that video of Lucky Udu interviewing Papa Ajasco for
• 1:06
  you to understand what we're talking about.
• 1:08
  How many of you remember this man, Papa Jasco?
• 1:16
  Hi, my name is Abiadu Richard Ayerinka, popularly known as
• 1:21
  Papa Ajasco. Yes, people love Papa Jasco.
• 1:26
  This is to my fans and my viewers out there.
• 1:31
  People are saying over the years now they have not been watching
• 1:34
  Papa Jasco. Well, it's because of you know,
• 1:37
  this all this social media and the network, this thing like not
• 1:42
  unlike before that they watch us on local TV like AIT, like this
• 1:46
  thing. But right now we are no more
• 1:48
  there. But I'm still saying please keep
• 1:51
  on watching Papa Jasco. I need you my fans out there.
• 1:55
  Oh. My goodness, I can't believe
• 1:59
  this is you. Where have you been?
• 2:01
  I've been around. Around where we don't see you
• 2:04
  anymore. In Lagos in TV's you know
• 2:08
  they're still working as an actor, especially on Papa Jazz
• 2:13
  coin com yes well I'm not on social media because right now
• 2:20
  we're always busy moving around and want to be on social media.
• 2:23
  You must have dedicate time for it.
• 2:26
  So. So that's it.
• 2:29
  Papa Jazz School. When I was small, we saw his
• 2:32
  watch him on our TV screen. Every household in Nigeria would
• 2:35
  watch Papa Jazz School, but you know when the attention moved
• 2:39
  from TV to using our mobile phones to watch videos, maybe
• 2:44
  Papa Jasco didn't move along with us.
• 2:47
  He doesn't even have a social media account of his own because
• 2:50
  he's been busy. So do you suggest you work with
• 2:52
  Wally Adenuga Production? Yeah, I still work with Wally
• 2:55
  Adenuga Productions currently now we are a new concept
• 3:01
  entirely is on that's Jensy Papi Papa Jasco.
• 3:06
  I was a truster my head. So we are still on, but the
• 3:11
  major problem is that, well, I'm not moving.
• 3:14
  And why people are not seeing me where they're supposed to see me
• 3:17
  is, is because that particular character, that particular
• 3:22
  character has been registered by Rally Adinuga, an employee that
• 3:26
  wants to use me outside. They want to use me with the
• 3:28
  character, with everything that I have.
• 3:31
  But it has never been easy for me.
• 3:33
  And that's why you don't see me on advert, you don't see me on
• 3:37
  the board and all that. So it's painful.
• 3:40
  So the character has been trademarked by the company you
• 3:43
  work for. Yes, exactly you.
• 3:44
  Don't have exclusive rights to even use it.
• 3:47
  Good afternoon to all my fans out there watching this video.
• 3:50
  I just want to say thank you very much for the calls, for the
• 3:55
  financial support and my special fans goes to Lucky Voodoo,
• 4:01
  Kingmaker, to the enemies, the Silver and all the blogs out
• 4:07
  there. Thank you very much and God
• 4:10
  bless you all. Please kindly follow my new
• 4:13
  account on Facebook, Instagram, TikTok at Bondu Alaska
• 4:21
  Underscore for more entertainment and laughter.
• 4:26
  Now this is Papa Aja School. I mean, we all grew up watching
• 4:31
  Papa Aja School. Papa Aja School and Company,
• 4:36
  manufactured by Wale Adenuga Production, Nigeria's number one
• 4:42
  humour merchants is the best medicine.
• 4:47
  That was an anthem that we all, you know, we grew up watching.
• 4:51
  You know, our parents, our guidance, they allowed us to
• 4:55
  watch it because I mean it's just humour.
• 5:00
  Now. According to Babaja School, Wale
• 5:04
  Adenuga trademarked Papa Ajazzo, he signed a contract and the
• 5:15
  contracts, According to him, he could only work with Papa
• 5:20
  Ajazzo. He said they shoot about 12
• 5:24
  episode per year and when they started, he was earning about
• 5:28
  2500 naira. This was in 1997, you know, in
• 5:36
  1997, I think that was when he started.
• 5:38
  So he said he was earning about 2500 naira.
• 5:42
  They increased it to 3000 to 5000 to 25,000.
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  And currently he is earning 45,000 naira per episode.
• 5:53
  And According to him, per year they shoot about, you know, 10
• 5:56
  to 12 episodes per year. So he is basically like an
• 6:00
  employee earning 45,000 naira per month.
• 6:06
  This is a legend. This is a well round comedian.
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  This is somebody who had entertained us.
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  This is somebody who had inspired generation of actors,
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  comedian or comedic actors or even comedians, stand up
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  comedies. He had inspired the whole lot of
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  people to go into movie production, comedy production
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  and a whole lot of them. But he is not part of the
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  generation or he was from the generation where they don't know
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  about Internet. They, they grew up, you know, or
• 6:51
  they started making money or started working when there was
• 6:54
  no Internet. I think millennials were in a
• 6:58
  very strategic position whereby they grew up where there was no
• 7:03
  Internet. They also grew up where there
• 7:08
  was Internet. So we just basically
• 7:11
  transitioned from no Internet to Internet.
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  So we could easily walk in both. We could we, we understand both
• 7:19
  worlds. We could understand the fact
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  that OK, or I personally, I can understand that he just wanted
• 7:28
  to be an actor and he doesn't understand anything about social
• 7:31
  media and all that. And I can also understand, you
• 7:36
  know, somebody who maybe has children who was able to guide,
• 7:41
  was able to help him out and create social media presence.
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  But the challenge there is the contract that he signed,
• 7:51
  According to him. Papa Ajazu was trademarked by
• 7:56
  Wali Adenuga. He the costume, everything.
• 8:02
  He cannot act Papa Ajazzo in a different movie for his kids or
• 8:08
  play Papa Ajazzo in a play or maybe take adverts for Papa
• 8:13
  Ajazzo. A lot of people were attacking
• 8:18
  Wali Adenuga, but at the end of the day, it is, it is business,
• 8:22
  it is contracts. He created the brand Papa Aja
• 8:27
  School. He created everything and he
• 8:29
  employed Papa Aja School to play the character.
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  I can't even remember his name, you know, because we know him as
• 8:40
  Papa Aja School. So anybody that is trying to
• 8:43
  contract him or contact him for any business, they want Papa Aja
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  School. But he's constrained by the
• 8:51
  contracts. A whole lot of people are
• 8:55
  signing contract. Let's just see because people
• 8:58
  are rallying around him. He shared a video thanking
• 9:01
  everybody. People sent him money.
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  He shared his account details. I saw a pastor who who was
• 9:07
  touched by the whole thing. He said, listen, this man made
• 9:10
  my childhood. He said everybody, anybody that
• 9:12
  knows his account number should send to him.
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  So people have been, you know, raising awareness and sending
• 9:20
  money to him. Now the bolt of contention is
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  that this is Papa Jasco who is now coming out to raise
• 9:29
  awareness. They, a lot of people are in
• 9:32
  this situation. A whole lot of people, you know,
• 9:35
  have signed contracts whereby their hands, their feet are
• 9:40
  tied. They can't do anything apart
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  from the contract. I was watching a show.
• 9:45
  This is recent. This is UK media only.
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  She is a presenter on a trend Central Central.
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  Trend Central is the UK YouTube channel.
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  They do interviews, they do shows, they have back chats.
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  They, I mean they will do a whole lot of things.
• 10:05
  Blue therapy. It's from trend Central.
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  So she joined Trend Central, the contract, you know, they told
• 10:14
  her, you know, you're going to work on this, we're going to
• 10:17
  make you a star, we're going to do this, we're going to do that.
• 10:20
  And then she started working. There was no pay because of what
• 10:24
  was promised to her. Meanwhile, Trend Central, they
• 10:29
  were making money and she was not being paid.
• 10:34
  Later they brought a contract to her and the contract stated,
• 10:38
  which is why I'm mentioning this bring you this.
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  This is an example because her contract said they're going to
• 10:45
  own her image, they're going to own her name.
• 10:49
  Now remember Papa Jasco, Papa Jasco was created by Walia
• 10:54
  Dinuga. So he has, you know, every right
• 10:57
  to own because he created that is his intellectual property.
• 11:03
  Now in the case of media, only because she has been working
• 11:08
  with them, they had made her, you know, famous.
• 11:13
  Everybody now knows Midday, they wanted to own her name, they
• 11:18
  wanted to own her image forever. So if Midday wants to like
• 11:27
  retake, if she had signed the contract and she she wanted to
• 11:31
  leave Trent Central, she would have to buy her name, which she
• 11:36
  mentioned that a whole lot of people did.
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  You know, you sign contracts and then you have to buy your name.
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  You have to buy your image from the the company or the media
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  house or even record label that happens.
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  Kiss Daniel's own. It was kiss Daniel.
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  Then he for him to be able to still use the name, he has to
• 12:02
  change it from S to Z. So this happens on a daily
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  basis. This should be as a, this should
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  be a lesson to anybody who wants to work in media, who wants to,
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  you know, it's work in entertainment industry because
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  it's easier to get carried away. It's easier to think, OK, they,
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  they must have my best interest at heart.
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  Let me just go ahead. Definitely when they start
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  making money, they're going to increase my money.
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  I am very sure. Maybe Provider School was
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  promised that when the show start making money, they're
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  going to pay him more money. It doesn't happen like that
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  because at the end of the day, it is business and people.
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  There's no there's no emotions in business.
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  Especially somebody who is not Walia de Nuga probably did not
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  even know how much Papa Jasco is earning.
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  So because there are managers, there are production, there are
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  marketers, listen there, there's ACEO.
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  So he probably does not know what they were earning.
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  People exploit people, people exploit vulnerabilities.
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  People take advantage of people. I am not saying that they took
• 13:25
  advantage of Paja school because at the end of the day, he's been
• 13:30
  working with Walia de Nuga for since 1997.
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  So we're talking about 30 years. So he he's he's been at least
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  he's been employed and he says they work about 12 episode per
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  year. He could have diverted, he could
• 13:53
  have done other things, but depending on the contract that
• 13:57
  you signed, media only was told that she couldn't even open.
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  She couldn't do TikTok, she couldn't do YouTube, she
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  couldn't do Facebook. Like as long as she's with Trend
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  Central, she couldn't do anything outside Trend Central,
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  which was probably the contract that Papa Ajazco signed.
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  Before you sign any contracts, there's ChatGPT, put it there.
• 14:29
  Let's chat advise you. If you can't afford a lawyer, it
• 14:34
  is very advisable to go through a lawyer.
• 14:37
  But let's say if you can't afford a lawyer, Crayon, I think
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  that's his name, who was signed to Don Jazzy is currently
• 14:45
  calling out Don Jazzy saying that he made over $250 million
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  and he never got anything in return.
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  Why? It is business.
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  He signed the contract. There's no emotion in business,
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  which is why you have to be ruthless.
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  You have to protect yourself. You have to listen.
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  Anybody that's coming to you knows you have something, you
• 15:16
  have something to offer. And sometimes doing it on your
• 15:20
  own, you might not be able to to breakthrough, you may not.
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  It may take you years, decades, sometimes even after that
• 15:31
  decade, you you may not even make anything out of it.
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  So you're now in between, you know, what do you choose?
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  Your choices matters a lot. Don't let them own you don't.
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  It's like selling your soul to the devil.
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  Don't let it happen. If you're creating a YouTube
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  channel and you're thinking, OK, before, if I have to do this on
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  my own, it will take time, it will take years, it will it will
• 16:02
  take resources. Start from somewhere.
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  And if you're going to sign with somebody else, make sure that
• 16:10
  the contract that you sign, you can still be building something
• 16:13
  on your own. Don't sign any contract that
• 16:15
  will tell you once you're with us, you cannot do anything else.
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  That is slavery. That is slavery.
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  We all know the story of Mac Angel.
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  Mac Angel, the contract that they signed, that he signed with
• 16:33
  people he was working with was more like slavery.
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  They couldn't even speak Emmanuela right now.
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  After a million Mac Angel was making over $300,000 per month
• 16:48
  on YouTube and he was paying Emmanuela 30,000 per month.
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  That is how ruthless some people can be.
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  Some people would carry people along while some people would
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  just be like you know what I mean?
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  It listen, it's not easy for you to sit down and build something.
• 17:08
  Trust me it is not easy because if it was easy everybody would
• 17:13
  do it. But sometimes people have to be
• 17:18
  human. If you are making $300,000 per
• 17:23
  month, how can you pay your *30,030 thousand naira per
• 17:30
  month? Emmanuel?
• 17:34
  And now she's trying to do things on her own.
• 17:38
  You know, she's young, so she could she could do things on her
• 17:45
  own. And she mentioned that people
• 17:48
  that worked with Mark Angel mentioned that they couldn't
• 17:52
  like you can't work with Mike Angel company and then you're
• 17:55
  going to maybe macaroni or you're going to Naz boy or
• 18:00
  working with Naz boy. No, he owns you at that point.
• 18:05
  So whatever is you're tied to that contract.
• 18:09
  Read your contract before signing.
• 18:12
  No matter how desperate you are, no matter how how you think, sit
• 18:20
  down and think. Listen that person, it took that
• 18:24
  person time to build. You can also build on your own
• 18:29
  or you can sign a contract. You can negotiate contracts.
• 18:33
  I think people are just desperate and they are eager to
• 18:36
  sign contracts and they don't even look at those things.
• 18:39
  You can negotiate a contract to say, yes, I am working with you,
• 18:43
  but I want to also be doing my own thing.
• 18:47
  If Papa Jasco was working 12 episodes per year and he is
• 18:53
  maybe doing something else then, but he's like a father.
• 18:59
  So we, we, we don't even want to, you know, now let us learn
• 19:05
  from these things. Let us learn.
• 19:09
  New media is here to stay. It takes time to to build media.
• 19:16
  It it, it takes time, it takes effort, it takes resources, it
• 19:20
  takes money. So anybody that has built theirs
• 19:25
  and want to control everybody, want to control, you know, make
• 19:30
  everybody's slaves to them. I wouldn't even bash them
• 19:32
  because at the end of the day, it is business.
• 19:34
  It is what you have agreed to be wise.
• 19:39
  Let us be wise so that in the next 30 years we will not come
• 19:43
  on social media and be crying that we signed one contract, it
• 19:48
  doesn't work or it did not favour us.
• 19:51
  Let us be wise. I am wishing Papa just called
• 19:54
  the best people can search for him on social media and donate
• 19:58
  to him. We're also waiting for Wale
• 20:01
  Adenuga. Wale Adenuga, we're waiting for
• 20:06
  you to say something because. He is Papaja School and I would
• 20:13
  like if people can contribute, contribute money to buy his
• 20:21
  image to buy that Papaja School from Wali Adenuga.
• 20:26
  But I don't think Wali Adenuga would be because it's not about
• 20:29
  money for him. It's not about money.
• 20:32
  If he's going to release Papaja School, it is going to be based
• 20:35
  on, you know, just out of the goodness of his heart.
• 20:41
  But Papa just go is making him money and I don't think he is
• 20:46
  going to do that anytime soon now that, you know, it has gone
• 20:49
  viral. So everybody wants to watch Papa
• 20:51
  just go anyway. Let me know what you think.
• 20:54
  Do you think that's one of the most important thing in this new
• 20:59
  media is ownership and also contracts?
• 21:03
  Because if you own, then you have, you know, all the control.
• 21:09
  But then it will take you years, decades, resources, money to
• 21:14
  build. But if you must work with
• 21:18
  somebody, read the contracts, review the contracts, paste it
• 21:24
  on ChatGPT, listen to advice. Don't be in a rush.
• 21:30
  Make sure that the contract, whatever contract you're
• 21:32
  signing, you can do other things.
• 21:35
  Nobody's owning your image, Nobody's owning your likeness,
• 21:38
  nobody's owning your name. Anyway, let me know what you
• 21:43
  think. Thank you very much for watching
• 21:44
  this episode. Please like, like, like and
• 21:46
  share. Subscribe to my channel.
• 21:48
  Thank you very much for watching.
• 21:50
  Bye bye.