Latest / Healthy Happy Wise Wealthy / Inside Equitable Mediation: Helping Couples Divorce Amicably and Affordably
Transcript
- 0:00Hi everybody, welcome back to Healthy, Happy, Wise, Wealthy. I have with us today Al
- 0:04Zdenek with Cake Club app. I'm so excited for that.
- 0:08We also have our season 2 sponsor. I want to mention
- 0:12they also— I'm going to say Mindiii, M-I-N-D-I-I-I,
- 0:154 I's. They are an IT company that's been in business for
- 0:19about 15 years in India. They also build apps for businesses.
- 0:23So kind of like Al did, he took his wisdom and built an app. They
- 0:26can do that for you too. Okay, that's their little intro. So,
- 0:30Al, thank you so much for coming on. Um, do you mind if
- 0:34I kind of just read a little introduction about you from your LinkedIn? You have
- 0:37such a good bio on there. No, please go ahead, and I will tell you
- 0:40it's a pleasure to be here. Yeah, thank you so much.
- 0:44So, I mean, Al, I mean, your, your LinkedIn bio says, my
- 0:48mission is to strive to be a positive, powerful, successful influence in your life
- 0:52and an advocate for you to live the life you want to You Want Now:
- 0:55Achieve Your Financial Freedom in the Timeframe You Want and for the Future.
- 0:59And you've been an entrepreneur and a leader in wealth management industry for more than
- 1:0340 years. You're a personal financial specialist, a
- 1:07certified public accountant, the author of the best-selling book Master Your Cash Flow:
- 1:10The Key to Grow and Retain Wealth, which is in Forbes Books,
- 1:14and Master Your Business Cash Flow: Grow the Company You Love, Live the Life You
- 1:18Want Now, which is also Forbes Books. And you've founded many businesses.
- 1:21So one of these is, is my Traust Sollus Wealth Management. Did I say that
- 1:25right? Traust Sollus, but it's close. Okay,
- 1:29so that was way back in 1982, uh, you did that and, um,
- 1:33you sold that to— it was sold to Mercer Advisors in
- 1:362018. And so you recently co-founded
- 1:40Servat. Well, it's called Servat, but, uh, basically it's
- 1:44known as Cake Club. And so it's, it's the creator of the Cake Club App
- 1:48at cakeclubapp.com and on the Apple
- 1:51Store. That's awesome. So we're going to talk about that today,
- 1:55but you also founded, uh, Tyrus Pictures, which is a feature
- 1:59film production company. That's super fun. Yeah, we did that just
- 2:02recently last fall, and, uh, I'm working with an LA attorney in the
- 2:06entertainment field and a French, uh, screenwriter, and,
- 2:10uh, we're having fun with that. So thank you. And you've been in all kinds
- 2:14of publications— Forbes, Yahoo Finance, Fox Business, US World
- 2:18News and Report, New York Times, Wall Street Journal, US Today.
- 2:22And you've enjoyed, you've also lectured many organizations across the USA. You're on the
- 2:26board of directors for the Somerset Medical Center in Somerset, New Jersey,
- 2:30the board of directors of New Jersey Society of CPAs, board of trustees
- 2:34of the New England Historic Genealogical Society in Boston.
- 2:38And you have an, you are an elected office of
- 2:42councilman, the police commissioner of your town. That's in the past, yes. Yes,
- 2:47I was, and I was like on the council of Flemington, New Jersey, and I
- 2:50was also a police commissioner for about 8 years. Oh my gosh,
- 2:54so you have so many interests— writing, traveling, wine, cooking, reading,
- 2:58genealogy, appreciation of art, supporting charitable
- 3:01causes, an inner city scholarship fund for New York City,
- 3:05an enthusiastic mentor, and I didn't know this, you're an
- 3:09aspiring concert pianist. That's right. I
- 3:13decided to take it up about 8 years ago. It's going to be a long
- 3:15route for me. I'm hoping to get to Carnegie Hall, but I think I'm going
- 3:18to have to rent the hall. That's awesome. And,
- 3:22um, you and your wife live in Miami and Paris, both going back and
- 3:26forth. So it's been, and it sounds like in a lot of ways,
- 3:29a beautiful life. So I've been very fortunate.
- 3:33Thank you. Yeah. So Al, you have done
- 3:37wealth management planning for your career
- 3:41with people, and one of the main tenets that you
- 3:44use is not use a budget but use a spending
- 3:48plan. So why is that? Why is that
- 3:52better? Well, whenever you say budget to a person,
- 3:55they sort of cringe or they, they don't like it. I mean, who
- 3:59likes budget? Because it's restrictive. You're, you know, they feel
- 4:03restrictive. You're about to tell me what I can't spend. So,
- 4:06what we do is I say, well, let's not talk about budgeting. Let's talk about
- 4:10a spending plan. Now, all I'm doing is reframing it.
- 4:14But the thing is, when you reframe it, you're saying, okay, I want your input.
- 4:17You can make the choices for this. I'm not going to tell you what the
- 4:20budget is. You're going to make up a spending plan. And so, we get
- 4:24people that eventually, you know, they get really involved in this.
- 4:28And the thing is, when you do that also, there's a way to also
- 4:31approach it because everyone is different. You can have what I call
- 4:35a quick and dirty spending plan. Like, just look at the end of the
- 4:39month— what came in, what went out, are you positive or not, you're
- 4:43satisfied. Fine. If you're negative, you can go back and look at some
- 4:46things and maybe have to make adjustments, but it's quick and dirty.
- 4:50Because along with being told what to do and restrictive,
- 4:54people think it takes too much time and it's boring. So
- 4:58if you do it quick and dirty, 5, 10, 15 minutes at the end of
- 5:01the month. They'd like that. But a second choice
- 5:05of 3 choices is you can do something in between. Pick
- 5:09maybe like, uh, 5 or 8 spending categories, like fixed
- 5:12expenses— rent, car, whatever— uh,
- 5:16other expenses, discretionary expenses, things that I have
- 5:19choices, I have control— entertainment, travel,
- 5:23whatever. And then just have it go into those 5 or 8 buckets.
- 5:28And by the way, try to automate it. Like again, with the Cake Club
- 5:32app, if you put in your, uh, if you give us your information, which is
- 5:35very secure, uh, it'll go from your checking account or your credit cards, and
- 5:39all your spending will go right into these categories.
- 5:43So it's all already done for you. So you can look at it at the
- 5:45end of the month or during the month and see if you're on, on spending
- 5:49plan or not. And then finally, there's a third choice which very
- 5:52few people choose. You get QuickBooks, you, you
- 5:56record every expense, you have this big report with 30 lines in
- 6:00it. The only people that like that are accountants and engineers,
- 6:04and their spouses hate it. So we never do it.
- 6:07So, so yes, our approach is that. Yeah, that's,
- 6:11that seems so wise, um, because yeah, like, other— you don't want every
- 6:15day to feel like tax day, you know. So yeah, you know,
- 6:18pins in yourself. Oh my God, I have to look at this. Yeah,
- 6:22yeah, that makes so much sense. So tell me how the Cake
- 6:26Club app— and you can go to cakeclubapp.com
- 6:30for the website, and that kind of goes through everything, and then there is an
- 6:33app for your phone. How did that come about?
- 6:37Well, again, I was in the business for a long time, and I sold my
- 6:41firm in 2018, and
- 6:44I worked for them a couple years, but then I get out of the business
- 6:47and Uh, you know, my mission in the business was to
- 6:51always help people make better financial decisions, live the life they
- 6:54want along the way, and get to financial freedom in the time frame they wanted.
- 6:59Yeah. And so I sold the company and I left the company, but my mission
- 7:03didn't end. You know, I found out I still wanted people— I want to contribute
- 7:06to people that way. So I started writing articles for LinkedIn,
- 7:10uh, and posts or whatever, and got, you know, I, I mentor some
- 7:13people. But then this, uh, this young man, his name is
- 7:17Amin Boroomand. He's the CEO of Cake Club. He called me
- 7:21up one day about a little less than 2 years ago, and he wanted to
- 7:24meet in New York City. I, I lived in New York at the time, and,
- 7:28uh, we went out for lunch. He was very enthusiastic. He's
- 7:31a PhD data scientist, um, and he
- 7:35said, what struck me is that by the time I got out of school— because
- 7:38he went to, you know, undergrad, graduate, another graduate school
- 7:42for his PhD— So, he said, by the time I got done, I get out
- 7:45and he says, I don't know how to make any financial decisions. I don't know
- 7:49how to even like, do I lease or buy a car? Do I
- 7:53lease or buy a house or whatever? And he said, and I found out all
- 7:56my other colleagues were the same way. So, he said, there's a lack of
- 8:00financial education. So, he read my books, he read my
- 8:04articles and he wanted to sit down. He said, Al, I want to start an
- 8:07app. I want to create an app. That helps thousands, tens
- 8:11of thousands, millions of people, you know, make better
- 8:14financial decisions and live the life they want,
- 8:18but also have financial freedom in the timeframe they want. So, I
- 8:22was impressed with his passion. So, I said, "Well, why don't we do it together?"
- 8:26So, we started Cake Club and we made a Cake Club because we
- 8:29think that financial decisions should be as easy as a slice of
- 8:33cake and maybe have to bake your spending plan. We can use a
- 8:37lot of analogies and things that, that around
- 8:42baking. We started that and we now have a basic
- 8:45financial, we have a basic budgeting app. And part of that app is
- 8:49where if you put in your credit card information, not your personal information, just the
- 8:53card you have, there's GPS assigned to this so
- 8:56that if you go into a store around where your phone
- 9:00is, it'll tell you what card to use for the, for the
- 9:04best cash rewards or miles or whatever. So it's our way of
- 9:07finding cash now immediately for you, right? And, uh,
- 9:11we're doing that. And in the future, what we're doing right now, we're intensely
- 9:15working, is we're going to have— if you go to the website,
- 9:18uh, cakeclubapp.com, you'll notice at the bottom right-hand part
- 9:22of the screen, every, every screen, there's a sort of round little icon.
- 9:26If you click on that, another little sub, uh, sub-sheet comes
- 9:30up and it's, it's Ask Albert, and
- 9:34you can type in whatever question you want. We have some sample questions, uh,
- 9:37financial questions, and I'll answer you like I would have done it based on my
- 9:41books, my articles, and my career. So it's not, it's not just
- 9:45this chatbot out there, it's actually our
- 9:48AI-owned, uh, AI intelligence that's basically,
- 9:52that it's answering the questions as I would. And what we want to do is
- 9:55put that on the phone because we think especially with many and generations
- 9:59today, if they're out and about somewhere and they have a question, they want to
- 10:03be able to have that and not have to go to their laptop. We're doing
- 10:06that. We're going to add some things on taxes, some things on investment as we
- 10:09go along. And, uh, so, uh, I
- 10:13continue my mission. I love that. I— when I, when
- 10:17I see the Cake Club app, I think of have your cake and eat it
- 10:21too. Have your cake and eat it too. Great, great. Yes.
- 10:24Yeah, but it also, you know, it is, it really is when you don't have
- 10:29the, the, you know, we aren't, we aren't really in
- 10:33our education system really taught good
- 10:37financial management. But also then in life, you know, there can be
- 10:40big hiccups. And I know you've, you've been very honest
- 10:44and as our talks before about, you know, you had a big hiccup too.
- 10:48And, and so you've, you lived through some stuff and not
- 10:52when you don't have control of your money, that's when it feels
- 10:57so, uh, tense and, um, like, am I going to
- 11:00survive? And frightening. Yeah. And I've been
- 11:04there. You're right. I mean, I know what it's like to have your last dollars
- 11:07in the bank. I know what it's like to have mortgage payments that are coming
- 11:10up, and I had two kids. And, you know, I, I know it's like to
- 11:13almost lose your house. Uh, I was there, and, and I was
- 11:16there because Even though I was a CPA and a tax person,
- 11:20I would never knew finance. I knew those narrow parts of
- 11:24finance. And so I made a lot of cash flow management decisions, uh, that
- 11:28were poor, uh, and I almost paid the price for it. But I was
- 11:33lucky. Um, I started asking people for help. This one particular
- 11:36person, Darrell Cain out of Dallas, he by that time in
- 11:40the '80s was probably the most successful CPA financial planning
- 11:44company. Flew down to see him. I said, Darryl, I want to know everything you
- 11:49know. And now, initially when I saw him, by the way, I wanted just the
- 11:53process so I could sell it to my accounting firm. But he said,
- 11:57Al, it doesn't work that way. Do you have a
- 12:01financial plan? I said, me? Oh, I do my clients'
- 12:04tax returns first. I do mine in October. I'll do my plan later. He said,
- 12:08no, no, no, no. He said, for you to understand how people feel, you must
- 12:12do your plan. He sat down with me to do a plan, and I was
- 12:15in bad financial shape. But when he did it, I
- 12:19didn't realize how really bad it was until I saw it on paper. And
- 12:23I thought to myself, I'm going to have to work like this for the rest
- 12:26of my life, 70s, 80s. I said, my God. He said, now you know
- 12:30how people feel when they're in bad financial shape, when they're hopeless, or they don't
- 12:33know what to do. He said, now I'm going to show you how to
- 12:37handle it. So he showed me a different way. Way of looking at finance,
- 12:41what we call cash-oriented
- 12:44approach. They're basically where you looked at things to look for
- 12:48cash flow all the time and not necessarily working harder.
- 12:52So, like around debt, around so many other things, taxes.
- 12:56So, he taught me. And so, when I saw him, I was in my early
- 12:59to mid-30s. I put together a plan that I wanted to be
- 13:02financially independent or financially free by age 50.. And
- 13:06by using those principles, I got there by age 48.
- 13:10I was so thrilled what he did. He changed my life. I
- 13:13thought to myself, I had never changed a person's life with a better
- 13:17tax return or a better accounting report, but I can change a person's
- 13:21life with this. So I went back, redid my whole firm
- 13:25to where it was a wealth management company. And that, that's how we did
- 13:28this. And that's why I do the work I still do today.
- 13:32That's such a beautiful story. I love that. I feel like there's so
- 13:36many times, like even the one, uh, our podcast from
- 13:40last week was all about, um, it
- 13:44was more, it was about divorce. So of course all
- 13:49these financial, uh, bombs drop on you with that. And so if you can,
- 13:53if you can just get, you know, take your emotions down to the
- 13:57level where you're— you can really like look at things without the shame, without the
- 14:01fear, without all that stuff. It becomes a lot
- 14:05more manageable. So I, I really appreciate that, like, just,
- 14:09you know, that you're so forthcoming and going, I've lived
- 14:13life and it wasn't working, you know, that this part wasn't working, and now I
- 14:16found a way where it's going to be helpful to people. I love that. Well,
- 14:20I think you, you probably heard this, people want to know who you are before
- 14:23they want to know what you what you have to offer them or what
- 14:27you know. I found when sitting with people over the years that
- 14:31they do come in. I mean, I've sat with people who are in the verge
- 14:34of bankruptcy. I've sat with people that are very wealthy, who cash flow is
- 14:38out of hand. They don't know what to do. And they feel ashamed. They feel
- 14:41like they should be able to handle this. They're
- 14:45smart people. And there's a shame to it. And so you have to show
- 14:49them you've been there. Because you know what it
- 14:53feels like, you know. And, um, and I think that's, uh, I think
- 14:57because of that, now they can tell you everything. They can be honest about
- 15:00it and whatever, and it helps them. So, um,
- 15:04so I learned that a long time ago, and I want people to know that.
- 15:08I mean, I— it's my way of contributing to people, you know. I, I'm
- 15:12not this know-it-all expert or whatever. Like most people, or everyone
- 15:15in the world, you learn through knocks, you learn through
- 15:19failures. And you want to share your failures. That's how you
- 15:23learn. Yeah, for sure. We're all just people making it through this
- 15:27world, for sure. Right. You know, and it worked
- 15:30for you. Now, you know, it turned around and
- 15:34it's worked. So, um, so for a cash flow
- 15:38with the app, how does the app help people kind of figure
- 15:41out where their cash is at and come to
- 15:45some sense of where it's going and that kind of thing? How does that help
- 15:49people? Well, keep in mind, again, basically it's a basic—
- 15:52right now, basic budgeting or spending
- 15:56plan app. And so we give people a choice, quick
- 16:00and dirty, only a few categories, or a full
- 16:04budgeting on how to like start looking at what you're spending. You know,
- 16:07it all begins like if you want to make financial decisions, you have to look
- 16:11at, well, where am I now? It's like planning a
- 16:15trip. If you're planning a trip, you have to know where the beginning, middle, and
- 16:19end is. So, so let's say— and most people don't really know, most
- 16:23people are scared to know sometimes— but just by finding out quick
- 16:26and dirty what came in for the month, what's there, at least it's
- 16:30a start. Yeah. And then if you see that, you know, you're in the red,
- 16:34well then you go back and see, well, what did I do? If it's in
- 16:36the black, that's, that's great. So, that's a start. Once
- 16:40you know that, then you say, "Okay, now, where do I want to
- 16:44go?" So, maybe you have some short-term needs, like you want an
- 16:48emergency fund. Let's say because you don't— you're cash-strapped and you want to at least
- 16:52have a month or 2 or 3 expenses in case you lose your job, whatever.
- 16:55Well, that's the first thing you do is you concentrate on saving for that. Make
- 16:59sure you're all safe. Now, let's say you're doing that,
- 17:02but now maybe a bonus comes in, a tax refund. You get
- 17:06a raise, a new job, so there's more money. Then you say,
- 17:10okay, now what do I really want in 5 or 10 years or more,
- 17:13right? And then you can start making choices that way. Do I want a vacation
- 17:16home? This is where I want to live. But then, especially if you're a little
- 17:20older, like Gen Zers are looking at short-term things, 3 to 5,
- 17:2410 years. You know, you spend— you take 30 years for them, they think that's,
- 17:29that's forever. Um, uh, when you get to some millennials who are in
- 17:33their 40s, they see 50 coming soon and 60 doesn't look
- 17:37as far as it used to be.
- 17:41Yeah, your Gen Xs are already around there, and then
- 17:45of course your Boomers are in their, in their 70s and whatever.
- 17:48But, uh, so you have to see where people are. But once— but
- 17:52it all begins what's coming in and what's going out so that
- 17:56you have the choices, or as you put your spending
- 17:59plan or your life plan together, you know, that, you know, you start
- 18:03to have, you start to make better financial choices. Yeah. And
- 18:07you feel probably better because you have some sense
- 18:11of control. So, um, what do you find? I know there's on the
- 18:14website, there's just different things for different generations. So what are, what
- 18:18are the Gen Zs like? What are they? Or should we start with
- 18:22Gen X? Let's start with Gen X. I'm Gen X.
- 18:26What are— we're the Xs. We're just like, we don't even have a name. It's
- 18:29just like disease. You're between boomers and millennials, you know, you know, and it's
- 18:33sort of— you're a mixture because you— some of you cross over to
- 18:38each category. Uh, you know, the Gen Xers were people who really didn't save
- 18:42a lot. They were into other things in their life. They were
- 18:46helping people. There was things they weren't there. Now, now they're getting a little
- 18:50more serious. Now they're saying, you know, I got to get my act
- 18:54together. So, so basically, uh, so it's really neat to deal
- 18:57with Gen Xers because they're malleable now. See,
- 19:01sometimes when you're— when Gen Xers were younger, forget it, they weren't
- 19:05going to say— you can't tell them to do that, you know. But, but,
- 19:09but it's different for them now. So, uh, so, so you have to
- 19:12understand that's where they are, and the period they're in is that they're
- 19:16still decent amount of time to really affect their life to how they
- 19:19want to retire or be financially free. And keep in mind,
- 19:23freedom is different for everyone, you know, different levels of income and
- 19:27wealth. So, but now, now they're more interested
- 19:30in it. Millennials,
- 19:33uh, basically, um, they're, they're, they're basically, uh, you know, they're in
- 19:37their early 40s. And again, like I said before,
- 19:4150, they're almost— they're looking at 50s. It's a little closer than it was. And
- 19:4460 is not that far away. So, they're getting more serious. And millennials tend to
- 19:48be a little more serious, more serious from
- 19:52what I can see. When you
- 19:55get to Gen Zers, Gen Zers are really
- 19:59different. You know, it's really funny. Every
- 20:03generation has somewhat the same issues. It's how they approach it and when
- 20:06they do it. Everyone wants to have some financial
- 20:10freedom. Everyone wants to have a home or something. There's something around finance they
- 20:14all want. But it's how they want it and how they're looking at it and
- 20:17in what time frame. From my gift from
- 20:21Gen Zers,
- 20:25they've seen Millennials and Gen Zers
- 20:28screw up, or their parents are from that. So they are
- 20:32affected somewhat. They also see a few things. Some of them were young
- 20:36when they lived through the Great Recession in 2008. They lived
- 20:41through COVID. There's things that have really interrupted them and
- 20:46their lives. Yeah, I think they're, I think they're a little more fearful, a little
- 20:51more distrustful. I think they're actually a little more saving-oriented. They're a
- 20:55little more responsible. When I say that, they want to
- 20:59be responsible. They want to know more things. They want to know how to make
- 21:02better financial decisions. They want better education,
- 21:06but But their trust level is not very
- 21:10high. They wanna make sure whoever's telling them this knows what they're talking
- 21:14about, is not gonna be these salespeople, like, "Give me your money, I'll
- 21:19invest it." I have an awful lot of respect for Gen
- 21:22Z. I mentor a few of them, and they're
- 21:26really responsible people. Yeah, and they've
- 21:30really seen so much— I mean, we've all seen so much change come down in
- 21:34terms of, You know, when I was taught by my mother how to
- 21:38do financial management, it was how to manage your checkbook, you know,
- 21:41which is a really pretty straightforward coming in, going
- 21:45out, coming in, going out. Nobody has a checkbook anymore. I don't have a
- 21:49checkbook either. So, you know, like, so keeping
- 21:53track of that coming in, going out, coming in, going
- 21:57out is, can be a little bit more challenging.
- 22:00Also, like when we were young— On the other hand,
- 22:05they're very automated. They're very computer and whatever and
- 22:08phone automated. Like we struggle with sometimes paying things. They just
- 22:12pay things. I mean, they're amazing with how they
- 22:16use electronics today that we're still getting used to or keeping
- 22:20up with. Yeah, that too. I remember, you know, this is
- 22:24probably a decade ago, but my son got a check and he just took a
- 22:28picture of it and deposited in the bank and, you know, through an app on
- 22:31his phone. And I had not started doing that yet. So it was like, why
- 22:34is this not in there? You know, stuff like that. But, you know,
- 22:38it has evolved over time for
- 22:42sure. Yeah. So if a millennial, I know, you know, there's, there's
- 22:45ways to like, so if there's just, if you're looking at your spending and there's
- 22:49not enough money coming in, how
- 22:53do you like, there's just, and maybe, you know, some
- 22:56of it nowadays too, you know, the cost of living has
- 23:00gone up significantly since, you know,
- 23:042019 through COVID, just housing has gone up. So
- 23:07how do we, how do we bridge the gap for people who are really
- 23:11struggling with bringing in enough money to kind of COVID some
- 23:15of those things? Well, again, going back
- 23:19to finding what's coming in and going out first, seeing if there's
- 23:22like any waste in there. Do you have too many
- 23:26subscriptions, cable channels you're not using, other things like that, right? And try to
- 23:29get more lean there. And then maybe if you're saving but it's
- 23:33still not enough to what you want to do, well, maybe you have to look
- 23:37at the other side, which is income. So, where
- 23:40do you work? Are you giving to
- 23:45your 401(k)? Is your paycheck enough to cover everything? Let's say it's
- 23:48not, or let's say it's not enough where you want to
- 23:53save more. When was the last time you asked for a raise? And by the
- 23:56way, some of these things can be difficult. You tell a person, they may not
- 23:59want to do that. Or what's the future at your
- 24:03job? Like, I have a millennial— I'm sorry, I have a Gen Zer right now.
- 24:07He wants to be— he's 23. He's on his
- 24:10own almost. His parents are subsidizing a little bit, and his main thing over
- 24:14the next 3 years is to be completely free of his
- 24:18parents because he doesn't want to bother them. He doesn't want to be a burden
- 24:21to them and he wants to be free of them. So that's a
- 24:25short-term plan. So I had him, I advised him, why don't you go talk to
- 24:29your employer and say, well, for one thing, what does that mean? How much
- 24:32is your, what's your spending plan for that? How much do you need to make
- 24:37that happen? So he knows that now. He knows what he gets paid. He knows
- 24:40there's a gap. I said, you might want to sit down with your employer and
- 24:43say, look, I love being with your job, uh, you know, I love the
- 24:47company, I want to— I'm gonna— my whole career is here, but what do I
- 24:51look like in advancement or whatever over the next 2 or
- 24:543 years? And he said— and I said, that kind of conversation might give you
- 24:57an idea whether that's going to be solid
- 25:01for you. But even if it doesn't, maybe you'd like to— maybe you still want
- 25:04to stay there and, and grow with them. So maybe look at some
- 25:08side gigs, whether it's working part-time for one
- 25:12of the transportation services— Lyft,
- 25:16Uber, DoorDash— or maybe because a lot of Gen Zers have these talents
- 25:20today with computers, start a side gig where
- 25:24you help put up websites or you be a personal
- 25:28assistant or, or help people. I mean, we all use, we all use
- 25:31some of these people to a certain
- 25:35extent.? And then maybe at your current job, what kind of
- 25:39skills can you learn to get higher advancement? Or maybe you have to
- 25:44leave your job. But the thing is you don't know until you know
- 25:48what the gap is and what you have to do. So, it all
- 25:52begins again back to your spending plan. But there are ways. It's
- 25:56just not like— sometimes people get into what I
- 26:00call seesaw thinking. Seesaw, right? If I
- 26:04want that, I can't have that. If I do this, I
- 26:08can't have that. Like, for example, I buy the car I want, I can't— I'm
- 26:11not gonna be able to save. Um, if I, if I, if
- 26:15I save too much, I can't— I, you know, I, I
- 26:18can't have my lattes. I tell people, you
- 26:22know, instead of thinking like that, think, why
- 26:26can't you have both. Why can't you have your
- 26:30lattes and save? Why can't you have your car and save? You know,
- 26:33get into that mindset because, as we talked about a little bit
- 26:37the last time, the mind's very powerful.
- 26:40It'll tell you what you can and cannot do, even
- 26:45if it's unreasonable. Our mind's 24/7. So, it tells
- 26:49you, no, you can't have that. No, you can't spend that. You'll never have that
- 26:52in your lifetime. We had these ungenerous conversations. Reframe
- 26:56it like I reframed from budget to spending plan. Reframe
- 27:00like, okay, instead of seesaw, have both. And then, then if you, if
- 27:04you have a thought that way, then how do you do it? You may need
- 27:07to get help from that. You may need to sit down with a financial planner.
- 27:10You may need to sit down with someone who
- 27:14has financial capabilities. But the thing is, once you know the basics, what
- 27:18comes in and out, you can start to take action. If
- 27:22you want to. Yeah, this is your plan, is your life. You
- 27:25make the choices. Yeah. And, you know, I feel like you're touching on— it's just
- 27:29kind of like when you're— there's so many— there's options
- 27:33and there's possibilities. And so, you know, when we are really stuck
- 27:37in fear and anxiety, that our whole
- 27:42system tends to, you know, retract into— we're not, we're not
- 27:45seeing the possibilities, we're not seeing the options, we're not seeing that
- 27:50we have options. So I love how you're kind of— and
- 27:53using the word reframing, you know, we can do this
- 27:57and we can do that also. So touches
- 28:01on a couple conversations I've had recently with like, what are you— what are your—
- 28:05what's your— what are your— what's going through your head all the
- 28:08time? What's your internal conversation you're
- 28:12having with yourself? So if it is filled with the thought
- 28:15of possibility, that's gonna— that's gonna like it's going to affect finances
- 28:19and every other part of your life. So, but by the way, that's
- 28:23a really great question when you're working with someone. I
- 28:26don't care what profession, but I was in finance. Like, you, you say something
- 28:30to a person and you see them thinking, you say, well, how's that
- 28:34landing for you? What's going through your head? What are you thinking right now?
- 28:38You know, because, you know, it'd be amazing. It's amazing to get the
- 28:42feedback, but, but they like the fact you're asking it because you're interested in what
- 28:46they're thinking. You're listening. But But, but, you
- 28:49know, again, internal. Communications and external,
- 28:53extremely important. Yeah, for sure. And it is a world, you know, especially we live
- 28:57in now of, I think, of excess, that there's just always everything you can
- 29:01purchase and buy and always the next thing.
- 29:05I've thought, you know, in my family, the, the boomers are the
- 29:08ones that were just, and they still are
- 29:13today, they're so
- 29:17frugal. So frugal. And I do think that's, that's just, that's a thought. I
- 29:21think for Gen Zs who look, they look at boomers as being
- 29:25like people who life was easy. It was easy to get a job, easy to
- 29:28get a house, da da da. But
- 29:31that's, I never, I never saw
- 29:35them having excess. And that was without lattes, without a computer,
- 29:39without a cell phone. Like all the things that weren't even in
- 29:42the world yet. So, they drank black
- 29:47coffee, you know, my family. I think that that was basically because they were raised
- 29:51by the greatest generation who went through the Great Depression. Yeah.
- 29:55I mean, you were always reminded of the Great
- 29:59Depression. And so, your parents are always, "Debt is bad. Don't do
- 30:03this. You know, watch your spending." You're reminded of
- 30:06that. By the way, you did have part of
- 30:11that generation rebel in the '60s, right? I don't want to hear it,
- 30:15Dad and Mom. So you had that part too. But
- 30:19I think it's like one generation keeps on
- 30:22affecting the others. Again, Gen Zers today will look at
- 30:26millennials and Gen Xers and say, I don't want to wind up
- 30:30like them too. We're always harsher to the previous
- 30:34generations for some reason. But, but I get what you mean
- 30:37about the frugality. We're more practical, more, you know, you have to
- 30:41have a reason for— they almost look at us like we're not
- 30:45fun, we're not free, you know. I guarantee you, even though
- 30:49I'm a boomer, I'm very free. But, uh,
- 30:53but no, I, I can. Get where people think
- 30:56that. Yeah, well, and it's just like, uh, you can't, like, you
- 31:00can't hold generations right now side by side because our experience in
- 31:04the world because of how it's changed with, um, you
- 31:08know, technology and whatnot, is so
- 31:11dramatically different, um, that we, we've just seen the world change very fast and that
- 31:15it does affect money, uh, for sure.
- 31:18Definitely. Yeah. So what are some of the common questions people ask?
- 31:22So on the— I love this so much that that chat box
- 31:26on the website or on the app has, you.
- 31:29Cakenow, ask, ask Albert. Yeah, well, it's gonna be
- 31:33on the phone later. We're doing it now, but it.
- 31:38Is on the laptop. Okay, so on the website.
- 31:42So what are some common questions.
- 31:46That people ask? Well, so one, I'll give you some normal, then
- 31:50I'll give you some wild ones.
- 31:54Okay. Now the normal one is
- 31:58like, look, I I'm X years old, I'm earning this
- 32:02amount of money, I have a choice of paying down credit card
- 32:05debt, my car loan, or my student debt. Which should
- 32:10I do first? What's the primary— what's the priority I should
- 32:15have? That's one. And or else, like, you
- 32:18know, I'm barely saving enough. What kind of options do I have? Again,
- 32:22that's a gig or or
- 32:26income part. Or, look, I'm just beginning. I don't know
- 32:29nothing about finance. What should I be reading? What can I be doing
- 32:33to learn more? We'll have some questions like
- 32:37that. One sort of off-the-wall question, it
- 32:42was kind of actually scary and frightening, was this
- 32:46one person said, I'm 20-something years old.
- 32:49I see no way I can— get out of this, whatever.
- 32:53I'm thinking of suicide. What should I do? So how
- 32:57the— how the— how my— how I answered was that, for one
- 33:00thing, if you're thinking of that, you call up suicide hotline, because
- 33:04I can't do anything with you if you're not alive. But if you're alive,
- 33:08I can help
- 33:12you. Yeah. So, but, uh, you get questions like that. Uh, it's a
- 33:15lot. You get a lot of, uh, tales of struggle
- 33:19or being frightened or what do I do next. But,
- 33:23and then you get again, when you tell what's like, going back to
- 33:27the one where what's my priority? Should I be paying down
- 33:30credit card debt, student debt, or saving? What should I do
- 33:35first? You know, I'm always one to basically say, well, look,
- 33:38let's start with emergency funds.
- 33:42Like, you know, what can you do? Do you have any extra money to put
- 33:45aside for the next month or two to where you can build up about a
- 33:48month of expenses in case you get laid off, in case you have an emergency.
- 33:52Because so you're reliant. So, because I think people, if they have
- 33:56that, there's now there's a sense of security. There's more sense that they
- 34:00have some choices. And then I always go into debt and say, well, if you
- 34:04have student or credit card, let's talk about maybe there's a way
- 34:08to restructure that so that you wind up with— so You
- 34:12are paying less payments per month, but
- 34:15you're saving more. And then keep in mind that again,
- 34:19with our site, and that we have where we talk about compounding,
- 34:23we talk about tax effects, because these things are
- 34:26very important when you finally are saving money to understand
- 34:30those. And we want people to save money as soon as possible.
- 34:34We're sort of contrarian thinkers around that. I'm not
- 34:37a big thing. I'm not a big person on you pay off your debt as
- 34:41soon as possible. I think you restructure it or, or get to where
- 34:45it's better debt. There's bad debt and good debt, but there's ways
- 34:49to get there to basically— that's going to help you
- 34:52possibly save more. Yeah, I love that. And I, I really
- 34:56do like— I, I lived in the same town as a
- 35:00very famous, uh, financial, um, it was
- 35:04Dave Ramsey. Oh, Dave Ramsey. Yeah. Yeah, so
- 35:07going through his stuff, it is— he's very much more, you're gonna do this and
- 35:11you're gonna do this, and this is what you're gonna do. And
- 35:15that does create this sense of. I don't think I like that.
- 35:19Well, people like choices. Like, what do you want to do? These are
- 35:23your choices. And I respect Dave Ramsey, but
- 35:27I also think he— I don't agree with him around debt. He's a—
- 35:31he— a lot of people like Suze Orman or Dave Ramsey are like
- 35:35pay off your debt first and save. I don't agree with that. I think you
- 35:39have to get emergency funds first, and then you have to
- 35:42ask yourself, like, what major corporation is
- 35:46debt-free? Is Warren Buffett debt-free? No. Is it—
- 35:49what, what major billionaire is debt-free? No, no, they have debt,
- 35:53and their companies have debt, because they know they use
- 35:57debt to build wealth, to build value,
- 36:01right? And, uh, And so, you know, you have to learn to
- 36:05use debt smarter, right? So, for example, I'll give you an example because I'm
- 36:09just— we're talking about— we're talking theory here. So, let's say you have
- 36:12$10,000 in credit card debt. And let's say you
- 36:16have to pay $500 a month on this. And, you
- 36:19know, and so you can't save. You say you can't save. So, I
- 36:23always tell people, well, first thing is that if you wanted to, you
- 36:27can play the credit card game of going to zero
- 36:31financing. Saving some money that way. But another way is to call the credit card
- 36:34company and say, look, I'm having— I'm struggling, um, I, I
- 36:38can't pay the 24% interest. Can we come to an agreement to
- 36:42where maybe for like a year I pay zero interest, or you bring it down
- 36:45to 5% or 6% or something? Or this is what I can only spend, that's
- 36:49what I'm going to spend with you. How can we make that
- 36:53work? So let's say— and let's say they're cooperative, maybe you have—
- 36:57you can negotiate down to where it's $250 a month. Well, now you're saving $250
- 37:01a month or $3,000 a year. Yeah. And if you
- 37:04have a 401k at work and you can put that money in there, you get
- 37:07a match from the employer, plus your taxes are lower. So you can end up
- 37:11saving like $4,000 or $5,000 a year from that, that one
- 37:15thing. But let's say the credit card says, oh, forget it. Well, there's ways
- 37:18to get credit card companies, uh, attention. Uh,
- 37:22stop paying them. Now again, that affects your credit rating
- 37:26temporarily, but the thing is you'll get their attention. Then they'll negotiate, or
- 37:30eventually you can even hire— there are attorneys or groups out there that basically
- 37:34will negotiate for you. That, that's one way to do it.
- 37:38Another way is, um, and again, this may be a harder thing for some people,
- 37:42but, uh, go to a bank. If you have— if you have a
- 37:46small business especially, or you have relationships with a bank Ask
- 37:50for an interest-only loan. Say I want an interest-only loan for
- 37:53the next 3 years. All right. And let's say the
- 37:57interest rates are like 7%. So what,
- 38:01that's what, $700 a year. So divided by 12, that's what,
- 38:05$60 a month. So you were spending $500 a month. Now you're only
- 38:09down to $60. So you're spending, you're saving
- 38:13$440 a month or over $5,000 a year. And so you
- 38:17can quickly get that emergency fund up. You can quickly give to your 401(k). You
- 38:20can start building wealth. Now, yeah, you had that
- 38:24$10,000 left to pay, but if you— if you're earning— if you're
- 38:28saving $5,000 a year and then you're saving a 401(k) and
- 38:31getting a match and saving taxes, maybe you're saving 6
- 38:35or 7. In 3 years, you'll have
- 38:39$18,000 of saving or $21,000. You had this debt of $10,000. But
- 38:43now you have $21,000. Yeah, see, you're
- 38:46getting to where you're safer. There's clarity.
- 38:50You're, you know, it's safer if you have money. People have zero—
- 38:54people who have zero debt and zero cash are very unsafe. They have
- 38:57an emergency or something comes up, what can they do, right? If
- 39:01people have some debt and cash, they always have options. Now
- 39:05you can also do what I did. Um, well, there's
- 39:10other options too. You may go to your parents, you may not like that,
- 39:14and say, look, $10,000 and I'll give you
- 39:1810% interest for like 3 years. So you think, my God,
- 39:2210%, you know, you can get rates low. But the thing is, you
- 39:27need to get cash flow.
- 39:30So 10% of $10,000 is $1,000. That's about
- 39:34what, $80 a month. So you're
- 39:38saving $420 a month. It's the same thing. You have more than enough either
- 39:41to pay them off to where you'll have
- 39:45something net, or you can't— you say, can I keep on doing it? By the
- 39:49way, I, I've done the same thing. I had a $20,000—
- 39:523— over 3 credit cards and loans. I ended up saving
- 39:56about $1,000 a month, saved in taxes, saved,
- 40:00uh, in a 401k. I was even saving because of that. I
- 40:03was saving up to $15,000, $18,000 a year. In
- 40:073 years, I had over $50,000 for
- 40:11the same $20,000. Well, I still have that note. I had
- 40:15never paid that note off because if something's working for you and you
- 40:18keep on earning, getting cash, and you're taking
- 40:23advantage of compounding, you know, so, so you see how like now again, I
- 40:27respect Dave Ramsey and Suze Orman, but But look, see,
- 40:30you can really solve a short-term cash flow and emergency
- 40:34fund problem for a person by showing them not necessarily
- 40:38how to pay off their debt, how to have good debt, how to make
- 40:41it work for you to have cash flow. So that, that's how
- 40:45we think in. A more contrarian way.
- 40:49I love that. That's so great. So when you get
- 40:53the Cake Club app on your phone,
- 40:56You're going to put in your, your bank account if you want to, any credit
- 41:00cards, and that, and that will kind of basically help you just keep
- 41:04track of everything a little bit easier. Is that kind of the main, one. Of
- 41:07the main goals? There's two functions of our app right now. There's
- 41:11the spending plan or the, or the budgeting app where you put in your credit,
- 41:15actual credit card numbers and your bank accounts and
- 41:18all your transactions daily. Will show up
- 41:22and they'll automatically go to these, to the
- 41:26budget categories you want. Okay. Now we have one where
- 41:30we will actually put them into categories, but then you can, you can change that
- 41:33to whatever you want. Okay. That's one way. So you can see at the end
- 41:37of the month what came in total and what went
- 41:41out. Okay. So that's one way. Uh, the other way is that again,
- 41:45because we're cash-oriented, we're always trying to find cash. Is that
- 41:49something we found very quickly to put on is what we
- 41:53call cash rewards. So all you do is you don't even have to input your
- 41:57actual credit card numbers, just tell us what credit cards you have. Like, do
- 42:01you have a Citi, Citibank, Silver or Gold
- 42:04or something? And then
- 42:08our internal operations will know what that is. And what it'll do, if you have
- 42:123 or 4 cards is that when you go into
- 42:15a store, you know, you go into your app and it'll tell you which one
- 42:18to put in, in order, which one to use to get the
- 42:22most points for, for either cash reward dollars for
- 42:26cash rewards or points for
- 42:29travel or, or miles. Yeah, that's
- 42:33so cool. So it's just kind of like it helps you. It's kind of
- 42:37like your brain, um, without having to spend so
- 42:41much energy inputting everything into QuickBooks or whatever else you're going to
- 42:44use. It's kind of right there on the. App is how I'm hearing that.
- 42:48Well, no, it's right. It's to make it easier because again, when you come to
- 42:52a spending plan or a budget, you know, people don't want to sit there
- 42:55and input the stuff. So automate it. Automate as much as
- 42:59you can because, you know, and but all you're doing
- 43:02is getting clarity. You're getting where you are. You're getting your starting points where you
- 43:06are so you can make better decisions. That's our, that's
- 43:10our main thing right now. Then, of course, we're adding the AI and
- 43:14we're adding eventually some things around taxes, investment as
- 43:17we go along. By the way, one thing we're doing, because, you know, I've written
- 43:21two books, Master Your Cash Flow. We are going to have a Master Your Cash
- 43:24Flow, another book, Master Your Cash Flow. We haven't gotten the real title. It's going
- 43:27to come out in June yet, but it's around Cake Club. Maybe it'll
- 43:31be something like Master Your Cash Flow. Master your cash
- 43:35flow via using Cake Club, or, or use Cake Club and have your cake
- 43:38and eat it too. Or something like that.
- 43:42Yeah, however you slice that cake, you can eat— slice it,
- 43:46still have it,
- 43:50still eat it. Analogies. So, you know, I
- 43:53know you've counseled people over the years. When people— if someone comes to you
- 43:59and they are kind of in a level of stress that, that borders
- 44:03on maybe terror, or we're not going to make it. Like, what are some of
- 44:07the things you do to just kind of help them through that
- 44:10emotional state, to get through so they can
- 44:14start looking at, you know, their situation a different way?
- 44:18For one thing, you listen. You don't
- 44:22make them wrong because they have their own point of view, right? There's no wrong
- 44:25on how you feel, your perspective. You say, well, why do you feel
- 44:29that way? They may say, I have all these credit cards, I can't
- 44:32make my payments, whatever. You listen. And
- 44:37when you listen, you get an idea of who they are, what kind of resources
- 44:40they have, and how maybe to take the conversation. Give
- 44:45you an example. I had a couple, they were in
- 44:51their early 60s. They just lived through the 2008 recession.
- 44:54They lost almost everything.
- 44:58They were retired. She was 62, he was
- 45:0263. They lost almost everything. They did have
- 45:07a paid-for house. They were— they had— they thought they
- 45:11have to work forever, just have to work. They had no
- 45:15idea how they could possibly retire. So I listened,
- 45:18and they were frightened. They were, you
- 45:22know, basically in tears, but I saw how
- 45:26to help them. So when I helped them, I said this,
- 45:31I said, look, I can get you there to where maybe you can retire
- 45:36in 5 years. Now, this is after doing work, right? But this is
- 45:40what you might have to do. These are your
- 45:43choices. One choice, very important choice, is you must
- 45:47sell your house. And they had a decent amount of equity in that house. I
- 45:49said, you must sell your house and now rent after
- 45:53that because you have too much equity in there. And let's put
- 45:57that to work. Yeah. So we started where that could be invested and
- 46:01they would rent and they got a very nice townhouse for a very
- 46:05nice rent. And then I said, and then I said,
- 46:08especially the husband, I said, you're going to have to work for another 5 years.
- 46:12And actually, I got him a job. I talked to another person. There was
- 46:16a local hospital, the one I was on the board of. He got a job
- 46:19there. So, I said, "He got a job with
- 46:23his pay." And then, and they lived, you know, they didn't live an
- 46:27extravagant life. And she worked part-time. They were able to save
- 46:31enough over 5 years to actually retire when
- 46:34he. Was 68 and she was 67. Oh, that's
- 46:38beautiful. Now, there's another one too, a lot more affluent. These people were not as
- 46:42affluent, but I sat with a couple. This shows you whether you're
- 46:45wealthy or have affluence or not, you face the same issues.
- 46:49They had some of the same issues.
- 46:52His wife was 72. He was 80. They
- 46:57had a beautiful penthouse apartment in New York City. He at one
- 47:00time was the president of a major corporation
- 47:0420 years before. But bad decisions, the market, whatever,
- 47:08they were running out of money. And he was
- 47:12very concerned because, you know, he saw a shorter lifespan for himself, but he was
- 47:15very concerned about his wife. So,
- 47:19and they had a few issues around their portfolio,
- 47:22whatever. So I said, I can help you. Oh, by the way, they were at
- 47:25a point in life where there was deferred maintenance on
- 47:29the apartment. They couldn't do that. They quit all travel. They quit all entertainment. And
- 47:33they used to be, used to entertain or belong to
- 47:37a couple of societies. So, and now they were just in what
- 47:40I call, they were just waiting to die. It's
- 47:44terrible. So I said, I can help you with everything. I
- 47:48can restore everything you had, your cash flow. And so
- 47:52what it did again, what we did this time, they had their penthouse was
- 47:55almost all paid off. We borrowed
- 47:59heavily against it. Right. And because of the interest rates and all that, I think
- 48:02we were able to give them tax deductions. They saved a lot of taxes. We
- 48:06took the money, put into a very good portfolio, as well as the money
- 48:10they had left. He had a small pension, and we were
- 48:14able to restore their cash flow they had before, and,
- 48:18and to where his wife would be, would be okay up
- 48:23to age 100. Oh, wow. But by the way, he died at 90. By the
- 48:27way, they became close friends and they were just
- 48:30a lovely couple. But the thing is, they restored it to
- 48:34where they could entertain, they could take
- 48:38vacations, whatever. And she's still alive. He's passed away, but, and
- 48:42she's still fine. She's still fine. See, it's
- 48:46never too late. It's never too late to take some action. That does not mean
- 48:49it has to be action that you might like. Like, you know,
- 48:53you may not like to sell your house, or there's always some way to do
- 48:57it. There's always some way to help people, I think, if
- 49:00they want to be helped. But people have to understand that
- 49:04it begins with— it's your life, you know. What you want is to
- 49:08work with someone who gives you choices, not tells you what to do,
- 49:12because, you know, I don't think— I don't believe in that. Give you choices, like,
- 49:15if you did this, this could happen, you could have this. What do you
- 49:19want to do? And so if
- 49:24you have choices, I will tell you, I think no matter where you are in
- 49:27life, I've dealt with people that had almost nothing in their
- 49:3040s or 50s, and then they're, they're fine now. But you
- 49:34may have to do things that you didn't do before, but
- 49:38it's your choice. No one's going to care about your money and life more
- 49:44than you will. Whoever you're using, the financial planner, investment advisor, you're
- 49:48going to care more about your money than they do. Just
- 49:52always understand that. So unless you're involved or somehow, you know, be
- 49:55an advocate for yourself, um, you know, you're not—
- 49:59you may not get as much out of, uh, your work
- 50:02life and your assets or your. Wealth as much as
- 50:06you can. Yeah, I love that. Well, I have a question for you now that
- 50:09I know that you have this creative side too. I don't I
- 50:13knew that before. Um, and you know, I am— before moving to Reno a couple
- 50:16years ago, I was in Atlanta and pursuing acting as
- 50:20a career, which if you're an actor, you know, you can't make all your
- 50:24money on that. Or maybe any of your money on that. Maybe you
- 50:28might just, you know, it might turn out to be you made $10 this year
- 50:32from, you know, after your expenses. Uh, so
- 50:35you rely on different things that aren't necessarily career-based, and
- 50:39a lot of people do gig work or restaurant work or
- 50:43something like that. So for people that are pursuing like something like that
- 50:47where it is a creative career, have you worked with people like that? And then
- 50:50they're doing the work, and is there specific like thoughts you
- 50:54have. For that on— well, again, I, I
- 50:58haven't worked with many, uh, actors, but there's
- 51:02one in LA I've worked with her and her
- 51:05husband, and, uh, and she came close a couple times to get on series, and
- 51:09she has You know, she has part-time things, and you're right, and she
- 51:13knows she couldn't survive on this. But,
- 51:17uh, she, she turned to teaching, and
- 51:20she was very successful. Yeah, she's very successful
- 51:24being a teacher or having a school. So you
- 51:28do that, um, you know, uh, you know,
- 51:32coaching. There's a lot of acting people because I, I think they're
- 51:35much more sensitive and they communicate better. Yeah, coaches
- 51:39are natural for them. And, and, um, I'll tell you a
- 51:43story about a coach, tell you how creative you can be with this. So I
- 51:46had a coach, he was, he was actually coaching other actors
- 51:50and other top executives, and, uh, he was— his
- 51:53book was full, you know, uh, and, uh, and he was earning decent— he was
- 51:58earning good money, but his life was just terrible. He was traveling
- 52:02all the time. He said, now I can't live this way. And
- 52:05I said, okay, uh, I've looked at your— I looked at what you have. I
- 52:09said, uh, double your fee immediately. Now
- 52:13he was charging $2,500 a day for this, and which was even cheap
- 52:17at that time. Uh, and I said, charge $5,000. And he looked at me, he
- 52:20says, I can't do that, everyone will leave me.
- 52:24I said, are you getting referrals? I said, do you have any spare time? Are
- 52:27you getting referrals? Yes. Then I said, I tell you what, let's do it
- 52:31this way. Anyone who's new, you charge double. If
- 52:35everyone else is saying, let's try that. So he found
- 52:38that no one argued. So he eventually charged
- 52:42double everyone else. So he doubled his fee, he
- 52:46doubled his income, no more time working just
- 52:50by doing that. Eventually I got him to like triple and get him up to
- 52:55$10,000 a day. Yeah. So, so, so the thing is, keep in mind, a lot
- 52:58of people— and I think actors, it's a sort of double-edged sword when they do
- 53:02this— they're, they're, uh, they're, uh, I don't know
- 53:06what it is. Uh, by the way, it's not them also, it's just psychologists
- 53:10and other, other people in that sensitive field, or whether they use
- 53:14their senses a lot. They, they don't have enough
- 53:18confidence in charging. They're terrible. They're terrible in charging
- 53:21fees and terrible negotiating. So you teach them that, and
- 53:25just by simple that, like, and so you
- 53:28help them that way. And sometimes, you know, keep in mind, you want people to
- 53:32change immediately, but you can't change people. You have to take them
- 53:36slowly through things. You have to listen, be patient,
- 53:39give them alternatives. Like, if they can't double side, start
- 53:44low, try things, right?
- 53:47So I've learned that with especially people people, it's very
- 53:51important to know who you're talking to,
- 53:55if they're relationship-oriented, Type A personality, this or that, because, you
- 53:58know, you want to, you want to have them, you want to get to where
- 54:02you're listening in that way, but you're
- 54:05speaking that way, you know, you're speaking that way, so, you know, they're listening, it's
- 54:09going to land for them better. But I
- 54:13find that, um, by knowing that, I, you can, you can deal with how to
- 54:16do this and be more sensitive and/or not be sensitive if that's the case.
- 54:20I mean, like engineers and
- 54:24accountants are like, you give
- 54:28them facts. Salespeople are all Mr. and Mrs.
- 54:32Personality. So, you know, right? Then you
- 54:35have professions, whether it's acting, whether it's a psychologist,
- 54:39or maybe the soft professions where You've
- 54:43got to be empathetic, well, more empathetic. You have to be empathetic
- 54:46everywhere, but more empathy and get into their world and
- 54:50listen to them and listen to their feelings and then say, well, this doesn't work
- 54:54for you. Give them choices. I think the worst thing you can do to anyone,
- 54:57I don't care any of those personalities, just say, no, this is what you
- 55:01must do. I remember having another wealth advisor tell me one time, he just told
- 55:03the person, you got to cut your spending
- 55:07in half. I said, what did they do? He said, they, they didn't— they love—
- 55:10they left me. I would too. You kidding? That's
- 55:14not an answer, you know. Yeah, you have to work with people, get to know
- 55:18them and see what works for them. But you have to let them know—
- 55:21I always work— I always go through what I call the ground rules with people.
- 55:24You have to let them know that I have responsibilities, but
- 55:28you do too. And your responsibility is— this is your plan, it's not mine. You
- 55:32got to show up. If you say you're going to do something, you do it.
- 55:35If you allow me to say something you don't understand, you got to stop and
- 55:37say, 'I don't understand.' You know, you've got to be responsible. You got to show
- 55:41up in your plan. Again, nobody's going to care more about your life and
- 55:45money than you do. Yeah, I love that.
- 55:49Yeah, and even beyond, you know, acting, I know I lived in Nashville, so
- 55:53I know the songwriters, and I did some of that in the— and then I
- 55:56have a daughter who's a dancer, and it's like, so all these creative
- 56:01professions where you're you know, you can teach some lessons, you can do some teaching,
- 56:04or you have to just have something else that you're doing
- 56:07that can be flexible. It's kind of, you know, so I feel
- 56:11like that is, um, and, uh, it's tough. It's a tough field. So,
- 56:15oh, I think, I think you're right. I think, you know, you're lucky if 1
- 56:18or 2 or 3% can, can, uh, can they, they
- 56:21can really earn. You can really have a career from it earning and not have
- 56:25to work somewhere else. But. But again, there's always options.
- 56:29Like, I, again, not me, I just know these three
- 56:33from a mutual friend, three actors. They got together
- 56:37and scraped a little money together and started their own little, like,
- 56:41one of those, like, street, street vendors, you
- 56:44know, like the sandwich shop or whatever, but on the street in New York City.
- 56:47You ever seen them? Right? They started that.
- 56:51And they actually eventually had two or three of them. And they were making more
- 56:54money from that than anything else. But see, you
- 56:58just find something else. Yeah, another creative
- 57:01idea. I love that. I love that a lot. And I
- 57:05do think probably creatives sometimes are underestimating their ability
- 57:09to own a business and be a business
- 57:13owner. And, you know, I was taught when I first worked for my—
- 57:16one of my first bosses, He was a manager and
- 57:20I was a regional manager. And we were talking about how to run
- 57:24a region. He said, Al, always remember, there's always a
- 57:28person, there's always a place, there's always a way to get
- 57:31it done. Just start listing. If you don't think, if you can't think of anything,
- 57:35just start listing a possibility. Just start listing them. Make them
- 57:39up. Make them crazy. I can do this. I can do that. He said, you'll
- 57:42find— or ask other people. I have this problem. What can I do?
- 57:47You'll find a way. Yeah. And I do think, because I've, you
- 57:50know, I've been the business owner too, that's like, man, I'm
- 57:54this, I, the, this online store that I did, it's so, it was so out
- 57:57there. I didn't know anyone who was trying to do it. And I did start
- 58:00with someone, but then he left. And, um, I, the,
- 58:04the key in my opinion is that you're not an
- 58:07island to yourself, that you're actually going out and, and
- 58:11finding the right help. And, and, you know, like, like this app can be that.
- 58:15It can be the financial help. But you're reading the books, you're
- 58:19looking for the people, you're, you're, you keep
- 58:23searching for a community, uh, that actually. Does have the answers
- 58:27for you, right? And, and you said all the right things. You said
- 58:31like a good partner. If you don't have a good partner, get rid of the
- 58:33person, you know, and go get another partner. I mean, I, I know
- 58:37what having bad partners, it helped me— it hurt me a lot on
- 58:41some of my companies. But there's, you know, but there's always a
- 58:45way. There's— I can't— I'm a very positive person, and I think—
- 58:49but you just have to be positive, like, I'm going to solve this. And then,
- 58:53and then if you don't know, ask. Keep on asking people, I have
- 58:56this problem, you know. You'll have someone come out and help.
- 58:59Yeah, I agree. I've been
- 59:02saying in the last year, the answer is
- 59:06at hand. Because it seems like that, seems like there is no— there's just
- 59:10been a, a lot of, um, gates that's hard to
- 59:14get through. So, but it does help you, it does help your mind to go,
- 59:17and I'm just like looking around, the answer is at hand, the answer is at
- 59:21hand. And somehow it does turn your, um. Well, into a different
- 59:25place. I have a thing, the universe will offer it somewhere
- 59:29along the way, somewhere the answer will come if you're patient
- 59:33and ask whenever. By the way, as a business owner, or just if you're
- 59:37not a business owner, you're an executive or
- 59:41you work for someone, always have around people that—
- 59:45always have good people around you. A good
- 59:49accountant, good insurance person, a good banker, whatever you need. If you have
- 59:53business, you'll have more, more needs,
- 59:57maybe a good attorney. I call— get yourself a
- 1:00:01championship team of experts. By the way, not the most expensive, the ones that return
- 1:00:05phone calls, the one that care about you, the one that gives good advice.
- 1:00:08They're always there, they're timely, their work
- 1:00:13is good. You know, bad, bad, uh,
- 1:00:17poor professionals or poor team people, uh, will cost you
- 1:00:21money all the time. You have a good set of people you can
- 1:00:24always go to. Again, it's another resource
- 1:00:28for you to answer questions or answer things that you're finding
- 1:00:32problems, you're finding difficult to answer yourself.
- 1:00:35Yeah, that's very good advice. So, uh, remind
- 1:00:39us of the, the books that you have. So I, I think it would be
- 1:00:42a great idea for people to just read your books, get the
- 1:00:46app. The app is, um, $80 a year, is that right? What it
- 1:00:50is, it's $10
- 1:00:51a
- 1:00:57month. You can get, um Uh, you know, the name escapes me right now, and
- 1:01:00I apologize for this, but we have, uh, there's a—
- 1:01:03you can input this, this password. If you do that, you'll
- 1:01:07get 3 free months. If you go to— for your listeners, if you go to
- 1:01:11the app right now, we'll give you a free month. Okay. All
- 1:01:15right. So, and so you, and you can find the
- 1:01:18app at, you know, um cakeclubapp.com on
- 1:01:22the Apple Store, uh, or if you're not sure about that, go to the website
- 1:01:25and we'll guide you there. But as far
- 1:01:28as my, my books, um, and my books, by the way, are
- 1:01:32written in very layman terms.
- 1:01:35There's no legal things, legalese, and there's a lot of
- 1:01:39good examples in them. But there's two of them: Master Your Cash Flow, The
- 1:01:43Key to Grow— I'm sorry, The Key to Grow and
- 1:01:46Retain Your Wealth, And then the second one is Master Your Business Cash
- 1:01:50Flow: Grow the Company You Love, Live the
- 1:01:54Life You Want Now. And then our new one coming out, we're going to come
- 1:01:57out with one in June, and it's going to be something like Master Your
- 1:02:01Cash Flow, maybe, uh, Have Your Cake and Eat
- 1:02:05it Too. I love it. I love it. Well, thank
- 1:02:09you so much, Al. And, uh, if people want to, you know, learn more,
- 1:02:12they. Can go to
- 1:02:16cakeclubapp.com. And then if they want to learn more about me personally, you
- 1:02:18can go to
- 1:02:22al@alzdenek.com also. Okay. Or you go to my LinkedIn, you know, you can find out
- 1:02:26how to connect with me if you want to. See my post or
- 1:02:30something. Yeah, that's awesome. Thank you, Al. I appreciate you so much, and, um, you
- 1:02:33have such a beautiful heart for helping people and such great
- 1:02:37advice and wisdom. So thank you for coming on and. Enjoy the rest of
- 1:02:41your day. I appreciate it, Mary. Thank you for having me. Yeah, bye-bye.