Human Truth Shapes Destination Marketing: Thembisile Sehloho
What does it take to market a country like South Africa in an always-on, cluttered world?
In this episode of The Lead Creative, host Mongezi Mtati speaks with Thembisile Sehloho, Chief Marketing Officer of South African Tourism, about building mindshare through emotional and cultural insight.
You’ll hear about:
The iconic Tastic x MaXhosa campaign
Measuring effectiveness in destination marketing
How influencer and brand values must align
Why co-creation and agency trust drive effectiveness
Making South Africa part of global culture
Listen wherever you get your podcasts…
The skinny
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