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Transcript

How to Take Your Brand International · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will.
• 0:57
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 1:01
  Speaker 4: So let's talk about this international player. You're saying you're
• 1:03
  Speaker 4: you're big all over a football curlent. A lot of
• 1:06
  Speaker 4: people probably don't know that. How does that work? Like
• 1:08
  Speaker 4: as far as like when did did you go to
• 1:10
  Speaker 4: like each market individually. Did you see the landscape and say, okay,
• 1:14
  Speaker 4: this Indonesia makes sense and China doesn't make sense? Like
• 1:19
  Speaker 4: and how were you able to sustain that over the
• 1:21
  Speaker 4: course of twenty years?
• 1:23
  Speaker 5: So, man, I feel like this is inspiring, Chunky, you got.
• 1:33
  Speaker 6: I gotta get it out.
• 1:39
  Speaker 7: I was sitting in my off one day and my
• 1:41
  Speaker 7: partner I distributed, and Norm came on me and said, hey, man,
• 1:43
  Speaker 7: this guy wants a license, your your brand.
• 1:45
  Speaker 5: Fool license. What the hell is a license?
• 1:49
  Speaker 3: He said?
• 1:49
  Speaker 5: Yeah, this is Jonah Cash. He's worth about six or seven.
• 1:53
  Speaker 7: Billion dollars almos a Serious Towers, a couple of brands
• 1:55
  Speaker 7: you may have heard of a guess Jordan ash he
• 1:58
  Speaker 7: wants to do food ladies. Well, what do you mean,
• 2:01
  Speaker 7: he said, with damon, you don't want to do lady
• 2:02
  Speaker 7: We don't want to do ladies. Why, well, we don't
• 2:04
  Speaker 7: make ladies clothes, I said, but I may close. Yeah, man,
• 2:08
  Speaker 7: a gene in men's right aside thirty four. There's four
• 2:12
  Speaker 7: sizes right, thirty four long, thirty four short, thirty four
• 2:14
  Speaker 7: bag and thirty four slam a dnipan in women's for
• 2:17
  Speaker 7: a size twelve, there's twenty one sizes.
• 2:20
  Speaker 5: Right, the thighs is big, the gap in the back.
• 2:24
  Speaker 7: Stretched crick thighs. He said, Yo, man, you don't want
• 2:28
  Speaker 7: to do this.
• 2:28
  Speaker 5: You want a license? What the hell is it like?
• 2:30
  Speaker 7: It's like a lease. You you know they'll they'll they'll
• 2:33
  Speaker 7: take this. You authorize, you put the models in, you
• 2:35
  Speaker 7: authorize everything, and they'll give you ten percent if you
• 2:40
  Speaker 7: will make your mouth, you're going to get fifteen percent
• 2:43
  Speaker 7: of gross, meaning if they do one million dollars they
• 2:47
  Speaker 7: probably will clear. In a good day, you'll clear twenty five,
• 2:50
  Speaker 7: maybe thirty percent, three hundred thousand. They'll give you one
• 2:54
  Speaker 7: hundred thousand dollars. I said, and what else I have
• 2:56
  Speaker 7: to do? No?
• 2:56
  Speaker 3: Nothing?
• 2:58
  Speaker 7: You mean, no staff, no winvent already, no financial capital
• 3:02
  Speaker 7: at arithm. No they're any And then so Jordash license
• 3:05
  Speaker 7: the brand. They go do one hundred million dollars. They
• 3:10
  Speaker 7: come back with ten million dollars and I'm like, I
• 3:13
  Speaker 7: didn't have to do anything for this, No you didn't.
• 3:16
  Speaker 7: You just have to keep the core customer happy. Then
• 3:20
  Speaker 7: we go on license boots bags, ladies, fragrant.
• 3:22
  Speaker 3: D da da da.
• 3:23
  Speaker 5: I was like, holy, this is like stealing.
• 3:25
  Speaker 7: This is like taking a cookie from a child, like
• 3:27
  Speaker 7: a two year old, Give me a cookie, right, So,
• 3:30
  Speaker 7: all of a sudden, they you want to license a territory.
• 3:32
  Speaker 7: What do you mean license a territory? You want to
• 3:34
  Speaker 7: try to go and build in Japan?
• 3:37
  Speaker 5: No, why would I do that?
• 3:38
  Speaker 7: Oh well, a trading company called Mitsubishi wants to license
• 3:42
  Speaker 7: your brand in Japan. Okay, ten million dollars come in
• 3:46
  Speaker 7: any other countries out there, and then we start rolling
• 3:49
  Speaker 7: them out because we learned the value of license. Don't
• 3:51
  Speaker 7: get me wrong. Licenses get me wrong too, because if
• 3:54
  Speaker 7: somebody takes in a license and they don't value or
• 3:57
  Speaker 7: respect your brand, and all of a sudden, your brand
• 4:00
  Speaker 7: in this department store looking really good, and the lady's
• 4:04
  Speaker 7: brand is out there on the corner of the street
• 4:06
  Speaker 7: Meet and Soft Serve and they're just trying to move
• 4:08
  Speaker 7: it really quick, and you're like, what happened? And it
• 4:10
  Speaker 7: can it can kill your brand. So that's really what happened.
• 4:13
  Speaker 7: We moved into into a lot of countries. Some work,
• 4:17
  Speaker 7: some didn't. But you when you when we were in Japan,
• 4:20
  Speaker 7: they want to wear more like characters like, so we
• 4:24
  Speaker 7: had to say we'll give you fifty percent of the
• 4:27
  Speaker 7: identification of the brand what it is here because they
• 4:29
  Speaker 7: love hip hop, and.
• 4:31
  Speaker 5: You can make your own.
• 4:32
  Speaker 7: Fifty percent of the type of styze you like, will
• 4:35
  Speaker 7: approve it, will approve all the advertising and all the marketing. Right,
• 4:39
  Speaker 7: And that's how we moved the countries. Some countries work,
• 4:41
  Speaker 7: some didn't.
• 4:43
  Speaker 4: So somebody else is essentially I give you ten percent,
• 4:47
  Speaker 4: and now everything is on me. I just get to
• 4:49
  Speaker 4: put fooble on it. But I gotta manufacture it.
• 4:51
  Speaker 3: I gotta I gotta put it.
• 4:52
  Speaker 4: I gotta do all that stuff.
• 4:54
  Speaker 5: You gotta go to trade shows.
• 4:55
  Speaker 7: You gotta say your staff, every single thing is your job.
• 4:59
  Speaker 7: And then when in a traditional license, what happened is
• 5:02
  Speaker 7: is you you say, listen, I'll give you the first
• 5:04
  Speaker 7: eighteen months equals a year, right.
• 5:06
  Speaker 5: You got to develop the rand in six months, get
• 5:08
  Speaker 5: it out there. That's one year.
• 5:10
  Speaker 7: You got a three to five year license, right, so
• 5:13
  Speaker 7: five years you run the license. If you hit all
• 5:15
  Speaker 7: the things you're supposed to do and there's a minimum guarantee. Hey,
• 5:19
  Speaker 7: we believe we're going to do one million the first year,
• 5:21
  Speaker 7: five million, the second year, ten whatever case is on
• 5:24
  Speaker 7: and on. You're supposed to get a minimum of whatever
• 5:27
  Speaker 7: your license is ten percent, so million dollars a year.
• 5:30
  Speaker 7: You know, no matter what happens, they got to give
• 5:32
  Speaker 7: you one hundred thousand dollars. Now it's all like a partnership.
• 5:36
  Speaker 7: What if you had a rough time, What if somebody said,
• 5:38
  Speaker 7: what if I said something crazy about foolble windows hurt?
• 5:41
  Speaker 7: They can either try to say I don't want the
• 5:42
  Speaker 7: license no more. I can say, guys, I get it.
• 5:45
  Speaker 7: Only give me fifty. But if they're doing really good,
• 5:47
  Speaker 7: you can get five hundred thousands on that license, a million.
• 5:49
  Speaker 7: Everybody wants to win, right, And that's how you do
• 5:52
  Speaker 7: a license. And if you hit all the criterias and
• 5:55
  Speaker 7: let's say five years, you get an automatic renewal every
• 5:59
  Speaker 7: single year. Damn, I gave you one hundred, then I
• 6:02
  Speaker 7: gave you this. I gave you that, I built this
• 6:04
  Speaker 7: brand for you. I need an automatic renewal because I
• 6:07
  Speaker 7: hit all the marks. Right, So these are the way
• 6:10
  Speaker 7: licensing go is basically a lease. Right, It's like leasing
• 6:13
  Speaker 7: a car or leasing an apartment. But again, if you're
• 6:17
  Speaker 7: in Walmart, well your license maybe three percent because Walmart
• 6:20
  Speaker 7: is going to do ten million a year automatically. But
• 6:24
  Speaker 7: the margin is more smaller on the profit. So that's
• 6:28
  Speaker 7: the way license is.
• 6:29
  Speaker 8: Will do you think because the margins are so much
• 6:31
  Speaker 8: smaller and maybe you get the ten million that maybe people?
• 6:37
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• 8:27
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:31
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 8:35
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 8:39
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:43
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:47
  Speaker 1: Donald J.
• 8:47
  Speaker 2: Trump's leadership. I'm Christy Nohm, the.
• 8:50
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 8:55
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 8:59
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 9:02
  Speaker 1: If you were here illegally, your next you will be
• 9:05
  Speaker 1: fine nearly one thousand dollars a day.
• 9:08
  Speaker 2: Imprisoned and deported, you will never return.
• 9:11
  Speaker 1: But if you register using our CBP home app and
• 9:14
  Speaker 1: leave now, you could be allowed to return legally.
• 9:18
  Speaker 2: Do what's right, leave now.
• 9:20
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 9:25
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 9:27
  Speaker 8: That are in the fashion world, especially from our culture,
• 9:30
  Speaker 8: decided to go with the sell route rather than what
• 9:33
  Speaker 8: route selling the company because we've seen people sell their
• 9:36
  Speaker 8: clothing brands rather than going the route of leasing. They
• 9:39
  Speaker 8: might not even know them, that was the other part,
• 9:42
  Speaker 8: or are they weren't educating in.
• 9:44
  Speaker 7: The you know, you know businesses. Everything is in art,
• 9:50
  Speaker 7: right and money. If you are running a business, often
• 9:55
  Speaker 7: the boss doesn't get paid.
• 9:58
  Speaker 3: Right.
• 9:59
  Speaker 5: It's a huge cab suck.
• 10:00
  Speaker 7: You're bringing the money, You're investing some here, you're investing
• 10:03
  Speaker 7: some there, right and you're paying for all the great
• 10:06
  Speaker 7: people that work for you, the advertise in the marketing,
• 10:08
  Speaker 7: and you don't get paid. We happened to have a
• 10:11
  Speaker 7: great distribution deal. We had another trading company, Samsung, who
• 10:14
  Speaker 7: was manufacturing and distributing on clothes right, and we were
• 10:18
  Speaker 7: being able to finanswer through there. But you often have
• 10:21
  Speaker 7: to raise funds and sometimes people sell to take money
• 10:24
  Speaker 7: off the table. Sometimes they sell because they go I've
• 10:28
  Speaker 7: been I've had plenty. I hear this about, I hear
• 10:33
  Speaker 7: this about. I don't know ten times a year. I
• 10:35
  Speaker 7: was the richest, poorest man or woman in the room.
• 10:38
  Speaker 7: Why I was doing two hundred million dollars. I lived
• 10:43
  Speaker 7: a great life, cars, that's whatever. But I wasn't saving
• 10:47
  Speaker 7: enough because if I even made an extra ten million,
• 10:50
  Speaker 7: I'm putting it back in the business. So now a
• 10:52
  Speaker 7: public company came in and took me out right and
• 10:55
  Speaker 7: gave me took out fifty one percent. I took a
• 10:57
  Speaker 7: good amount of money at the table. I got an
• 10:59
  Speaker 7: now work for it for three years of the face
• 11:01
  Speaker 7: and operated no problem. So you'll always come across those challenges.
• 11:07
  Speaker 7: That's a very personal decision.
• 11:09
  Speaker 5: Why are you in business?
• 11:09
  Speaker 7: Do you want partners do you want to be taken out.
• 11:12
  Speaker 7: There's a lot of people who've had companies who end
• 11:14
  Speaker 7: up not having anything at the end of the day
• 11:17
  Speaker 7: because they put the money in so much. Everybody got paid.
• 11:21
  Speaker 7: You know one person who got paid more than all
• 11:23
  Speaker 7: of us, our gene maker in the beginning. You know
• 11:25
  Speaker 7: what he said, guy from China. He said, I don't
• 11:28
  Speaker 7: care if you make a gene for four dollars, you
• 11:30
  Speaker 7: make it a fifty dollars.
• 11:31
  Speaker 5: I want one dollar a gene.
• 11:33
  Speaker 7: I will, I'll handle it, I'll i'll get the buttons,
• 11:36
  Speaker 7: I'll put the sewing. All the things you want together,
• 11:38
  Speaker 7: I'll put together, I'll package, I'll queer customs whatever.
• 11:41
  Speaker 5: He made one dollar a gene.
• 11:44
  Speaker 7: Five years in he made thirty million jenes. He didn't
• 11:48
  Speaker 7: have any staff, he didn't have to do any advertising,
• 11:53
  Speaker 7: any marketing. So there's a lot of people who are
• 11:55
  Speaker 7: gonna get paid often and you don't. You'll turn around,
• 11:59
  Speaker 7: you have a tail store. But who got paid. I
• 12:02
  Speaker 7: give you a I'll give you an instance. One of
• 12:04
  Speaker 7: my buddies, really wealthy real estate guy. He talks to
• 12:07
  Speaker 7: a huge, huge celebrity that we all know, we all
• 12:10
  Speaker 7: know of.
• 12:11
  Speaker 5: Not an African American celebrities. Happened a celebrity.
• 12:14
  Speaker 7: And the guy was like, yeah, you know, I'm opening
• 12:16
  Speaker 7: all these stores in these areas and he has all
• 12:18
  Speaker 7: a lot of different type of stuff. He said, Oh, cool,
• 12:21
  Speaker 7: you owning in the stores. He said, no, No, I
• 12:24
  Speaker 7: don't know.
• 12:24
  Speaker 3: I don't ownly in that real.
• 12:25
  Speaker 5: Estate, you know.
• 12:26
  Speaker 7: And let's say, I'm not gonna say what he's selling,
• 12:28
  Speaker 7: because you know, you'll know what he's selling. He's changed
• 12:30
  Speaker 7: his business now. And he was on the phone with
• 12:32
  Speaker 7: these big agents, these agents.
• 12:34
  Speaker 3: On the phone with him.
• 12:34
  Speaker 7: He was on the phone. Everybody, everybody's on the phone,
• 12:37
  Speaker 7: and he just kind of wanted to talk to my
• 12:38
  Speaker 7: real estate guy. My real estate guy said, let's say
• 12:40
  Speaker 7: he was just selling I don't know, let's say he
• 12:45
  Speaker 7: was selling juices, green drinks. And he said, so you
• 12:47
  Speaker 7: don't even real estate.
• 12:48
  Speaker 5: He said no.
• 12:49
  Speaker 7: He said, you're.
• 12:51
  Speaker 5: A fucking schmuck.
• 12:54
  Speaker 3: That's crazy.
• 12:55
  Speaker 5: He said, what the agent's on the phone. You can't
• 12:57
  Speaker 5: talk to him like that.
• 12:58
  Speaker 7: He's one of the biggest stars in normal And he said,
• 13:00
  Speaker 7: hold on, why you call me a smug You got
• 13:04
  Speaker 7: to deal with bringing in the juice, making the juice
• 13:06
  Speaker 7: to employees. The taxes, all the kinds of advertising marketing.
• 13:08
  Speaker 7: I get paid whether you sell a goddamn juice or not.
• 13:11
  Speaker 7: You're a schmuck. Everybody hung up the phone. Yo, you
• 13:18
  Speaker 7: can't talk to him like that. He's not used to
• 13:19
  Speaker 7: talking like I know why he's not like. You know
• 13:21
  Speaker 7: why he's not used to talking like that because you're
• 13:22
  Speaker 7: busy trying to make twenty percent of every deal you do,
• 13:25
  Speaker 7: And I get it. You don't want to tie him
• 13:27
  Speaker 7: up with people who may not do the right or
• 13:28
  Speaker 7: the wrong thing with him, so you don't look crazy.
• 13:30
  Speaker 5: But he's a schmuck.
• 13:33
  Speaker 7: That star called the guy separately, flew out to where
• 13:37
  Speaker 7: he was and was like and sat with him for
• 13:38
  Speaker 7: three days and said, let me look through your paper
• 13:40
  Speaker 7: as if possible.
• 13:41
  Speaker 5: You know, kind of mentor me. Now that guy owned
• 13:43
  Speaker 5: all the real estate.
• 13:45
  Speaker 7: But there's a lot of people who can get paid
• 13:47
  Speaker 7: out of your business, and you don't if you don't
• 13:51
  Speaker 7: tweak things the right way.
• 13:53
  Speaker 4: That's a fact. Pretty much working to pay everybody else.
• 13:57
  Speaker 4: Everybody's getting paid hisself for you.
• 13:58
  Speaker 7: That entrepreneurship at the time, because when you start, you
• 14:02
  Speaker 7: don't own anything. When you start, you want to you
• 14:04
  Speaker 7: want to solve a problem, right, you know, you guys
• 14:07
  Speaker 7: started by wanting to solve a problem. There's something out
• 14:09
  Speaker 7: there that is not entertaining but educating. And we want
• 14:12
  Speaker 7: to make sure we bring in a certain way. And
• 14:14
  Speaker 7: we wanted to be a value to a very certain community.
• 14:17
  Speaker 7: But we want to bring everybody out there. And once
• 14:19
  Speaker 7: it's a value here, it'll it'll flow, no problem and
• 14:22
  Speaker 7: and and we just want to solve a problem. You
• 14:25
  Speaker 7: guys didn't own microphone, the microphone company. You didn't own
• 14:28
  Speaker 7: the camera company. Now you can honestly do more of
• 14:31
  Speaker 7: what you have and and do things. But when you start,
• 14:35
  Speaker 7: all you're trying to do is solve a problem. You're
• 14:37
  Speaker 7: not thinking about owning anything. All you need is help, right,
• 14:40
  Speaker 7: And that's that. But where during that time do you
• 14:43
  Speaker 7: switch and say? Barbara Corkroon always say it was the
• 14:47
  Speaker 7: building she owned more than the building she sold, that
• 14:50
  Speaker 7: she realized she made more money, she decided to put
• 14:52
  Speaker 7: bigger offices in bigger building that she owned.
• 15:03
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 15:07
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 15:11
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 15:15
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 15:19
  Speaker 1: some of the heinous migrant criminals caught because of President
• 15:23
  Speaker 1: Donald J.
• 15:23
  Speaker 2: Trump's leadership. I'm Christy nom the.
• 15:26
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 15:31
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 15:35
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 15:38
  Speaker 1: If you are here illegally, your next you will be
• 15:41
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 15:46
  Speaker 2: You will never return.
• 15:47
  Speaker 1: But if you register using our CBP home app and
• 15:50
  Speaker 1: leave now, you could be allowed to return legally.
• 15:54
  Speaker 2: Do what's right. Leave now.
• 15:56
  Speaker 1: Under President Trump, America's laws, border and fire families will
• 16:00
  Speaker 1: be protected.
• 16:01
  Speaker 3: Sponsored by the United States Department of Homeland Security.