The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search
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In Part 2 of Near Media’s conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.
Garrett joins Greg Sterling and Mike Blumenthal to explore how Google’s growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.
The group discusses:
AI-driven local recommendations
Why direct mail showed up in AI Mode
The future of Google Business Profiles
How marketers should rethink SEO measurement…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.