Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Lego Turned Play Into A Global Business Empire
Lego is the world's most valuable toy brand, yet for a decade it nearly went bankrupt because it forgot why children play. In this episode, Lucas and Luna unpack how Lego Group executed one of the most dramatic turnarounds in modern corporate history. They trace the journey from a near-bankruptcy crisis in 2004 to its current status as a profit machine generating billions in operating margin. We look at the specific strategic pivot away from generic plastic bricks toward narrative-driven, IP-licensed sets that turned a manufacturing company into a storytelling studio. This story reveals…
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