Amitabh, Ad Disasters & Creative Madness! ft. R. Balki
He’s one of Indian advertising’s sharpest minds and one of Bollywood’s most distinctive filmmakers — R. Balki joins Cyrus for an unfiltered, hilarious, deeply insightful episode.
Balki takes us through his iconic campaigns (Hoodibaba, Surf Excel Ha Na, Idea), the mistakes that taught him everything, the famous suitcase incident, and how a Lifebuoy brainstorm accidentally led to Cheeni Kum.
From Amitabh Bachchan’s reaction to a terrible car, to clients who swear sweetly, to why one idea is always better than twenty, this is a storytelling masterclass.
They dive…
The skinny
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