Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: Four Hours. Eighty-Two Minutes of Wrestling.
Ad creep in sports has officially eaten the event. Four hours of WrestleMania. Eighty-two minutes of wrestling. If you paid $500 for a seat in Las Vegas this weekend, the ads ran on the Jumbotron above you anyway.
Imagine paying for the sport and getting the commercial break instead. That is not a hypothetical. One wrestler arrived in a full Mortal Kombat costume. Another match was brought to you by Dude Wipes. And the wrestlers who built their careers on kids watching from living rooms appeared in ads for online sports gambling. The event was still there. It was just harder to find…
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