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72. Bald as a Brand: What is Baldmaxxing and Why Should Marketers Pay Attention? w/ Harry James and Brennan Johnson
For decades, baldness has been seen as undesirable—for men AND women.
Traditional and social media both have reinforced the message that a thick, luscious head of hair is synonymous with desirability and success.
And marketers have hocked products to prevent, hide or "cure" baldness—but never to embrace it.
However, a new online trend—"Baldmaxxing"—is changing the narrative around hair loss, and opening up a new market for shrewd communicators.
Harry James is the founder of Baldcafé, a popular online community and YouTube channel created to help men embrace hair loss, overcome insecurity, and…
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