Latest / Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy
252. How Joe Pulizzi used this 5-step Goal Setting Process to build a $15M Business
How Joe Pulizzi Built and Sold His Business for $15 Million: A 5-Step Process
In 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the…
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