Latest / Working Smarter Not Harder
Marcy's Duluth Salon Comeback: Fixing the February Slump with a CRM
Marcy, a Duluth salon owner since 2011, walks Eric through the February that broke her books — and the boring, high-leverage fixes that turned it around. If you're an owner-operator flying blind on who your best clients actually are, this one's for you.
In this episode:
Why a slow February in Duluth exposed two different problems: zero client visibility and zero automated follow-up
Marcy's setup: three chairs, two renters, color/cuts/extensions in a neighborhood downtown spot
The "brain integration" trap — booking app, dormant Mailchimp, and memory as three disconnected tools
The three things…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.