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Transcript

Leveraging Podcasts for Strategic Connections with Steve Brossman · The One Small Change Podcast

• 0:00
  Welcome to the one small change. I am thrilled that you're taking time out
• 0:04
  of your week to embark on this journey of exploration and transformation.
• 0:08
  I am your coach, Yvonne. I'm not your coach. I'm your host.
• 0:13
  Yvonne McCoy, and I bring almost thirty years of entrepreneurial
• 0:17
  experience and a passion for discovering growth through the power of seemingly
• 0:21
  small change. So I wanna thank you for taking time out of your schedule,
• 0:25
  and including me on your journey of exploration. This
• 0:28
  week, we are talking to the amazing Steve Bossman.
• 0:32
  And Steve is gonna tell us about a small change that made a
• 0:36
  significant difference in his business and how he does it.
• 0:40
  So, Steve, thank you for taking time to do this.
• 0:44
  Well, I'm going to, cut to the chase. Let everybody
• 0:48
  know by now they've guessed with my accent that I'm from
• 0:51
  Australia, and I'm welcoming you to a sunrise
• 0:56
  over the beautiful Sydney Harbour. So we've left it
• 0:59
  au naturel, and anything could happen with the sun. It could come
• 1:03
  streaming in. I could go dark. I could go light. But, hey, it's all
• 1:07
  in the hands of the sun. But your voice will stay the same.
• 1:11
  Yeah. I'll stay the same. I'll I'll still be me. So Steve and
• 1:15
  I met this year, right, in in one of the many
• 1:18
  networking places we went. And I have to say
• 1:23
  that first of all, I love hearing his voice. Right?
• 1:27
  But you had some interesting things that you're doing in the way you
• 1:30
  do your business. So tell us the the how you got to where you are.
• 1:34
  What was the small change that helped you do your business better or steered you
• 1:38
  in that direction? Well, I'm gonna talk about two changes.
• 1:42
  Neither of them were fairly small. I I
• 1:46
  never actually entrepreneurialism had sort of
• 1:50
  always been in my blood. However, I left
• 1:53
  school, became a professional athlete, and that was great. Now for
• 1:57
  seven or eight years, I was just full time professional. However,
• 2:01
  training for the Olympics, I crushed three discs in my back,
• 2:04
  and you don't run real well with a a crook back. So
• 2:08
  that was that career gone. And while I was going through rehab, I fell in
• 2:12
  love with the fitness industry. And that one change
• 2:15
  from professional athlete to falling in love with the fitness industry, I
• 2:19
  opened up a health club, and that started that journey. So it was,
• 2:23
  well, bang. That was a a major change. But here's something that,
• 2:27
  a lot of your audience will now, resonate
• 2:30
  with. That one little thing that happened during the
• 2:34
  you know? Well, it's called COVID.
• 2:38
  That one thing that, that happened. And the economy
• 2:42
  in Australia was pretty stuffed. It really crashed, and a lot of
• 2:46
  my clients were relying on welfare, well,
• 2:49
  government subsidies, and all of those sorts of things. So I was not a
• 2:53
  priority. Therefore, my business started going
• 2:57
  down. I decided, well, I'm going to take my business via the Zoom
• 3:00
  chair to North America. There's a lot more people there,
• 3:04
  and I can resonate with them. So I I packed up,
• 3:08
  repositioned, produced what I call a back pocket guide, went
• 3:12
  over there, and met people like you in a networking event. I
• 3:16
  had one event and then started podcasting,
• 3:19
  getting on podcasts. And then one thing led to another, and I
• 3:23
  started learning how to leverage being a podcast guest. And it
• 3:27
  was that one thing, that little shift
• 3:30
  on not being a good interviewee, but leveraging the
• 3:34
  actual podcast itself and took my
• 3:37
  business from zero to six figures in a
• 3:41
  foreign country during COVID in less than ten months.
• 3:45
  And I've been doing that ever since. So that one little change,
• 3:49
  COVID and podcasting, really has made a
• 3:53
  difference. And since then, I've been helping hundreds of people do
• 3:57
  exactly the same. And I I think that probably one of
• 4:01
  the one of the things sometimes when when we're starting out our business, we don't
• 4:04
  think of our business as being global or being multi continent.
• 4:09
  You know, that kind of thing we you know? Like, I was talking to somebody
• 4:11
  who did did a connection call, and they were saying, I wanna do this. And
• 4:14
  I said, well, let me ask you a question. If you do this, you know
• 4:18
  you're constrained to just being local. Where if
• 4:21
  you do, you know, expand the idea, you could have a much bigger
• 4:25
  market. So that is even though it's a
• 4:29
  shift, you were doing the thing that you were doing, but looking at
• 4:33
  it differently is a huge thing. So so tell us more about how
• 4:36
  that how you were able to accomplish
• 4:41
  in ten months over Zoom building a huge
• 4:45
  business. Yeah. It's,
• 4:49
  generally, I've always thought big. Back in the fitness industry days, I
• 4:53
  had one kid's club, an activities program for
• 4:56
  15 kids. Couple of things happened, got out
• 5:00
  to do some promotions. I I ran back to the gym and mapped out a
• 5:03
  plan. I said to my sister, this is gonna be an international network. And
• 5:07
  she said, yeah. Good on you. Get back to work. But in five
• 5:10
  years, five years later, I'd actually franchised it into five countries.
• 5:15
  So it was always in me to think, well, think global.
• 5:19
  And as one thing led to another in the fitness industry, I
• 5:22
  got to speak in, 10 to 15 countries.
• 5:26
  So I'd always thought that, and I thought, well, this thing
• 5:30
  called Skype and Zoom was here. And at
• 5:34
  that stage, I I did have international clients. And it's like,
• 5:37
  well, we can use this stuff to to get to a a
• 5:41
  bigger audience. And let me tell you, I made quite a few
• 5:44
  mistakes, in just
• 5:48
  getting on and doing some interviews, giving some people some good
• 5:51
  ideas. And then it was like, well, hang on.
• 5:55
  And this was the biggest shift. And for your audience, tune into this if they
• 5:59
  ever want to leverage podcasts and things like that.
• 6:03
  Yvonne, you're you're a businessperson, aren't you? Yes. I am. You got a
• 6:06
  business. Yeah. Okay. But you also have a podcast, and you got a lot of
• 6:10
  listeners. I'm a business person. I'm also
• 6:14
  a guest. But, unfortunately, most
• 6:17
  people constrain the conversations that we
• 6:21
  have host to guest host to guest. And
• 6:25
  then it's like, well, okay. Well, what are we gonna do here? What are we
• 6:27
  gonna do there? Yep. Got it all set. Yep. I'm gonna be a good interviewee,
• 6:32
  where we've already had some chats about potential other things that we could
• 6:35
  do as a business person and a business person.
• 6:40
  And when you swap those hats and if if guys, if
• 6:44
  you've still if you're watching or if you're listening, grab a pen, write this
• 6:47
  down. The podcast is the
• 6:51
  doorway to open opportunities, not the
• 6:55
  destination. See, most people get
• 6:58
  on. They do a great interview.
• 7:02
  They're very happy with the interview because I answered all those
• 7:05
  questions well. They get a pat on the back and
• 7:09
  they walk away, and they hope that one day somebody will
• 7:13
  connect with them, download their whatever, their free gift, etcetera,
• 7:17
  get on their knees, put their hands together, and look skyward.
• 7:20
  That's not a real good marketing plan to so
• 7:24
  the biggest thing the biggest thing that I learned was, you know, how do we
• 7:28
  shift and have that conversation with the business owner as
• 7:32
  a business owner, and how can we collaborate to create something
• 7:36
  really cool and special? So so I've heard people say
• 7:39
  what we're doing is podcasting for partners. You know,
• 7:43
  it's not just the guesting. Right? Yeah. I think
• 7:47
  that's and I think the other thing that people do wrong,
• 7:51
  in my opinion, is they don't think about the
• 7:54
  audience that they're speaking to. Yes. You have your thing. You do. But there's something
• 7:58
  that there was a reason that I think the guests asked you
• 8:02
  to speak. And so what is that thing, and and how do you,
• 8:07
  how do you make it so that people in their audience are gonna wanna listen
• 8:10
  to you? Right? We,
• 8:15
  we do things a little different in our our training. I've got couple of
• 8:19
  training programs, podcast profits, etcetera. And
• 8:23
  a lot of people who want to get on podcast, they look at and they
• 8:27
  say, well, how can I get on the big podcast? How can I get on
• 8:30
  the podcast that's got the most listeners? And we tell people,
• 8:34
  great. Go for the audience. Look
• 8:38
  for the audience that you could add the most value to.
• 8:43
  What are they listening to to help them change?
• 8:46
  Because people are listening to your podcast not
• 8:50
  because they've got absolutely nothing to do and they're
• 8:53
  gonna say, what am I gonna do now? I'm gonna listen to Yvonne's podcast because
• 8:57
  I've got nothing to do. They tune into you because
• 9:01
  you give them fantastic value on things that
• 9:05
  could add value to their life and or business, solve a problem, or help
• 9:08
  them accelerate their growth. That's what you do. Why do they tune in? You give
• 9:12
  damn good information. So
• 9:16
  whose audience can I add value to? Who's the host of
• 9:20
  that audience? And how can I help them
• 9:24
  and their audience get better value from the host? So it's
• 9:28
  how can I make the host look the hero as well as give
• 9:31
  value to their audience? And by the way, if
• 9:35
  we have great synergy, then we might get to work together. Whereas
• 9:39
  other people say, well, I wanna get in front of a thousand people because I
• 9:43
  wanna pitch what I wanna do and get
• 9:46
  exposure. Yeah. It's it just
• 9:50
  we do it the other way. How can I make how can I give you
• 9:54
  and your audience awesome value, and then we're gonna
• 9:58
  do things together? And I I I think the other thing
• 10:02
  is that so often if it's just, you know, I'm gonna be
• 10:05
  a guest, it's kind of a transactional thing Mhmm. As
• 10:09
  to taking the time to build the relationship and you know? So for
• 10:13
  instance, you know, one of the things that I always try to do with
• 10:16
  is, you know, take the relationship a little bit further. So what else can we
• 10:19
  do together besides this interview? But one of the things, the very
• 10:23
  least that I do is if you're having an
• 10:27
  event or something like that and I'm putting it in my newsletter, then I go,
• 10:30
  if you've got time, listen to Steve's podcast. You'll find it really
• 10:34
  interesting. Do you know? So that I'm you know, I can give you
• 10:37
  more exposure. And by exposing you on my
• 10:41
  podcast, you know, people are gonna come to the the podcast you know, the other
• 10:45
  podcasts as well if they get value. Absolutely.
• 10:49
  Look. And and we're we're both business people, and and we're looking
• 10:52
  at what we can do to grow our business and help our audiences the
• 10:56
  best possible way. And going down the route
• 11:00
  of getting on massive podcast, and I always tell the story.
• 11:03
  There's a lady came to me and she said, Steve, I'd love you on my
• 11:07
  podcast. My people will get great value of what you talk about. And I think
• 11:11
  great. She said, I I really only have a
• 11:15
  small community. I got a small people that view
• 11:18
  my podcast. None of hers got any more than
• 11:22
  ever a hundred views. And I looked at her and her
• 11:26
  community, and you know what? It could add value. I said, great.
• 11:30
  I'd love to. You never know where it leads. And then
• 11:33
  we had our pre chat, and we teach people how to have the pre chat
• 11:37
  so you can have those collaborations. And
• 11:41
  she said, Steve, I've got another community that aren't
• 11:45
  my audience. Would you like to run an event for
• 11:48
  them? Of course. I'd love to. And looked
• 11:52
  at her people and said, yeah. They they they're my people. They're her people.
• 11:56
  I know that I can help them. Even if they never bought anything from me,
• 11:59
  they'd walk away with some great value. That one
• 12:03
  lady from that first conversation
• 12:07
  generated over sixteen thousand dollars for me within six
• 12:10
  months. We ran the event. We both made some money.
• 12:15
  She was she said a lot of people missed it. Can I be an affiliate
• 12:19
  for your next two events?
• 12:22
  So always, if you're a if you're a guest, always
• 12:26
  treat anybody that comes to you with absolute respect
• 12:30
  because they could, as we say, could be the doorway
• 12:34
  to multiple opportunities. And if all you did was give great
• 12:38
  value to a lot of people, you never know where that will end
• 12:41
  up. So I I just wanna highlight a couple of things that you
• 12:45
  said because I think it's so important in terms of having
• 12:49
  a successful business. And I think the first one is
• 12:53
  that you always add value. It's not you're look not necessarily
• 12:57
  looking you know, you wanna be strategic because we only have so much time. But
• 13:00
  at the same time, you know, my value is
• 13:04
  that you you know, if we've talked that you've gotten something of value
• 13:08
  to you, that we always that we both leave with being better.
• 13:12
  And, I think that's so important because
• 13:17
  you treat everybody as kind of an equal, I think, That we we we we
• 13:21
  can learn something from all of us. And that's why, you know, for with the
• 13:24
  podcast and in the newsletter that I do, part of my
• 13:27
  strategy is I can't be every everything to everybody.
• 13:31
  And so I offer it up to the people that I think will help
• 13:35
  my audience. I mean, I never know where you are in your life. You know?
• 13:38
  I don't know if you're going through a divorce or whether you're building your business
• 13:41
  or whether you you know, whatever the case may be. So I wanna
• 13:45
  add value on a variety of fronts because I think, you know,
• 13:49
  as an entrepreneur, you you you wanna have a successful personal life
• 13:53
  as well. Absolutely. And because
• 13:57
  of our current previous
• 14:01
  relationships and, you know, you've said to me that, hey.
• 14:04
  Listen. You've got some things coming up. I'd love to highlight them
• 14:08
  in newsletter. Instead of just coming on, and here's something that
• 14:12
  people always get wrong on a podcast.
• 14:15
  They they wait till the end and they say, I have a free gift.
• 14:20
  Now the yeah. If if you if you're listening to the audio, I am doing
• 14:23
  my quotation marks. A
• 14:27
  That's too bad. A a free gift. That's generally the
• 14:31
  throwaway piece of rubbish to get somebody's email address so I can spam the hell
• 14:35
  out of you once once it all goes by. So
• 14:38
  we tell our people no. And because of our relationship, I've
• 14:42
  actually added something very special. All we'll
• 14:46
  get to it at the end, all of your audience will get a copy of
• 14:48
  my back pocket guide, which is almost a workshop in a book, how to become
• 14:52
  a six figure podcast guest. And I
• 14:55
  rarely, rarely, rarely ever do this. If
• 14:59
  they take this accelerator, pack that I put
• 15:02
  together, they can actually have a call. So we can have a look at your
• 15:05
  podcasting strategy, your positioning, all of those sorts of things,
• 15:09
  and get the inside plan on how you can be a profitable podcast
• 15:13
  guest. Now that's because of our relationship
• 15:16
  and providing extended value beyond what
• 15:20
  we've got here, and it it just triggered
• 15:24
  something in my head. Those of you who are wanting
• 15:27
  to be a podcast guest, here's
• 15:31
  two sentences that are banned once people do our training. And
• 15:35
  I would guarantee, Yvonne, you've been to some of the same networking places
• 15:39
  as I have you have, you would have heard this over and over again.
• 15:44
  I am passionate about, and I can speak on
• 15:47
  this. Yes. Going to a host saying, I'm
• 15:51
  passionate about this, and I can speak on this is basically saying,
• 15:56
  sit down. Shut up. Give me a soapbox. Let me stand
• 16:00
  on it and preach to your people.
• 16:03
  So and that just flashed in because that's a big mistake that a lot of
• 16:06
  people make. And hosts, like, you would
• 16:10
  hear that over and over again, and it's like, well, if they're saying that, it's
• 16:14
  it's basically your podcast is all about me,
• 16:18
  and I'm gonna get up and preach.
• 16:22
  So that was one thing. So so is that two things in one, or is
• 16:25
  there a second thing? That was the two things in one. One was,
• 16:29
  your free gift. Never ever
• 16:33
  call it that. And and also pre,
• 16:36
  preempt what's coming up, which is what we just did. So,
• 16:40
  ideally, they'll be sticking around and making sure they get their hands on because they
• 16:44
  don't do it very often. It's just our relationship. And the other thing
• 16:47
  is don't preach. Here's here's the other thing,
• 16:51
  and this is this is maybe small of me. But when
• 16:55
  you tell me that you've done something special for me,
• 16:59
  I mean, it just makes me go, oh, you know, this is
• 17:02
  wonderful. I mean, you know, there's no reason you can't leave the
• 17:06
  podcast host feeling like they're special.
• 17:09
  So, you know, I I do appreciate that. And from my
• 17:13
  perspective, one of the things that I'm gonna do is when I put the podcast
• 17:17
  out, I'm gonna highlight that, Do you know?
• 17:20
  And say, this is like an amazing opportunity. You need to jump
• 17:24
  on this. Do you know? So I think that that
• 17:28
  is another part of that. And then the other thing that you said that I
• 17:31
  think is a lesson that we can learn is sometimes
• 17:35
  it doesn't matter the size of the list. I have
• 17:38
  people who have been affiliates, who have huge
• 17:42
  lists, who have had 50 to
• 17:45
  75 people sign up for a workshop, and not a
• 17:49
  single one showed up, and not a single one bought
• 17:52
  anything. I've had people who have personally referred two
• 17:56
  people. They both showed up, and one of them bought.
• 18:00
  So don't, you know, don't poo poo a small list
• 18:03
  because if it is responsive and if the right
• 18:07
  people are there, it can be a very powerful thing. And those
• 18:10
  people can introduce you to other people. You know, they will if they like what
• 18:14
  you do I mean, people I always laugh
• 18:17
  because one one of the weird things I say is I bought something for $2
• 18:21
  so I could get free shipping, and I threw it in a box. And when
• 18:25
  I finally used it, I was like, oh my god. This is amazing. I can't
• 18:29
  believe I live without this. I mean, and I told everybody. If you do
• 18:32
  that for something that's $2, right, imagine what
• 18:36
  you do with something of real value. And so
• 18:40
  people, when they like things, they tell other people about it.
• 18:44
  When they don't like it, they tell even more. Yeah.
• 18:48
  What what I'm going to I'm gonna jump on my coaching
• 18:52
  soapbox for about sixty seconds if that's okay.
• 18:55
  And the success that we teach
• 18:59
  is that there are three relationships in a
• 19:03
  podcast. There's a relationship between you and I, and we
• 19:07
  build a great relationship before we've got on camera. We've got that
• 19:10
  happening. There's a relationship between me and the
• 19:14
  audience, and three times already, I've actually spoken
• 19:17
  directly to the audience. Get your pen out, do this, and I'm pulling them
• 19:21
  in. Because a lot of people have an an interview
• 19:24
  conversation with the host, and the audience feels if their backs
• 19:28
  is turned to them. It's like, hey. We're over here. I was, oh,
• 19:32
  okay. But when you pull them in, you're giving them a surge
• 19:35
  of oxytocin. That that's the hug drug, the hug hormone,
• 19:39
  the sense of belonging, and that makes them feel good.
• 19:43
  The other one is the relationship between you, the host
• 19:47
  and the audience. And that's, I'm here because
• 19:50
  of you, they're here because of you. And it's my
• 19:55
  goal to elevate and edify you in front of
• 19:59
  your audience and to make you feel good, not just I
• 20:03
  am doing my job hosting and reading out some questions. And I had
• 20:07
  it. How do we have the happy hormones
• 20:10
  floating around the podcast so that everybody is feeling
• 20:14
  fantastic? And at the end of it, it was like, well, the lollies have
• 20:18
  been handed out. I'm feeling really good. What's next? So the
• 20:21
  comfort level of yeah. Sure. I'm gonna go
• 20:25
  and get Steve's guide. You know what? I reckon I can actually spend some
• 20:29
  time and get on a call with him because I felt good on the podcast.
• 20:33
  I might have a call. That's it's what I
• 20:36
  do because it's me. I love helping and interacting with people.
• 20:40
  But on a podcast business
• 20:44
  sense, it's what you should do to really pull
• 20:48
  all the people in and have them leaving feeling
• 20:52
  great, not just more knowledgeable.
• 20:55
  Yes. Yes. Because people need to trust you. I
• 20:59
  mean, they they they need to connect with you, and that's
• 21:02
  part of what I treat I I teach is learning your client's journey. The
• 21:06
  journey that you've been on that you're helping them through, you have to
• 21:10
  acknowledge that. And and one of the worst things you can do is be
• 21:13
  like, I have the answer. I'm perfect. I can you know? Because who wants
• 21:17
  to put up with that? It's like, I want somebody that
• 21:21
  makes mistakes like me. Do you know? I want them to be ahead of me,
• 21:25
  but I wanted them to be able to show me how to avoid the potholes.
• 21:29
  Right? And so that's when we were talking. I said to you, hey. This is
• 21:32
  live. There's a chance my dog is gonna bark, you know, because
• 21:36
  I'm a dog person. And, you know, things happen and and you deal with
• 21:40
  it the best you can, which which makes you seem like you're a real
• 21:44
  person. Right? Yeah. Let me let me tell you a real funny
• 21:47
  story very, very quickly. Quite a number of years ago, we had our
• 21:51
  own video studio set up at home. We did a lot of video marketing, and
• 21:55
  there was a guy that I really wanted to meet. He was one of the
• 21:57
  leading advertising guys, an absolute guru
• 22:01
  in his field, but he'd left and he was running his own workshops, and I
• 22:04
  wanted to meet him. So I emailed and said, hey. Listen,
• 22:08
  Glenn, would you like me to do an interview for you, a
• 22:12
  video interview to help you promote the workshop you're doing? Of
• 22:16
  course, he said, yes. So we got together, and he gave me a
• 22:20
  10 list of things that I had to cover in that order, and he
• 22:23
  turned up with a white shirt and tie. And I thought, you're
• 22:27
  from the advertising agencies or, you know,
• 22:31
  this is not what I'm expecting. And then we started, and I do all of
• 22:35
  my interviews in one take.
• 22:38
  And my wife was on the camera, and we got about sixty seconds into
• 22:42
  it. And I said, stop. I said, man, you are trying to
• 22:45
  sell people to come and spend ten days with you.
• 22:49
  They're not gonna finish the next ten minutes. Get the
• 22:53
  tie off, loosen up, let's have some fun, and
• 22:57
  let your personality out so they're buying you
• 23:01
  and that. And that's one of the things that people sorta, well, I need to
• 23:04
  be very professional. I know. Let them see you.
• 23:08
  And we're gonna say in this. It is your personality and passion, not
• 23:12
  perfection that produces profits. Write that one down.
• 23:16
  Personality and passion, not perfection. I like that.
• 23:20
  So so I had the same experience. I had one of my clients be
• 23:24
  my wingman on one of my webinars. And when we finished,
• 23:27
  she said, I don't know how to tell you this. And I was like, what?
• 23:31
  What? She said, the person that gave that webinar is not
• 23:35
  the coach that I love, the one that I work with every
• 23:39
  week. And I was like, oh, because I had it mapped out. I
• 23:43
  had it structured. I mean, which is absolutely the opposite of
• 23:46
  the way I normally work. You know? I'm kind of I'm
• 23:50
  not by the seat of my pants, but I'm I'm kinda loosey
• 23:54
  goosey. Mhmm. So I like to I like to take advantage of
• 23:57
  whatever learning moments there are and you know? So if you don't have
• 24:01
  a script, you can grab on anything you want. Right?
• 24:06
  Okay. We we so I wanna highlight
• 24:09
  the the the free gift, which is not just a freebie.
• 24:13
  It's not just something that you could just throw. It is
• 24:16
  something that has huge value. If you are thinking about
• 24:20
  using podcasting, guesting, to be a guest on a podcast,
• 24:24
  You have absolutely got to get this. And I know that
• 24:28
  that Steve has been successful at it. So I know that even if you
• 24:32
  just skim it, you're gonna come away with great value. And
• 24:36
  if you take the if you're serious about it, you will do more than just
• 24:39
  skim it. So, Steve, tell me
• 24:43
  a time tell me the last time when you did something new for the first
• 24:46
  time.
• 24:51
  Quite often, I'm doing lots of things new for the first time.
• 24:56
  I've been putting together back pocket
• 25:00
  guides because I've got nine bestsellers, and then I got
• 25:03
  lazy. I didn't wanna write another full book. What can
• 25:07
  I do? So I started writing the short, you know, like you guys are gonna
• 25:10
  get the back pocket guide, the art and science of becoming a 6 figure podcast
• 25:14
  guest. It's written in a way. It's all structured so that
• 25:17
  you can really get in, get some great value, but also,
• 25:21
  hey, come and connect. What I hadn't
• 25:25
  done is put it together
• 25:28
  so I could do that for other people. So in the last
• 25:32
  month, my son and I, who's my business partner in in work, we
• 25:36
  said, well, why don't we package this up so other people can write
• 25:39
  their own back pocket guide in their own niche in those sorts of
• 25:43
  things. So we've packaged it up, we've got our first clients, and we're
• 25:47
  doing what we're doing, we're building them under the brand. So
• 25:51
  that's doing something new for the first time. And
• 25:55
  it's something that we do all the time. And,
• 25:59
  I saw a great interview with a a guy
• 26:02
  who's been in the fitness industry. He sold over a billion dollars
• 26:06
  from, TV at infomercials
• 26:10
  on fitness equipment, one of the original,
• 26:14
  celebrity personal trainers, and he was interviewed by the great Dan
• 26:17
  Kennedy on one of his programs. And he said, well, what's
• 26:21
  the secret to longevity? He said
• 26:24
  constant metamorphosis, constant
• 26:28
  change. And every time we get to
• 26:32
  a point, it's like, well, okay. That's that. What's next? And
• 26:36
  here's the thing that you you guys at home may wanna think about instead
• 26:40
  of writing New Year's resolutions. As we set some
• 26:43
  goals every six months, then you
• 26:47
  can you can call them goals, aspirations, etcetera, New Year's resolutions,
• 26:51
  whatever you want at the beginning of the year. But here's the thing.
• 26:55
  We also write down who do I have to
• 26:58
  become to achieve those. Not what do I have to
• 27:02
  do, who do I have to become. So
• 27:05
  personal metamorphosis is
• 27:09
  something that doing new things and challenging and going in
• 27:13
  different directions is something that is not new.
• 27:17
  So doing new things is not new. But here here's the thing
• 27:21
  that I think sometimes people forget. If you're not
• 27:24
  growing, and growing requires that you change,
• 27:28
  you know, make changes and evolve. If you're not growing, you're
• 27:32
  stagnating. If you're stagnating, you're gonna be you're not gonna be relevant,
• 27:36
  and you're gonna be left behind. And so you
• 27:40
  I like rhyming, and here's one for you and your your
• 27:43
  audience. And I'll put the Aussie on it. If you ain't growing,
• 27:47
  you're slowing.
• 27:51
  I like that. I like that. We're running out of time. I have got to
• 27:55
  I I have got to, like, pull the the the, you know, the time range
• 27:59
  on us. So, I thought we had twenty four hours.
• 28:02
  Well, we do, but, you know That's okay. So
• 28:06
  so so here's the ad. I hope that you will
• 28:10
  subscribe and share this podcast on social media. And the
• 28:14
  reason I do this is to help grow the community, but
• 28:17
  to also give you some insights that you may not normally have run into
• 28:21
  on your own, bring you people that I have found interesting that have had an
• 28:25
  impact on me, and share them with you so that you can grow your business
• 28:29
  and so you're not slowing. So
• 28:32
  I hope you will join me again for the one small change and
• 28:36
  and include me in your journey as you're you're making these tiny shifts
• 28:40
  that are gonna yield monumental transformations. If you haven't
• 28:43
  done it yet, you should listen to the first episode where I'm talking about the
• 28:47
  podcast and why I'm doing it. So, Steve, you have given us a lot
• 28:51
  of quotable things. And so
• 28:55
  which one is gonna be your last words?
• 28:59
  Yeah. And the the the first thing is
• 29:05
  a lot of people wait to get things right. I I'll I'll do this when
• 29:08
  I get this right. I'll do this when I get this. And the great
• 29:12
  Michael Jordan had a saying that I I live by since I've ever heard
• 29:16
  it. Just elevate, decide in the air.
• 29:22
  Ah, good. Just you can't change direction if
• 29:26
  you're stationary. So you can only change direction if
• 29:29
  you're moving. So momentum is the key. So take the
• 29:33
  first step. Is it the right one? Is it the right direction? If it's not,
• 29:37
  change direction. But maintain momentum and
• 29:41
  be agile. Don't stop. Just be agile.
• 29:45
  And that's the biggest thing that I could, I could always do is
• 29:49
  just, like, get started, take that first step, get
• 29:52
  momentum, and then just change as you go.
• 29:56
  I love it. I love it. Okay, guys. We're out of time. And as I
• 30:00
  always say, remember change is simple, but it's not always easy. And
• 30:03
  that's because it requires resilience and courage
• 30:07
  and a willingness to step out of your comfort zone. So I hope you've got
• 30:11
  some information to help you with that, and I hope that you will
• 30:15
  join us on the one small change as we all continue
• 30:18
  our journey, for bold vision and
• 30:22
  innovative possibilities. So until the next time, stay
• 30:25
  curious. I'm Yvonne McCoy.