eCommerce, Clearly | Episode 9: Fashion eCommerce in India – D2C, Myntra, Quick Commerce & The Future of Fashion Retail
Is fashion really about selling clothes? Or is it actually about building better operations?
In this episode of eCommerce, Clearly, Vedika Agrawal explores why fashion is one of the most operationally complex categories in ecommerce.
It all started with a simple online order that turned into a lesson on customer support, returns, exchanges, warehousing and post-purchase experience. That experience led to the creation of the latest EBD Deep Dive: The Indian Fashion eCommerce Playbook.
In this episode, we discuss:
Why fashion is one of the hardest ecommerce categories to operate
The real cost…
The skinny
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