Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Built a SaaS in an Oversaturated Market
In this episode of The Indie Hacker Podcast, Lucas and Luna explore how solo developer Marcus Chen built MailForge, an email marketing SaaS that competes with giants like Mailchimp and ConvertKit. Starting with zero budget and no audience, Marcus focused on a specific underserved niche—small e-commerce stores using Shopify—and grew to $12K MRR in 18 months. They break down his strategy: targeting Shopify app store reviews to find pain points, building a focused feature set, pricing at $19 per month vs. competitors' $50+, and using content marketing aimed at Shopify store owners. Marcus also…
The skinny
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