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How Figma Won Design Collaboration Without an Undo Button

In this episode of Startup Stories, Lucas and Luna unpack how Figma, a browser-first design tool launched in 2016, overtook decades-old incumbents like Sketch and Adobe XD to become the de facto platform for UI design. They focus on one specific, counterintuitive design choice: launching without a native undo function in the cloud — forcing a new mental model of collaborative history. Through this lens, they explore Figma's multiplayer architecture, its bet on WebGL and WebAssembly before they were mainstream, and the network effects that turned every shared link into a customer…

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