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Latest / NEXT with John Koetsier

Agent-first web: awesome or awful?

The web is turning agentic.

And that changes everything from shopping to search to SEO.

In this episode of TechFirst, John Koetsier sits down with Dave Anderson (VP at ContentSquare + host of the “Tech Seeking Human” podcast) to unpack what happens when browsers and AI assistants don’t just answer … they do stuff. For you. On your behalf.

From Atlas and agentic browsing to the growing backlash from retailers (hello, Amazon vs Perplexity), we explore who benefits, who loses, and what the internet becomes when agents are the default user.

You’ll hear why retailers are nervous (security…

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