Latest / Omni Talk Retail / Fast Five Shorts | Is Old Navy’s 1,200 Store Radar RFID Rollout Too Aggressive?

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Fast Five Shorts | Is Old Navy’s 1,200 Store Radar RFID Rollout Too Aggressive? · Omni Talk Retail

• 0:00
  Old
• 0:00
  Navy
• 0:00
  is
• 0:00
  partnering
• 0:01
  with
• 0:01
  Radar
• 0:02
  for
• 0:02
  the
• 0:02
  rollout
• 0:02
  of
• 0:03
  its
• 0:03
  AI
• 0:03
  powered
• 0:04
  RFID
• 0:05
  technology.
• 0:05
  According
• 0:06
  to
• 0:06
  ChainStorage,
• 0:07
  in
• 0:07
  a
• 0:07
  multi
• 0:08
  year
• 0:08
  phase
• 0:08
  rollout
• 0:09
  of
• 0:09
  indeterminate
• 0:10
  length
• 0:11
  I
• 0:11
  might
• 0:11
  add.
• 0:11
  Old
• 0:12
  Navy
• 0:12
  has
• 0:12
  tapped
• 0:13
  Radar
• 0:13
  to
• 0:13
  implement
• 0:13
  its
• 0:14
  real
• 0:14
  time
• 0:14
  inventory
• 0:15
  tracking
• 0:15
  technology
• 0:16
  into
• 0:16
  more
• 0:16
  than
• 0:16
  1200
• 0:17
  stores
• 0:17
  nationwide.
• 0:18
  Radar's
• 0:19
  RFID
• 0:20
  and
• 0:20
  AI
• 0:20
  platform
• 0:21
  which
• 0:21
  uses
• 0:22
  overhead
• 0:23
  scanners
• 0:23
  that
• 0:23
  are
• 0:23
  always
• 0:24
  on
• 0:24
  and
• 0:25
  constantly
• 0:25
  tracking
• 0:25
  garments
• 0:26
  embedded
• 0:26
  with
• 0:27
  RFID
• 0:27
  chips,
• 0:28
  helps
• 0:28
  Old
• 0:28
  Navy
• 0:29
  to
• 0:29
  precisely
• 0:29
  manage
• 0:30
  inventory
• 0:31
  and
• 0:31
  give
• 0:31
  store
• 0:31
  associates
• 0:32
  the
• 0:33
  real
• 0:33
  time
• 0:33
  information
• 0:34
  they
• 0:34
  need
• 0:35
  to
• 0:35
  instantly
• 0:36
  find
• 0:36
  products
• 0:36
  anywhere
• 0:37
  in
• 0:37
  the
• 0:37
  store
• 0:38
  from
• 0:38
  the
• 0:38
  sales
• 0:39
  floor
• 0:39
  to
• 0:39
  the
• 0:40
  back
• 0:40
  room.
• 0:41
  And
• 0:41
  a
• 0:42
  1200
• 0:42
  store
• 0:43
  rollout
• 0:43
  seems
• 0:44
  pretty
• 0:44
  aggressive
• 0:45
  to
• 0:45
  me.
• 0:46
  If
• 0:46
  you
• 0:46
  were
• 0:46
  a
• 0:46
  betting
• 0:47
  woman,
• 0:48
  what
• 0:48
  do
• 0:48
  you
• 0:49
  think
• 0:49
  the
• 0:49
  odds
• 0:50
  are
• 0:50
  that
• 0:50
  this
• 0:51
  tech
• 0:51
  actually
• 0:52
  reaches
• 0:52
  all
• 0:53
  1200
• 0:54
  Old
• 0:54
  Navy
• 0:55
  stores?
• 0:55
  What
• 0:56
  are
• 0:56
  the
• 0:56
  odds?
• 0:58
  Okay,
• 0:58
  I
• 0:58
  don't
• 0:58
  think
• 0:59
  I
• 0:59
  have
• 0:59
  enough
• 0:59
  data
• 1:00
  to
• 1:00
  make
• 1:00
  this
• 1:01
  bet
• 1:01
  and
• 1:02
  so
• 1:02
  that's
• 1:02
  where
• 1:02
  I
• 1:02
  would
• 1:03
  come
• 1:03
  on
• 1:03
  because,
• 1:04
  because
• 1:05
  I
• 1:05
  think
• 1:05
  that
• 1:05
  there's
• 1:06
  a
• 1:06
  major
• 1:07
  missing
• 1:07
  piece
• 1:07
  from
• 1:08
  this
• 1:08
  story.
• 1:09
  And
• 1:09
  I
• 1:09
  did
• 1:09
  as
• 1:09
  much
• 1:10
  digging
• 1:10
  as
• 1:10
  I
• 1:10
  could
• 1:11
  in
• 1:11
  prep
• 1:11
  for
• 1:11
  this
• 1:12
  show
• 1:12
  but
• 1:13
  all
• 1:13
  I
• 1:13
  could
• 1:14
  find
• 1:14
  is
• 1:14
  that
• 1:14
  radars
• 1:15
  in
• 1:15
  600
• 1:16
  stores.
• 1:16
  American
• 1:17
  Eagle
• 1:17
  being
• 1:17
  one
• 1:18
  of
• 1:18
  those.
• 1:18
  But
• 1:19
  we
• 1:19
  don't
• 1:19
  know
• 1:20
  like
• 1:20
  have
• 1:20
  they
• 1:20
  tested
• 1:21
  this
• 1:21
  at
• 1:21
  get
• 1:21
  at
• 1:22
  Old
• 1:22
  Navy
• 1:22
  already?
• 1:23
  How
• 1:23
  is
• 1:23
  this
• 1:23
  working?
• 1:24
  Like
• 1:24
  what's
• 1:25
  happening?
• 1:25
  What's
• 1:26
  phased
• 1:26
  rollout
• 1:26
  of
• 1:27
  1200
• 1:27
  stores
• 1:27
  looks
• 1:28
  like?
• 1:28
  I
• 1:28
  think
• 1:28
  there's
• 1:29
  a
• 1:29
  lot
• 1:29
  of
• 1:29
  data
• 1:30
  to
• 1:30
  me
• 1:30
  that's
• 1:30
  missing
• 1:31
  that
• 1:31
  will,
• 1:32
  that
• 1:32
  will
• 1:33
  determine
• 1:33
  whether
• 1:34
  or
• 1:34
  not
• 1:34
  this
• 1:34
  is
• 1:34
  going
• 1:34
  to
• 1:35
  be
• 1:35
  successful.
• 1:36
  But
• 1:37
  I
• 1:37
  will
• 1:38
  say
• 1:38
  I
• 1:38
  think
• 1:39
  the
• 1:39
  case
• 1:39
  is
• 1:39
  def
• 1:40
  definitely
• 1:40
  can
• 1:40
  be
• 1:41
  made
• 1:41
  for
• 1:42
  this
• 1:42
  to
• 1:42
  expand
• 1:43
  out
• 1:43
  to
• 1:43
  all
• 1:44
  1200
• 1:44
  stores
• 1:45
  because
• 1:45
  obviously
• 1:46
  we
• 1:46
  all
• 1:47
  know
• 1:47
  Old
• 1:47
  Navy
• 1:48
  is
• 1:48
  the
• 1:48
  best
• 1:48
  performing
• 1:49
  brand
• 1:49
  under
• 1:49
  the
• 1:50
  Gap
• 1:50
  Inc.
• 1:51
  Umbrella
• 1:51
  And
• 1:52
  I'd
• 1:52
  be
• 1:52
  willing
• 1:52
  to
• 1:52
  bet
• 1:53
  that
• 1:53
  they
• 1:53
  could
• 1:54
  do
• 1:54
  even
• 1:54
  more
• 1:55
  sales
• 1:55
  than
• 1:55
  you
• 1:56
  know,
• 1:56
  whatever
• 1:56
  the
• 1:57
  they
• 1:57
  were
• 1:57
  the
• 1:57
  top
• 1:57
  performing
• 1:58
  sales
• 1:59
  revenue
• 2:00
  or
• 2:00
  revenue
• 2:00
  driver
• 2:01
  this
• 2:02
  year
• 2:02
  in
• 2:02
  gaps
• 2:03
  latest
• 2:03
  reporting.
• 2:04
  I
• 2:04
  think
• 2:05
  if
• 2:05
  you
• 2:05
  could
• 2:05
  find
• 2:06
  more
• 2:06
  of
• 2:06
  that
• 2:06
  product.
• 2:07
  Exactly
• 2:07
  what
• 2:08
  Lily
• 2:08
  AI
• 2:08
  CEO
• 2:09
  Prva
• 2:09
  Gupta
• 2:10
  told
• 2:10
  us.
• 2:10
  If
• 2:10
  you
• 2:10
  can
• 2:10
  find
• 2:11
  more
• 2:11
  product
• 2:11
  then
• 2:12
  there
• 2:12
  you
• 2:12
  can
• 2:12
  buy
• 2:12
  more
• 2:13
  product.
• 2:13
  And
• 2:13
  I
• 2:13
  would
• 2:14
  be
• 2:14
  willing
• 2:14
  to
• 2:14
  bet
• 2:14
  that
• 2:14
  that
• 2:15
  is
• 2:15
  a
• 2:15
  major
• 2:15
  issue
• 2:16
  right
• 2:16
  now
• 2:16
  for
• 2:17
  Old
• 2:17
  Navy
• 2:17
  stores
• 2:18
  is
• 2:18
  that
• 2:18
  there's
• 2:18
  so
• 2:19
  much
• 2:19
  stuff
• 2:19
  stuff
• 2:19
  in
• 2:20
  there
• 2:20
  that
• 2:20
  it's
• 2:21
  really
• 2:21
  hard
• 2:22
  for
• 2:22
  both
• 2:22
  consumers
• 2:23
  to
• 2:23
  find
• 2:23
  it
• 2:23
  when
• 2:23
  they're
• 2:23
  in
• 2:24
  store
• 2:24
  and
• 2:24
  and
• 2:25
  for
• 2:25
  them
• 2:25
  to
• 2:25
  sell
• 2:26
  product
• 2:26
  from
• 2:26
  the
• 2:26
  stores
• 2:27
  online
• 2:28
  and
• 2:28
  know
• 2:29
  exactly
• 2:29
  like
• 2:29
  how
• 2:30
  much
• 2:30
  inventory
• 2:30
  they
• 2:30
  have.
• 2:31
  So
• 2:31
  I
• 2:31
  think
• 2:32
  this
• 2:32
  definitely
• 2:33
  will
• 2:33
  help
• 2:33
  them
• 2:33
  achieve
• 2:34
  that
• 2:34
  and
• 2:34
  I
• 2:34
  think
• 2:34
  could
• 2:35
  increase
• 2:35
  sales
• 2:35
  for
• 2:36
  Old
• 2:36
  Navy.
• 2:37
  But
• 2:37
  I,
• 2:37
  I
• 2:38
  still
• 2:38
  feel
• 2:38
  like
• 2:38
  I
• 2:38
  can't
• 2:39
  put
• 2:39
  an
• 2:39
  exact
• 2:40
  like
• 2:40
  yes,
• 2:41
  this
• 2:41
  I
• 2:41
  would
• 2:41
  not
• 2:41
  put
• 2:41
  any
• 2:42
  bets
• 2:42
  on
• 2:42
  it
• 2:42
  yet
• 2:42
  because
• 2:43
  I
• 2:43
  feel
• 2:43
  like
• 2:43
  I
• 2:43
  still
• 2:43
  need
• 2:44
  more
• 2:44
  information.
• 2:44
  But
• 2:45
  what.
• 2:45
  So
• 2:45
  you're,
• 2:46
  you're
• 2:46
  essentially
• 2:47
  punting.
• 2:47
  You're
• 2:47
  punting
• 2:47
  on
• 2:48
  the
• 2:48
  question
• 2:48
  what
• 2:49
  is
• 2:49
  the
• 2:49
  probability
• 2:49
  that
• 2:50
  this
• 2:50
  rolls
• 2:50
  out
• 2:50
  to
• 2:50
  1200
• 2:51
  stores?
• 2:51
  Really?
• 2:52
  You're
• 2:52
  punting?
• 2:52
  Okay,
• 2:53
  I.
• 2:53
  All
• 2:53
  right,
• 2:54
  I
• 2:54
  do.
• 2:54
  I
• 2:54
  think
• 2:55
  there's
• 2:55
  more
• 2:55
  information
• 2:56
  that
• 2:56
  I
• 2:56
  need.
• 2:56
  And,
• 2:57
  and
• 2:57
  I
• 2:57
  mean
• 2:57
  Spencer,
• 2:58
  the
• 2:58
  guy
• 2:58
  that.
• 2:59
  The
• 2:59
  CEO
• 2:59
  of
• 2:59
  Radar,
• 3:00
  super
• 3:01
  smart
• 3:01
  dude.
• 3:01
  Like
• 3:01
  one
• 3:01
  of
• 3:02
  the
• 3:02
  most
• 3:02
  super
• 3:02
  smart
• 3:04
  people
• 3:04
  I've
• 3:04
  ever
• 3:04
  talked
• 3:05
  to.
• 3:05
  Yeah.
• 3:06
  But
• 3:07
  only
• 3:07
  600
• 3:08
  stores
• 3:08
  in
• 3:08
  the
• 3:08
  US
• 3:09
  feels
• 3:09
  like
• 3:09
  a
• 3:09
  small
• 3:10
  number
• 3:10
  for
• 3:10
  as
• 3:10
  long
• 3:10
  as
• 3:11
  he's
• 3:11
  been
• 3:11
  around.
• 3:12
  So
• 3:12
  I,
• 3:13
  Yeah,
• 3:13
  I
• 3:14
  just,
• 3:14
  I
• 3:14
  don't
• 3:14
  have
• 3:14
  enough
• 3:14
  data
• 3:15
  to
• 3:15
  support
• 3:15
  it,
• 3:15
  Chris.
• 3:15
  I'm
• 3:16
  sorry,
• 3:16
  you
• 3:16
  don't
• 3:16
  have
• 3:16
  enough
• 3:17
  data.
• 3:17
  To
• 3:17
  make
• 3:17
  a
• 3:17
  guess?
• 3:18
  Okay,
• 3:18
  I
• 3:18
  don't,
• 3:19
  I
• 3:19
  don't
• 3:19
  have
• 3:19
  enough
• 3:20
  data
• 3:20
  to
• 3:20
  make
• 3:20
  an
• 3:20
  educated
• 3:21
  guess
• 3:21
  where
• 3:21
  I'd
• 3:22
  be
• 3:22
  willing
• 3:22
  to
• 3:22
  put
• 3:23
  mortgage
• 3:24
  my
• 3:24
  home
• 3:24
  to
• 3:24
  places.
• 3:25
  Let's
• 3:25
  just
• 3:26
  say
• 3:26
  that
• 3:27
  I
• 3:27
  would
• 3:27
  never
• 3:28
  ask
• 3:28
  you
• 3:28
  to
• 3:28
  do
• 3:28
  that
• 3:28
  on
• 3:28
  this
• 3:29
  show
• 3:29
  and.
• 3:30
  Okay.
• 3:30
  But
• 3:30
  so
• 3:31
  busy.
• 3:31
  Your
• 3:31
  point
• 3:31
  is
• 3:32
  to
• 3:32
  recap.
• 3:32
  Your
• 3:33
  point
• 3:33
  is
• 3:33
  you
• 3:34
  like
• 3:34
  the,
• 3:34
  you
• 3:34
  like
• 3:34
  the
• 3:34
  idea
• 3:35
  and
• 3:35
  concept.
• 3:35
  Like
• 3:35
  we've
• 3:36
  talked
• 3:36
  about
• 3:36
  RFID
• 3:36
  a
• 3:36
  lot
• 3:37
  on
• 3:37
  this
• 3:37
  show
• 3:37
  and
• 3:37
  the
• 3:37
  value.
• 3:38
  Yes.
• 3:38
  Yeah.
• 3:39
  Can
• 3:39
  make
• 3:40
  a
• 3:40
  determination
• 3:40
  on
• 3:40
  whether
• 3:41
  radar
• 3:41
  is
• 3:41
  the
• 3:41
  right
• 3:41
  bet
• 3:42
  or
• 3:42
  if
• 3:42
  we'll
• 3:42
  see
• 3:42
  this
• 3:42
  in
• 3:43
  1200
• 3:43
  stores.
• 3:43
  Okay,
• 3:44
  well,
• 3:44
  I'll
• 3:45
  be
• 3:45
  a
• 3:45
  little
• 3:45
  more,
• 3:45
  I'll
• 3:45
  be
• 3:46
  a
• 3:46
  little
• 3:46
  more
• 3:46
  pinpointed
• 3:47
  and
• 3:47
  exact,
• 3:48
  which
• 3:48
  is
• 3:48
  probably
• 3:48
  my
• 3:49
  reputation
• 3:49
  on
• 3:49
  this
• 3:49
  show
• 3:50
  too.
• 3:50
  Relatively
• 3:50
  speaking.
• 3:51
  I
• 3:52
  give
• 3:52
  it
• 3:52
  almost
• 3:52
  0%
• 3:53
  chance
• 3:53
  of
• 3:53
  happening.
• 3:53
  And,
• 3:55
  and
• 3:55
  all
• 3:56
  like,
• 3:57
  like
• 3:57
  zero
• 3:58
  at
• 3:58
  all.
• 3:58
  Zero.
• 3:59
  There's
• 3:59
  no
• 3:59
  way.
• 4:00
  Not
• 4:00
  no
• 4:00
  rollout.
• 4:01
  No
• 4:01
  rollout
• 4:02
  or
• 4:02
  you
• 4:02
  think
• 4:02
  it'll
• 4:02
  be.
• 4:02
  No,
• 4:03
  no,
• 4:03
  no.
• 4:03
  I
• 4:03
  just
• 4:03
  think
• 4:03
  it
• 4:03
  doesn't
• 4:04
  get
• 4:04
  to
• 4:04
  1200
• 4:04
  stores
• 4:05
  like
• 4:05
  they're
• 4:05
  saying.
• 4:05
  And
• 4:06
  there's
• 4:07
  a
• 4:07
  lot
• 4:07
  of
• 4:07
  reasons
• 4:07
  I
• 4:08
  say
• 4:08
  that.
• 4:08
  I
• 4:08
  mean
• 4:08
  like
• 4:08
  first
• 4:08
  of
• 4:09
  all,
• 4:09
  you
• 4:09
  said
• 4:09
  Spencer's
• 4:09
  really
• 4:10
  smart
• 4:10
  guy.
• 4:10
  He
• 4:10
  is.
• 4:10
  We've
• 4:10
  met
• 4:10
  him,
• 4:11
  we've
• 4:11
  talked
• 4:11
  to
• 4:11
  him.
• 4:11
  He's
• 4:12
  also.
• 4:12
  It's
• 4:12
  also
• 4:12
  a
• 4:12
  Y
• 4:13
  combinator
• 4:13
  back
• 4:13
  company
• 4:14
  which
• 4:14
  is
• 4:14
  a
• 4:14
  good
• 4:14
  feather
• 4:14
  in
• 4:15
  your
• 4:15
  cap.
• 4:15
  So
• 4:15
  they
• 4:15
  got
• 4:15
  that
• 4:16
  going
• 4:16
  for
• 4:16
  them
• 4:16
  as
• 4:16
  well.
• 4:17
  But
• 4:18
  the
• 4:19
  second
• 4:19
  part
• 4:19
  of
• 4:19
  this
• 4:19
  too
• 4:20
  is
• 4:20
  like
• 4:20
  the
• 4:20
  solution
• 4:21
  as
• 4:21
  it
• 4:21
  was
• 4:21
  shown
• 4:21
  to
• 4:21
  us
• 4:22
  originally,
• 4:22
  use
• 4:22
  computer
• 4:23
  vision.
• 4:23
  So
• 4:23
  I'm
• 4:24
  not
• 4:24
  sure
• 4:24
  if
• 4:24
  that's
• 4:24
  the
• 4:24
  case
• 4:25
  here.
• 4:25
  I
• 4:25
  couldn't
• 4:25
  figure
• 4:25
  that
• 4:26
  out
• 4:26
  for
• 4:26
  many
• 4:26
  of
• 4:26
  the
• 4:26
  articles.
• 4:27
  I
• 4:27
  always
• 4:28
  thought
• 4:28
  that
• 4:28
  was
• 4:28
  a
• 4:28
  little
• 4:28
  over
• 4:29
  engineered
• 4:29
  for
• 4:29
  what
• 4:30
  you
• 4:30
  need
• 4:30
  to
• 4:30
  do
• 4:31
  in
• 4:31
  the
• 4:31
  apparel
• 4:31
  space
• 4:32
  as
• 4:32
  well.
• 4:33
  And
• 4:33
  third,
• 4:34
  this
• 4:34
  is
• 4:34
  like
• 4:34
  the
• 4:35
  last
• 4:35
  point
• 4:35
  I
• 4:35
  would
• 4:35
  make
• 4:35
  is
• 4:35
  this.
• 4:36
  Make
• 4:36
  on
• 4:36
  this
• 4:37
  based
• 4:37
  on
• 4:37
  how
• 4:37
  they're
• 4:37
  Talking
• 4:37
  about
• 4:38
  the
• 4:38
  rollout,
• 4:38
  too.
• 4:38
  They're
• 4:38
  saying
• 4:39
  it's
• 4:39
  of
• 4:39
  an
• 4:39
  indeterminate
• 4:40
  length,
• 4:40
  basically,
• 4:41
  if
• 4:41
  you
• 4:41
  read
• 4:41
  between
• 4:41
  the
• 4:41
  headlines.
• 4:42
  Yeah.
• 4:43
  And
• 4:44
  so
• 4:44
  that
• 4:44
  it
• 4:44
  feels
• 4:44
  like
• 4:44
  you're
• 4:45
  buying
• 4:45
  promise
• 4:45
  versus
• 4:46
  reality.
• 4:46
  To
• 4:46
  your
• 4:47
  point,
• 4:47
  they've
• 4:47
  only,
• 4:47
  you
• 4:48
  know,
• 4:48
  tested
• 4:48
  this
• 4:48
  in
• 4:49
  a
• 4:49
  small
• 4:49
  number
• 4:49
  of
• 4:49
  stores
• 4:50
  so
• 4:50
  far,
• 4:50
  and
• 4:50
  RFID
• 4:51
  isn't
• 4:51
  anything
• 4:52
  new.
• 4:52
  There's
• 4:52
  a
• 4:52
  lot
• 4:53
  of
• 4:53
  companies
• 4:53
  that
• 4:53
  have
• 4:53
  been
• 4:54
  trying
• 4:54
  to
• 4:54
  do
• 4:54
  it
• 4:55
  for
• 4:56
  a
• 4:56
  long
• 4:56
  time.
• 4:56
  They've
• 4:56
  been
• 4:57
  trying
• 4:57
  to
• 4:57
  crack
• 4:57
  the
• 4:57
  code
• 4:57
  on
• 4:58
  it.
• 4:58
  So,
• 4:58
  like,
• 4:58
  why
• 4:59
  does.
• 4:59
  What
• 4:59
  is
• 4:59
  Radar
• 5:00
  doing
• 5:00
  that
• 5:00
  others
• 5:01
  aren't
• 5:01
  doing
• 5:01
  that?
• 5:01
  They've
• 5:02
  suddenly
• 5:02
  cracked
• 5:03
  the
• 5:03
  code
• 5:03
  out
• 5:03
  of
• 5:03
  nowhere
• 5:04
  on
• 5:04
  that
• 5:04
  Old
• 5:04
  Navy
• 5:05
  saying,
• 5:05
  we're
• 5:05
  going
• 5:05
  to
• 5:05
  invest
• 5:06
  this
• 5:06
  capital
• 5:06
  at
• 5:07
  a
• 5:07
  time
• 5:07
  where
• 5:07
  capital
• 5:07
  is
• 5:08
  hard
• 5:08
  to
• 5:08
  come
• 5:08
  by
• 5:09
  into
• 5:09
  1200
• 5:10
  stores.
• 5:10
  And
• 5:11
  honestly,
• 5:11
  when
• 5:11
  I
• 5:11
  go
• 5:11
  to
• 5:11
  their
• 5:11
  webpage
• 5:12
  to
• 5:13
  go
• 5:13
  radar.com
• 5:14
  you
• 5:14
  can
• 5:14
  check
• 5:14
  it
• 5:14
  out,
• 5:14
  folks.
• 5:15
  It's
• 5:15
  pretty
• 5:16
  much
• 5:16
  a
• 5:16
  static
• 5:16
  page,
• 5:17
  and
• 5:17
  it's
• 5:18
  not
• 5:18
  emblematic
• 5:19
  of
• 5:19
  a
• 5:19
  company
• 5:20
  that
• 5:20
  I
• 5:20
  think
• 5:21
  would
• 5:21
  be
• 5:21
  ready
• 5:21
  for
• 5:22
  a
• 5:22
  1200
• 5:22
  store
• 5:23
  rollout.
• 5:23
  Oh,
• 5:23
  my
• 5:23
  God.
• 5:23
  I
• 5:24
  could
• 5:24
  say.
• 5:24
  I
• 5:24
  could
• 5:24
  argue,
• 5:25
  okay,
• 5:25
  maybe
• 5:25
  this
• 5:25
  is
• 5:25
  their
• 5:26
  second
• 5:26
  big
• 5:26
  client.
• 5:27
  They
• 5:27
  haven't
• 5:27
  invested
• 5:27
  in
• 5:28
  that.
• 5:28
  That's
• 5:28
  fine,
• 5:28
  but
• 5:29
  I
• 5:29
  don't
• 5:29
  know.
• 5:30
  But.
• 5:30
  And
• 5:30
  I
• 5:30
  hope
• 5:30
  they
• 5:31
  prove
• 5:31
  me
• 5:31
  wrong,
• 5:31
  honestly,
• 5:32
  and
• 5:32
  I
• 5:32
  hope
• 5:32
  they
• 5:32
  do.
• 5:33
  But
• 5:33
  if
• 5:33
  I'm
• 5:33
  Old
• 5:34
  Navy
• 5:34
  and
• 5:34
  I'm
• 5:34
  Gap
• 5:35
  Inc's
• 5:35
  cfo,
• 5:36
  I'm
• 5:37
  watching
• 5:37
  this
• 5:37
  really
• 5:38
  closely
• 5:38
  and
• 5:38
  possibly
• 5:39
  even
• 5:40
  digging
• 5:40
  in
• 5:40
  a
• 5:41
  bit
• 5:41
  more
• 5:41
  to
• 5:41
  it
• 5:41
  as
• 5:41
  well.
• 5:42
  That.
• 5:42
  That's
• 5:42
  my
• 5:43
  take
• 5:43
  here.
• 5:43
  Like,
• 5:44
  I
• 5:44
  want
• 5:44
  to
• 5:44
  make
• 5:44
  sure
• 5:44
  I'm
• 5:44
  not
• 5:45
  over
• 5:45
  committing
• 5:45
  to
• 5:46
  this
• 5:46
  idea
• 5:46
  based
• 5:47
  on,
• 5:47
  you
• 5:47
  know,
• 5:48
  on.
• 5:48
  On.
• 5:48
  On
• 5:49
  where
• 5:49
  things
• 5:49
  stand.
• 5:49
  But
• 5:49
  go
• 5:50
  ahead.
• 5:51
  Even
• 5:51
  if
• 5:51
  it's
• 5:51
  just
• 5:52
  RFID
• 5:52
  alone,
• 5:52
  like,
• 5:53
  you
• 5:53
  don't
• 5:53
  think
• 5:53
  this
• 5:53
  is
• 5:54
  a
• 5:54
  smart
• 5:54
  investment
• 5:54
  for
• 5:55
  Old
• 5:55
  Navy
• 5:55
  to
• 5:55
  be
• 5:55
  making
• 5:57
  just
• 5:57
  rfid?
• 5:58
  I
• 5:58
  think
• 5:58
  it
• 5:59
  is,
• 5:59
  but
• 5:59
  I
• 5:59
  think
• 5:59
  to
• 5:59
  go.
• 6:00
  I
• 6:00
  think
• 6:00
  it
• 6:00
  is.
• 6:00
  But
• 6:00
  to
• 6:00
  go
• 6:01
  bold
• 6:01
  and
• 6:01
  say
• 6:01
  we're
• 6:01
  gonna.
• 6:02
  We're
• 6:02
  gonna
• 6:02
  lock
• 6:03
  ourselves
• 6:03
  into
• 6:03
  1200
• 6:04
  stores
• 6:04
  with
• 6:04
  this
• 6:05
  RFID
• 6:06
  provider,
• 6:07
  I
• 6:07
  think.
• 6:07
  I
• 6:08
  think
• 6:08
  that's
• 6:09
  an
• 6:09
  aggressive
• 6:09
  pitch
• 6:10
  for
• 6:10
  me,
• 6:10
  and
• 6:10
  that's
• 6:10
  why
• 6:11
  we
• 6:11
  do
• 6:11
  what
• 6:11
  we
• 6:11
  do,
• 6:11
  to
• 6:11
  kind
• 6:12
  of
• 6:12
  read
• 6:12
  between
• 6:12
  the
• 6:12
  headlines
• 6:13
  here,
• 6:13
  like,
• 6:13
  are
• 6:13
  they
• 6:13
  really
• 6:14
  going
• 6:14
  to
• 6:14
  1200
• 6:14
  stores,
• 6:15
  or
• 6:15
  are
• 6:15
  they
• 6:15
  really
• 6:15
  still
• 6:16
  in
• 6:16
  the
• 6:16
  experimentation
• 6:17
  stage
• 6:17
  on.
• 6:17
  On
• 6:17
  understanding
• 6:18
  how
• 6:18
  this
• 6:18
  rolls
• 6:19
  out?
• 6:19
  And
• 6:19
  I
• 6:19
  think
• 6:19
  they're
• 6:20
  decidedly
• 6:21
  in
• 6:21
  the
• 6:21
  former,
• 6:21
  and
• 6:21
  I'd
• 6:22
  be
• 6:22
  surprised
• 6:22
  to
• 6:22
  see
• 6:23
  it
• 6:23
  actually
• 6:23
  get
• 6:23
  to
• 6:23
  1200
• 6:24
  stores
• 6:24
  in
• 6:24
  the
• 6:24
  long
• 6:24
  run.
• 6:25
  So
• 6:26
  your.
• 6:26
  Your
• 6:26
  approach
• 6:27
  would
• 6:27
  be
• 6:27
  you
• 6:28
  should
• 6:28
  go.
• 6:28
  You
• 6:28
  should
• 6:29
  be
• 6:29
  testing
• 6:29
  this
• 6:29
  with
• 6:29
  multiple
• 6:30
  providers
• 6:31
  before
• 6:31
  you
• 6:32
  choose
• 6:32
  one
• 6:32
  to
• 6:32
  roll
• 6:33
  out
• 6:33
  with.
• 6:33
  Is
• 6:33
  that
• 6:33
  the.
• 6:34
  I
• 6:34
  mean,
• 6:34
  I
• 6:34
  think.
• 6:34
  I
• 6:35
  think
• 6:35
  they.
• 6:35
  I'm
• 6:35
  hope
• 6:36
  I'm
• 6:36
  hopeful
• 6:36
  I.
• 6:37
  I
• 6:37
  will
• 6:37
  give
• 6:37
  Old
• 6:37
  Navy
• 6:37
  credit.
• 6:37
  I'm
• 6:38
  hopeful
• 6:38
  that
• 6:38
  they've
• 6:38
  done
• 6:39
  that.
• 6:39
  Yeah.
• 6:40
  I
• 6:40
  would
• 6:40
  just
• 6:40
  be
• 6:40
  a
• 6:40
  little
• 6:40
  more
• 6:41
  cautious
• 6:41
  in
• 6:41
  your
• 6:41
  announcement
• 6:42
  to
• 6:42
  say,
• 6:43
  hey,
• 6:43
  we're
• 6:43
  rolling
• 6:43
  this
• 6:44
  out
• 6:44
  to,
• 6:44
  you
• 6:45
  know,
• 6:45
  the
• 6:45
  next
• 6:46
  tranche
• 6:46
  of
• 6:46
  stores
• 6:47
  because
• 6:47
  it's
• 6:47
  proving
• 6:48
  its
• 6:48
  worth
• 6:49
  versus
• 6:49
  saying,
• 6:49
  hey,
• 6:50
  we're
• 6:50
  going
• 6:50
  to
• 6:50
  1200
• 6:51
  stores
• 6:51
  with.
• 6:51
  With
• 6:52
  this
• 6:52
  company.
• 6:52
  Because
• 6:52
  a
• 6:53
  lot
• 6:53
  of
• 6:53
  these
• 6:53
  can
• 6:53
  spin
• 6:53
  out
• 6:53
  of
• 6:53
  control
• 6:54
  if
• 6:54
  everyone
• 6:55
  gets
• 6:55
  too
• 6:55
  far
• 6:55
  ahead
• 6:56
  of
• 6:56
  themselves
• 6:56
  from
• 6:56
  those
• 6:57
  types
• 6:57
  of
• 6:57
  announcements.