Latest / B2B Marketing: The Provocative Truth
Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B.
Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing out on is a “product-led” growth strategy, and it might be because they just don’t know about how PLG could impact their business. So what exactly are B2B marketers missing out on? In what ways can marketers include a PLG strategy among their wider…
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