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How to Create Category Defining Brand Narratives with Tommy Walker
Tommy Walker was the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. Now he runs The Content Studio, a content consultancy for Fortune 1000s and B2B startups.
Top 3 Value Bombs
1. Narrative design is more than storytelling. It's the strategic evolution of a brand's voice over time.
2. Understanding wants vs. needs is crucial. What your audience thinks they want isn't always what they truly need.
3. Businesses fail to resonate when they forget the human conflicts and cast of characters shaping their customers' decisions.
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The skinny
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