Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Pricey Watch as a Bargain
Why do we happily pay $10,000 for a watch when a $50 one keeps perfect time? In this episode, Lucas and Luna explore the psychology of luxury pricing, focusing on the Veblen effect and the role of conspicuous consumption. They break down why high prices can signal status, how brands like Rolex use scarcity and craftsmanship to justify premium tags, and why our brains equate expense with quality—even when the evidence says otherwise. With vivid examples from the watch world and beyond, they discuss how marketers exploit our desire for distinction, and what it means for your own spending…
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