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Exploring the Transition from Independent Artist to Agency Management · Music Explored Podcast

• 0:00
  Nice.
• 0:01
  So
• 0:02
  there's
• 0:03
  a.
• 0:03
  So
• 0:03
  you
• 0:03
  mentioned.
• 0:04
  Actually
• 0:04
  something
• 0:04
  I
• 0:04
  wanted
• 0:04
  to
• 0:04
  talk
• 0:05
  a
• 0:05
  little
• 0:05
  bit
• 0:05
  about
• 0:05
  because
• 0:05
  you
• 0:06
  had
• 0:06
  mentioned
• 0:06
  managing
• 0:07
  artists
• 0:07
  earlier
• 0:08
  on,
• 0:09
  and
• 0:09
  I
• 0:09
  know
• 0:10
  you
• 0:10
  got
• 0:11
  up
• 0:11
  with
• 0:11
  the
• 0:11
  agency,
• 0:12
  and
• 0:12
  probably,
• 0:13
  I
• 0:13
  have
• 0:13
  a
• 0:14
  feeling
• 0:14
  just
• 0:14
  the
• 0:15
  switch
• 0:15
  from
• 0:15
  doing
• 0:15
  this
• 0:16
  on
• 0:16
  your
• 0:16
  own
• 0:16
  to
• 0:17
  having
• 0:17
  to
• 0:17
  work
• 0:17
  under,
• 0:18
  like,
• 0:18
  the
• 0:18
  structure
• 0:19
  of
• 0:20
  a
• 0:21
  bigger
• 0:21
  company
• 0:21
  in
• 0:22
  the
• 0:22
  industry
• 0:22
  probably
• 0:23
  took
• 0:23
  that
• 0:23
  love
• 0:23
  away.
• 0:24
  I
• 0:24
  would
• 0:24
  imagine.
• 0:24
  I've
• 0:25
  seen
• 0:25
  it
• 0:26
  in
• 0:26
  other.
• 0:27
  In
• 0:27
  other
• 0:27
  cases
• 0:28
  as
• 0:28
  well.
• 0:28
  But
• 0:29
  what
• 0:29
  was
• 0:29
  it
• 0:29
  like
• 0:29
  for
• 0:29
  you
• 0:29
  at
• 0:30
  first?
• 0:30
  Like,
• 0:31
  what
• 0:31
  made
• 0:31
  you
• 0:32
  initially
• 0:32
  want
• 0:32
  to
• 0:32
  even
• 0:32
  get
• 0:33
  into
• 0:33
  the
• 0:33
  management
• 0:34
  artist
• 0:36
  spot?
• 0:38
  I
• 0:38
  would
• 0:39
  say,
• 0:39
  like,
• 0:40
  I
• 0:40
  think
• 0:40
  it
• 0:40
  was
• 0:41
  at
• 0:41
  the
• 0:41
  time,
• 0:41
  whenever
• 0:42
  the
• 0:42
  group
• 0:43
  that
• 0:43
  I
• 0:43
  was
• 0:43
  in,
• 0:43
  when
• 0:43
  it
• 0:43
  comes
• 0:44
  to,
• 0:44
  like,
• 0:44
  the
• 0:45
  group
• 0:45
  that
• 0:45
  I
• 0:45
  was
• 0:45
  in
• 0:45
  college,
• 0:46
  that
• 0:46
  was
• 0:46
  kind
• 0:46
  of
• 0:46
  like
• 0:46
  my
• 0:47
  spot.
• 0:47
  Like,
• 0:48
  we
• 0:48
  already
• 0:48
  had
• 0:48
  a
• 0:48
  producer
• 0:49
  in
• 0:49
  the
• 0:49
  group.
• 0:50
  We
• 0:50
  had
• 0:50
  a.
• 0:50
  He
• 0:50
  had
• 0:51
  a
• 0:51
  guy
• 0:51
  who
• 0:51
  was
• 0:51
  like,
• 0:51
  you
• 0:52
  know,
• 0:52
  kind
• 0:52
  of
• 0:52
  vocalist,
• 0:52
  and
• 0:53
  we
• 0:53
  had
• 0:53
  a
• 0:53
  guy
• 0:53
  who
• 0:53
  was
• 0:53
  the
• 0:53
  mixing
• 0:54
  engineer.
• 0:54
  And
• 0:54
  I
• 0:55
  was
• 0:55
  like,
• 0:55
  oh,
• 0:56
  maybe
• 0:56
  I'm
• 0:56
  the
• 0:57
  business
• 0:57
  guy,
• 0:57
  you
• 0:57
  know,
• 0:58
  And
• 0:58
  I
• 0:59
  kind
• 0:59
  of
• 0:59
  liked
• 0:59
  it,
• 0:59
  too,
• 1:00
  because
• 1:00
  it
• 1:01
  was
• 1:01
  cool
• 1:01
  to,
• 1:01
  like,
• 1:01
  you
• 1:02
  know,
• 1:02
  book
• 1:02
  things
• 1:02
  for
• 1:02
  artists
• 1:03
  and
• 1:03
  kind
• 1:03
  of,
• 1:03
  you
• 1:04
  know,
• 1:04
  create
• 1:04
  this,
• 1:05
  you
• 1:05
  know,
• 1:06
  this
• 1:07
  public
• 1:08
  vision,
• 1:09
  like,
• 1:09
  look
• 1:09
  for
• 1:09
  artists
• 1:10
  and
• 1:10
  stuff
• 1:10
  like
• 1:10
  that
• 1:10
  and
• 1:10
  kind
• 1:11
  of
• 1:11
  help
• 1:11
  them
• 1:11
  push
• 1:11
  their
• 1:11
  career.
• 1:13
  And
• 1:13
  that
• 1:13
  was
• 1:14
  like.
• 1:14
  And
• 1:14
  that
• 1:14
  was
• 1:15
  the
• 1:15
  kind
• 1:15
  of
• 1:15
  the
• 1:15
  encouragement
• 1:16
  behind
• 1:16
  it,
• 1:16
  because
• 1:16
  I
• 1:17
  started.
• 1:17
  When
• 1:17
  I
• 1:18
  started
• 1:18
  getting
• 1:18
  the
• 1:18
  business
• 1:18
  classes,
• 1:19
  it
• 1:19
  was
• 1:19
  just
• 1:19
  like,
• 1:19
  oh,
• 1:20
  man,
• 1:20
  this
• 1:20
  is
• 1:20
  like.
• 1:21
  This
• 1:21
  is
• 1:21
  super
• 1:21
  cool.
• 1:22
  Like,
• 1:22
  you
• 1:22
  know,
• 1:22
  this
• 1:22
  is
• 1:23
  actually
• 1:23
  pretty.
• 1:23
  Pretty
• 1:23
  easy.
• 1:24
  Like,
• 1:24
  oh,
• 1:24
  these
• 1:24
  are
• 1:25
  mechanical
• 1:25
  royalties.
• 1:26
  This
• 1:26
  is.
• 1:26
  This
• 1:26
  is
• 1:27
  how
• 1:27
  you
• 1:27
  do,
• 1:27
  you
• 1:27
  know,
• 1:28
  set
• 1:28
  up,
• 1:29
  be
• 1:29
  like
• 1:29
  a
• 1:29
  beginner
• 1:30
  publicist,
• 1:30
  you
• 1:30
  know,
• 1:31
  all
• 1:31
  this
• 1:31
  kind
• 1:31
  of
• 1:31
  stuff.
• 1:31
  Yeah.
• 1:32
  I
• 1:32
  was
• 1:32
  like,
• 1:32
  oh,
• 1:32
  okay.
• 1:33
  And
• 1:33
  then
• 1:34
  I
• 1:34
  think
• 1:35
  school
• 1:35
  was
• 1:36
  like,
• 1:36
  oh,
• 1:36
  man,
• 1:36
  this
• 1:37
  could
• 1:37
  be
• 1:37
  cool.
• 1:37
  And
• 1:37
  then
• 1:37
  when
• 1:38
  I
• 1:38
  went
• 1:38
  to
• 1:38
  the
• 1:38
  real
• 1:38
  thing,
• 1:39
  I
• 1:39
  was
• 1:40
  like,
• 1:40
  oh,
• 1:43
  this
• 1:43
  is
• 1:43
  serious.
• 1:44
  Yeah.
• 1:46
  Like,
• 1:46
  the
• 1:46
  fact,
• 1:47
  like,
• 1:47
  a
• 1:47
  couple
• 1:47
  of
• 1:47
  artists
• 1:48
  that
• 1:48
  I
• 1:48
  work
• 1:48
  with
• 1:48
  at
• 1:48
  the
• 1:49
  company,
• 1:49
  I
• 1:49
  was
• 1:49
  there
• 1:50
  for,
• 1:50
  like,
• 1:50
  a
• 1:50
  year.
• 1:51
  I
• 1:51
  never
• 1:52
  even
• 1:52
  met
• 1:52
  the
• 1:52
  artist.
• 1:53
  Oh,
• 1:54
  wow.
• 1:54
  Yeah.
• 1:55
  Like,
• 1:55
  it
• 1:55
  was
• 1:55
  like.
• 1:55
  And
• 1:56
  I
• 1:56
  was
• 1:56
  just
• 1:56
  like,
• 1:56
  no
• 1:57
  touch.
• 1:58
  I
• 1:58
  was
• 1:58
  like,
• 1:59
  whoa,
• 1:59
  this
• 2:00
  is
• 2:00
  like
• 2:01
  something.
• 2:01
  I
• 2:02
  was
• 2:02
  like,
• 2:02
  what?
• 2:02
  Like,
• 2:02
  you
• 2:03
  know.
• 2:03
  And
• 2:03
  so
• 2:04
  I
• 2:04
  was
• 2:04
  just
• 2:04
  like,
• 2:04
  man,
• 2:05
  it's
• 2:05
  not
• 2:05
  even
• 2:05
  like,
• 2:05
  a
• 2:05
  personal
• 2:06
  connection
• 2:06
  there.
• 2:06
  And
• 2:06
  I
• 2:07
  was
• 2:07
  just
• 2:07
  like.
• 2:07
  I
• 2:07
  just
• 2:08
  like.
• 2:08
  And
• 2:08
  I.
• 2:09
  I
• 2:09
  don't
• 2:09
  know.
• 2:09
  I.
• 2:10
  I
• 2:10
  kind
• 2:10
  of
• 2:10
  like,
• 2:10
  I've
• 2:10
  always,
• 2:11
  you
• 2:11
  know,
• 2:11
  had
• 2:11
  the
• 2:11
  hunger
• 2:12
  for
• 2:12
  music,
• 2:12
  and
• 2:12
  I
• 2:13
  thought,
• 2:13
  like,
• 2:13
  I
• 2:13
  could
• 2:13
  be
• 2:13
  very
• 2:14
  creative
• 2:14
  with
• 2:14
  doing
• 2:15
  business,
• 2:15
  which
• 2:15
  I
• 2:15
  think
• 2:15
  people
• 2:16
  can
• 2:16
  be.
• 2:17
  But
• 2:17
  it's
• 2:17
  just.
• 2:18
  It's
• 2:18
  just
• 2:18
  like,
• 2:18
  that
• 2:19
  would
• 2:19
  have
• 2:19
  to
• 2:19
  be
• 2:19
  your.
• 2:19
  At
• 2:20
  the
• 2:20
  forefront,
• 2:20
  you
• 2:21
  know
• 2:21
  what
• 2:21
  I'm
• 2:21
  saying?
• 2:22
  That
• 2:22
  would
• 2:22
  have
• 2:22
  to
• 2:22
  be,
• 2:22
  like,
• 2:23
  the
• 2:23
  Business
• 2:23
  side
• 2:24
  would
• 2:24
  have
• 2:24
  to
• 2:24
  be
• 2:24
  the
• 2:24
  forefront.
• 2:24
  You're
• 2:25
  being
• 2:25
  creative
• 2:25
  with
• 2:25
  that.
• 2:25
  But
• 2:26
  for
• 2:26
  me,
• 2:27
  and
• 2:27
  really
• 2:28
  inside
• 2:28
  of
• 2:28
  me,
• 2:28
  it
• 2:28
  was
• 2:29
  like
• 2:29
  the
• 2:29
  music
• 2:29
  was
• 2:29
  at
• 2:30
  the
• 2:30
  forefront
• 2:30
  instead
• 2:30
  of
• 2:30
  the
• 2:30
  business
• 2:31
  side.
• 2:32
  And
• 2:32
  so
• 2:32
  that
• 2:33
  is
• 2:33
  what
• 2:33
  caused
• 2:33
  me
• 2:34
  to,
• 2:34
  you
• 2:34
  know,
• 2:34
  shift
• 2:35
  and
• 2:35
  go
• 2:36
  to
• 2:36
  like
• 2:36
  just
• 2:37
  being
• 2:37
  creative
• 2:37
  instead
• 2:38
  of
• 2:38
  staying
• 2:38
  in
• 2:38
  the
• 2:39
  management
• 2:39
  managing
• 2:40
  element.
• 2:41
  Right.
• 2:41
  For
• 2:42
  sure.
• 2:43
  I,
• 2:43
  I
• 2:43
  don't
• 2:44
  know
• 2:44
  too
• 2:44
  much
• 2:44
  about
• 2:45
  guitars,
• 2:45
  but
• 2:45
  I
• 2:46
  usually
• 2:46
  see
• 2:47
  bass
• 2:47
  in
• 2:47
  like
• 2:47
  the
• 2:48
  traditional
• 2:48
  four
• 2:49
  string
• 2:49
  or
• 2:50
  like
• 2:50
  you
• 2:50
  had
• 2:50
  mentioned
• 2:51
  the
• 2:51
  six
• 2:51
  string.
• 2:52
  However,
• 2:53
  in
• 2:53
  most
• 2:53
  of
• 2:53
  your
• 2:53
  videos,
• 2:54
  maybe
• 2:54
  I'm
• 2:54
  blind.
• 2:55
  It
• 2:55
  looks
• 2:55
  like
• 2:55
  you're
• 2:55
  using
• 2:56
  a
• 2:56
  five
• 2:56
  string
• 2:57
  bass.
• 2:57
  Is
• 2:57
  that
• 2:57
  true?
• 2:58
  And
• 2:58
  why
• 2:58
  did
• 2:58
  you
• 2:58
  pick
• 2:59
  a
• 2:59
  five
• 2:59
  string
• 3:00
  bass?
• 3:01
  Honestly,
• 3:02
  I
• 3:03
  started
• 3:03
  off
• 3:03
  on
• 3:03
  a
• 3:03
  four
• 3:04
  string
• 3:05
  and
• 3:05
  I
• 3:06
  think
• 3:06
  everybody
• 3:06
  should
• 3:06
  start
• 3:06
  off
• 3:07
  on
• 3:07
  a
• 3:07
  four
• 3:07
  string.
• 3:07
  Because
• 3:08
  it's
• 3:08
  honestly
• 3:08
  like
• 3:09
  the
• 3:09
  best,
• 3:09
  the
• 3:10
  easiest
• 3:10
  way
• 3:10
  to
• 3:10
  like
• 3:11
  kind
• 3:11
  of
• 3:11
  understand
• 3:11
  everything.
• 3:12
  Right.
• 3:13
  But
• 3:13
  the
• 3:13
  reason
• 3:13
  why
• 3:13
  I
• 3:14
  did
• 3:14
  went
• 3:14
  to
• 3:14
  a
• 3:15
  five
• 3:15
  string
• 3:15
  because
• 3:16
  I
• 3:16
  did
• 3:16
  start,
• 3:16
  I
• 3:16
  did
• 3:16
  have
• 3:17
  a
• 3:17
  six
• 3:17
  string,
• 3:17
  but
• 3:18
  it
• 3:18
  was
• 3:18
  just
• 3:18
  like
• 3:18
  the
• 3:19
  tone.
• 3:19
  I'd
• 3:19
  never
• 3:19
  used
• 3:20
  that
• 3:20
  high
• 3:20
  string.
• 3:20
  And
• 3:21
  like
• 3:21
  I
• 3:21
  started
• 3:21
  realizing
• 3:22
  when
• 3:22
  I
• 3:22
  started
• 3:22
  playing
• 3:22
  with
• 3:22
  bands
• 3:23
  and
• 3:23
  getting
• 3:23
  into
• 3:23
  the
• 3:23
  professional
• 3:24
  scene
• 3:24
  that
• 3:25
  like
• 3:25
  I
• 3:25
  don't
• 3:26
  want
• 3:26
  to
• 3:26
  be
• 3:26
  on
• 3:26
  top
• 3:26
  of
• 3:26
  the
• 3:26
  guitar
• 3:27
  player.
• 3:28
  Because
• 3:29
  if
• 3:29
  I'm
• 3:29
  on
• 3:29
  that
• 3:29
  like
• 3:30
  high
• 3:30
  C
• 3:30
  string,
• 3:31
  it's
• 3:31
  like,
• 3:31
  it's
• 3:31
  just
• 3:31
  right
• 3:32
  there
• 3:32
  at
• 3:32
  the
• 3:32
  guitar
• 3:32
  player
• 3:33
  area.
• 3:33
  And
• 3:33
  I
• 3:33
  was
• 3:34
  in
• 3:34
  like.
• 3:34
  So
• 3:34
  it
• 3:34
  was
• 3:34
  just,
• 3:35
  it
• 3:35
  wasn't
• 3:36
  a
• 3:36
  thing.
• 3:36
  So
• 3:36
  the,
• 3:36
  the
• 3:37
  reason
• 3:37
  why
• 3:37
  I
• 3:37
  did
• 3:37
  five
• 3:37
  strings
• 3:38
  set
• 3:38
  up
• 3:38
  four
• 3:39
  is
• 3:39
  because
• 3:39
  I
• 3:40
  started
• 3:40
  playing
• 3:40
  in
• 3:40
  R
• 3:40
  B
• 3:41
  funk,
• 3:41
  you
• 3:42
  know,
• 3:42
  gospel
• 3:42
  environments.
• 3:43
  And
• 3:43
  I
• 3:43
  was
• 3:44
  just
• 3:44
  like,
• 3:44
  man,
• 3:44
  this
• 3:44
  low
• 3:45
  B
• 3:45
  string
• 3:46
  is
• 3:46
  very
• 3:46
  useful,
• 3:47
  you
• 3:48
  know,
• 3:48
  like
• 3:48
  if
• 3:48
  I'm
• 3:48
  playing
• 3:49
  because
• 3:49
  in
• 3:49
  gospel
• 3:50
  you're
• 3:50
  playing
• 3:50
  like
• 3:51
  flats
• 3:51
  a
• 3:51
  lot
• 3:51
  of
• 3:51
  times.
• 3:52
  And
• 3:52
  you
• 3:52
  could
• 3:52
  play
• 3:52
  like
• 3:52
  a
• 3:52
  low
• 3:53
  E
• 3:53
  flat
• 3:53
  or
• 3:53
  D
• 3:54
  flat
• 3:54
  or
• 3:54
  even
• 3:54
  like
• 3:55
  a
• 3:55
  low,
• 3:56
  you
• 3:56
  know,
• 3:56
  on
• 3:56
  there.
• 3:57
  And
• 3:57
  so
• 3:58
  but
• 3:58
  like,
• 3:58
  if
• 3:58
  you
• 3:59
  don't
• 3:59
  have
• 3:59
  that,
• 4:00
  like,
• 4:00
  it's
• 4:00
  like
• 4:00
  you're
• 4:01
  playing
• 4:01
  kind
• 4:01
  of
• 4:01
  high.
• 4:01
  You
• 4:02
  know
• 4:02
  what
• 4:02
  I'm
• 4:02
  saying?
• 4:04
  Yeah.
• 4:05
  Plus
• 4:05
  it's
• 4:05
  a
• 4:05
  convenient
• 4:06
  thumb
• 4:06
  rest
• 4:07
  and
• 4:07
  then
• 4:07
  you
• 4:07
  have
• 4:07
  a
• 4:07
  regular
• 4:08
  four
• 4:08
  string.
• 4:10
  He's
• 4:11
  always
• 4:11
  got
• 4:11
  these
• 4:11
  alternative
• 4:12
  uses
• 4:12
  for
• 4:12
  things,
• 4:13
  man.
• 4:13
  No,
• 4:14
  because
• 4:14
  I
• 4:15
  know
• 4:15
  what
• 4:15
  you're
• 4:15
  saying.
• 4:16
  Like
• 4:16
  if
• 4:16
  somebody'd
• 4:16
  be
• 4:17
  like,
• 4:17
  hey,
• 4:17
  can
• 4:17
  you
• 4:17
  just
• 4:17
  play
• 4:17
  bass
• 4:18
  like
• 4:18
  in
• 4:18
  some
• 4:19
  sort
• 4:19
  of
• 4:19
  jam?
• 4:19
  And
• 4:19
  I
• 4:20
  don't
• 4:20
  know
• 4:20
  what
• 4:21
  to
• 4:21
  do
• 4:21
  with
• 4:21
  that
• 4:21
  low
• 4:21
  string.
• 4:22
  I
• 4:22
  just
• 4:22
  put
• 4:22
  my
• 4:22
  thumb
• 4:23
  on
• 4:23
  it
• 4:23
  and
• 4:23
  then
• 4:24
  the
• 4:24
  other
• 4:24
  four
• 4:25
  and
• 4:25
  pretend
• 4:26
  that
• 4:26
  everything's
• 4:26
  okay.
• 4:27
  I
• 4:27
  mean,
• 4:28
  that's
• 4:28
  a
• 4:28
  good
• 4:28
  point.
• 4:32
  That
• 4:32
  is
• 4:32
  hilarious.
• 4:34
  Would
• 4:34
  you
• 4:34
  ever
• 4:34
  go
• 4:35
  back
• 4:35
  into
• 4:36
  the
• 4:36
  business
• 4:36
  side
• 4:37
  as
• 4:37
  far
• 4:37
  as
• 4:38
  it
• 4:38
  relates
• 4:38
  to
• 4:38
  other
• 4:39
  artists
• 4:39
  again,
• 4:40
  management
• 4:40
  or
• 4:41
  anything
• 4:41
  else?
• 4:42
  Well,
• 4:42
  you
• 4:43
  know,
• 4:43
  it's
• 4:43
  actually
• 4:43
  kind
• 4:44
  of
• 4:44
  played
• 4:44
  into
• 4:44
  my
• 4:44
  favor
• 4:46
  being
• 4:46
  in
• 4:47
  the
• 4:47
  music
• 4:47
  industry
• 4:48
  because
• 4:48
  now
• 4:49
  I
• 4:49
  know
• 4:49
  the
• 4:49
  business
• 4:49
  side,
• 4:49
  a
• 4:50
  lot
• 4:50
  of
• 4:50
  musicians,
• 4:50
  and
• 4:50
  I
• 4:51
  would
• 4:51
  definitely
• 4:51
  suggest
• 4:51
  anybody
• 4:52
  who's
• 4:52
  a
• 4:52
  musician
• 4:53
  learn
• 4:53
  the
• 4:53
  business
• 4:54
  side
• 4:54
  of
• 4:54
  music
• 4:56
  because
• 4:56
  you,
• 4:56
  you
• 4:57
  won't
• 4:57
  be
• 4:57
  taken
• 4:58
  advantage
• 4:58
  of
• 4:58
  as,
• 4:59
  you
• 4:59
  know,
• 4:59
  like,
• 4:59
  because
• 5:00
  I
• 5:00
  think
• 5:00
  when
• 5:00
  you,
• 5:01
  when
• 5:01
  it's
• 5:01
  just.
• 5:01
  Because
• 5:02
  for
• 5:02
  most
• 5:02
  musicians
• 5:03
  it's
• 5:03
  all
• 5:03
  about
• 5:03
  the
• 5:03
  music.
• 5:04
  The
• 5:04
  music,
• 5:04
  the
• 5:04
  music,
• 5:05
  you
• 5:05
  know.
• 5:06
  Yeah,
• 5:06
  I
• 5:06
  just
• 5:06
  need
• 5:06
  to
• 5:06
  be
• 5:07
  good.
• 5:07
  I
• 5:07
  just
• 5:07
  need
• 5:07
  to
• 5:07
  be
• 5:07
  the
• 5:07
  most
• 5:07
  killing,
• 5:08
  you
• 5:08
  know,
• 5:08
  musician
• 5:09
  out
• 5:09
  there.
• 5:10
  But
• 5:10
  the
• 5:10
  thing
• 5:10
  is,
• 5:10
  is
• 5:10
  that
• 5:11
  if
• 5:11
  you
• 5:11
  don't
• 5:11
  have
• 5:11
  like
• 5:12
  the
• 5:12
  knowledge
• 5:12
  of
• 5:13
  the
• 5:13
  business,
• 5:14
  it's
• 5:14
  going
• 5:15
  to
• 5:15
  be
• 5:15
  hard
• 5:15
  for
• 5:15
  you
• 5:15
  to
• 5:15
  grow
• 5:16
  in
• 5:16
  the
• 5:16
  business.
• 5:17
  You
• 5:17
  know
• 5:17
  what
• 5:17
  I'm
• 5:17
  saying?
• 5:18
  And
• 5:18
  so
• 5:19
  like,
• 5:19
  and
• 5:20
  so
• 5:20
  like
• 5:20
  if.
• 5:20
  And
• 5:20
  that's
• 5:21
  the
• 5:21
  reason
• 5:21
  why,
• 5:21
  like,
• 5:21
  I
• 5:22
  feel
• 5:22
  like
• 5:22
  it's
• 5:22
  helped
• 5:22
  me
• 5:22
  and
• 5:23
  even
• 5:23
  with.
• 5:23
  Because
• 5:23
  I
• 5:23
  produce
• 5:24
  a
• 5:25
  lot
• 5:25
  more
• 5:25
  now.
• 5:25
  And
• 5:25
  so
• 5:26
  like
• 5:26
  when
• 5:27
  it
• 5:27
  comes
• 5:27
  to
• 5:27
  talking
• 5:27
  to
• 5:28
  artists
• 5:28
  and
• 5:28
  these,
• 5:29
  like,
• 5:29
  because
• 5:29
  a
• 5:29
  lot
• 5:29
  of
• 5:29
  artists
• 5:30
  I
• 5:30
  work
• 5:30
  with
• 5:30
  are
• 5:31
  like
• 5:31
  just
• 5:31
  up
• 5:31
  and
• 5:32
  comers
• 5:32
  and
• 5:32
  stuff
• 5:32
  like
• 5:33
  that.
• 5:33
  And
• 5:33
  so
• 5:34
  like,
• 5:34
  I'm
• 5:34
  like,
• 5:34
  I
• 5:35
  have
• 5:35
  now
• 5:35
  have
• 5:36
  a
• 5:36
  mindset
• 5:36
  of
• 5:36
  like,
• 5:36
  hey,
• 5:37
  this
• 5:37
  is
• 5:37
  what
• 5:37
  you
• 5:37
  need
• 5:37
  to
• 5:37
  do
• 5:37
  to
• 5:37
  promote
• 5:38
  yourself.
• 5:38
  You
• 5:38
  know,
• 5:39
  even
• 5:39
  though
• 5:39
  I'm
• 5:39
  not
• 5:39
  managing
• 5:40
  them,
• 5:40
  I
• 5:40
  can
• 5:40
  give
• 5:40
  them
• 5:40
  advice
• 5:41
  and
• 5:41
  like,
• 5:41
  hey,
• 5:42
  you
• 5:42
  know,
• 5:43
  this
• 5:44
  is
• 5:44
  what
• 5:44
  can
• 5:44
  really,
• 5:45
  you
• 5:45
  know,
• 5:45
  help
• 5:45
  you,
• 5:46
  you
• 5:46
  grow.
• 5:47
  And
• 5:47
  not
• 5:47
  just
• 5:47
  like.
• 5:48
  Because
• 5:48
  a
• 5:48
  lot
• 5:48
  of
• 5:48
  people
• 5:48
  just
• 5:48
  think,
• 5:49
  oh,
• 5:49
  I'm
• 5:49
  just
• 5:49
  gonna
• 5:49
  put
• 5:49
  out
• 5:49
  a
• 5:49
  song
• 5:50
  and
• 5:50
  if
• 5:51
  it's
• 5:51
  good,
• 5:51
  then
• 5:52
  it'll
• 5:52
  sell
• 5:52
  people.
• 5:54
  Which,
• 5:54
  I
• 5:54
  mean,
• 5:55
  there's
• 5:55
  a
• 5:55
  little
• 5:55
  bit
• 5:55
  to
• 5:55
  that.
• 5:56
  I
• 5:56
  mean,
• 5:56
  like.
• 5:57
  But
• 5:57
  I,
• 5:57
  I
• 5:57
  definitely
• 5:58
  think
• 5:59
  that,
• 6:00
  that
• 6:01
  it's,
• 6:01
  it's,
• 6:02
  it
• 6:02
  goes
• 6:03
  hand
• 6:03
  in
• 6:03
  hand
• 6:03
  with
• 6:04
  a
• 6:04
  strategy,
• 6:05
  you
• 6:05
  know
• 6:05
  what
• 6:05
  I'm
• 6:05
  saying?
• 6:06
  It's
• 6:06
  like
• 6:07
  there's
• 6:07
  a
• 6:07
  reason
• 6:07
  why
• 6:08
  labels,
• 6:08
  like,
• 6:08
  why
• 6:09
  whenever
• 6:09
  somebody
• 6:09
  releases
• 6:10
  a
• 6:10
  song
• 6:10
  with
• 6:10
  labels,
• 6:11
  it
• 6:11
  blows
• 6:12
  up
• 6:12
  quicker
• 6:13
  than
• 6:13
  if
• 6:14
  it
• 6:14
  was
• 6:14
  just
• 6:14
  somebody
• 6:15
  who
• 6:15
  just
• 6:15
  released
• 6:15
  a
• 6:15
  song
• 6:15
  to
• 6:16
  their
• 6:16
  friends.
• 6:16
  You
• 6:16
  know
• 6:16
  what
• 6:16
  I'm
• 6:17
  saying?
• 6:17
  Right,
• 6:17
  right.
• 6:18
  So
• 6:18
  anyways,
• 6:19
  that's,
• 6:19
  that's
• 6:19
  how,
• 6:20
  that's.
• 6:20
  I
• 6:21
  honestly.
• 6:21
  And
• 6:22
  that's
• 6:22
  how
• 6:22
  I
• 6:22
  use
• 6:23
  my
• 6:23
  management
• 6:23
  now.
• 6:24
  Like
• 6:24
  the
• 6:24
  management
• 6:25
  knowledge
• 6:25
  now
• 6:25
  as
• 6:26
  far
• 6:26
  as
• 6:26
  like,
• 6:27
  you
• 6:27
  know,
• 6:27
  when
• 6:27
  it
• 6:27
  comes.
• 6:27
  To
• 6:27
  being
• 6:28
  creative
• 6:28
  and
• 6:28
  everything
• 6:29
  that
• 6:29
  makes
• 6:30
  sense
• 6:30
  for
• 6:30
  sure.
• 6:31
  What,
• 6:32
  what,
• 6:33
  what
• 6:33
  advice
• 6:33
  would
• 6:33
  you
• 6:33
  give
• 6:34
  to
• 6:34
  somebody
• 6:35
  coming
• 6:35
  up
• 6:36
  behind
• 6:36
  you
• 6:36
  as
• 6:36
  far
• 6:37
  as
• 6:37
  just
• 6:37
  a
• 6:38
  musician?
• 6:39
  A
• 6:39
  couple
• 6:39
  of
• 6:39
  things
• 6:39
  that
• 6:40
  they
• 6:40
  should
• 6:40
  consider
• 6:41
  strongly
• 6:41
  as
• 6:41
  far
• 6:41
  as
• 6:42
  like,
• 6:42
  just
• 6:42
  how
• 6:42
  they
• 6:42
  get
• 6:43
  their
• 6:43
  own
• 6:43
  music
• 6:43
  out
• 6:43
  and
• 6:44
  who
• 6:45
  to
• 6:45
  trust
• 6:45
  and
• 6:45
  how
• 6:46
  to
• 6:46
  navigate
• 6:46
  the
• 6:46
  space.
• 6:47
  You
• 6:47
  know,
• 6:48
  there
• 6:48
  is
• 6:48
  a.
• 6:49
  When
• 6:49
  it
• 6:49
  comes
• 6:50
  to
• 6:50
  like,
• 6:50
  I
• 6:51
  have,
• 6:51
  I
• 6:51
  kind
• 6:51
  of
• 6:51
  have
• 6:51
  like
• 6:52
  two
• 6:52
  mindsets
• 6:52
  of
• 6:53
  like,
• 6:53
  I
• 6:53
  have
• 6:53
  One
• 6:53
  that's
• 6:53
  for
• 6:53
  the
• 6:54
  musician
• 6:54
  and
• 6:54
  one
• 6:54
  that's
• 6:54
  for,
• 6:55
  like,
• 6:55
  the
• 6:55
  artists
• 6:56
  now
• 6:56
  for.
• 6:57
  For
• 6:57
  the
• 6:57
  musician,
• 6:59
  this
• 7:00
  is
• 7:00
  something
• 7:00
  like.
• 7:01
  This
• 7:01
  is
• 7:01
  kind
• 7:01
  of
• 7:01
  like
• 7:02
  something
• 7:02
  I've,
• 7:02
  like,
• 7:03
  had
• 7:03
  in
• 7:03
  my
• 7:03
  mind
• 7:03
  for
• 7:03
  a
• 7:04
  long
• 7:04
  time.
• 7:05
  But,
• 7:05
  like,
• 7:07
  we
• 7:07
  are.
• 7:08
  Our
• 7:08
  identity
• 7:09
  a
• 7:09
  lot
• 7:09
  of
• 7:09
  times
• 7:10
  is
• 7:10
  through
• 7:10
  other
• 7:11
  people,
• 7:11
  you
• 7:12
  know,
• 7:12
  like,
• 7:13
  and.
• 7:13
  And
• 7:14
  as
• 7:14
  a
• 7:14
  young
• 7:14
  person,
• 7:14
  I
• 7:15
  didn't
• 7:15
  really
• 7:15
  realize
• 7:15
  what
• 7:15
  that
• 7:16
  meant
• 7:16
  is,
• 7:16
  like,
• 7:17
  because
• 7:17
  I
• 7:17
  have
• 7:18
  so
• 7:18
  many
• 7:18
  friends,
• 7:18
  play
• 7:19
  with
• 7:19
  all
• 7:19
  these
• 7:19
  big
• 7:19
  artists,
• 7:19
  all
• 7:20
  these
• 7:20
  things.
• 7:20
  But
• 7:21
  what's
• 7:21
  so
• 7:21
  funny
• 7:22
  is
• 7:22
  that,
• 7:22
  like,
• 7:22
  when
• 7:22
  you
• 7:23
  think
• 7:23
  about
• 7:23
  them
• 7:23
  as
• 7:23
  musician,
• 7:24
  you
• 7:24
  don't.
• 7:24
  You
• 7:25
  don't
• 7:25
  think
• 7:25
  about,
• 7:25
  like,
• 7:25
  you
• 7:26
  know,
• 7:26
  James
• 7:27
  Jamerson
• 7:27
  is
• 7:28
  just,
• 7:28
  like,
• 7:29
  sometimes
• 7:29
  you
• 7:29
  don't
• 7:29
  think
• 7:29
  about
• 7:30
  him
• 7:30
  as
• 7:30
  just
• 7:30
  James
• 7:30
  Jamerson.
• 7:31
  He
• 7:31
  was
• 7:31
  the.
• 7:31
  He
• 7:31
  was
• 7:31
  the
• 7:32
  guy
• 7:32
  on.
• 7:32
  Right.
• 7:33
  You
• 7:33
  know,
• 7:33
  what's,
• 7:34
  you
• 7:34
  know,
• 7:34
  Marvin
• 7:35
  Day,
• 7:35
  what's
• 7:35
  going
• 7:35
  on?
• 7:36
  That's
• 7:36
  his.
• 7:37
  His
• 7:38
  identity
• 7:38
  was
• 7:39
  by
• 7:40
  the
• 7:40
  artist
• 7:40
  was,
• 7:41
  like,
• 7:41
  kind
• 7:41
  of
• 7:42
  taken
• 7:42
  and
• 7:43
  shown
• 7:43
  through
• 7:43
  the
• 7:44
  artist
• 7:44
  rather
• 7:45
  than
• 7:45
  just
• 7:45
  himself.
• 7:46
  Totally.
• 7:47
  And
• 7:48
  so,
• 7:48
  like,
• 7:48
  what
• 7:48
  I
• 7:49
  feel
• 7:49
  like
• 7:49
  for
• 7:49
  young
• 7:49
  musicians
• 7:50
  now
• 7:50
  is
• 7:50
  that,
• 7:51
  like,
• 7:52
  try
• 7:52
  to
• 7:52
  find
• 7:53
  your
• 7:53
  own
• 7:54
  thing,
• 7:54
  you
• 7:54
  know?
• 7:54
  Like,
• 7:55
  that's
• 7:55
  part
• 7:55
  of
• 7:55
  the
• 7:55
  reason
• 7:56
  why
• 7:56
  I
• 7:56
  wanted
• 7:56
  to,
• 7:56
  you
• 7:56
  know,
• 7:57
  do
• 7:57
  YouTube
• 7:57
  and
• 7:57
  kind
• 7:58
  of,
• 7:58
  like,
• 7:58
  do
• 7:58
  my
• 7:58
  own
• 7:58
  thing.
• 7:58
  Because
• 7:59
  at
• 7:59
  the
• 7:59
  end
• 7:59
  of
• 7:59
  my
• 8:00
  life,
• 8:00
  end
• 8:00
  of
• 8:00
  my
• 8:00
  career,
• 8:01
  I
• 8:01
  don't
• 8:02
  want
• 8:02
  people
• 8:02
  to
• 8:02
  just
• 8:02
  know
• 8:02
  me
• 8:02
  as,
• 8:03
  like,
• 8:03
  oh,
• 8:03
  he's
• 8:03
  the
• 8:03
  guy
• 8:03
  that
• 8:03
  played
• 8:04
  with
• 8:04
  this
• 8:04
  artist.
• 8:04
  And
• 8:04
  this
• 8:05
  artist.
• 8:05
  Right.
• 8:05
  Or
• 8:05
  this
• 8:06
  person,
• 8:06
  you
• 8:06
  know,
• 8:07
  whatever
• 8:08
  I
• 8:08
  want
• 8:08
  to
• 8:08
  have.
• 8:08
  I
• 8:08
  definitely
• 8:09
  want
• 8:09
  to
• 8:09
  do
• 8:09
  that.
• 8:09
  Play
• 8:10
  with
• 8:10
  big
• 8:10
  artists
• 8:10
  and
• 8:10
  different
• 8:11
  things
• 8:11
  like
• 8:11
  that.
• 8:11
  But
• 8:12
  at
• 8:12
  the
• 8:12
  end
• 8:12
  of
• 8:12
  the
• 8:12
  day,
• 8:13
  I
• 8:13
  want
• 8:13
  people
• 8:13
  to
• 8:13
  remember
• 8:14
  me
• 8:14
  for
• 8:14
  me
• 8:15
  and
• 8:15
  not
• 8:15
  for
• 8:15
  somebody
• 8:16
  else,
• 8:16
  you
• 8:16
  know?
• 8:17
  Yeah.
• 8:17
  That
• 8:17
  makes
• 8:17
  perfect
• 8:17
  sense.
• 8:19
  It
• 8:19
  does
• 8:19
  seem
• 8:19
  like
• 8:20
  a
• 8:20
  way.
• 8:22
  It's.
• 8:22
  It
• 8:22
  really
• 8:22
  feels
• 8:23
  weird.
• 8:23
  Yeah.
• 8:23
  When
• 8:23
  somebody
• 8:24
  lists
• 8:26
  or.
• 8:26
  Or
• 8:26
  talks
• 8:26
  about
• 8:27
  a
• 8:27
  musician
• 8:27
  or
• 8:28
  an
• 8:28
  engineer
• 8:28
  or
• 8:28
  anybody
• 8:29
  like
• 8:29
  that,
• 8:29
  and
• 8:29
  instead
• 8:30
  of
• 8:30
  talking
• 8:30
  about
• 8:30
  what
• 8:30
  they
• 8:31
  do,
• 8:31
  they
• 8:31
  just
• 8:31
  list
• 8:32
  names
• 8:32
  of
• 8:32
  who
• 8:32
  they've
• 8:33
  worked
• 8:33
  with.
• 8:34
  Where
• 8:34
  does
• 8:34
  that
• 8:34
  end?
• 8:34
  Then
• 8:34
  you
• 8:35
  go
• 8:35
  to
• 8:35
  that
• 8:35
  person,
• 8:36
  and
• 8:36
  who
• 8:36
  do
• 8:36
  they
• 8:36
  work
• 8:37
  with?
• 8:37
  How
• 8:37
  do
• 8:37
  you
• 8:38
  communicate
• 8:39
  someone's
• 8:40
  abilities
• 8:40
  without
• 8:41
  just
• 8:41
  name
• 8:42
  dropping?
• 8:43
  Well,
• 8:43
  and
• 8:43
  that.
• 8:44
  And
• 8:44
  that's.
• 8:44
  Honestly,
• 8:45
  literally,
• 8:46
  that's
• 8:46
  the
• 8:46
  whole
• 8:47
  point,
• 8:47
  because
• 8:47
  I'm
• 8:47
  just
• 8:47
  like,
• 8:48
  there's
• 8:48
  a
• 8:48
  guy
• 8:49
  I
• 8:49
  did
• 8:49
  a
• 8:49
  session
• 8:49
  with,
• 8:50
  like,
• 8:50
  early
• 8:50
  last
• 8:51
  year
• 8:52
  before
• 8:52
  the
• 8:52
  Pandemic
• 8:52
  hit.
• 8:53
  And,
• 8:53
  like,
• 8:54
  he
• 8:55
  was
• 8:55
  like.
• 8:55
  He
• 8:55
  said,
• 8:55
  yeah,
• 8:55
  I've
• 8:56
  been
• 8:56
  playing
• 8:56
  with
• 8:56
  this
• 8:56
  artist,
• 8:57
  you
• 8:57
  know,
• 8:57
  for
• 8:57
  20
• 8:58
  years.
• 8:59
  And
• 8:59
  he.
• 8:59
  And
• 8:59
  he's
• 8:59
  like,
• 8:59
  in
• 9:00
  his,
• 9:00
  like,
• 9:00
  late
• 9:01
  50s,
• 9:02
  and
• 9:02
  he's
• 9:02
  still
• 9:02
  gigging
• 9:03
  out.
• 9:03
  And
• 9:03
  I
• 9:03
  was
• 9:04
  like,
• 9:04
  do
• 9:04
  you,
• 9:05
  you
• 9:05
  know,
• 9:05
  have
• 9:05
  any,
• 9:06
  like.
• 9:06
  And
• 9:06
  he
• 9:07
  doesn't
• 9:07
  know
• 9:07
  what
• 9:07
  to
• 9:07
  do.
• 9:07
  He's
• 9:08
  like,
• 9:08
  he
• 9:08
  doesn't
• 9:09
  want
• 9:09
  to,
• 9:09
  you
• 9:09
  know,
• 9:10
  he's
• 9:10
  still
• 9:10
  playing
• 9:11
  with
• 9:11
  that
• 9:11
  artist
• 9:11
  and
• 9:11
  he
• 9:12
  doesn't
• 9:12
  really
• 9:12
  want
• 9:12
  to
• 9:12
  go
• 9:12
  on
• 9:13
  the
• 9:13
  road
• 9:13
  anymore.
• 9:14
  But
• 9:14
  that's
• 9:14
  his
• 9:14
  identity
• 9:15
  now.
• 9:15
  Right.
• 9:15
  And
• 9:16
  it's
• 9:16
  legs
• 9:16
  are
• 9:16
  in
• 9:16
  that
• 9:17
  basket.
• 9:17
  Yeah,
• 9:18
  yeah.
• 9:18
  And
• 9:19
  I
• 9:19
  was.
• 9:19
  And
• 9:19
  I
• 9:19
  was
• 9:19
  just
• 9:20
  like,
• 9:20
  man,
• 9:20
  for
• 9:20
  musicians,
• 9:21
  I
• 9:21
  feel
• 9:21
  like
• 9:22
  one
• 9:22
  huge
• 9:23
  piece
• 9:23
  of
• 9:23
  advice
• 9:23
  is
• 9:24
  like,
• 9:24
  find
• 9:24
  what
• 9:24
  it
• 9:25
  is.
• 9:25
  Like,
• 9:25
  and
• 9:25
  now
• 9:26
  with
• 9:26
  technology
• 9:27
  right
• 9:27
  now,
• 9:28
  it's
• 9:28
  easy
• 9:28
  to
• 9:28
  do
• 9:28
  this,
• 9:28
  but
• 9:28
  find
• 9:29
  what
• 9:29
  it
• 9:29
  is
• 9:30
  that
• 9:30
  you.
• 9:31
  Who
• 9:31
  you
• 9:32
  are.
• 9:32
  You
• 9:32
  know,
• 9:32
  if
• 9:32
  it's.
• 9:33
  If
• 9:33
  it's
• 9:33
  on
• 9:33
  YouTube,
• 9:34
  if
• 9:34
  it's
• 9:34
  on
• 9:34
  any
• 9:35
  type
• 9:35
  of
• 9:35
  social
• 9:35
  media,
• 9:36
  if
• 9:36
  it's,
• 9:36
  you
• 9:36
  know,
• 9:36
  what.
• 9:37
  Whatever
• 9:37
  it
• 9:37
  is,
• 9:37
  like,
• 9:38
  find.
• 9:39
  Find
• 9:39
  that
• 9:39
  for
• 9:40
  yourself
• 9:41
  rather
• 9:41
  than,
• 9:42
  you
• 9:42
  know,
• 9:42
  finding
• 9:43
  that
• 9:43
  through
• 9:44
  other
• 9:44
  people.
• 9:44
  Because
• 9:45
  that.
• 9:45
  Because
• 9:45
  in
• 9:46
  the
• 9:46
  end
• 9:46
  of
• 9:46
  your
• 9:46
  life,
• 9:46
  you
• 9:46
  don't
• 9:46
  want
• 9:47
  to
• 9:47
  be
• 9:47
  known
• 9:47
  as
• 9:47
  that
• 9:47
  person
• 9:47
  that's
• 9:48
  just
• 9:48
  played
• 9:48
  with
• 9:48
  a
• 9:48
  whole
• 9:49
  bunch
• 9:49
  of
• 9:49
  people.
• 9:49
  Their
• 9:49
  credits
• 9:50
  is
• 9:50
  the.
• 9:50
  The
• 9:50
  only
• 9:51
  list
• 9:51
  is
• 9:51
  not.
• 9:51
  And
• 9:51
  not
• 9:52
  the
• 9:52
  person.
• 9:53
  Yeah,
• 9:53
  that's
• 9:53
  great
• 9:53
  advice.
• 9:55
  But
• 9:55
  when
• 9:55
  it
• 9:55
  comes
• 9:56
  to
• 9:56
  the
• 9:56
  artist
• 9:57
  side
• 9:57
  of
• 9:57
  things,
• 9:57
  when
• 9:57
  it
• 9:57
  comes
• 9:57
  to
• 9:58
  getting
• 9:58
  music
• 9:58
  out
• 9:58
  there,
• 10:00
  a
• 10:00
  lot
• 10:00
  of
• 10:00
  people
• 10:00
  were
• 10:00
  just
• 10:01
  like,
• 10:01
  oh,
• 10:01
  man,
• 10:01
  I
• 10:01
  need
• 10:01
  a
• 10:01
  manager
• 10:02
  to
• 10:02
  get
• 10:02
  me
• 10:02
  to
• 10:02
  this
• 10:02
  next
• 10:02
  level.
• 10:03
  I
• 10:03
  need
• 10:03
  a.
• 10:03
  I
• 10:03
  need
• 10:04
  like,
• 10:04
  you
• 10:04
  know,
• 10:05
  publicist.
• 10:05
  All
• 10:05
  these
• 10:06
  other
• 10:06
  people.
• 10:06
  Yeah,
• 10:06
  publicists
• 10:07
  and
• 10:07
  all
• 10:07
  this.
• 10:07
  Other
• 10:07
  people,
• 10:07
  which
• 10:08
  those
• 10:08
  do
• 10:08
  help.
• 10:09
  But
• 10:09
  the
• 10:10
  first
• 10:10
  thing
• 10:10
  you
• 10:10
  have
• 10:10
  to
• 10:10
  think
• 10:11
  about
• 10:11
  is
• 10:11
  that,
• 10:12
  like,
• 10:12
  you
• 10:12
  want
• 10:12
  to
• 10:12
  get
• 10:12
  yourself
• 10:13
  to
• 10:13
  a
• 10:13
  point
• 10:14
  at
• 10:14
  yourself.
• 10:14
  It's
• 10:15
  like
• 10:15
  it's
• 10:15
  this.
• 10:16
  You're
• 10:16
  creating
• 10:16
  a
• 10:16
  business
• 10:17
  for
• 10:17
  yourself,
• 10:17
  you
• 10:17
  know.
• 10:18
  Yeah,
• 10:18
  because
• 10:19
  like,
• 10:19
  it's
• 10:19
  just
• 10:19
  like
• 10:20
  a
• 10:20
  way
• 10:20
  a
• 10:20
  business
• 10:20
  starts
• 10:20
  is
• 10:21
  nobody
• 10:21
  wants
• 10:21
  to
• 10:21
  invest
• 10:22
  in
• 10:22
  a
• 10:22
  business
• 10:22
  that
• 10:23
  they
• 10:23
  don't
• 10:23
  know
• 10:23
  is
• 10:23
  going
• 10:23
  to.
• 10:24
  They
• 10:24
  have
• 10:24
  a
• 10:24
  market
• 10:24
  or
• 10:25
  they
• 10:25
  don't
• 10:25
  have,
• 10:25
  like,
• 10:25
  you
• 10:26
  know,
• 10:26
  people
• 10:26
  to,
• 10:27
  you
• 10:27
  know,
• 10:27
  that,
• 10:28
  like,
• 10:28
  their
• 10:28
  stuff.
• 10:30
  And
• 10:30
  so,
• 10:30
  like,
• 10:31
  when
• 10:31
  it
• 10:31
  comes
• 10:31
  to
• 10:31
  being
• 10:32
  an
• 10:32
  artist,
• 10:32
  you
• 10:32
  have
• 10:32
  to
• 10:32
  think
• 10:32
  about
• 10:33
  that
• 10:33
  in
• 10:33
  that
• 10:33
  sense
• 10:34
  because
• 10:34
  it's
• 10:34
  like,
• 10:35
  all
• 10:35
  right,
• 10:35
  I'm
• 10:36
  going
• 10:36
  to
• 10:36
  do
• 10:36
  this
• 10:36
  until
• 10:36
  I
• 10:37
  start
• 10:37
  getting
• 10:37
  a
• 10:37
  following.
• 10:37
  I
• 10:38
  have
• 10:38
  a
• 10:38
  friend
• 10:39
  or
• 10:39
  multiple
• 10:40
  friends
• 10:40
  that
• 10:40
  like,
• 10:40
  they
• 10:40
  didn't.
• 10:41
  They
• 10:41
  didn't
• 10:41
  have
• 10:41
  managers
• 10:42
  and
• 10:42
  they
• 10:42
  just.
• 10:43
  They
• 10:43
  just
• 10:43
  like
• 10:44
  started
• 10:44
  releasing
• 10:44
  their
• 10:44
  stuff
• 10:45
  and
• 10:45
  trying
• 10:45
  to
• 10:45
  find
• 10:45
  their
• 10:45
  market
• 10:46
  and
• 10:46
  just
• 10:46
  thinking
• 10:47
  about
• 10:47
  it,
• 10:47
  just
• 10:47
  like
• 10:47
  a
• 10:48
  business.
• 10:49
  And
• 10:49
  then
• 10:50
  I
• 10:50
  think
• 10:50
  they
• 10:50
  had
• 10:50
  like
• 10:50
  maybe
• 10:51
  like
• 10:51
  50,000
• 10:52
  monthly
• 10:52
  listeners
• 10:53
  on
• 10:53
  Spotify
• 10:53
  or
• 10:54
  something
• 10:54
  like
• 10:54
  that.
• 10:54
  They
• 10:54
  got
• 10:54
  on
• 10:55
  all
• 10:55
  on
• 10:55
  their
• 10:55
  own.
• 10:56
  Then
• 10:57
  a
• 10:57
  manager
• 10:58
  reached
• 10:58
  out
• 10:58
  to
• 10:58
  him.
• 10:59
  It
• 10:59
  was
• 10:59
  like,
• 11:00
  hey,
• 11:00
  I
• 11:00
  would
• 11:01
  love
• 11:01
  to,
• 11:01
  you
• 11:01
  know,
• 11:02
  work
• 11:02
  with
• 11:02
  you.
• 11:03
  And
• 11:03
  then
• 11:04
  that's
• 11:04
  when
• 11:04
  you
• 11:04
  get
• 11:05
  to
• 11:05
  that
• 11:05
  point
• 11:05
  when
• 11:05
  you're
• 11:06
  like,
• 11:06
  you
• 11:06
  know,
• 11:06
  pushing
• 11:07
  yourself
• 11:07
  as
• 11:07
  far
• 11:07
  as
• 11:08
  you
• 11:08
  possibly
• 11:08
  can
• 11:08
  and
• 11:09
  find
• 11:09
  your
• 11:09
  market
• 11:09
  on
• 11:09
  your
• 11:10
  own.
• 11:10
  And
• 11:10
  you
• 11:10
  develop
• 11:11
  that,
• 11:11
  you
• 11:11
  know
• 11:12
  that
• 11:12
  audience,
• 11:13
  then
• 11:14
  somebody
• 11:15
  like
• 11:15
  a
• 11:15
  manager
• 11:16
  could
• 11:16
  come
• 11:16
  in
• 11:16
  and
• 11:16
  have
• 11:17
  something
• 11:17
  to
• 11:17
  manage.
• 11:17
  You
• 11:18
  know
• 11:18
  what
• 11:18
  I'm
• 11:18
  saying?
• 11:18
  Exactly.
• 11:19
  Because
• 11:19
  like
• 11:20
  because
• 11:20
  the
• 11:20
  thing
• 11:20
  is
• 11:21
  if
• 11:21
  you
• 11:21
  don't
• 11:21
  have
• 11:21
  anything
• 11:21
  to
• 11:21
  manage,
• 11:22
  why
• 11:22
  do
• 11:22
  you
• 11:22
  why
• 11:22
  do
• 11:22
  you
• 11:22
  need
• 11:22
  a
• 11:23
  manager,
• 11:23
  you
• 11:23
  know
• 11:24
  what
• 11:24
  I'm
• 11:24
  saying?
• 11:24
  And
• 11:24
  so
• 11:25
  finding
• 11:26
  and
• 11:26
  also
• 11:27
  finding
• 11:27
  like
• 11:27
  when
• 11:27
  it
• 11:27
  comes
• 11:28
  to
• 11:28
  releasing
• 11:28
  music,
• 11:28
  finding
• 11:29
  the
• 11:29
  market
• 11:29
  that
• 11:30
  you're
• 11:30
  working,
• 11:30
  you
• 11:31
  know,
• 11:31
  that
• 11:31
  you're,
• 11:32
  you
• 11:32
  know
• 11:32
  trying
• 11:33
  to
• 11:33
  release
• 11:33
  too
• 11:33
  because
• 11:34
  like
• 11:34
  sometimes
• 11:35
  it's
• 11:35
  like
• 11:37
  like
• 11:37
  if
• 11:38
  you're,
• 11:38
  if
• 11:38
  you're
• 11:38
  trying
• 11:38
  to
• 11:38
  do
• 11:39
  R
• 11:39
  and
• 11:39
  B
• 11:40
  but
• 11:40
  you
• 11:40
  want
• 11:40
  to
• 11:40
  do
• 11:40
  have
• 11:41
  a
• 11:41
  pop
• 11:41
  swing,
• 11:41
  you
• 11:41
  need
• 11:42
  to
• 11:42
  know
• 11:42
  what
• 11:42
  people
• 11:43
  listeners
• 11:43
  to
• 11:44
  R
• 11:44
  and
• 11:44
  B
• 11:44
  like
• 11:45
  like
• 11:45
  and
• 11:45
  what
• 11:45
  people
• 11:46
  who
• 11:46
  are
• 11:46
  listeners
• 11:47
  to
• 11:47
  pop
• 11:47
  like
• 11:47
  and
• 11:47
  find
• 11:48
  which
• 11:48
  what
• 11:48
  what
• 11:49
  you
• 11:49
  identify
• 11:49
  with
• 11:50
  and
• 11:50
  then,
• 11:51
  and
• 11:51
  then
• 11:52
  connect
• 11:52
  those
• 11:52
  and
• 11:53
  then
• 11:53
  you
• 11:53
  find
• 11:53
  your
• 11:54
  sound,
• 11:54
  you
• 11:54
  know
• 11:54
  what
• 11:54
  I'm
• 11:55
  saying?
• 11:55
  Because
• 11:55
  then
• 11:56
  you're
• 11:56
  finding
• 11:57
  that
• 11:57
  niche
• 11:57
  of
• 11:58
  audience
• 11:59
  when
• 11:59
  it
• 11:59
  comes
• 12:00
  to
• 12:00
  that.